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Consumer behavior refers to how individuals make decisions about what they buy, need, or desire. For example, someone may choose a sustainable product over a cheaper one because they care about the environment.

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A buyer persona is a fictional representation of your ideal customer. For instance, a coffee shop might create a persona called “Busy Emily,” a 29 year old professional who values quick service and quality over price.

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Cultural values are shared beliefs that shape how people behave and consume. For example, in some cultures, buying luxury items is seen as a symbol of success, while in others, simplicity is more appreciated.

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Consumer behavior studies how people decide to buy and use products. It helps marketers create effective strategies. In the U.S., the average consumer is 38 years old, with 67% between 13 and 64.

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A buyer persona is a semi-fictional representation of an ideal customer, created based on real data, behaviors, goals, and demographics. It helps businesses understand their target audience better and tailor marketing strategies, products, and communication to meet their customers' specific needs and preferences.

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Compulsive shoppers are people who, to control their urge to shop and spend money, often buy items they don't need or can't afford. This behavior is often driven by emotional factors such as stress, anxiety, or low self-esteem, and can lead to serious financial and personal problems over time.

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Loyal customers are people who repeatedly buy from a business because they trust the brand and prefer its products or services over others. They often recommend the company, are more forgiving of occasional mistakes, and provide long-term value by generating steady income without high marketing costs. To keep them, it's important to offer quality, great service, and rewards for their loyalty.

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is a behavioral addiction characterized by an overwhelming urge to shop and buy, often to the point of negative consequences.

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It is how people decide what to buy depending on their needs, tastes and what is important for them

For example I buy cruelty-free makeup because I care about animals.

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Definitions of trends to understand to consumer behavior.

Trend refers to patterns or directions in which something is moving or changing.

Trends are identified by treadlines or price action and that trends are up, down, and sideways.

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Social influence refers to how a person’s thoughts, feelings, or actions are affected by others such as family, friends, social media, or celebrities. People often make buying decisions based on what others think, do, or recommend.

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Is the form or the way people about to decide what to by , it includes how the think , feel in the shopping .

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The consumer is engaged with the product. This type of consumer has a psychological behavior determined by habit or emotional associations with the product or brand.

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Is a time series analysis, it focuses on the study of data collected during a specific period to detect patterns and trends.

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Habitual buying behavior is when a person consistently buys the same thing, so they may find it difficult to purchase products from other brands or in other locations.

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Habitual consumer behaviour is when the consumer is very involvement in th product. is the automatic and unconscious pattern of making repeated purchases of products or services.

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“Types of consumers refers to the classification of buyers or users based on their purchasing behaviors, preferences, needs, or demographics. These categories help businesses understand and predict how different groups of people interact with products and services.”

Examples of common types of consumers

Loyal consumers: People who consistently buy from the same brand.

Impulse consumers: People who make spontaneous, unplanned purchases.

Discount consumers: People who are motivated mainly by low prices or promotions.

Need-based consumers: People who buy only when they have a specific need.

Wandering consumers: People who browse products without a clear purchase intention.

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This is a type of consumer behavior where people switch brands or products not because they’re unhappy, but because they want something different. Consumers engage in variety seeking when they try new products or brands just for the sake of change, often with low involvement items like snacks, clothes, or cosmetics.

As the teacher explained in class, sometimes consumers even buy more of the same product (like a t-shirt in three colors or shoes in different styles), not because they dislike it, but because they’re seeking variety, in color, size, comfort, or design. I think this helps companies understand that offering choices can satisfy the consumer’s need for novelty without losing their loyalty.

Lucciana Guanilo Claveri

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To identify something of continuous repetition in the way people make decisions when buying , allows companies such as to plan advertising or promotions, anticipate how, when and what they will buy.

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They are Challenges that a costumer might or could experence. We have to be concience about it because motivations and pain points are necesary to understand costumers; that informatition will help us to develop an efficent estrategy to get to the buyer personal of our services or product.

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Consumer behavior patterns allow us to identify which products consumers interact with the most and to evaluate their purchasing habits. This helps us understand and anticipate consumer decisions, and determine how we can invest and work with this information to benefit the business.

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This is encountered when consumers are buying an expensive, infrequently bought product.

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A structured set of steps, procedures, and strategies that a consumer or company follows to acquire a good or service. Example:

A customer can either walk into a store and

buy an item right then and there or order

online and pay online via credit card or on

delivery.

Anghelina Benites

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It's highly involved in the purchase process but has difficulties determining the differences between brands.

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Having a clear knowledge of who you want to target is an essential step to building a detailed buyer persona.

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The availability of data and online tools available to

handle large amounts of data allow for sampling of

data quickly and applying the results to a variety of

situations.

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It is important to remember that a company can have several Buyer Personas, not just one, to represent different segments of its market.

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This a type of consumer that buy by emotion, without prior the results or efficiency of the product, it's seemed to one person that is bored of searching what product is better, and just decide to buy whatever thing that can look an acceptable thing despite the cost or any peculiar feature.

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A buyer persona is a semi-fictional profile ofyour ideal customer, based on real data and research. It includes things like age, goals, interests, needs, and buying behavior to help businesses understand and target customers better.

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Complex buying behavior is when consumers carefully think before buying a product because the purchase is important or expensive. They usually compare different brands, search for information, and read reviews to feel confident about their decision.

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In business, a large sample size is vital because it reduces financial risk when launching products and minimizes the margin of error in sales projections. Additionally, it prevents isolated opinions from skewing commercial reality, allows companies to segment markets and detect trends with absolute precision, and provides the statistical backing needed to optimize marketing campaigns and attract investors with reliable data.

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Consumer behaviour means the buying habits and decision-making process of consumers.