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I intend on creating a promotional video encouraging residents to travel Australia through a fictional booking service. As mentioned in the AIDA section of the padlet, the video will include footage from a number of different, famous Australian landmarks. This can extend from The Great Barrier Reef to Ayres Rock. Alongside this, including audio of customers saying how happy they were with the service and also ratings and reviews to encourage consumers. Furthermore, the promo will include a number of call-to-action statements to encourage and potentially guilt customers to the service.

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1. What are the popular destinations?
2. Where will the service be based from? Regional/Metro
3. What are the geographical disadvantages customers could face?
4. What is the average income of Australians? Will the service be too expensive?
5. How many people can the service accomodate for?

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Australia 💙 | Holiday Here This Year | Tourism Australia

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Source 1: Thompson, J. D., & Weldon, J. (2022). Audiences and target audiences. In Content production for digital media (1st ed., pp. 11–20). https://doi.org/10.1007/978-981-16-9686-2_2 Retrieved from

The main idea extracted from this source is how to truly understand a target audience and how to appeal to certain groups of people. Another key point made within this article that is helpful was the rise in social platforms such as TikTok, Instagram and Snapchat. It is important to consider these platforms when determining a target audience as these apps often have a huge influence on the type of content particular viewers see. This source will be of great help when it comes to creating the content as I will have a greater understanding of the type of content required in order to appeal to the correct target audience.

Source 2: Sharp, B 2017, Marketing: Theory, Evidence, Practice, Oxford University Press, Melbourne. Available from: ProQuest Ebook Central. [3 April 2023].

Source 3: Zarantonello, L, Schmitt, BH & Jedidi, K 2014, ‘How to advertise and build brand knowledge globally’, Journal of Advertising Research, vol. 54, no. 4, p. 420.

These two sources are quite similar in some aspect; however, both serve different purposes. The first source was useful for the planning stage of this assignment. I say this because it is very important for the creator to know what advertising techniques are beneficial and effective when trying to promote something. This source uses previous ads, both successful and unsuccessful to create a good knowledge basis on what has worked well and what hasn’t in the past. Moving forward, this source will be beneficial in creating and promoting my chosen topic through its extensive evaluation of advertising techniques. Source two, as mentioned previously, is similar to source one. This source aims to provide to necessary knowledge in building the brand. This will be helpful because when completing this assignment, it is important to think and create the promotional video with the perspective of it becoming a legitimate product or service.

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Attention - Within the promotional video, I aim to grab and maintain the attention of the audience through visuals and sounds. Visually appealing footage of beautiful landscapes and Australian landmarks is how I hope to 'hook' viewers into my video. I want to take this approach as I feel that using content which is familiar to the viewers and target audience is an effective way to begin a promotional piece

Interest - Similar to the attention, I intend on holding the interest of the audience by including relatable content. This may be portrayed through visuals or dialogue. For example, including phrases in which Australian parents could relate to such as "coming home from work to find out your child forgot to take the meat out the freezer'.

Desire - Throughout the duration of the video, the audience should hopefully have the desire to want to take a holiday. This may be through the use of relatable content, or through particular phrases and call to actions.

Action - By the end of the video, the idea is to have those impacted by the video undertake further research as to what other services are offered by the fictional website. Through phrases such as 'dont miss out' and or 'last chance' will hopefully evoke a sense of not wanting to miss out within the audience. Ultimately, resulting in them wanting to book a trip.

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The message/phrase/idea I want the audience to interpret from this is that Australians can use this platform to organise a Holiday with no stress.

TARGET AUDIENCE
The target audience for this video is Australian parents of all ages. I say this because it is more than likely that the parents are the ones who do all of the planning when it comes to a family holiday, therefore it is important to appeal to them. However, a strategy could also be too include material that may spark the attention of kids. That way, they can mention it to their parents.

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1.     A song

2.     New artist

3.     New album

4.     New instrument

5.     New venue

6.     Schools

7.     Colleges

8.     Universities

9.     Kindergartens

10.  Job vacancies

11.  Town events

12.  New infrastructure

13.  New car model

14.  New laws

15.  Flying cars

16.  Hoverboards

17.  Teleporting machine

18.  Invisible cloak

19.  Superpowers

20.  Flying wings

21.  New jetpack

22.  Tourist region

23.  News

24.  New watch

25.  New type of drink

26.  New type of food

27.  New restaurant chain

28.  New item on the current restaurant menu

29.  The beach

30.  Mind readers

31.  Future readers

32.  Global warming

33.  New coke flavor

34.  Weather controlling machine

35.  Clones

36.  Weight loss pill

37.  Time machine

38.  New movie

39.  New tv show

40.  New sport

41.  New amusement park

42.  New tv series

43.  New season of tv series

44.  New building

45.  New video game

46.  New type of car

47.  New town/suburb

48.  New fridge

49.  New freezer

50.  New type of fruit

51.  New type of alcohol

52.  New type of computer

53.  New apple product

54.  New Samsung product

55.  New country

56.  New cruise shup

57.  New water park

58.  New bridge

59.  New highway

60.  New shopping centre

61.  New shops

62.  Sales at stores

63.  Effects of covid

64.  Effects of deforestation

65.  Effects of rising sea levels

66.  New animals

67.  Dream recorder device

68.  Eat without gaining weight pill.

69.  Knowledge of lottery number pill

70.  New hotel

71.  Instant pain killers

72.  Instant throat soothers

73.  Common flu vaccine

74.  Super sonic shoes

75.  New book

76.  New way for paper without using trees

77.  The solution to plastic problem

78.  Flights to the moon

79.  Fall asleep instantly pill

80.  New type of coke

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I have never heard of ‘Padlet’ until this assignment and it seems simple to use which should benefit all students when completing this assignment. It took me a while to figure out what I wanted to try and promote, but I’ve decided to promote an artificial travel website that provides customers with the best travel deals. I have made a number of different advertisements over the years through high school; however, I did not have the obstacle of copyright to plan around. Due to copyright regulations, it is important that I conduct appropriate research on what content I can include ensuring I am not breaching any copyright laws. I am keen to create and edit my advertisement video as I’ve had a number of different ideas come to mind over the past few weeks which I will be able to further refine into a sufficient advertisement.