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1. Based in rainy Seattle, the installation collects rainwater and creates a funnel-shaped installation with rocks, wood, everyday human objects, etc., underneath, with the aim of warning people about the importance of environmental pollution and water conservation by watching the results of corrosion after water drops. This is also a work that can be simultaneously placed as a large installation in a government building or museum or art gallery in the city center, or as a daily science practice class assignment for elementary and middle school students to observe the level of pollution by collecting rainwater, etc.

2. I would like to create a website of map where you can pinpoint all the water areas around the world, and they will be categorized by color based on their size, type, etc. As people click on different water areas, they'll see the picture, history, and evolution of the water areas, and how they're impacted by human activities. For example, you can use an animation to show how a ancient lake shrinks during the years due to people cutting the trees. Therefore, people will be more aware of how they affect the water and the nature, and be more willing to protect water.

3. I believe that the "invisible water" movement has the potential to raise awareness about the critical importance of our water resources and to inspire action to protect them. The central idea behind this movement is to replace the abundance of water in our daily lives with alternative materials, such as sand, when performing routine tasks like washing our hands, dishes, cars, or cleaning windows. This experiential activity is aimed at helping people recognize the preciousness of water and how easily we take it for granted.

The idea for this campaign originated from a childhood memory of mine when I watched a film about farmers living in remote areas of western China who had no access to water and had to wash their hands with sand. This experience had a profound impact on me and taught me the importance of valuing our water resources.

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Ideas:

1. Digital comic strip story campaign

2. Rationing water

3. Pokemon Go can have a feature to search for water nearby

4. Countdown on social media pages, browsers, etc., showing how many days are left before we run out of water completely

5. UGC Campaign - Sounds of water

6. OOH campaign shows pictures of water and a QR code that has the sound of water with the tagline “Save Before You Forget”

7. Create a song out of water sounds

Chosen One -->Digital Comic Strip Idea:

We can collaborate with artists, writers, and activists to launch a series of comic strips around “the disappearing water.” A dystopian future series where kids have no idea how water looks and keep traveling from one place to another in search of water. They finally come to the only place on the planet with water, but we might run out of it.

The comic strip can be released in bits and parts of social media to make it more engaging. NGOs, corporates, and universities can also participate in this campaign to increase reach.

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Mary Sinclair, Gabriela Bautista, Danica Wood

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Mary Sinclair, Gabriela Bautista, Danica Wood

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“Don’t take water for granted”  - Creating a video that compares the water systems in the US and Mexico - where tap water is coming from and the effects of drinking it / how to get it. Emphasis that water in the US is being taken for granted. Emphasis on the value of water for bathing, drinking, and other uses. Main documentary + shorts for Tik Tok / Instagram to reach various audiences. Content: What you could be doing with the water instead of wasting it (long showers), all the things you can do with water, especially in the US, compared to other countries, interviews of people talking their experience with drinking water in different countries

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Our art exposition tells the story of the devastating impact of plastic pollution on our oceans and marine life. We do this by creating a contrast between a common, everyday object - a plastic bag from convenience stores - and the beauty of nature represented by a picture of a whale jumping in an open ocean. By framing the plastic bag as a high-end or exclusive item, we draw attention to the irony of how something so disposable can have such a lasting impact on the environment. Our goal is to raise awareness about this urgent issue and encourage viewers to take action to reduce their use of single-use plastics. Come see our powerful and thought-provoking exhibition and join us in the fight against plastic pollution.

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We thought of a badge system that would incentivize people to participate in clean-ups or other volunteer opportunities, essentially functioning as a sort of social currency that encourages others to get involved. Although it might be simple, it would create a community of involvement and activism over time as we partner with local conservationist organizations. We thought it could be fun to come up with unique badges/certificates that would vary depending on the activity you were involved with (ie. Coastal Crusader, Beach Steward, Green Leader), guiding you toward collecting as many as possible.

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Flora Fu, Wendy Yang, Lucy Hu, Haitao Ji

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Flora Fu, Wendy Yang, Lucy Hu, Haitao Ji

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Our idea is to make a mini-documentary of an average individual's water use throughout the day, from the time he wakes up in the morning until he goes to sleep at night.

Main storyline is to record the scenarios and total amount of water used by the individual. There will be a final data visualization comparing the amount of water used by this person in a non-water-scarce area with the amount of water available to a household or individual in a water-scarce area. We hope this film can raise awareness of water use and conservation. At the end of the film, it is possible to discuss ways in which people can improve water use or conserve water in their daily lives. We also consider to include an interview with the main character, asking him or her to talk about their thoughts and feelings after watching their day of water use.

As for the video perspective of this film,  a documentary film showing the details of ordinary people's lives, complemented by visual data will be a great practice.

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Addressing pollution in recreational waters in the PNW.

1) Electric jet skis (etc) instead of gas power
2) Educational campaigns to reduce boat pollution (don't overfill tanks, water-based paints, etc)
3)"Don't shit where you swim" campaign to raise awareness about leaky sewage systems.

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Our idea: reverse the mastercard priceless idea -- a world where everywhere you go, get a coffee, wash your hands, snack on almonds, get a glass of water, go snowboarding on the mountain, you have to pre-pay for your water.

This idea will help people become more aware of the water they use everyday and the hidden costs.

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We invite all water sports enthusiasts to join us in picking up litter on the ocean. Whether you're a boater, sailor, or just love spending time by the water, we need your help. By working together, we can make a real difference and protect the ocean for future generations.

How to Get Involved:

1. Share our campaign on social media and encourage your friends and family to join us.

2. Plan a cleanup: Organize a cleanup event in your local area. We'll provide all the resources you need to get started.

3. Join an existing event: Check our website to find out about existing cleanup events in your area.

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David Liang, Elmo Li, YuChieh Lung, Mengjie Xu

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David Liang, Elmo Li, YuChieh Lung, Mengjie Xu

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Create an art exhibit about water, create a promotional website for the exhibit and promote the exhibit on social media. The art exhibition creates a virtual reality experience called "Journey of Water" through virtual reality technology. The experience will take visitors to different waters around the world and showcase their beauty and importance. The experience will use high quality virtual reality technology so that visitors can immerse themselves in the real feel of these waters. An online art exhibition website will be created to showcase the work of different artists on water conservation. This art exhibit will be online for the entire duration of the event and can be viewed anywhere at any time. This will provide visitors with an opportunity to learn, appreciate and reflect on water protection organization. The media and water protection organization will be invited to promote the event and a series of online workshops and lectures on water conservation can be organized. These seminars could feature a variety of professionals, academics and organizations involved in water conservation in order to inform visitors of the importance and challenges of water conservation. This will provide visitors with an opportunity to gain insight into water conservation and inspire them to get involved and take action.

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One solution that we talked about is interactive maps. They can be used to showcase areas affected by water pollution. We can use maps to show the location of polluted waterways, identify the sources of pollution, and provide information about the severity of the pollution. We can also use maps to encourage people to take action by identifying clean-up sites or areas in need of pollution prevention measures.

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Our Idea: create a small, physical timer that will keep the time of how long it takes for an individual to wash their dishes by hand. The goal of this product creation is to put into perspective how much water is wasted when people hand wash dishes after every use, in contrast to the amount of water and energy used when a dishwasher runs a full cycle after several meals. This product’s promotion strategy will include messaging that explains why using dishwashers are generally more green and sustainable than handwashing dishes. The timer will also come with a sticker or magnet that consumers can put on their dishwashers that says “you have saved X amount of water today!”, etc.

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Campaign Idea: A TV Reality sitcom show called the Ocean Exchange Program. Participants have to be involved with multiple challenges that results in the losing individuals having to be poured dirty water. As part of the promotional campaign, there can merchandise with tshirts that shout out the idea that the water being polluted and dirty water is nasty, TikTok challenges will introduce the negative effects of only having dirty water as a form of access to water.

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After our group discussion, we have the following ideas.
Online activity
Social media publicity: Make leaflets and websites for water protection and post them on social media, such as Facebook, Instagram, Twitter, etc.
Social media water-saving challenge: Create a challenge on social media and call on people to participate.  By taking photos of their water saving every month, they can win some small prizes, such as umbrellas, water cups and so on.
Advertising: Create ads to be used during TV or movie programs.
Offline activities:
Publicity of realistic experience: Hold publicity activities on water protection in shopping malls or parks.  By creating virtual reality experiences that lead passers-by through polluted waterways, it shows the effects of pollution on the water and the creatures that live in it.
Video publicity: Make short videos to save water and put them on public screens or billboards.

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Saving water starts with awareness and daily habits. Our campaign will encourage the target audience to start small and make water visible for them by helping them visualize how much water they use in a day with an app. The whole campaign will be a challenge with daily tasks that participants can complete and earn rewards. Every daily activity they put into the app, they will learn how much water they use or save to complete that activity.

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Water is a universal resource that should be accessible for more than just consumption.

Ex. water is a resourse for farming, hygiene, animals, natural amenities, etc.

Awareness campaigns for various communities to help people utilize it to its maximum potential.

A campaign in partnership with big organizations such as the UN to create a unique and emotional video campaigh that appeals to the worldwide audience. Showcasing the needs of water in various ways can help inspire others to be more mindful and acknolwdge the presence.

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Our first idea is Art for H2O:
We will collaborate with local artists to create public art installations, like "the sewage produced in one second," and put another as a contrast, like "A Person's lifetime water consumption."These visually striking pieces will serve as conversation starters, raising awareness about water issues and inspiring people to take action.

Second is Ripple Stories: A group of prominent people from various industries will share their experiences with water, highlighting its importance in their lives, their cultural heritage, and how it has shaped their community. For example, an iPhone worker would share how much water will be wasted during the production of an iPhone, which is surprising for people since they would not expect water to be destroyed through iPhone production. We will gather these stories through interviews, social media submissions, and community events. These stories will be compiled into videos, podcasts, and written narratives, which we will share on our campaign website and social media platforms.

Thirdly, H2O Ambassadors: We will create a group of influential figures from various fields, such as celebrities, athletes, and community leaders, who will serve as H2O Ambassadors. These individuals will incorporate water conservation into their products, use their platforms to advocate for water conservation, share their own water stories, and inspire their followers to join the Ripple Effect movement.

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It came from a situation where I forgot to water my plants.

1. "Dry Garden" exhibit: This is an exhibit that showcases the impact of water scarcity on plants and the environment. The exhibit includes a garden with different types of plants, some of which are thriving with proper water usage, while others are dying due to lack of water. There are informational signage and interactive displays that educate visitors about the importance of water conservation and how it impacts plant and animal life. The exhibit could be held in a public space such as a park or plaza, and a social media campaign could be created to encourage people to visit the exhibit and share their own water conservation tips using a specific hashtag.

2. "Waterless Garden" challenge: This is a challenge that encourages people to create beautiful and sustainable gardens without using any water. The challenge involves partnering with local gardening organizations and experts to provide resources and tips on how to design and maintain waterless gardens. Participants are asked to share pictures of their waterless gardens on social media using a specific hashtag, and for every post shared, a donation is made to a water conservation organization. Workshops and events are also hosted to provide hands-on education on how to create waterless gardens. Encourage people to plant indigenous plants, or plants that need less water.

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Campaign - Water Scarcity Promo Video

We want to produce a promo video that highlights future water scarcity by showing exactly what it looks like. The video would be kids enjoying typical American summer water-based activities, but without the water.

throwing unfilled water balloons at each other

pouring lemonade mix into a jar and drinking just the powder

going to a water slide and getting stuck halfway down

sitting in pool floaties at the bottom of an empty pool

So on and so forth. The tagline would tie into kids being the future, and this being theirs if action isn't taken soon.

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Run Xu, Sunny Wang, Janie Zhong, Daisy Zhu

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Run Xu, Sunny Wang, Janie Zhong, Daisy Zhu

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We want to show our audience a vision of how trash has altered the natural marine environment. To make our campaign unique, we want to create a VR setup where users can wear the headset and see through from the eyes of a marine animal (e.g. a whale, a turtle) of the trashy ocean. We can have this campaign in science convention, university campus, and other places where people can have the experience and better learn the negative impacts of trash in the water and the urgency of resolving the problem, therefore inspire them to take action to protect it.

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Option 1: Making a series of print-ads for United Nation to raise awareness of protecting the ocean so that we still can enjoy our favourite seafood in the future
Idea for print ads: split screen
On the left: Now - a person enjoys seafood (sushi, fish, etc.) happily.
On the right: Future - a person sadly eat Artificial seafood flavor
Message:Protect the ocean today, savor seafood tomorrow.

Option 2: Our idea is inspired my Pantone's color of the year.  We want to focus on increasing the awareness of ocean and its pollution. We will ask every country to conduct a question for their citizen about what color they imagine of their water in their  country. For example, light blue, gray, dark and dark blue. Then, we will collect all the representative color from all countries together and mapping on the world map.

Option 3: Using the storyline of salmon migration, explain the difficulties that salmon encounter in the water during their journey.
For example, in some places, there is insufficient water, leading to salmon being unable to swim past and dying.
In some places, water sources are severely polluted, causing salmon to suffer from insufficient oxygen.

Option 4:
Issue - Dirty, Contaminated River That is a Threat to Locals Who Rely on Drinking it

Message - “Access to safe drinking water is critical in daily life as well as survival situations”

Campaign Idea -
Survival Challenge: Ways to Purify River Water
Participants will be given 24 hour to come up with a creative solution on how to make dirty river water drinkable.

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"1st Water Wise"
We want to encourage everyone to do water protection in action(real thing), not only in mind. So, we create a campaign called"1st Water Wise", we want to cooperate with local business, restaurants, and community organizations to promote water conservation and sustainability practices. The first day of each month, people can get discounts from different organizations by bring their own reusable water bottle, taker shorter showers, or make other water saving choices.

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Joanna Yang, Jay Koh, Guangdi Zhu, Yubo Fan

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Joanna Yang, Jay Koh, Guangdi Zhu, Yubo Fan

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Our group's focus is on raising awareness about plastic bottle pollution and reducing the use of bottled water. We have come up with an idea to use an experiential marketing strategy to achieve our goal.

We plan to set up a pop-up shop on the street and offer free food to people passing by. However, inside each food item, we will include a piece of plastic with an educational sentence. This will help raise awareness about reducing plastic use in a creative and interactive way.

Our second idea is to Create public art installations showing the effects that many marine animals are hurt by the plastic water bottled. These installations can be placed in public spaces and can serve as a visual reminder of the need to protect our water resources. We want this installation to draw attention to the importance of water conservation and protection.

Thirdly, we plan to partner with social media influencers who are passionate about environmental issues to promote the cause. We collaborate with influencers to create engaging content and use their platforms to spread awareness about water protection.

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A bunch of volunteers wearing blue shirts: Hand educational brochures to attendees.

Online & On site

Promote educational information on websites, social media platforms. Inviting children and young generation to have a sense of sustainability.

Collaborate with local artists to showcase local galleries exhibiting water aesthetics including photography, painting, collage, installation, video, etc

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Partnership with Starbucks (a large coffee chain) to have a campiagn on recycling unused liquids to turn into useable water or liquid usable for the environment (plants/agriculture). Give water a second life to limit water waste.

Event idea: In person installation of water recycling unit/disposable area in Starbucks stores across Seattle. Customers can recylce their unfinished drinks/ice (like the airport liquid disposing boxes) to visibly see their waste in store. The recycled water/liquid will then be used in an ecological way (filterated to be used by local parks/farms/small agriculture businesses).

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Social Issue: Preventing Sewer Overflows in Seattle (like in the Puget Sound & Lake Washington) where dirty water isn't correctly filtered.

"Oyster Social Media Campaign":

Oysters can filter algae from the water, ultimately removing nutrients from the water, which, in excess, can degrade the aquatic environment. A single adult oyster can filter more than 50 gallons of water a day.

Creating selfie locations with influencers/general public at sewer overflow locations across Seattle, showing the high prevalence of algae and dirty water.

Encouraging the public to eat less oysters.

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Idea: Video advertisement, showcase our daily life connected from the water that we drink everyday to the ocean.

Thoughts: An actor wakes up in the morning and want to drink some tap water, but he suddenly find out there are something in his cup, and he sees a fish head then he shocks. Then abruptly, the fish looks at the actor and said: hey do you know where did I come from? Bro. Then the screen change through the process that the fish head come to the household tap from the pipe. And the final scene is the ocean with severe pollution and seriously damaged ocean ecology.

Relationship: Water is what we need everyday, no matter in any aspects. From drinking, washing, cleaning, to even cooking and flushing. And so does the animals. Water is the basic necessity that a creature need to survive.

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Yuzhi Lu; Yiyu Deng; Handan Xiao; April Jiao

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Yuzhi Lu; Yiyu Deng; Handan Xiao; April Jiao

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We came up with a marketing campaign named Water Walk. There will be a map showing the water refill stations. People can look for nearby water refill stations, such as drinking fountains or cafes that offer free refills, and allows them to track their own water consumption and environmental impact. In this way, we can raise people's awareness of water and environmental problems. We will create a more sustainable and water-friendly society by encouraging people to carry reusable water bottles and reducing plastic waste.
We will try to raise our awareness of saving water at all times by implementing the following measures.
-turning off the faucet after using the water

-controlling showering time
-reducing the usage of plastic bottles by bringing our own glass bottles.