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ens: kontakt mellem mand og dame

forskel: her er kvinden den dominante imens manden er sat lidt tilbage. på diesel er manden den dominante imens kvinden har overgivet sig til træet som kan symbolisere mandens tissemand.

Lighed sekundær brugsværdi: begge giver sex,
Forskel: Diesel sørger for at klimaforandringerne ikke stopper dig for at feste og bliver lækker.

Hvordan vil afsenderen opfattes: På diesels vil afsenderen gerne have os til at tro at de er klimavenlige
Campari: de vil have os til at tro at de er eksklusive

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Global opvarmning: relevant
Sex/sammenknytning af to mennesker: altid med, fanger os

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For at finde nøglen til fortolkning så skal man tage Diesels slogans mod billedets elementer.

Global warming ready: sammenlignet så er de ikke klar med den forstand at de er klimavenlige men klar til når klimaforandringerne kommer.
de har gjort lidt for at mindske deres udledning men det er ikke meget og tøj fournerer meget, så det er green washing.

Diesel for succesful living: billedet viser ikke at det er en negativ ting klimaforandringerne men at personer har det godt og at de har succes. passer til sekundær værdi man får succes i livet. Udbyttet i efumodellen:

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for meget vand er også en katastrofe, medfører oversvømmelse

Mount rushmore

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Strand i South Dakota
for at finde ud af hvilken tid vi er i så tager vi 1700 (højde over hav overfladen)/0,0034 (vandstigning i meter per år). der er dog ikke nok vand i verden til det. 500000 år
Sommer og solen skinner rigtig meget, det kan vi se fordi kvinden får virkelig meget solcreme på.
Miljøet er vigtigt for handlingen da det har betydning for historien. vi kan se der er en stor forskel ved at store dele af verden er oversvømmet

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fodspor kun rundt om den ene palme

Gutzen Borglunds, ham der lavede mount rusmore, forældre var danskere

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sex, seksuel intimitet,
respekt af andre, selvværd, selvsikkerhed?

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generelt set blandt alle deres reklamer så bruger de prestige- og selvsikkerhedskneb og også i det her tilfælde. grunden til at de bruger de her kneb er for at vise er diesel er en eksklusiv vare.

Prestigekneb: Du opnår høj status når du ejer produktet.

Selvsikkerhedskneb: Du får mere selvtillid, hvis du ejer produktet.

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Listen to this article

Introduction

Diesel Marketing Strategy & Marketing Mix (4Ps): Diesel is a fashion and lifestyle brand that has become a household name since its founding in 1978. The company has made a name for itself in the fashion and lifestyle industry, offering unique and stylish clothing, footwear, and accessories for men and women.

Diesel's success and longevity can be attributed to its comprehensive marketing strategy and effective execution of the marketing mix. The brand has identified its target market and developed a unique selling proposition to stand out from the competition. Diesel has also established its brand positioning in the market, aiming to provide a luxurious and rebellious look to their customers.

The marketing goals and objectives of Diesel include increasing brand awareness and presence, developing a strong global presence, and maximizing revenue. To achieve these goals, Diesel has implemented a variety of marketing strategies, such as influencer marketing, digital marketing, and promotional campaigns. The brand also leverages its relationship with celebrities to increase its reach and appeal. Furthermore, Diesel has invested in creating unique campaigns and brand experiences, such as pop-up stores, to engage its customers and create a strong online presence.

By implementing a comprehensive marketing strategy and carefully crafting its marketing mix, Diesel has been able to stay ahead of the competition and establish a strong presence in the fashion and lifestyle industry.

Overview of Diesel's Product Line

Diesel is one of the leading fashion & lifestyle companies, offering a wide range of products for men, women, and children. From apparel and accessories to shoes and eyewear, Diesel offers a full range of high-end fashion products. The brand is renowned for its unique designs, premium quality, and attention to detail.

Diesel's product line includes jeans, jackets, sweaters, shirts, dresses, shorts, skirts, and leggings for both men and women. They also offer a range of accessories such as bags, wallets, belts, hats, scarves, and sunglasses. For footwear, Diesel offers a selection of sneakers, boots, and sandals.

In addition to clothing, Diesel offers eyewear, fragrances, and watches. Their eyewear collection features a range of stylish and modern frames, while their fragrances line features a variety of luxurious, masculine scents. The watch collection offers a selection of digital and analog watches with a modern, urban aesthetic.

Product Features and Benefits

Diesel's products offer a variety of features and benefits. Their apparel is designed to be stylish, comfortable, and durable. All items are made from high-quality materials and are crafted to last. Many products feature unique details such as embroidery, patchwork, and prints.

Diesel's accessories and eyewear are designed to be fashionable and functional. The bags, wallets, and belts are crafted from premium materials and feature unique details. The sunglasses and eyeglasses offer a variety of frame sizes and shapes to fit any face.

Diesel's fragrances are created with luxurious ingredients and are designed to be long-lasting and distinctive. The watches are made from durable materials and feature a range of features such as water resistance, chronographs, and alarm functions.

Product Design and Packaging

Diesel puts a great emphasis on the design and packaging of its products. All items are packaged in signature Diesel packaging, which features the brand's logo. The packaging is designed to be eye-catching and attractive, and it is designed to stand out.

The product design is modern and stylish, and it features a range of details, such as embroidery, patchwork, and prints. The design is meant to be distinctive, and it is designed to stand out

Distribution Channels for Diesel Products

Diesel is a global fashion brand that produces and sells a wide range of apparel and accessories for men, women, and children. To reach its customers, Diesel uses a variety of distribution channels, both physical and digital.

Retail Locations

Diesel has a network of more than 5,000 stores across the world. These stores are located in shopping centers, malls, and high streets. Diesel also has a presence in department stores, specialty stores, and outlets, enabling customers to easily find its products.

Online Presence

Diesel has an extensive online presence, with its own official website and app. Customers can browse and buy products directly from these platforms. Diesel also partners with various online marketplaces and retailers, allowing customers to conveniently purchase its products from a variety of sources.

Shipping and Delivery Options

Diesel offers customers a range of shipping and delivery options. Domestic orders are shipped via standard and express delivery services, while international orders are shipped via express delivery services. In selected markets, Diesel also offers customers the option to pick up their orders from local stores.

Promotion

Diesel promotes its products through a range of communication channels, including advertising, public relations, sales promotions, and personal selling.

Advertising

Diesel uses advertising to reach a wide audience and to promote its products. Its advertising campaigns are typically broadcasted on television, radio, and print media. Diesel also runs targeted digital campaigns on social media and search platforms.

Public Relations

Diesel manages its public relations using a variety of tools and tactics, such as press releases, media interviews, and special events. The brand also uses its social media channels to engage with customers and build positive brand awareness.

Sales Promotions

Diesel frequently runs sales promotions, such as discounts and special offers, to attract customers and drive sales. The brand also uses loyalty programs to reward its existing customers and encourage them to continue buying its products.

Personal Selling

Diesel uses personal selling to create relationships with customers and to promote its products. The brand sends sales associates to stores to interact with customers and provide product information. Sales associates also engage with customers online, via social media and other digital channels.

Conclusion

Diesel has an effective marketing strategy and marketing mix that enables it to reach a wide audience and promote its

Do you desire more information? visit our website to learn more. You can also look at the digital marketing course offered by ediify.com if you're interested in learning more
Also Read:

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Diesel Marketing Strategy & Marketing Mix (4Ps)

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Listen to this article Diesel Marketing Strategy & Marketing Mix (4Ps): Diesel is a fashion and lifestyle brand that has become a household name since its founding in 1978. The company has made a name for itself in the fashion and lifestyle industry, offering unique and stylish clothing, footwear, and accessories for men and women.

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Flot visuel reklame der fanger os men også får os til at blive lidt da vi bliver overrasket over at se mount rushmore halvt under vand.
tilgengæld er der greenwashing
overdrivelse da det er meget usandsynligt at den bliver oversvømmet.
Det diesel gør er også at se på klimaforandringerne uden at tænke på katastroferne, sygdommene og andre problemer.

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Primære: du får tøj
Sekundær: man bliver ikke stoppet af klimaforandringerne og kan stadig feste og leve livet. Man får sex og bliver lækker.

E: Man får tøj
F: Man bliver lækker og kommer til at se godt ud
U: Man lever livet / får sex også selvom der er klimaforandringer

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lys: æstetisk lys gør billedet flot, intet mørke og skygger for at vise hvor godt de to personer har det.

farver: varme farver: positiv og tryg, blå er dominerende: Beroligende, afslappende, komplementærfarver, orange himmel skaber balance.

Miljø, lys og farver er med til at skabe tonen

tone: positiv,'
hvis produktet er i en positiv sammenhæng  vil det få os til at købe produktet mere end, hvis det var i en negativ sammenhæng fordi produktet bliver fremvist positivt
dog er damen seriøs som går imod den positive stemning, og den sekundære værdig

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oplæsningstekst.docx
grunden til at jeg har valgt denne oplæsning tekst er fordi den passer til temaerne.

passer til temaet,
Global opvarmning: relevant
Sex/sammenknytning af to mennesker: altid med, fanger os

hvorfor nu: forklarer begrundelsen for klimaforandringer som reklamen fokuserer på og også, og så udgør klimaforandringerne meget i reklamen hvilket er det oplæsningsteksten handeler om.

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Forgrund: Det vigtigste i billedet: personerne der viser det produkt Diesel sælger.

Mellemgrund: Omgivelserne der giver en sammenhæng: mount Rushmore, er med til at fortælle historien og miljøet i billedet.

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Første akt: nutiden, overvejelser om klimaforandringerne.
Første vendepunkt: opdager at det er for sent at stoppe klimaforandringerne.
Midtpunkt: Konfrontation med klimaforandringer, vælger ikke at gøre noget for at stoppe klimaforandringerne
andet vendepunkt: "jordens undergang" naturkatastrofer, her bliver mount Rushmore oversvømmet
Tredje akt: verden lærer at leve med klimaforandringerne.

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der er sex i det gyldnesnit der fanger vores opmærksomhed. manden og damen har varen på som er det der skal sælges.
og det kan man også se hvis man kigger i forgrunden

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Man kan se Toppen af Mount Rushmore, imens resten ligger under vand. En mand og en dame som holder om et palmetræ. En strand med et andet palmetræ. Står Global warming ready i hjørnet

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Man kan se Toppen af Mount Rushmore, imens resten ligger under vand. En mand og en dame som holder om et palmetræ. En strand med et andet palmetræ. Står Global warming ready i hjørnet