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Imagine you’re getting dressed to meet up with some friends for a casual social event, like a midweek dinner.

Click on one of these links

Women's link

Men's link

What to do:

Pick a couple items (or more!) you’d consider wearing to a casual social event.

Upload a screenshot or image of the lululemon piece(s) you picked and then in a video or text response tell us:

What about these items caught your eye? What do you like about them?

If you love any of the pieces you picked – tell us why.

What attributes stand out to you? Why are these important to you?

How would you style this/ these item(s)?

Can you put together a whole outfit from the site?

If yes, show us what you chose and why.
If not, tell us what you’d style it with from your own wardrobe or from other brands.

If you feel like there’s something missing from what you picked, or what this brand offers generally, – tell us what.

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2.1 Each day of this diary task we’d love to get a glimpse into your everyday style and how you put together outfits for different occasions throughout your week. 

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2.1 Each day of this diary task we’d love to get a glimpse into your everyday style and how you put together outfits for different occasions throughout your week. 

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Every time you get dressed for a casual occasion (besides what you sleep or workout in) we’d love you to take a photo of your outfit.

This could be when you're:

At home

At work

A casual social event (e.g. dinner with friends)

Running errands

Going to or from the gym to a social activity (e.g. grabbing a coffee)

Any other casual occasions

Make sure to show us your outfits across multiple occasions. We want to see every outfit you wear this week! Don’t forget to show us your jackets/outerwear and accessories!

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1.1:  To start, please upload a selfie video to introduce yourself.  

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1.1:  To start, please upload a selfie video to introduce yourself.  

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Tell us:

Your name, age, where you live

Tell us what fashion means to you? If you like fashion, what makes you interested/excited about it?

How would you, or your friends, describe your personal style?

What types of style are you currently into? Any trends or specific items? Why?

Tell us about your biggest style icks? Are there any items or trends that are total turn-offs for you?

When and what makes you feel confident in your fashion/style choices? And when/what makes you not feel confident?

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5.3 In a video tell us... [casual option]

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5.3 In a video tell us... [casual option]

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In a video response tell us:

To clarify – by 'the brand', we mean the one shown in the links included in Tasks 5.1 and 5.2.

What did you know about the brand's casual apparel before today? What about their loungewear?

What did you learn about the brand in this process, if anything?

How did you feel about the assortment - was it easy to find something you’d pick for casual/ lounge?

How well do the brand's casual products fit with your personal style? Loungewear?

Before today, would you have considered the brand for casual/ loungewear?

Did this experience change your mind? How so?

What would the brand need to do to become more credible, trusted, and considered for lifestyle/ casual apparel? What about loungewear?

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Welcome to our style diary! Over the next few days, we’ll ask you to document your style choices and preferences. Please be as detailed and honest as possible.  

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Welcome to our style diary! Over the next few days, we’ll ask you to document your style choices and preferences. Please be as detailed and honest as possible.  

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For this project, we will ask you to complete an online diary task. This should take no longer than 2 hours of your time across four days and will include 5 sections. The diary is to be completed by 23rd June.

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3.1: Over the next 5 days, we’d love to see what’s catching your eye when it comes to style and fashion – whether it’s online or out in the world. 

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3.1: Over the next 5 days, we’d love to see what’s catching your eye when it comes to style and fashion – whether it’s online or out in the world. 

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What to do:

Upload a photo or link to anything that inspires you – this could include:

An outfit or styling combo you see online or in real life

A store or display that caught your eye

Content you’ve saved, liked, or screenshot recently

A new apparel item or brand you’ve just noticed

What to share:

With each upload, jot down a few notes:

Where did you see it? (e.g. what platform (e.g., Instagram, TikTok, Pinterest), what channel (what influencer, brand, account), what store, where you were in real life)

Did you seek it out or did it find you? (e.g. something the algorithm served you vs something you spotted IRL)

Why is it interesting or inspiring to you?

Why would or wouldn’t you consider purchasing what you saw?

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4.1: We want to understand how you shop – what catches your eye, and how you make decisions. 

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4.1: We want to understand how you shop – what catches your eye, and how you make decisions. 

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Take some time to go online and imagine you’re planning to one of the following

An everyday/lifestyle apparel item,

A lounge apparel item,

A (non-athletic) jacket/outerwear

Choose one item and let us into your process...

If you want to do this exercise at a store in-real-life, feel free to share photos of that experience instead!

Share some photos/links/visual references of what you find – particularly if there’s something you would love to purchase. In a few words tell us:

Where and how did you start your search? Was it pointed, or did you do some exploration?

If you did some research, where/what were you looking into, and what stood out?

What brands/items did you think about looking at? How did you shorten your list, if at all?

What would you typically spend or be open to spending?

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2.2 Alongside each set of photos, write a few words about your outfit and your mood: 

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2.2 Alongside each set of photos, write a few words about your outfit and your mood: 

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What’s your mood today?

Why did you choose this outfit for this occasion?

How do you feel in it?

How much effort did you put in?

Does your outfit, or parts of your outfit, feel basic, elevated/stylish, or both?

Was this your first outfit choice, or did you change your mind before arriving at this outfit? If you changed your mind, why?

Is there anything you would change about your outfit?

When you are getting dressed to leave your home/go to another location - take a second photo when you arrive at your destination – we want to see how your outfit works in context.

If your feelings towards your outfit changed since you left home – write a few words to describe what changed and why.

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5.3 In a video tell us... [outerwear option]

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5.3 In a video tell us... [outerwear option]

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In a video response tell us:

To clarify – by 'the brand', we mean the one shown in the links included in Tasks 5.1 and 5.2.

What did you know about the brand’s outerwear?

What did you learn about the brand in this process, if anything?

How did you feel about the assortment - was it easy to find something you’d pick for outerwear?

How well does the brands’s outerwear fit with your personal style?

Before today, would you have considered the brand for outerwear?

Did this experience change your mind? How so?

What would the brand need to do to become more credible, trusted, and considered for outerwear?

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What peeked your interest in your search, if anything?

What was frustrating in your search, if anything?

What decision making factors go through your head to figure out if you want to buy it?

What would make you finally pull the trigger and buy it? (e.g. a great review, seeing someone wear it, a limited drop)

What’s currently stopping you from buying it?

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Click on this link

Men's link

Women's link

Imagine it is Fall/ Winter/ Spring or Summer, and you’re in the market for a jacket or coat (e.g. Raincoat, Parka/ Winter Coat, or Trench/ Thin Jackets - depending on your preferences and needs). Please only consider the jackets/ outerwear you would wear in non-athletic settings (i.e. everyday, commute to and from work, going for dinner etc.)

What to do:

Pick out the jacket(s)/ coat(s) that you would consider wearing.

Upload a screenshot or image of the jacket(s)/ coat(s) you picked and then in a video or text response tell us:

What about these items caught your eye? What do you like about them?

If you love any of the pieces you picked – tell us why.

What attributes stand out to you? Why are these important to you?

How would you style it?

If you feel like there’s something missing from what you picked, or what the brand offers in terms of jacket(s)/ coat(s) generally, – tell us what.

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Usually I’m pretty bleary eyed in the morning so workout/coffee outfits are generally very quick to put together.

I generally go all black for workouts because it’s too early to be thinking about fashion haha! This is Everlast leggings and crop top with a Uniqlo x Marimekko puffer jacket that I have had for a while. Goes with everything and is warm! My runners are on clouds and I like them because you can replace the laces with an elastic for if you are just going to Pilates or yoga and want to slip them on and off. So very much form + function with this outfit! I won’t post a picture of me at Pilates because no one needs to see that much sweat…

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Sorry this has taken so long -the file was enormous...

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Apologies for delayed posting - I’ve had some issues uploading video and image to Padlet. Today I’m off to run some errands in Armadale. I need to change a pair of shoes I bought at Bared and I am on the lookout for a new winter coat. I’ll also have a quick coffee with my mum. It’s very cold this morning, and I’ll need to slip in and out of clothes for trying on shoes/jackets this morning, so I’ve gone for ease and warmth with my outfit. Usually if I’m going easy/casual with my outfit, it will be very matchy-matchy as you will see in the image. We’ve got some Alpha 60 blue denim jeans (I’ve got 3 pairs, I love the high waisted fit), a Uniqlo x Anya Hindmarch cashmere jumper and some Gorman Organic fingerless gloves. My shoes are new season adidas ballets I bought on a recent trip to Korea. Probably a rare “trendy” moment but they are so cute! I’ll wear them with socks so I mess up the cutesy look a bit. Big hair and minimal makeup for this outfit.

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Bought a 100% merino wool jumper from Oroton on sale - nice for casual winter wear. I bought a grey Elka Collective cashmere fluffy jumper that I am thinking to wear with some black skirts I bought in Korea. I also bought some loafers from Bared - still fashion forward but classic enough for work!

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I discovered this brand Best Melbourne, on a recent shopping outing. They interested me because they use lovely fabrics for basics and coats. I looked at their Instagram and saw this coat, which I noted was 100% Japanese wool. I also thought it was interesting that their clothes were unisex. So I’ve noted this coat for next time I’m in the area to try on.

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Vibing these styles and colours while shopping

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This caught my eye but wanted to research the brand first as I’d never heard of it. I think a coat is a big purchase so want it to tick all the boxes in terms of cut, fabric, durability, style. Also want to know a little about the brand before I buy.

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It’s freezing this evening so it’s sheer look fleece tights from Ambra, a Korean athleisure brand skirt (it’s parachute material) and a cashmere jumper. Giuseppe Zanotti suede boots to finish, though I’m probably going to regret that choice in the cold…

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This winter I’ve needed to replace my casual jumpers (as you can see by my recent purchases). I was looking for more casual jumpers for running errands, walking etc and came across the Swedish brand Aim’n, that I thought might be interesting. I liked the interesting details and the oversized fit, so bought two items shown to try. Both fails - made for very tall body types and these fits were both enormous on me. The sleeves were far too long and the oversized look was less oversized and more winter doona on me! Clearly I’m not fitting the Scandinavian body types!

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Obviously goats are top of mind at the moment as this is what I’m looking to buy. I’m spending a lot of time researching because it’s a big buy. I tried on this stunning Lee Matthews coat (100% wool + alpaca) but they didn’t have my size. I don’t mind spending a lot off a coat - but it needs to be perfect.

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I saw this Steele dress online and I love it but absolutely don’t need it! I bought one of their gingham skirts last spring and another gingham skirt from Posse, so I really don’t need more. I like Steele and buy a lot of their clothing - they are small batch producers and have sustainability values. I buy more of my ‘pretty’ clothes from Steele. I am also liking Lovaan but have not researched the brand yet.

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Just out of shower and quickly off to Coles, wearing Uniqlo Heat tech leggings and top, and a cos oversized mohair jumper dress that I found at a thrift store. I’ll wear with Doc Martens platform boots.

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Casual dinner with friends. I usually always were a skirt or a dress to dinner. This time it’s a Posse gingham skirt, a thrifted woollen top (no name) and tights socks and loafers. I have a silky green bomber jacket that will go on top. Big earrings and a bit more make up than during the day.

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This will be my last post and I’m off to work! Skirt is Alpha60, top is thrifted - I think it’s an old Seed jumper. I’ll wear my doc martens and a black denim jacket from Jac+Mooki. Dress code is not formal at work.