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dawngfield@gmail.com

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Emailing the tables of contents for key journals to stakeholders is a great way to raise awareness of library resources and increase usage.

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Create a library marketing team with regular meetings.

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Create a library scavenger hunt quiz. Users must search the library/website for answers. Prizes included t-shirts. Public affairs promoted in an article.

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Users can sign up to have the library's calendar of events delivered to their email.

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Mailchimp and Canva are free tools that can be used to create library newsletters.

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Promoted via Instagram, Facebook, and X. Event gained the library several hundred followers.

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Springshare Libguides can be used to create a library blog.

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Blog and write articles re: the library using Sharepoint.

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Marketing campaign w/ info about librarians and services the library offers. The slides play on screens around campus and as screensavers on computers in the library.

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Highlight a database or a database feature and market it.

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Enplug can be used to create a library marketing slideshow that plays on a TV. Enplug requires a license, and consider whether your audience is internal or external when designing your content.

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Create badge stickers that say “I’m a librarian. Ask me."

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Push a book cart around to patients' bedsides.

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Contest asking patrons to submit stories about how a librarian has helped them that entered them to win a Kindle. Public Services did advertising, including in each (bathroom?) stall.

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Vintage postcards NLM nursing exhibit - took it around to all 7 hospitals in system - CNO sent info about it coming around to the nurses at their hospitals

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Coloring book (or puzzles) of line drawing from books in the collection

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The daredevil game of to-the-death biomedical database searching.

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Dr. Robert Shapiro, Director of Novant Health Library Services ordered role badges for his library department as marketing tools.

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Make sure new employees know your library exists - flyers, business cards, and departmental appearances can get the word out about your services