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The Penny, a light hearted film had been in the works for awhile. Throughout the filming process, I have made mistakes and learned countless things. For one, sound is more important than you think. My group had to refilm the whole project because the fountain's noise overpowered the actors voices. From this lesson, I became more aware of how difficult filming is in its entirety. Another essential change was, exchanging our actors for comfort reasons. With The Penny placed in an outdoor setting, our group was in a very tight schedule. Natural outdoor light was key for our film's feel and aura. The film has been very sentimental in my learning, experiences and journey.

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Independent Distribution and Marketing Plan-- The Penny

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Independent Distribution and Marketing Plan-- The Penny

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1.       To distribute The Penny, I would collab with streaming platforms such as YouTube, Disney Plus, Apple TV and Hulu. YouTube will be great for advertising the film. Disney Plus is a great platform for kid friendly/family movies, which is our ideal audience. Apple TV and Hulu have a a higher female watch rate. For film festivals to establish our movies presence, we’d collaborate with Cinekid for their festivals. Their festivals age range is from 3 to 14 and gives children the freedom to display their creativity. create
2.       The Penny is kept from the original idea of the film following The Life of A Penny. We thought simply, The Penny would slip off the tongue better. The name The Penny has a cute ring to it.   Realizing the idea of the film was rather complicated to shoot and pretty meaningless to the point I wanted to pursue, the film wasn’t up to my curriculum. I decided to change the whole plot 360 degrees into a simple yet meaningful story, starting with the title.

3.        My slogan/tag line for The Penny would be “The little things add up”.

4.       My audience I’m aiming for is young children and women of all ages. The appeal of making a wish will be advertised to the younger audience to gather attention, while the factor of a Grandfather, Granddaughter relationship will be presented to the older audience. Children like fantasy and not a lot of children’s movies are made consistently throughout theaters like how more mature movies just roll out. Children will be hooked on the making a wish concept.

5.       For children, little cartoon people of the main characters in The Penny would be made and advertised on the packaging of snacks, toys and makeup. For older women, pop up ads will be placed throughout social media platforms. Pop Up Ads and pay companies to allow them on their page. Websites that people use on the daily include Google, YouTube, Safari, Facebook and Twitter. I’d collaborate with Entertainment One. They are a successful indie distribution company. Raymond Rotondo is the manager of Entertainment One, with his help, and connections to the entertainment industry, his help would lead to successful advertising of The Penny.

6.       In gaming apps, little pop up games will be placed. A short basketball like game will shoe up where you have to aim the pennies to land in the fountain. The played character will be the Granddaughter in the film.

7.       For The Penny’s poster, I’d have the Granddaughter and her Grandfather standing in front of a fountain holding hands with an animated Penny in between them. The color palette would be blues and browns. The fountain would be beige, the penny copper, the background all blues and the two characters would be posed not facing the audience. This will appeal to children because of the animated character crossing into reality.  The font would be “Elgethy Uppe” for the title.

8.       To me the most successful way of advertising films is through YouTube. YouTube has over 122 million people clicking on the platform everyday. With ads that are non skippable, annoying but very beneficial for the film. This forces viewers to see a clip of the film and be hooked, this will spread word of the film.

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Shoot schedule:
-Fountain=Grandpa and Child=Daytime
-Foyer=Child=Indoor Day
Location/s
-Miromar Outlets
-Noah Sabin's House
Cast List With Casting Ideas
-Child= a younger individual
-Grandfather= possibly costume or older person
Prop List
-phone
-penny
- grandpa attire
-jar
Vision Statement
This movie beginning is to be as sentimental, hopeful and meaningful as possible. It's meant to move the audience into a heavy sense of curiosity towards the further plot of the film.

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With the script of The Penny, the dialogue needed to be filed down. My instructor advised me that the minimal communication of the characters would make the film more emotional.
As far as concerns to the film, I just have concerns with the character roles and whom they will be played by.

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Princess Diaries Ace Media Review

1. A one or two-sentence description of the first two minutes. What happens?

We are introduced to a black limo driving through the streets and through a neighborhood. It transitions to a house and brings in an “odd” character being called to get ready for school.

2. What is the genre and who is the target audience for this film?

Romance/Comedy. The target audience is young/teenage girls.

3. Describe the opening credits and title sequences, including any company logos or idents. When do they appear? What color/font are they using? How does it "align" with the opening of the film? Anything else you notice?

The credited names play throughout the opening, along to uplifting music and a montage of a town. The font of the wording is Pratt Pro. It aligns with the opening because it adds a sense of mellowness.

4. Describe it visually -- a shot by shot breakdown that includes the type of shot/movement, if any.

1st shot-Title (The Princess Diaries)

2nd shot- Pan down to San Francisco Bridge

3rd shot- Dissolve into city pan down

4th shot- Tracking limousine with motorcycles

5th shot- Tracking right in neighborhood

6th shot- Pan of girl summoning her cat

7th shot- Below shot pointing up at the girl carrying her cat and tracking her down the stairs

8th shot- hands grabbing a pole

9th shot- girl is sliding down pole like a firefighter

10th shot- Wide shot of girl's mother painting on wall

11th shot- Girls mom hands her the garbage on girl's way out

12th shot- Girl opens door to house and leaves with a trash bag

13th shot- Full body shot with a girl riding her scooter and a dog and their walker pass cautiously

14th shot- Scooter bangs trash can

15th shot- Med close of Mr.Robutudrn

16th shot- wide shot of girl putting trash  away and saying sorry to man and rides away

5. Describe the sound -- a "sound by sound" analysis of the entire first two minutes.

1. Ongoing sound- uplifting music

2. Ambulance blaring

3. Slight quiet drum beats

4. Sparkling sound effect

5. Super Girl by Krystal Harris plays

6. Cat meows

7. Barking

8. Garbage lid

6. Describe how you felt at the end of the two minutes. Did you want to know more? What was left hanging, if anything? What questions do you still have?

Why is this girl such a screw-up. She seems to be doing something wrong in her life.

7. How would you describe the editing style in this clip? Any particular editing techniques you noticed, or the length of shots?

They're choppy. No specific transitions.

8. How did these first two minutes adhere to conventions?

They adhered to the main character in the movie who generally gets a “glow up”.

9. How did these first two minutes break with conventions?

No one’s parents died, and the girl isn't special in any way.

10. How did these first two minutes represent social groups or people or issues?

With a single mother who is struggling to keep her teen on time to school.

11. Why do you think this film was originally distributed in the way that it was?

The film was released in theaters in 2001. It was an unexpected success. It was originally a book written by Meg Cabot in 2000.

12. EXTRA CREDIT: Any other thoughts or comments or realizations you had about film openings after viewing this clip?

Everyone has rough mornings.

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In our film study, our class focused on learning about types of editing, cuts, transitions, sound, special effects, screen writing and format, and all the people that are involved in making a film. We took notes of methods and concepts and editing technique examination. We watched documentation of the film “The Cutting Edge” that explained the use of color and we watched another film called “Making Waves” that focused on sound. When we decided to move more into hands on material, our class read the screenplay for “The Incredibles” and from there we learned how to write our own scripts and screenplays using the software “Arc Studio”. With the knowledge and practice we developed through the combination of the screenplay, help from our teacher, and Arc Studios, our midterm was to write a one-to-two-minute horror film opening about a character having a nightmare.

The Film requirements stated that the  genre had to be either horror or a horror hybrid, have minimal dialogue, an opening rather than a completed film, start with black intro, a duration lasting one to two minutes, one low key set up or silhouette, pan/track/push, smash cut, match cut, one J or L cut, one slow/fast motion, one intentional use of color for story/emotion, intentional use of hair or makeup, and  three sound effects and a piece of incidental music or sound motif repeated three times.  Extra credit points were given for the use of reflection shots, color filters to create dream like quality, POV shots and more.

In my film titled, “Alec’s Delusion”, I adhered to horror characteristics by using dim lighting, suspenseful music, effects, and eerie behavior. In order to create the hybrid horror/comedy, additions such as cheesy sound effects were placed. I engaged the audience by filming an occurrence that could happen to anyone. As far as audience expectations, my film was pretty on point when following a horror/comedy hybrid. One code of horror that I used was warnings going unheeded. When the main character in my film reached into the medicine cabinet, popped a pill with an extra in hand, then headed to the bathroom, it implied the use of the pill was for mischievous intent. This represented family and the everyday common issues everyone can relate to.

I feel my characters were on point to the real people, my presentation was pretty simple. For my filming equipment, I used my phone, with the editing apps CapCut, iMovie, and Filmmaker Pro. My plot was fairly easy to follow keeping the characters intrigued. Key lighting and sound effects were carried through my film as an important component for the feeling of intensity. However, I feel like I could have included and filmed more points of view and other angles. Also, my story line could have been more detailed and inclusive when it comes to the plot. When one of my characters was reaching for the medicine cabinet and took an extra pill, I should have filmed a bird’s eye shot of the action instead. After looking over my project and doing one for myself I learned how a good transition and new angles can truly change how professional a film looks.

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Part of studying film, is the genre the film falls into. This includes examining the emotions, iconography, plot, camerawork, lighting, effects and tuning into how the audience should react and feel. Throughout research, our class split into partners and focused on presenting genres. Film branches such as Adventure, Animation, Comedy, Crime, Horror, Musicals, Mystery, Romance, Sci-fi, Sports, Superheroes, Thriller and War were presented. Assigning a film to a specific genre can be difficult. Take one of the most spectacularly encaptivating recent films, Enola Holmes. Released in 2020, this movie follows Enola Holmes (the younger sister of infamous Sherlock Holmes) and her adventure through women’s suffrage in the late 1800’s. Packed with character conflict, a goal to find her mother, tracking shots, flashbacks, love interest, intense non-diegetic music, emotional strain and countless action shots, this film is a great example of a hybrid film. Placed in the Mystery/Crime genre, Enola Holmes is not noted for the romance and drama aspect. Our main characters Enola (Millie Bobby Brown) and Tewkesbury (Louis Partridge) have flirty tension throughout the movie and in the end, Tewkesbury is thought to be shot and Enola cries and holds his hand. This film is the prime example of a hybrid movie that combines romance, mystery, action and crime.

As first semester comes to an end, we have been asked to describe and examine our own films. The two films my group and I have produced were “On The Run” and “The Golden Hamster”. On the Run falls into the hybrid film category. Classifying as an Action/Crime. On the Run presents the story of a man who refuses to pay his taxes, as a result he is targeted by government investigators. The film includes handheld chases, violence, conflict, suspense, effects and criminals. As far as iconography included in On the Run, the use of binoculars is a good indicator of investigation. Keeping up with the characters via pov and tracking were great action shots. Our second film was called “The Golden Hamster”. Identifying as a Adventure/Drama/Comedy, this film contains goal orientation, character conflict, betrayal, non-diegetic sounds and images, extreme closeups, rapid shots and teamwork. The audience gets a great combination for this hybrid. The non-diegetic effects give the film comedic values,  betrayal in one of the teams displays drama and the quest to find the missing hamster presents adventure.

Filing down all the beautiful genres film contains, a personal favorite of mine is drama. Drama is one of the most emotional reactions you can gut from a good film. The genre itself is extremely flexible when it comes to storylines, which is why I find it so magnetic. For the longest time I have been writing. One of my drafts is called Déjà vu. The story follows a soul that continues to pass from body after body, telling the tales of lives they lived. Same soul, new body, for eternity. Have you ever thought about living forever? The film begins in the eyes of a teenage girl. She is interpreted to have the perfect life externally. We find out her mother died from childbirth and her father tries to spend away his children’s mourning.  The girl end up going to a party with her boyfriend, drinking and driving after the event. Creeping up as expected, they crash but here’s the twist, as the white lights of death flash, she is rebirthed into a new life. As the audience builds sentimental attachment to the main character, they are expected to ride the epic rollercoaster of intense emotions.

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"The Golden Hamster" is the recreated version of "The Golden Adventure". In this assignment, our film groups selected a short film originating from another group. The idea was to write a skit with a similar plot, maintaining major characteristics from the original film. In addition, a requirement of 10 distinct shots needed to be included in the video. We incorporated Zoom Out, Two Shot, Pan Right, Over The Shoulder, High Angle Shot, Track In, Extreme Close Up, Long Shot, Wide Shot and a Long Take. In the original plot, a group of students were on a journey for gold. In the events of teamwork, betrayal, success, and of course, golden treasure, the story concludes a phenomenal base for an action film. The Golden Hamster sustains the qualities of The Golden Treasure, proposing an element of determination, a Mole and a Hamster. The plot consists of young students who are on a hunt for their beloved teacher's missing pet. In this film, I had the pleasure of playing a member of Group Two and directing the project. I appreciated the task of creative writing as Directors compose and enjoyed the job.

The Mole's betrayal in the end of the film was foreshadowed in the beginning of the story. The characters, plot, setting, and actions were all displayed clearly along with majority of the intentional shots required. Nonetheless, our film needed some work. Audio was good majority of the time, excluding scenes 2,4,6,8,13 and 15. Shot 15 also had the flaw of one actor standing in front of another, blocking the camera's view the member.
In shot 1, we applied a Zoom Out of the Missing Hamster flyer. This created an established and focused objective for the video's plot. Shot 8 gives an Over The Shoulder experience. The audience is peeking into the story first hand, alongside the main characters, really understanding the mission and competition to retrieve the Golden Hamster. Lastly, Shot 10 represents an Extreme Closeup. A short clip of eyes widened displays an excellent sense of raw shock, as the characters in competition, spot each other.

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For our first project/film in my Ace Media class, each clique created a short film. For my groups video we developed "On The Run".  The story follows a boy and his assistant running from the IRS, as a result of tax fraud. Our characters go on a devious journey, doing their best to seclude themselves from the government's radar. Sebastian James: videographer, Khang Lee: Tax Evader, Zachery Zuercher: government agent, Annabella Davi: head of government investigation, Halley Terry: fallen victim and myself Skylar Small as Tax Frauder's assistant.

While our plot was good, we suffered from delayed sound effects, pov issues, shaky cinematography and camera contact. Pros of our film consisted of humor, stable plot and simplistic characters.  The perspective of watching somebody convict tax evasion really sends pumps of Adrenaline through the audience's systems.