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Paramore's music video for Misery Business is a mix narrative and performance based. Back in 2007 this was their debut music video, promoting their second and most successful album which essentially launched them. The narrative follows along with the songs lyrics giving them meaning. The performance side however, establishes the band as a pop punk Emo band. The background of the stage they perform is of their album's cover RIOT! The colours like the album are restricted to black, white and orange. The music video as well as promoting the song 'misery business', it also promotes the album RIOT! at the same time. So the video is in fact doing two jobs in the space of one video.

Paramore's audience at the time of this song was classified as 'emo' and 'punk' which since then has changed. Their audience has influenced the theme in the video and ancillary texts. The typography is scribbled so it has conotations of rebellion. The colours are also associated with typical 'emo' colours of black white and then a bright colour (in this case orange). The costume of the band are also typical to the emo culture (skinny jeans, band t-shirts etc.).

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Example: All Time Low - Nothing Personal 

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Example: All Time Low - Nothing Personal 

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Similar to Paramore's 'Misery Business' music video. The music video for 'weightless' copies the same structure like that of Paramore's, because it promotes its album through its most 'popular' song in the album. The typography on the front cover of the CD album and in the music video are similar (if not the same) and there are several references to the album 'Nothing Personal' (as seen in the bottom images). The music video is performance based with a vague narrative, because they are making fun of their fans and giving themselves hate through the crowd or guest stars (Mark Hoppus of Blink 182 and Pete Wentz of Fallout boy). The self hate and blunt messages in the music video works with the album title 'Nothing Personal', suggesting their songs are straight forward and indelicate.

All Time Low are defined as a pop punk/rock band. The typography once again symbolises a punk with the text being scribbled again, mimicking it being handwritten. Their clothing in the video is typical  of that sub-genre with the casual clothing and skinny jeans. The cameo appearences in the video attract the fans of those bands also, as an incentive to watch the video in order to gain a bigger fanbase.

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The music video 'For Baltimore' is a mix of all three typical functions of a music video. There is a narrative in the music video about their high school days as they originated from Baltimore. The animation and artwork shows the concept qualities and the performance based is them as cartoon characters performing on stage, tying in the narrative. The band as cartoon characters is a different approach, but it is easy to tell them all apart from their distinctive exaggerated features. This example from All Time Low looks mainly at the graphics. The monster on the album cover features in the music video of the band (as cartoon characters) playing with the monster behind them. It is there 'most popular' track off the album, so the music video is following a similar theme and style to album and vice versa. More colour is used unlike 'Nothing Personal', mainly because it is an animation. The link between the video and album is very clear and obvious.

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Example: All Time Low - Advert comparison

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Example: All Time Low - Advert comparison

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The examples above show the digipak and screen shots from the music video. The pictures below show advertisemens for their albums 'Nothing Personal' (Right) and 'Don't Panic' (Left). The 'Nothing Personal' continues to play on the insults the give to themselves as a inside joke and their logo for the band is consistent throughout along with the font style. The 'Don't Panic' poster shows the monster which is in the music video and is on the front of their album. The monster is definitely the centre focus for the album and its recognised symbol. The colours on both are consistent and they both have conventional features of advertisements. The link between them and the other two products is linked through the use of images, colour and font.

The bands clothing is consistent of the typical genre characteristics and expectations. The skull and cross bones in their logo is slightly 'emo'. The colours also follow the colour scheme as said before, with the black, white and then another colour (Don't Panic: Yellow).

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Example: Green Day - 21st Century Breakdown

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Example: Green Day - 21st Century Breakdown

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'21st Century Breakdown' shows an example of all three constructions linking to one another. The chosen images relate to one another of the couple kissing with flames behind them. The couple kissing is the significant symbol of the song '21st Century Breakdown'. The colour scheme is consistent througout with black, white, red, yellow and orange. The typography is also the same on the album and magazine advertisement, showing the link between them. Text is not always found in music videos, but in the video it is present briefly, with a similar style of the dripping paint. The image is the same on the two ancillary texts, but is edited to contain conventional features of that type of ancillary text.

Greenday are a punk/alternative rock band. The colours are very dark and follow conventional themes of rock band ancillary texts and music video. The heavy colours put emphasis on the beat of the music and the meaning behind the song. Using Greenday '21st Century Breakdown' as an example. If the colours were completely opposite, say Pink, Purple and Green. It wouldn't have the same impact or represent the music truthfully. The same applies to the font choices, if it was elegant and curly, it have connotations of feminitiy or sensitivity. It just wouldn't work. Rock music has to look strong, butch and dark.

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Second half of my A level Media Blog. Containing Coursework, Homework and Revision

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When comparing my ancillary texts and music video together the link is visible. In the music video there is a segment from the guitar solo of the band having a powder paint fight. In the video the slow motion effect of the paint really compliments the slow guitar solo and the saturated colours brings out the paint in a more effective way. The poster and the digipak follow the powder paint theme. The images used in my poster and digipak are from the filming day. When I was filming the music video with the LSR cameras I had my friend Sophie take photographs at the same time as we were filming. Because we had a limited amount of powder paint it was the easiest and most logical way to capture images. Images and stills were then enchanced through various effects and then I used appropriate images of good quality for my advertisement and digipak designs. The theme is certainly consistent throughout all my final constructions. Between the two ancillary texts the font style is consistent and the colouring of the text.

I decided to challenge the conventional pattern with the choice of colours unlike my chosen examples, I have analysed above. As they have shown to to be restrictive of colours choices. I haven't done this because I wanted to work with the powder paint and use the colour to link the video and create something different.

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How effectively have you combined visual aspects of your music video with the print production?

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How effectively have you combined visual aspects of your music video with the print production?

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The images used in my poster and digipak are from the filming day. When I was filming the music video with the cameras I had my friend Sophie take photographs with my LSR camera at the same time as we were filming. Because we had a limited amount of powder paint it was the easiest and most logical way to capture images. Images and stills were then enchanced through various effects and then I used appropriate images of good quality for my advertisement and digipak designs. The theme is certainly consistent throughout all my final constructions.

The link between the print materials (digipak and advertisment) and the music video are very clearly and obviously linked. In the music video there is a segment from the guitar solo of the band having a powder paint fight. In the video the slow motion effect of the paint really compliments the slow guitar solo and the saturated colours brings out the paint in a more effective way. The poster and the digipak follow the powder paint theme. The images used in my poster and digipak are from the filming day. When I was filming the music video with the LSR cameras I had my friend Sophie take photographs at the same time as we were filming. Because we had a limited amount of powder paint it was the easiest and most logical way to capture images. Images and stills were then enchanced through various effects and then I used appropriate images of good quality for my advertisement and digipak designs. The theme is certainly consistent throughout all my final constructions.