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2021: Fashion Revolution Week's 'Who Made My Clothes?' Campaign Continues to Grow

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2021: Fashion Revolution Week's 'Who Made My Clothes?' Campaign Continues to Grow

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The "Who Made My Clothes?" Fashion Revolution Week started after Rana Plaza collapse in 2013 but its 2021 social media campaign gained worldwide support throughout the pandemic. This movement functioned as a permanent grassroots revolution instead of a single isolated occurrence. Consumers intensified their demand for brand transparency to achieve better supply chain labor standards and environmental regulations during 2021. The ongoing pressure from consumers together with activists forced brands to release supplier lists and adopt fair compensation practices and workplace safety protocols thus addressing sustainability's social aspects.

Fashion Revolution. (n.d.). About. https://www.fashionrevolution.org/about/

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2022: The European Union's Strategy for Sustainable and Circular Textiles

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2022: The European Union's Strategy for Sustainable and Circular Textiles

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The European Commission adopted a complete strategy in March 2022 to enhance textile durability and repairability and recyclability while fighting fast fashion and promoting sector innovation. The new regulatory framework holds exceptional value because it comes from one of the world's leading economic powers to directly challenge the fashion industry's unsustainable nature. The framework contains regulations that implement extended producer responsibility alongside digital product passports for textiles while fighting greenwashing practices. The textile sustainability strategy serves as a worldwide reference standard which forces brands to transform their complete product design cycle alongside production systems and waste management approaches.

European Commission. (2022, March 30). EU strategy for sustainable and circular textiles (COM(2022) 141 final). EUR-Lex. https://eur-lex.europa.eu/legal-content/EN/TXT/?uri=CELEX%3A52022DC0141

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_The EU flag or map. A graphic illustrating a circular economy for textiles (e.g., recycling symbols, textile waste transformed into new garments).

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2023: The Launch of the UN Alliance for Sustainable Fashion's "Fashion Pact" Progress Report

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2023: The Launch of the UN Alliance for Sustainable Fashion's "Fashion Pact" Progress Report

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The Fashion Pact received its official launch in 2019 although 2023 brought major progress reports alongside heightened scrutiny for its 250+ global fashion and textile companies. The UN Alliance for Sustainable Fashion supported the Pact while it continued to advocate for widespread fashion industry climate and biodiversity and ocean conservation action. Major companies faced escalating pressure in 2023 reports which revealed their sustainability goals and the continued obstacles to greenwashing. Large-scale industry collaboration and environmental accountability emerged as crucial elements according to this development.

United Nations. (n.d.). The 17 goals. United Nations Sustainable Development. https://sdgs.un.org/goals

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The UN logo. Images of fashion industry leaders at a sustainability conference. A graphic summarizing key environmental targets (e.g., carbon reduction, circularity).

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2024: Growth of Regenerative Agriculture in Fashion Supply Chains

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2024: Growth of Regenerative Agriculture in Fashion Supply Chains

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Fashion brands at all levels including luxury houses alongside mass-market retailers have shown increased investment in and marketing of materials derived from regenerative agriculture throughout 2024. The movement goes beyond organic by targeting agricultural practices which promote soil health and biodiversity alongside carbon sequestration. Several fashion brands now openly present their collaborative efforts with regenerative farms to source natural fibers including cotton and wool. The industry now advances from negative impact reduction to direct creation of environmentally beneficial results in raw material procurement which shows deep dedication to ecological restoration in fashion.
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United Nations. (2024, May 2). Progress towards the Sustainable Development Goals: Report of the Secretary-General (A/79/79–E/2024/54). https://unstats.un.org/sdgs/files/report/2024/SG-SDG-Progress-Report-2024-advanced-unedited-version.pdf

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Lush, healthy soil with crops. An illustration showing carbon being drawn from the atmosphere into the soil. Images of clothing made from regenerative cotton or wool.