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We already have a system in place for newsletters so we should be able to work from there.

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The Library publishes a general newsletter and has a new content tool that should allow for targeted mailings. A team is assembling to help create content.

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The Library publishes a general newsletter and has a new content tool that should allow for targeted mailings. A team is assembling to help create content.

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create specific outreach materials for community members in the 20s-30s age range (a group that doesn't patronize the library as much as others)

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Work on feedback from patrons about what they are looking for before tracking.

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Work on feedback from patrons about what they are looking for before tracking.

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Many patrons don't know what we have so by highlighting specific underused areas we can see if our community will be interested and help further collection development.

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Many patrons don't know what we have so by highlighting specific underused areas we can see if our community will be interested and help further collection development.

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We will track circulation each month, with a goal of increasing overall circulation by 10% after six months.

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highlight books that we receive that week.

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If I plan exactly what reports to run to track my circulation numbers then this will make tracking easier. 

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If I plan exactly what reports to run to track my circulation numbers then this will make tracking easier. 

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We want the patrons to look to us for the newest items..

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We want the patrons to look to us for the newest items..

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Our move is early next year, so starting after summer reading completes is good timing.

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Our move is early next year, so starting after summer reading completes is good timing.

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work with two other team members to come up with a plan of action -- select the books, create the post, and track the stats.

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The Library has a general newsletter with a books section that shows strong response to featured titles. A targeted newsletter will meet this displayed interest.

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The Library has a general newsletter with a books section that shows strong response to featured titles. A targeted newsletter will meet this displayed interest.

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Pressure will be on us in a new library building to show higher usage. 

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Pressure will be on us in a new library building to show higher usage. 

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I will track circulation of a specific dewey decimal section from the date I begin promoting it. 

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I will track circulation of a specific dewey decimal section from the date I begin promoting it. 

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We will measure by weekly tracking of new book stats.

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We will measure by weekly tracking of new book stats.

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If we have a good team (and I know we do!) we can accomplish this.

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If we have a good team (and I know we do!) we can accomplish this.

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Follow monthly circ stats. Look at specific genre circ stats. Compare from month to month.

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Follow monthly circ stats. Look at specific genre circ stats. Compare from month to month.

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We will increase or new books by 30% in three months?

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i will check the holds/checkouts on promoted items the day before, day of, and for three days after

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Increase circulation numbers in our new building. Maybe 10% is a good goal?

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Increase circulation numbers in our new building. Maybe 10% is a good goal?

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We will have a consistent schedule when promoting our collection and increase awareness of all items we have to offer in our collection.

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I will promote less popular items such as our poetry collection and increase circulations by 5%.

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I will promote less popular items such as our poetry collection and increase circulations by 5%.

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i will promote new books on social media every week.

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Create a reading newsletter for Library patrons with featured titles, programming, book lists and more.

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Create a reading newsletter for Library patrons with featured titles, programming, book lists and more.

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now

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The goal should have a defined start and end date.

Example

Six months.

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The goal should contribute to your broader, overarching goals.

Example

I want my library to be the first place people think of when they need a collection item.

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The goal should be attainable — not outlandish or unrealistic.

Example

I’ve done some collection promotion before, sporadically, but I know my community loves these items and I have to report my statistics to the state library board in six months.

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The goal should be quantifiable, and progress should be easy to track.

Example

I will track circulation and holds on the item I promote before and after each promotion.

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The goal should be very precise with no room for misinterpretation.

Example

I will promote a collection items from my library every day. These promotions will lead to a 10% increase in circulation for my library.