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Business name: Crush & Spice

Executive Summary:

Crush & Spice presents a unique food concept combining traditional flavors with modern convenience, offering two key products: Ayam Gepuk (RM13) and Coney Dog (RM5). Ayam Gepuk caters to those seeking authentic, spicy meals, while the Coney Dog provides an affordable and convenient snack option. This diverse menu appeals to a wide demographic, from spice enthusiasts to on-the-go diners.

The affordable pricing strategy positions Crush & Spice as an accessible brand in the competitive food market, with strong potential to attract repeat customers. By balancing variety, value, and flavor, the business is primed for growth in both dine-in and takeaway markets. With effective marketing and expansion, Crush & Spice can establish itself as a leading name in the affordable yet innovative food space.

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Pink Abstract Cute Background Instagram Story

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BUSINESS/COMPANY  INFORMATIONS

Location / Address : Dewan Kristal , Level G , BHEPA

Type of business : Ownership

Operating hour : Friday & Saturday ,

8:00 a.m - 5:00 p.m

Booth : Slot B25

Instagram : crushandspice_

https://www.instagram.com/crushandspice_?igsh=NnRkZW4wMmk1OGJo

Facebook : crushandspice

https://www.facebook.com/share/18mb6JMh31/?mibextid=wwXIfr

CUSTOMERS' PROBLEMS & BUSINESS SOLUTIONS

Customer's Problem :

Customers, especially students and busy professionals, often struggle to find affordable, high-quality meals with unique flavors. Limited variety in the local food scene and tight schedules make it hard to enjoy satisfying, freshly prepared meals.

Business Solution :

Crush and Spice addresses customers' needs by offering freshly prepared meals that combine bold flavors, quality ingredients, and a touch of spice to satisfy diverse tastes. Our two flagship dishes, Ayam Gepuk, and Coney Dog, provide affordable, high-quality, and convenient options. The authentic, spicy Ayam Gepuk caters to spice enthusiasts. At the same time, the hearty, flavorful Coney Dog offers a unique twist on the classic American hotdog, ensuring a satisfying dining experience for those seeking delicious and distinctive comfort food.

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If the problem continues, contact the site owner.

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MPU 3222 (@crushandspice_) • Instagram photos and videos

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73 Followers, 69 Following, 6 Posts - See Instagram photos and videos from MPU 3222 (@crushandspice_)

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1. Key Partners are external organizations, individuals, or entities that collaborate with a business to help it succeed. They provide essential support, resources, or services that the business cannot efficiently handle on its own.

• UNIMAS: Assists with location access and obtaining necessary permits for operations.
• Student organizations: Help with promotions and spreading awareness about the business among the target audience.

2. Key Activities are the critical tasks and actions a business must perform to operate successfully and deliver its value proposition to customers. These activities are essential for creating, delivering, and maintaining the business's products or services.

• Preparing and cooking Ayam Gepuk and Coney Dog: The core operational activity involves preparing the fusion dishes.
• Marketing and promotions: Strategies to attract customers, including social media campaigns and on-campus events.
• Customer service and feedback analysis: Engaging with customers, addressing their concerns, and using feedback to improve.

3. Key Resources are the essential assets a business needs to operate effectively and deliver its value proposition. These resources can be physical, human, intellectual, or financial, depending on the business model.

• Skilled cooks: Personnel trained to prepare high-quality meals.
• Recipe and brand identity: Unique recipes and branding that differentiate the business.
• Kiosk/stand location on campus: A physical space to sell products and interact with customers.
• Trained staff for preparation and service: Employees who ensure smooth operations and customer satisfaction.
• Marketing and promotional materials: Flyers, banners, and digital content to boost visibility.

4. Value Proposition refers to the unique benefits and features that a business offers to its customers, solving their problems or satisfying their needs. It is what makes the business stand out from competitors and why customers choose it.

• Unique fusion of traditional Ayam Gepuk and Western Coney Dog: A creative blend of flavors catering to diverse tastes.
• Affordable prices for students: Budget-friendly meals designed for the student demographic.
• High-quality meals: Ensuring consistency and taste in every dish.
• Quick and convenient service: Minimizing waiting times for busy students.
• Buy at booth or delivery: Offering flexibility in how customers can purchase.

5. Customer Relationship refers to how a business interacts with its customers to build trust, loyalty, and satisfaction. It focuses on maintaining and enhancing the relationship to ensure customers feel valued and continue to engage with the business.

• Friendly and personalized service at booth: Building rapport with customers through approachable staff.
• Social media engagement for feedback and promotions: Using platforms like Instagram and Facebook to interact, gather reviews, and run campaigns.

6. Channels are the means through which a business delivers its products or services to customers and communicates with them. They ensure the value proposition reaches the target audience effectively.

• Booth at campus: A physical space where customers can purchase products directly.
• Instagram and Facebook: Digital platforms for promotions, customer engagement, and feedback.

7. Customer Segment refers to the specific groups of people or organizations a business targets as its primary audience. These are the customers who benefit from the business's products or services.

• UNIMAS students: The main target group, as the business focuses on providing affordable and convenient meals tailored to their needs.

8. Cost Structure refers to all the expenses a business incurs to operate and deliver its products or services. It includes fixed and variable costs associated with the business model.

• Raw materials: Ingredients like chicken, sausages, minced beef, and seasonings.
• Booth rent: Costs associated with securing and maintaining the kiosk space.
• Marketing and promotion: Expenses for digital ads, banners, and other promotional tools.
• Tools and equipment: Cooking appliances, utensils, and storage.
• Packaging materials: Disposable containers, cutlery, and bags.

9. Revenue Stream refers to the various ways a business generates income from its customers.

• Sales of Ayam Gepuk and Coney Dog: The primary income from selling meals.
• Advertising: Revenue stream through advertisements

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Our group project, "Crush and Spice", was an unforgettable experience! Selling ayam gepuk and coney dogs during Entrepreneurship Day turned out to be both fun and rewarding. On the first day, we made over RM500 in profit, and by the second day, we topped RM800. Seeing our hard work pay off was truly satisfying.

Beyond the profits, we gained so much more. We learned how to budget, market, and handle customers effectively. More importantly, it brought us closer as friends, working together to prepare and face challenges as a team.

We also picked up some valuable lessons: the importance of good planning, staying flexible when things don’t go as expected, and how teamwork really does make the dream work. Plus, seeing happy customers enjoying our food made all the effort worthwhile!

In the end, "Crush and Spice" wasn’t just about selling food; it was about learning, growing, and achieving something meaningful together. Here’s to more great experiences like this in the future!

Yasmin Adani - 103025