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https://careers.tapestry.com/coach/job/New-York-Director%252C-Global-Influencer-and-Creator-Marketing-NY-10001/979197800/

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Coach is a global fashion house founded in New York in 1941. Inspired by the vision of Creative Director Stuart Vevers and the inclusive and courageous spirit of our hometown, we make beautiful things, crafted to last-for you to be yourself in.

Coach is part of the Tapestry portfolio - a global house of brands committed to stretching what's possible.

A member of the Tapestry family, we are part of a global house of brands that has unwavering optimism and is committed to being innovative and wholly inclusive. Visit Our People page to learn more about Tapestry's commitment to equity, inclusion, and diversity.

Title: Director, Global Influencer & Creator Marketing

Primary Purpose: The Director, Global Influencer & Creator Marketing is a key leader on the Global Marketing team responsible for developing and driving execution of Coach global influencer and creator marketing strategies that support the overall brand vision and business objectives. This leader will build and nurture a growing constellation of brand ambassadors and drive impactful initiatives that drive brand love and cultural relevance and build Gen Z community, engagement and purchase intent. This person will partner closely with NA and International Business Unit teams to develop influencer and creator marketing strategies tailored to specific market and audience needs by region-and will drive execution in NA across all channels.

This role reports to the SVP, Global Marketing, Creative & Sustainability and will collaborate closely with cross-functional partners across Marketing, PR & Celebrity Relations, Social, Creative, Special Events, Visual Merchandising, Design, Legal, Merchandising, and Business Unit teams. This leader will develop and mentor a team and will also manage a network of external agency partners.

The successful individual will leverage their proficiency to...

Oversee global measurement and reporting; drive, track and report on keys KPIs, including reach, engagement and conversions by campaign, aligned to broader campaign and business goals

Responsible for influencer/creator gifting & seeding strategies and logistics

Be at the forefront of understanding marketing, culture and social media trends and serve as an expert in the space

Our Competencies for All Employees

Our Competencies for All People Managers

Coach is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant's or employee's qualifications as they relate to the requirements of the position under consideration. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law. #LI-KS1 #LI-HYBRID Visit Coach at www.coach.com.

BASE PAY RANGE $112,000 TO $140,000 ANNUALLY
Click Here - U.S. Benefits Summary

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global influencer and creator marketing - ny

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Director, Global Influencer and Creator Marketing

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New York Director, Global Influencer and Creator Marketing - NY, 10001

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https://careers.chalhoubgroup.com/jobs/3433385-senior-associate-brand-marketing-jacquemus

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For over six decades, Chalhoub Group has been a partner and creator of luxury experiences in the Middle East. The Group, in its endeavour to excel as a hybrid retailer, has reinforced its distribution and marketing services with a portfolio of eight owned brands and over 300 international brands in the luxury, beauty, fashion, and art de vivre categories. More recently, the Group expanded its expertise into new categories of luxury watches, jewellery, and eyewear.

Every step at Chalhoub Group is taken with the customer at heart. Be it constantly reinventing itself or focusing on innovation to provide luxury experiences at over 750+ experiential retail stores, online and through mobile apps, each touch point leads to delighting the customer.

Today, Chalhoub Group stands for 14,000 skilled and talented professionals across seven countries, whose cohesive efforts have resulted in the Group being ranked third in the Middle East and first in Saudi Arabia as a Great Place to Work®.

To keep the innovation journey going, the Group has set up "The Greenhouse", which is not just an innovation hub, but also an incubator space and accelerator for start-ups and small businesses in the region and internationally. This is just one of the several initiatives taken by the Group to reinvent itself, catalysed by forward thinking and future-proofing. The Group has also been embedding sustainability at the core of its business strategy with a clear commitment towards people, partners and the planet, and by being a member of the United Nations Global Compact Community and signatory of the Women's Empowerment Principles.

At Chalhoub, we build iconic brands together! Working as a Senior Marketing Executive for Jacquemus you will be responsible for providing professional support in a wide range of marketing activities, working closely with the marketing team, commercial and administrative teams. You will be responsible for interpreting, adapting and planning brand marketing plans, keeping in mind the brand standards and budgets.
Marketing and Promotional Plans

You will be involved in all aspects of marketing and media from planning, advertising, promotions, public, media relations, research

Assist in building marketing plan / calendar for the different markets in close co-operation with the brand's marketing departments

Handle the marketing plan forecast and the marketing plan orders

Follow up closely on the plans' implementation, schedule and activities in all concerned markets

Coming with innovative ideas that will delight the customers

Measure the marketing activities ROIs

Ensure preserving the image of the brand at the POS by respecting its merchandising guidelines

Plan and follow-up on promotions in coordination with the different area managers and the training and promotion manager

Work in coordination with commercial team and list objectives for main customers

Manage and coordinate with concerned parties for the production of marketing materials being from leaflets, visuals, podiums, flyers, and preparing necessary photo shoots to pro reading press releases

Organise, attend events, and exhibitions

Secure sponsorship to assist with the publicity and funding of marketing projects

Carry out local market research, customer survey, assessing customer demands, brand positioning, monitor competitors' activities, and evaluating market campaigns

Suppliers/Customer Relationship

Channel all suppliers and customers information (animation / training / launch plan) to stores/shop managers, area, and department and division manager

Communicate all required information about animation / visibility to the suppliers

Monitor windows, podiums and any other promotional area ensuring promotional activities throughout the year, in coordination with the design department (3D)

Present the various marketing plans to the stores/ shop managers and ensure its proper implementation

Inform purchasing supervisor about marketing activities to ensure the availability of the stock timeframe

Meet and discuss with local suppliers for all marketing bookings and animations

Send the catalogues, new price lists and miscellaneous information to the customers

Advertising and Promotional Activities

Define the media and PR plan by briefing the advertising agency

Manage the various marketing budgets to organize corporate above the line and below the line promotional / advertising activities and corporate items purchase

Splitting the media investments by product line and by media support to respect the brand's media strategy and the total budget initially set by the Area Manager/ Department Manager

Coordinate with advertising agencies and clients on media plans

Prepare monthly updated report of expenses

Liaise with the different departments (regional marketing team, Euro RSCG) to build the latter

Prepare monthly management report comparing the budget verses the stock

Build, maintain and update good database (CRM) through consolidate information from shop floors

Participate in relevant projects and community activities as and when needed

What you'll need to succeed

At least 3 years experience in a 360 marketing role (Trade, Ecommerce, PR, influencers, CRM) within a luxury fashion brand

GCC/UAE experience is essential, clear understanding of the ME market and consumer

Be Pro active and confident

Knowledgeable about all customer touch points, malls, CRM, digital

Previous experience dealing with agencies

Experienced with events

Understanding of Customer KPI's

What we can offer you

With us, you will turn your aspirations into reality. We will help shape your journey through enriching experiences, learning and development opportunities and exposure to different assignments within your role or through internal mobility. Our Group offers diverse career paths for those who are extraordinary, every day.

We recognise the value that you bring, and we strive to provide a competitive benefits package which includes health care, child education contribution, remote and flexible working policies as well as exclusive employee discounts.
We Invite All Applicants to Apply
It Takes Diversity Of Thought, Culture, Background, Differing Abilities and Perspectives to truly Inspire, Exhilarate and Delight our customers. At Chalhoub Group, we are committed to inclusion and diversity.

We welcome all applicants to apply and be part of our exciting future. We ensure equal opportunity for all our applicants without regard to gender, age, race, religion, national origin or disability status.

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Senior Associate - Brand Marketing - Jacquemus - Chalhoub Group

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INSPIRE | EXHILARATE | DELIGHT For over six decades, Chalhoub Group has been a partner and creator of luxury experiences in the Middle East. The Group, in its endeavour to excel as a hybrid retaile...

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Director of global influencer and creator marketing - Coach

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Director of global influencer and creator marketing - Coach

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Develop and drive global influencer and creator marketing strategies that support brand initiatives with a focus on brand building, storytelling, cultural relevance and new Gen Z/ younger Millennial consumer engagement

Partner with VIP/Celebrity team to develop and implement a global and locally relevant talent constellation strategy inclusive of celebrity, ambassadors, influencers and creators to increase visibility, desirability and positive momentum for the brand

Identify and develop relationships with key influencers (new and existing) to build brand relevance through both organic gifting and paid partnerships

Own global influencer guidance, providing direction to regional BU teams on influencer identification and initiatives to drive engagement, earned media and cultural relevance

Lead North America influencer strategy and execution, creating programs that build brand heat and value generation for NA business and developing/nurturing relationships with our growing Coach Collective of influencers

Collaborate with cross-functional teams to develop briefs for content creation from concept to execution, managing talent-led campaigns and retail and outlet influencer activations

Identify innovative new influencer and creator partnerships and initiatives that support and amplify broader marketing campaigns as well as experiential activations (e.g., pop up events)

Oversee global measurement and reporting; drive, track and report on keys KPIs, including reach, engagement and conversions by campaign, aligned to broader campaign and business goals

Negotiate and manage brand ambassador contracts and/or advise agency partners on management.

Responsible for influencer/creator gifting & seeding strategies and logistics

Manage influencer and creator marketing budgets.

Lead, coach and develop internal team

Be at the forefront of understanding marketing, culture and social media trends and serve as an expert in the space

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Senior associate brand marketing - Jacquemus

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Senior associate brand marketing - Jacquemus

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You will be involved in all aspects of marketing and media from planning, advertising, promotions, public, media relations, research

Assist in building marketing plan / calendar for the different markets in close co-operation with the brand’s marketing departments

Handle the marketing plan forecast and the marketing plan orders

Follow up closely on the plans’ implementation, schedule and activities in all concerned markets

Coming with innovative ideas that will delight the customers

Measure the marketing activities ROIs

Ensure preserving the image of the brand at the POS by respecting its merchandising guidelines

Plan and follow-up on promotions in coordination with the different area managers and the training and promotion manager

Work in coordination with commercial team and list objectives for main customers

Manage and coordinate with concerned parties for the production of marketing materials being from leaflets, visuals, podiums, flyers, and preparing necessary photo shoots to pro reading press releases

Organise, attend events, and exhibitions

Secure sponsorship to assist with the publicity and funding of marketing projects

Carry out local market research, customer survey, assessing customer demands, brand positioning, monitor competitors’ activities, and evaluating market campaigns

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Lead the development and roll-out of ASOS’s newly reimagined global talent strategy.

Manage a team of influencer/talent reps to identify and build a scaled roster of talent.

Develop and plan the global consumer communications and influencer marketing calendar including nuanced, local variants of the global strategy to

optimise in specific markets and clearly communicate this to the wider business.

Oversee the planning and execution of PR and influencer marketing campaigns, ensuring messaging is consistent across all channels and effectively resonates with our target audience.

Conceptualise and execute creative and impactful consumer-facing activations that inspire connections and engagement between our brand and our target audience.

Build and maintain strong relationships with influencers/ talent (inc. agencies) and media outlets negotiating partnerships and collaborations that deliver results.

VIP talent partnership management – sourcing, negotiating and managing the relationship.

Stay informed about emerging social media platforms, up-and-coming influencers, and media outlets to identify new opportunities for brand promotion.

Stay up-to-date with PR and influencer marketing trends and develop innovative strategies to position our brand as a leader in the industry with responsibility of communicating to your team and wider business.

Be the key point person on all PR and talent marketing, representing marketing at a senior level within the business.

Collaborate cross-functionally with internal teams, including marketing, social media, and creative, to ensure a cohesive and integrated approach to PR and influencer marketing.

Contributing and aligning to a centralised integrated marketing calendar, including all relevant commercial priorities.

Developing a close working relationship with senior buying & design teams and other relevant internal stakeholders to ensure an acute understanding of product development and new seasonal drops across all ASOS owned brands

Work with the Senior Social Strategy and Insights Manager to implement and maintain reporting of our PR and influencer marketing initiatives.

Manage and work with agency partners to create an agile operating model and leverage their experience and expertise to push in-house boundaries. Responsibility for any new supplier sourcing/ onboarding

Ensure all partnerships adheres to legal and ethical guidelines.

Manage budgets, targets and campaign execution to hit internal customer, category and brand goals e.g., increased SOV

Line management of direct reports including development and training

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Support on the development and implementation of CRM strategies that enhance customer retention, satisfaction, and lifetime value.

Assist management in the end-to-end process of setting up e-mail campaigns, flows, app pushes and SMS across ARNE’s UK and international markets.

Support in the planning, execution, and analysis of email marketing campaigns to drive customer engagement, conversions, and revenue.

Assist building the CRM calendar across all channels, taking into consideration upcoming launches, stock levels and current trends.

Build and monitor results for all automated e-mail flows to nurture leads and drive conversions.

Assist in the development of segmentation strategies to ensure campaigns are suitably targeted to maximise channel engagement rates and conversion.

Leverage user insights to personalise campaign content and conduct A/B tests to optimise email content, subject lines, and other campaign elements for improved performance.

Support management on pulling weekly email performance reports, whilst identifying trends, opportunities and areas for improvement.

Work closely with cross-functional teams, including Marketing, Trade, Merchandising and the Customer Service team, to ensure seamless execution of CRM and email marketing.

Support in providing regular reports and insights to Senior Management, highlighting the impact of CRM and email marketing efforts against business goals.

Monitor competitor campaigns within the market to inform our future e-mail strategy.

Any other ad hoc duties as required.

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Director of global influencer and creator marketing - Coach

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Director of global influencer and creator marketing - Coach

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Bachelor’s Degree preferred

10+ years of relevant experience in developing and delivering global influencer marketing strategies in a dynamic, fast-paced environment

Proven track record of managing successful digital campaigns across social platforms (Instagram, TikTok, YouTube, Twitter)

Passionate and adept at building communities with the ability to market at the speed of culture

Sharp business acumen, strategic thinking, and analytical skills; proven ability to drive both brand and commercial outcomes and deliver on program KPIs and ROI goals

Strong relationship skills, adept at negotiation, deal-making and closing deals

Demonstrated ability to leverage real-time customer insight and analysis to drive customer-centric outcomes/innovation

Highly organized with the ability to juggle multiple priorities and work in a fast-paced environment

Adept at managing multi-stakeholder initiatives and solving problems/removing obstacles to get work done/drive execution

Self-starter with strong initiative, ownership and accountability for business outcomes

Demonstrated ability to effectively build relationships and collaborate across a matrixed global organization and to organize and lead teams who do not directly report to you

Excellent written and verbal communication skills

Experience in the fashion industry a plus

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Senior associate brand marketing - Jacquemus 

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Senior associate brand marketing - Jacquemus 

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At least 3 years experience in a 360 marketing role (Trade, Ecommerce, PR, influencers, CRM) within a luxury fashion brand

GCC/UAE experience is essential, clear understanding of the ME market and consumer

Be Pro active and confident

Knowledgeable about all customer touch points, malls, CRM, digital

Previous experience dealing with agencies

Experienced with events

Understanding of Customer KPI's

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Demonstrable experience working on brand or agency side managing accounts for a large global business or accounts.

Strong media relations and existing agency relationships within fashion industry.

Strong understanding of influencer marketing strategies with relevant experience helping to develop a new operation model and define and build brands on social.

Confident in managing VIP talent and agency relationships.

Proven event management experience.

Enjoys a fast paced environment, constant change and being comfortable dealing with ambiguity. This is crucial in a high-growth environment which continuously redefines itself.

High degree of personal and professional familiarity with all social platforms including Instagram, TikTok, Facebook, Snapchat, YouTube etc.

An enthusiastic and proactive attitude.

Crisis management.

Able and willing to take considered risks. Digital media is a developing space and the ability to make decisions about which risks to pursue, and which not to, is really important – as is the ability to assess and learn from those activities.

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1 ½ + years of experience in a CRM role.

Bachelor’s degree: Marketing or related (or equivalent experience).

A strong analytics background using Google Analytics desired.

Experience using email and marketing platforms like Klaviyo and Shopify Plus.

Highly organised and process driven.

Experience executing successful marketing campaigns.

Proactive, highly organised and process driven.

Fashion experience desired but not essential.

Analytical and process-oriented mindset with attention to detail.

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Driscoll, J. (ed.) (2007) Practicing Clinical Supervision: A Reflective Approach for Healthcare Professionals. Edinburgh: Elsevier.

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https://www.cim.co.uk/training-courses/?courseSearch=digital+marketing&searchTag=yes

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CIM Digital & Marketing Training Courses | Find a Course | CIM

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Upskill with a CIM training course no matter your level. Ranging from marketing, digital, copywriting to management or business strategy for individuals, teams, organisations

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https://www.businessoffashion.com/education

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Comprising video tutorials, worksheets, tests and downloadable tools, each course offers a comprehensive introduction to a key subject.
Split into bitesize modules that take from 2 to 7 minutes, learn whenever and wherever you want.
Celebrate your final achievement with a BoF Certificate.

See how these courses work here.

Packed with advanced materials and essential tools to help you navigate the fashion industry today.
Offering shorter, more focused learning formats tailored to professionals and entrepreneurs.
Access anytime, anywhere to continuously deepen your skills and knowledge.

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BoF Education | Fashion's Platform For Online Learning

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Comprising video tutorials, worksheets, tests and downloadable tools, each course offers a comprehensive introduction to a key subject. Split into bitesize modules that take from 2 to 7 minutes, learn whenever and wherever you want. Celebrate your final achievement with a BoF Certificate. See how these courses work here.

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https://www.linkedin.com/learning/topics/marketing

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Marketing Online Training Courses | LinkedIn Learning, formerly Lynda.com

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Our Marketing online training courses from LinkedIn Learning (formerly Lynda.com) provide you with the skills you need, from the fundamentals to advanced tips. Browse our wide selection of Marketing classes to find exactly what you're looking for.

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https://www.businessoffashion.com/reports/news-analysis/the-state-of-fashion-2024-report-bof-mckinsey/

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With clouds brewing on the horizon, recent years might provide a sense of how the fashion industry will ride out 2024.

The industry has shown its resilience in recent years, having achieved more than double the levels of economic profit in 2022 than in all the years between 2010 and 2020 except for one, yet by 2023 the industry was facing challenges that were both persistent and deepening. On a regional basis, Europe and the US experienced slow growth throughout the year, while China's initially strong performance decelerated in the second half. Though the picture for luxury was more positive than the rest of the market in the first half of 2023, consumers' appetite to shop for fashion was diminishing across the board by the second half, leading to slowing sales and uneven performance. Even luxury began to feel the heat after a lengthy period of growth that benefitted the entire industry.

Looking to 2024, fashion leaders are anticipating further headwinds and are uncertain about prospects for the year ahead.

Looking to 2024, fashion leaders are anticipating further headwinds and are uncertain about prospects for the year ahead. Indeed, the word most often mentioned by executives in the BoF-McKinsey State of Fashion 2024 Executive Survey was "uncertainty." Consumer confidence will remain fragile, although for different reasons in key markets of the US, Europe and China. As a whole, the fashion industry is predicted to achieve year-on-year retail sales growth of between 2 percent and 4 percent in 2024.

Aside from economic challenges, one pressure point that cannot be ignored in the year ahead is the climate crisis. After numerous extreme weather events in 2023, leading companies are likely to bolster their resilience to climate impacts in 2024. Inaction is no longer an option: extreme climate events are already placing the lives and livelihoods of fashion workers in danger and could put at risk an estimated $65 billion of apparel exports by 2030.

How should fashion companies prepare? With cost-saving tactics mostly exhausted, the focus is expected to be on growing sales, underpinned by new pricing and promotion strategies, rather than volume increases - across the industry, net intent to raise prices is more than 50 percent, according to the BoF-McKinsey Executive Survey. Cost pressures are predicted to abate, with less than 20 percent of executives expecting the cost of goods sold and selling, general and administrative expenses to rise more than 5 percent.

In 2024, the industry is expected to bear the impact of fluctuations in demand that have punctuated the past few years. It is during such times that supply chains experience a "bullwhip effect," in which small sales variations cause high levels of volatility, leading to factory underutilisation, layoffs and delayed infrastructure investments. To navigate these challenges, fashion brands should consider investing in developing more transparent and collaborative relationships with their suppliers.

Meanwhile, fashion supply chains could be under increased scrutiny amid incoming regulations on several fronts. This includes new sustainability rules in the European Union and the US, which will require brands and manufacturers to double down on initiatives aimed at cutting greenhouse gas emissions and waste, while building business models that protect and preserve natural resources. The fast-fashion industry, which has already been buffeted by a cohort of companies like Shein and Temu that are not only faster and cheaper but also fuelled by big marketing budgets, may be particularly pressured by these new regulations.

When seeking to identify growth levers, one area that respondents to the BoF-McKinsey Executive Survey said they are homing in on is generative AI, where there is significant potential in creativity-focused use cases in design and product development. Some 73 percent of executives expect to prioritise gen AI in 2024, but many may face a talent gap, given that just 5 percent said they are ready to make best use of the technology.

Marketing is another area of focus. After years of relying on performance marketing, brand marketing may increasingly take centre stage in the year ahead, with 71 percent of executives planning to spend more on brand marketing than in 2023 in a bid to cultivate emotional connections with customers. At the same time, brands may find consumers are more demanding when it comes to authenticity and relatability, leading to a shift towards influencers who are more quirky, vulnerable and less-polished. Forward-looking companies should consider leaning into this new wave of content creators to enhance their brand stories.

As consumers travel with renewed enthusiasm in the year ahead, fashion companies may need to revamp how they engage with consumers who are shopping abroad. For the first time since the Covid-19 pandemic, travel levels in 2024 are projected to exceed those in 2019. Chinese travel to overseas destinations is expected to reach between 70 percent and 100 percent of pre-pandemic levels in 2024. As these shoppers return, there is a growing desire for brand experiences and traditional shopping trips in both tourist destinations and second-tier cities. Alongside a return to travel, there is also a shift to spending more time outdoors, which will likely drive up demand for outdoor wear in 2024, further blurring the lines between functionality and style.

All told, executives are bracing for a strategically challenging year ahead. Fashion leaders need to plan carefully for a range of different scenarios, become better equipped to manage pricing and get ready to accelerate when the storm begins to clear.

The 10 fashion industry themes that will set the agenda in 2024:
1. Fragmented Future
In 2024, the global economic outlook will likely continue to be unsettled. As new and ongoing financial, geopolitical and other challenges weigh heavily on consumer confidence, fashion markets in the US, Europe and China are facing differing headwinds, requiring suppliers, brands and retailers to bolster contingency planning, among other measures.
2. Climate Urgency
The frequency and intensity of extreme weather-related events in 2023 mean the climate crisis has become even more visible, leaving the fashion value chain especially vulnerable. With climate risks worsening across continents, the fashion industry can't hold off any longer on building resilience into its supply chains and helping to abate emissions.
3. Vacation Mode
Consumers are gearing up for the biggest year of travel since before the pandemic. But a shift in values means travellers have a different set of expectations, even as shopping remains high on the agenda. Brands and retailers should consider refreshing distribution and category strategies to meet travellers wherever they are.
4. The New Face of Influence
It's time for brand marketers to update their influencer playbooks. A new guard of creative personalities is gaining brands' attention, winning trust and fandom among key audiences. Working with these personalities in 2024 will require a different type of partnership, an emphasis on video and a willingness to relinquish a degree of creative control.
5. Outdoors Reinvented
Technical outdoor wear has been propelled by consumers' post-pandemic embrace of healthier lifestyles as well as "gorpcore," and is likely to accelerate even further in 2024. More outdoor brands will likely launch lifestyle collections while lifestyle brands embed technical elements into collections, further blurring the lines between functionality and style.
6. Gen AI's Creative Crossroad
After generative AI's breakout year in 2023, use cases are emerging across creative industries, including fashion. Capturing the value of this transformative technology in 2024 will require fashion players to look beyond automation and explore its potential to augment the work of human creatives.
7. Fast Fashion's Power Plays
Fast-fashion competition will likely become even fiercer in the year ahead. Challengers, led by Shein and Temu, are changing tactics around price, customer experience and speed. Success for disruptors and incumbents will likely hinge on their ability to adapt to evolving consumer preferences, while navigating regulations that may impact the industry.
8. All Eyes on Brand
Brand marketing will likely be back in the limelight in the year ahead as the fashion industry confronts a shifting landscape in which performance marketing no longer reigns. Consumers' emotional connections to brands will likely be critical as fashion marketers reorientate their playbooks to emphasise long-term brand-building strategies.
9. Sustainability Rules
The era of the fashion industry self-regulating sustainability is drawing to a close around the world. Across jurisdictions, new rules could have a widespread impact on both consumers and fashion players. Brands and manufacturers need to revamp business models to align with the changes ahead.
10. Bullwhip Snaps Back
Changes in consumer demand have resulted in the "bullwhip effect," where cuts to orders increase in magnitude at different parts of a supply chain, putting pressure on fashion's suppliers. Now, if supply is to keep pace with anticipated renewed demand, brands and retailers should consider focusing on transparency and bolstering strategic partnerships.

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The State of Fashion 2024: Riding Out the Storm

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The eighth annual State of Fashion report by The Business of Fashion and McKinsey & Company reveals an industry navigating deep uncertainty. Download the full report to understand the 10 themes that will define the industry and the opportunities for growth in the year ahead.

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https://www.vogue.com/article/12-fashion-podcasts-to-know

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Conventional wisdom might say to let your outfit do the talking, but if the growing phenomenon of fashion podcasting is anything to go by, that's only the start of the conversation. Whether investigating overlooked style cultures around the world, the day-to-day grind of working in the industry, or the urgency of addressing systemic problems from sustainability to racial inequality, fashion podcasters have quickly proven themselves to be among the most agenda-setting voices in industry media today.

That podcasts should prove to be such a compelling platform to explore fashion might initially sound counterintuitive. How could the medium of sound capture the tactile pleasure of a coat lining or the satisfying swish of a perfectly cut skirt or gown? The answer is, of course, by not attempting to re-create the experience of clothes at all. Instead, the best style podcasts communicate why clothes matter-whether that's the cultural history that informs them, the machinations of the broader industry that produces them, or the simple (or not-so-simple) appeal of the trends that make you want to buy more of them.

Here, find the best fashion podcasts to listen to now across six categories covering history, trends, careers, sustainability, the industry at large, and finally, a new wave of podcasts being created by the brands themselves.

Fashion History

Arguably the gold standard of fashion podcasting, Cassidy Zachary and April Calahan's series for iHeartRadio has built a loyal audience with its eclectic lineup of deep dives into fashion past and present. From interviews with specialists in traditional Arab dress and Black dandyism to examinations of the history of specific pieces, including sunglasses and jumpsuits, Dressed is the ideal entry point for those looking to expand their fashion knowledge, with Zachary and Calahan's overviews of key moments in the history of style balancing erudition and wit with an easy charm.

First established in 2015 by fashion scholar Jasmine Helm, textile conservator Dana Goodin, and fashion and history scholar Joy Davis, Unravel's M.O. is to unpack and challenge the hegemony of white Western designers within the canon of fashion history. Alongside their one-off interviews with fashion academics and incisive forays into onscreen costuming on everything from The Crown to The L Word, the trio's recurring series on Black, Indigenous, and queer designers have expanded their global and inclusive vision into a podcast that feels both purposeful and poignant.

Admittedly it's a newer addition to the stable of podcasts, and yes, we might be a little biased, but this list wouldn't be complete without Vogue's series exploring the fashion world's seismic shifts throughout the 2000s. Hosted by international editor at large and walking fashion encyclopedia Hamish Bowles, the series touches on everything from the stratospheric rise of Juicy Couture to the influence of Sex and the City to the blogger phenomenon. With its starry lineup of guests-where else would you find Gisele Bundchen herself musing on her extraordinary decade in front of the lens?-it's an unmissable window into a pivotal chapter in fashion history.

Style and Trends

Hosted by Rebecca Arnold, the highly respected fashion history lecturer at London's Courtauld Institute, and Beatrice Behlen, the fashion and decorative arts curator of the Museum of London, Bande à Part might at first glance seem forbiddingly highbrow. Quite the opposite: The charm and obvious rapport between its cohosts make it as accessible as podcasts come; indeed, it feels like you're sitting in on a conversation between friends. Whether they're diving into the annals of fashion history, devoting an episode to the fashion photographers whose worlds they would most like to inhabit, or discussing the new Savage x Fenty show, Arnold and Behlen wear their erudition lightly, but their knowledge and experience always shine through.

If you're looking for a podcast sitting right at the fashion zeitgeist, Corporate Lunch-hosted by GQ editors Noah Johnson, Rachel Tashjian, and Samuel Hine-is the one for you, with hot takes on everything from Christian Girl Autumn to their favorite Timothée Chalamet fits. A major part of Lunch 's appeal is its guests, who seem chosen for their ability to see beyond the myopia of the fashion industry; episodes have featured playwright Jeremy O. Harris, musician Phoebe Bridgers, and pro skater Alex Olson.

Created by Avery Trufelman as a miniseries within the hit public radio show 99% Invisible, Articles of Interest stands out both for the truly impressive level of research that underpins it, and the way in which it translates this information into self-contained narrative arcs that feel as gripping as any true crime series. The subjects for each episode might initially appear broad-knockoffs, Hawaiian shirts, childrenswear-but Trufelman has a knack for teasing out rich and fascinating stories packed with unexpected twists and turns.

Working in Fashion

Hosted by Vogue's market editor Naomi Elizée, So...What Do You Do Again? highlights the lives and journeys of women of color within the fashion industry with humor, warmth, and intimacy. Elizée brings a rare honesty and insight into the wide-ranging backstories of her guests, be they model Precious Lee or celebrity stylist Ade Samuel. While its mandate is to serve as a resource for young people of color looking to break into fashion, the candid conversations-many of which touch on the obstacles faced by women of color on their way to the top-should be required listening for anyone working in the industry at any level.

While some of the bigger fashion houses have launched podcasts featuring their head creatives, it's rare for a designer to take the initiative to start a podcast on their own. But Recho Omondi is not your average designer. Omondi's interviews with figures from the fashion world-Diet Prada, Heron Preston, and Bethann Hardison among them-are notable for her willingness to broach topics that other podcasters might shy away from, specifically the industry's reluctance to talk openly about its complicity in environmental destruction and systemic racism. Her probing, inquisitive nature makes her a brilliant interviewer-even if, with fans of her label including Issa Rae and Solange Knowles, she shouldn't be giving up the day job anytime soon.

A new podcast launched by London-based fashion community platform ClickerMe, The Fashion Slashie-hosted by fashion journalist Lara Johnson-Wheeler-looks at the ever-evolving phenomenon of the "slashie," the freelancer jack-of-all-trades creatives that increasingly dominate the fashion landscape. With the likes of artist, publisher, art director, and stylist Theo White, who has collaborated with Mowalola and styled for the Cut and Dazed, and the creative director and entrepreneur Tayler Prince-Fraser on board as guests, it's a compelling window into a side of the industry that often gets overlooked.

Industry Insights

With new episodes dropping biweekly, The Business of Fashion Podcast is known as one of the most reliable sources for up-to-date fashion news and industry goings-on. Hosted by the publication's founder and CEO, Imran Amed, its standout quality is its willingness to tackle the big issues facing the industry today-from retail to style culture to global politics-with an informed, clear-headed impartiality.

For a more on-the-ground take on the industry today, Fashion: No Filter ticks all the boxes. Its hosts are influencer Camille Charrière and fashion journalist Monica Ainley, and their shared interest in the conversation between the fashion industry and pop culture makes for compelling listening at a time when the two have never been more intertwined. Whether interviewing Bryanboy or Instagram's fashion guru Eva Chen, the pair's fluency in the worlds of social media, street style, and sustainability offers a relatable take on the machinations of the fashion industry that has earned them a loyal following.

Since writing a viral Facebook post about being dropped by her modeling agency for being "too big" in 2015, British model Charli Howard has become one of the U.K.'s most prominent voices advocating for a more inclusive set of body standards. And with her BBC Sounds podcast Fashion Fix, Howard broadened the conversation further, exploring how those working within it can make efforts to address some of the biggest issues it faces, from diversity to sustainability to adaptivity. Earlier this year, model Naomi Shimada took the reins, shifting the focus to include insiders' experiences of the beauty industry as well, and has proven a worthy successor, interviewing the likes of Zandra Rhodes and Sinéad Burke.

Sustainability Matters

There are few issues the fashion industry needs to address as urgently as the climate crisis, a fact that Clare Press, Vogue Australia's first sustainability editor, has been all too aware of over her two decades working in media. Launched in 2017, on the cusp of sustainability entering the mainstream fashion discourse, Press's The Wardrobe Crisis podcast is a valuable resource for those looking to understand the horrifying impact of the apparel industry on the environment. More importantly, perhaps, its focus lies equally on the innovators finding solutions to move fashion forward by way of a circular economy and ethical production. Never judgmental or patronizing, Press's approach to environmental advocacy within fashion is truly admirable-and one we can all learn from.

For vintage obsessives, Bay Garnett will need little introduction. The influential former fashion editor at British Vogue made her start with cult favorite magazine Cheap Date in the 1990s, featuring fashion shoots memorably styled with thrift store finds, while a vintage banana print tee she styled Kate Moss in for her first Vogue shoot in 2003 was borrowed by Phoebe Philo afterwards, only to show up on the Chloé runway the following year and become a high street phenomenon. Garnett's new podcast sees her invite a starry lineup of guests-Rachel Weisz, Sienna Miller, and Chloë Sevigny have all made appearances-to go through some of their most beloved pieces from across the years, with Garnett's warmth and humor making it more than obvious why she's one of the most beloved figures in fashion. Come for the celebrities, stay for the stellar thrifting tips.

Hosted by the Irish DJ and broadcaster Tara Stewart, Dirty Laundry came to be after Stewart watched the documentary The True Cost and began questioning the impact of the clothes from fast fashion brands she was often paid to wear at DJ gigs. Since then, Stewart has made it her mission to educate both herself and her listeners on the real-world impact of the clothes we wear, challenging brands to address the climate crisis effectively, and creating helpful solutions for consumers to shop and dress more responsibly in our day-to-day lives. Given her radio experience, it's no experience that Stewart is a natural host: as inquisitive and curious as she is firm in her convictions.

Brand Chatter

As fashion podcasts have undergone a modest boom over the past few years, it didn't take long for brands to get in on the action too. One of the most compelling is Chanel Connects, one of a host of podcasts the French house has invested in, which brings together some of the world's foremost cultural figures (albeit most from within Chanel's orbit) for conversations about the future of art, film, fashion, music, and more. The starry but eclectic lineup includes the likes of Keira Knightley, Tilda Swinton, Edward Enninful, Pharrell Williams, and Arthur Jafa, with the conversations around just what our museums, galleries, and stages might look like as the world reopens proving to be particularly compelling.

While Gucci's podcast also revolves mostly around conversations between creatives, its approach is more itinerant, focusing on the sprawling array of projects patronized by the house, from its Chime Zine, to its collaborations with Dapper Dan, to its recent "brand hacking" with Balenciaga. (For that, a conversation between Alessandro Michele and Demna Gvasalia proved particularly intriguing.) A recent highlight was a deep dive into the brand's Vault project that invited a coterie of young designers to reimagine pieces from the Gucci archive, with a guest appearance from Vogue 's archive editor Laird Borrelli-Persson. It's a podcast with all the shapeshifting playfulness of Michele's distinctive vision for the house.

Under Maria Grazia Chiuri, Dior's runway shows have become one of fashion's most visible forums for feminist messaging, whether via her Chimamanda Ngozi Adichie-quoting "We Should All Be Feminists" tee or the various female artists Chiuri has invited to craft theatrical sets that feel more like installations, from Judy Chicago to Anna Paparatti. So it's no surprise that Dior's podcast has a particular emphasis on the role of women in the creative sphere, from its first season on feminist art to its most recent, more politically charged season featuring friends of the house including actor Felicity Jones, choreographer Sharon Eyal, and poet and activist Robin Morgan. Billed as an invitation to "step inside the contemporary Dior mind," it certainly lives up to its initial impression as the most cerebral offering from the big fashion houses in the podcasting sphere.

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The 18 Best Fashion Podcasts to Listen to Right Now

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Conventional wisdom might say to let your outfit do the talking, but if the growing phenomenon of fashion podcasting is anything to go by, that's only the start of the conversation.

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https://www.mintel.com/consumer-market-news/global-consumer-trends/

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Understand what's new and next in global consumer behaviour and the impact on marketing and innovation.

It's been a year of change (aren't they all?). With the lingering effects of the COVID-19 pandemic, fluctuating economic instability, increasing political unrest and new artificial intelligence around every corner, many consumers feel overwhelmed and distracted, resulting in interesting behaviour shifts.

This year, our expert Analysts have identified five trends that are particularly interesting for brands to pay attention to-now and in the years ahead. How will the increasing importance of human relationships, coping with the reality of climate change and uncertainty about AI impact consumer spending in the year to come? Download our free Global Consumer Trends report now to learn more about the trends shaping consumer behaviour in 2024 and beyond:

Being Human: In a world increasingly dominated by algorithms, we will need human skills and emotion to make the most of this technological revolution.

More Than Money: Consumers will reassess what matters most to them, affecting not only what they want and need, but their perception of what constitutes value.

Relationship Renaissance: Consumers who find comfort through screens at the cost of meaningful, real-life relationships, will seek new forms of intimacy for the sake of their physical and mental health.

New Green Reality: Incorporating sustainability into the day-to-day is not enough; consumers and brands will be faced with the reality that survival within a new climate context has to be the priority.

Positive Perspectives: Brands and consumers will work together in new ways to deal with uncertainty.

For those new to Mintel's annual trend predictions-or as a reminder to those who may have forgotten-our living, growing prediction model adapts to the unforeseen. Centred around the seven Mintel Trend Drivers, the model supports the fluid acceleration or deceleration of a trend according to the reality of individual markets. It allows us to be more adaptive and reactive to change and to continue to focus on the future.

A combination of global market data and consumer behaviour analysis, the trends provide a high-level overview of the key motivations and challenges that lie ahead for consumers. By providing implications for the short, medium and long term, they highlight the most important issues that brands need to think about when it comes to engaging with consumers in an ever-changing world.

After you've read and digested the 2024 Global Consumer Trends, you'll probably think about what comes next. That's the perfect time to get in touch. Our team is well-versed in building brand-specific trend frameworks that answer the questions critical to driving your business forward.

If you're a Mintel client, log in to read the report and contact your Account Manager for more information. If you're not a Mintel client, get in touch. Either way, we look forward to hearing from you.

Download the FREE 2024 Global Consumer Trends now for insight into changing consumer behaviour, market expertise and strategic recommendations to drive better business decisions faster-now and in the future.

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2024 Global Consumer Trends by Mintel identifies five consumer behaviour trends that will shape consumer markets in 2024 and beyond.

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This is an interesting read on the future of influencer marketing and the new concept of creative personalities appearing as brand influencers. https://www.businessoffashion.com/articles/marketing-pr/the-state-of-fashion-2024-report-influencer-marketing-brand-partnerships-content-creators/

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Capturing consumers' attention online isn't about to get any easier for fashion businesses.

On Instagram, engagement rates have fallen, by roughly 30 percent year on year in 2022, while the reach of posts has diminished. Consumers are showing signs of fatigue towards traditional influencer marketing after years of being bombarded with product promotions and brand announcements. The BoF-McKinsey State of Fashion 2024 Consumer Survey found that 68 percent of respondents were unhappy about the high volume of sponsored content on social media platforms and 65 percent were turning less to fashion influencers than a few years ago. Young consumers are becoming particularly adept at tuning out the noise. One study found Gen-Z loses active attention for advertising after just 1.3 seconds.

Even in this environment, influencers continue to be a powerful channel for brands to break through the noise and connect with consumers, with the influencer-marketing industry forecast to reach $21.1 billion in 2023, up from $16.4 billion in 2022. However, the influencer landscape has been evolving in the past few years as consumers increasingly demand authenticity, entertainment and relatable personalities, with this trend likely to gather momentum in the year ahead.

According to the BoF-McKinsey consumer survey, consumers are gravitating towards relatable and authentic influencers far more than other attributes such as an aspirational lifestyle or celebrity status. Marketing and influencer firms echo these findings - a 2023 survey found that, although beautiful and aspirational content was effective, social media users were more likely to follow influencers whom they deem authentic and fun.

The changing dynamics are reflected in where users spend their time online. TikTok, often regarded as a platform that promotes authenticity, has taken the lead among some user groups. A March 2023 study estimated that US adults spent nearly 56 minutes a day on average on TikTok. By comparison, US adults spent just over 30 minutes on average on Instagram. TikTok's success, which has prompted Instagram to emulate the platform with its Reels video feature, is based largely on how it surfaces content, emphasising measures such as the time users spend on a post and whether they return. As a result, any creative and entertaining content can reach a wide audience, even if the creator doesn't have a high number of followers. The platform BeReal, meanwhile, saw surging user growth in 2022, and while there are doubts about its longevity, its emergence may well be a response to the perceived inauthenticity of social media's large incumbents.

The New Guard

Though consumers have rewarded greater authenticity online for some time, it is becoming more pronounced as influencers emphasise their individuality. Gen-Z in particular value pursuing their own unique identities and appreciate diversity among other attributes, according to a Stanford University study. This generation's favourite platform for following influencers is TikTok, which was also deemed the best platform by Gen-Z respondents for promoting a product through influencers in a 2022 survey, surpassing both YouTube and Instagram.

While traditional influencers who convey an aspirational lifestyle and command large audiences are likely to remain important for fashion marketing, other influencers who come across as less scripted or polished are already gaining audiences. Quirkiness, humour and vulnerability are helping this cohort stand out. A case in point is Alix Earle, who has built a following of nearly 6 million on TikTok, not with any sort of viral hit but rather with her apparent relatability and willingness to be herself. Madeline Argy's TikTok confessionals, which take the form of funny, rapid-fire videos such as a tearful questioning of what DJs actually do, have earned her roughly 5 million followers. And Sabrina Bahsoon, who goes by Tube Girl, shot to fame posting TikTok videos showing her dancing in the London Underground, an act that's been called "unapologetic self-expression."

While the styles of these creators differ, what unites them is their off-beat, personal approaches to creating content, which reads as being authentic to who they are rather than pursued purely for "likes" or to convey an unattainable ideal. The most-followed personality on TikTok is Khaby Lame, whose content featuring his humorous silent commentary on ridiculous online videos has attracted roughly 162 million followers.

Fashion brands are embracing these personalities and seeing the benefits. Bahsoon featured in Hugo Boss' most-viewed TikTok post, which has garnered more than 144 million views. Lame and Argy have fashion partnerships as well. For the debut of creative director Sabato de Sarno in September 2023, Gucci asked Amelia Dimoldenberg, who became popular conducting awkward interviews at a fried-chicken establishment, to attend the event and interview other guests.

Brands are also going down the path of creating deeper partnerships with influencers than one-off videos or fashion show invitations. For example, luxury brands Loro Piana and Audemars Piguet are working with the creator known as Gstaad Guy, who built his following parodying the tastes and attitudes of the ultra-wealthy. Both brands now dress Gstaad Guy and regularly invite him to events, such as Loro Piana's Spring/Summer 2024 show in Milan and Audemars Piguet's Tokyo launch of its collaboration with 1017 Alyx 9SM. Outside of luxury, online retailer Revolve has created a size-inclusive line with Remi Bader, a TikToker with 2.2 million followers who became popular for her humorous, unfiltered accounts of trying on clothing as a plus-size woman. Realising the importance and reach of these personalities, brands are investing significantly in their engagement - for example, Lame reportedly closed a $450,000 contract with Hugo Boss to walk its Milan Fashion Week show in 2022.

As this new guard of creators joins traditional influencers in fashion week front rows and in brand marketing, it offers consumers contrasting viewpoints and another channel for communicating a brand's message.

Be Creative

To be sure, capturing and holding the attention of consumers online in 2024 will likely require fashion marketers to break free of tried-and-tested initiatives. In addition to collaborating with celebrities and mega-influencers, they may also need to dedicate resources to identify talent that might not be on their current radars but offers untapped possibilities.

When creating content, brands might want to look beyond highly polished product promotions and push boundaries by developing innovative and surprising campaigns that resonate with followers and reach new audiences. This will still require campaigns to align with a brand's core image and values. In its own guidance to brands, TikTok recommends creating "actionable entertainment" that holds users' attention and can gain greater reach from the platform's content algorithm, among other benefits. Brands should also consider incorporating humour, self-awareness and unfiltered tones into short videos and other popular social media formats.

Because some of the most successful creators build their own online worlds, brands that partner with them might want to empower them with a degree of creative control. Rather than simply gifting items or sponsoring posts, they can collaborate closely to integrate the brand's presence into the influencer's content style. In the most ideal collaborations, a brand finds an avenue to convey its message and perspective in a manner that feels seamless and authentic. Gucci, for example, partnered with TikTok influencer Francis Bourgeois, who shares his passion for trainspotting with his followers, in campaigns such as the latest Gucci Gift and fashion week activations inspired by the scenic countryside, as a way to convey the joy and nostalgia of train travel.

Of course, fashion businesses should still exercise diligence to minimise potential image risks when taking new creative directions. But new directions are also likely to lead to some of the greatest rewards.
This article first appeared in The State of Fashion 2024, an in-depth report on the global fashion industry, co-published by BoF and McKinsey & Company.

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The Year Ahead: The Alluring New Face of Influencer Marketing

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From Gstaad Guy to Remi Bader, a new guard of creative personalities is revamping influencer marketing, The State of Fashion 2024 reveals.

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How did Pretty Little Thing get Niomi Campbell from Alexander McQueen to fast fashion. https://madamenoire.com/1351210/the-moment-model-and-muse-naomi-campbell-hits-runway-for-pretty-little-thing-collab/

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Naomi Campbell hit the runway again for New York Fashion Week and the launch of her uber-cute collaboration with PrettyLittleThing.

Campbell, 53, graced the runway Sept. 5 with top-tier supermodel finesse. The model donned a sheer, halterneck black dress with shiny silver detailing. The garment clung to her snatched physique, and its length fell just above the 5-foot-10 beauty's ankles. The muse-turned-designer posted photos and a clip of the Cipriani Broadway-held fashion show on Instagram Sept. 6.

One of the photos included Campbell walking the runway with co-designers of her PrettyLittleThing collection. The emerging talents by the supermodel's side were Nigeria-based designer Victor Anate and Jamaican-born, New York-raised designer Edvin Thompson, who established the brand Theophilio in 2016.

"After 37 incredible years on the catwalk, I'm thrilled for the opportunity to share my latest adventure on the other side - as a designer! Especially during the start of NYFashionWeek!" Campbell wrote in her caption.

"Thank you, from the bottom of my heart, for making this collection a reality, changing the pace of fast fashion ðŸ'œðŸ™ðŸ¾," the model added.

On the topic of changing the pace of fast fashion, Campbell shared blunt remarks about the sustainability of her latest collaboration.

When asked about the environmental impacts of her PrettyLittleThing partnership, the supermodel simply told the Associated Press, "White models, when they've done fast fashion, they were praised."

"The sustainability will come. It will have to," she added.

Despite her decades in the industry, Campbell remains booked and busy.

The beauty is one of the legendary four centered in Apple TV's forthcoming documentary, The Super Models, which drops Sept. 20. The other fashion powerhouses featured in the four-part docuseries are Cindy Crawford, Linda Evangelista and Christy Turlington.

The Super Models ' description that the documentary will journey viewers through how the four women became fashion icons "then transcended their industry by uniting."

"This is the story of how they claimed their power and shaped the world that followed," it added.

In addition to her forever-expanding modeling and fashion-related pursuits, Campbell now also has two children.

In late June, the stunning 53-year-old that she'd welcomed her second child, a son.

"My little darling, know that you are cherished beyond measure and surrounded by love from the moment you graced us with your presence. A True Gift from God, blessed! Welcome Babyboy. #MumOfTwo. It's never too late to become a mother," Campbell warmly captioned a photo of her and her two-year-old daughter holding the baby's hand.

New York Fashion Week officially runs from Sept. 7 to Sept. 13. Read more below about the pieces, size range and price point of Campbell's PrettyLittleThing collaborative collection.
RELATED CONTENT: "PrettyLittleThing Collaborates With Naomi Campbell On A Sophisticated Collection And The Pieces Are Fire"

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The Moment, Model And Muse: Naomi Campbell Hits Runway For Pretty Little Thing Collab

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It only seems right that the supermodel legend jumps into the fashion game... Naomi's collection is fire.

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https://www.vogue.com/article/the-best-fashion-instagrams-of-the-week-kendall-jenner-emily-ratajkowski-dua-lipa-and-more

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A new year is here and it's off to a stylish start! The stars kicked off 2024 in their finest 'fits, many of which they shared with us on Instagram.

Many a celeb rang in the New Year on vacation, and dressed to match their locale. Blackpink's Lisa shared selfies from a beach, wearing a floppy, camo Celine hat along with her sunshine yellow Louis Vuitton bikini. Jeanne Damas, meanwhile, showed off stills from her Morrocan holiday wearing a gorgeous lacy white slip dress, and Dua Lipa brought us with her to Jaipur in a slinky Tom Ford number.

Great minds think alike when it comes to Emily Ratajkowski and Kendall Jenner. Both models vacationed with pals in tropical destinations, and both opted for sheer, spotlight-stealing dresses. Jenner, for one, wore a buttercup colored maxi dress from Elsa Hosk's Helsa Studios, complete with dramatic sleeves and revealing slit. Ratajkowski, on the other hand, went sleeveless in a cream-colored maxi with lace detailing.

Below, check out the best fashion Instagrams of the week, from comedian Mary-Beth Barone's year of mirror selfies to Elsa Hosk's black and gold moment.

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The Best Fashion Instagrams of the Week: Kendall Jenner, Emily Ratajkowski, Dua Lipa, And More

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Many a celeb rang in the New Year on vacation, and dressed to match their locale.