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Give students 15 minutes to conduct an information search for a specific product (e.g., wireless headphones). They must document:
- Sources used (minimum 5)
- Key information found
- Credibility of sources
- Most influential information
Discuss how different students approached the search and what sources they trust most. Time: 30 minutes.

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Students reflect on a recent significant purchase (>£100) they made. They should document each stage of their decision-making process:
1. Problem/need recognition
2. Information search
3. Evaluation of alternatives
4. Purchase decision
5. Post-purchase behaviour

Students present their analysis to small groups, discussing what influenced their decisions at each stage. Time: 30 minutes.

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1. Problem/need recognition

Attending a Family Wedding as a guest, What to wear?
2. Information search

3. Evaluation of alternatives

4. Purchase decision

5. Post-purchase behaviour

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1. Problem/need recognition

My old car has broken down, I need a new one, fast!
2. Information search

3. Evaluation of alternatives

4. Purchase decision

5. Post-purchase behaviour

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Personal Purchase Analysis (Group Three)

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Personal Purchase Analysis (Group Three)

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1. Problem/need recognition

It's 8pm on Sunday evening, what's for breakfast tomorrow morning? I need to buy cereal?

2. Information search

3. Evaluation of alternatives

4. Purchase decision

5. Post-purchase behaviour

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1. Problem/need recognition

Night on the Town on Saturday night? What to wear? New jeans?
2. Information search

3. Evaluation of alternatives

4. Purchase decision

5. Post-purchase behaviour