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Emphasis means to draw a lot of attention to something or someone

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Proportion = overall composition

Scale = size of work/elements

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Contrast means the difference of colours

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Pattern = the repeating of a object or colour

Repetition = a pattern repeated

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Movement = the look of motion in a still image

Rythm = elements that can be identified in a pattern

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Balance = feel of stability in a still image

Alignment = placement of visual elements so that they line up

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White Space and Negative Space Definition

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White Space and Negative Space Definition

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Negative / white space = space left empty on purpose for breathing room

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Unity = to draw everything together

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19-10-04 ART The Principles of DesignArtboard 1 copy 17