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Common descriptors we have found for our branding:

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Common descriptors we have found for our branding:

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nature, classy, happy, silky, floral, friendly, adventure, animal lover, natural colours like: green, orange, yellow, and brown, healthy, well known, intelligent, thoughtful , supportive, approachable, fresh, carefree, soft, beautiful, confident, sophisticated, mature, feminine, creative, motivational, expensive

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The neutral colour brown presents a calming and maturity of our star image Fleur, as well as brown being a prevelant colour in nature

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The orange brings a brighter colour to the colour palette and orange is usually connoted with warmth and happiness and we want the artist to come across that way

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The white represents innocence

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The sage green emits a calming energy which can be linked to our artist, as well as green being a prominent colour scheme for her.

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We want to re-create the fine, expensive and delicate feel of silk from our artist

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the colours and scenery connote a healthy and positive mindset

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The lyrics from a song and the way it is laid out resemble the artist

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The extreme long shot/long shot of the girl looking up shows how surrounded she is.

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Very fancy and flowing handwriting shows that their is care put into the writing - the star is thoughtful

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silly picture, with clear photoshop connotes how Fleur can take a joke and be silly with her fans

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A deer is the animal that resembles Fleur the most with their innocent and big eyes

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a casual candid - creates a connection with her audience shows them that she isnt anything special and that she is approachable

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A concert from the audience point of view - shows that she is supportive of fellow artists

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The music sheets and instrument shows that Fleur takes the time to create and craft her own music portraying how creative she is.

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finely detailed painting - there is care put into the work just like Fleur puts care into her own work and wants to be the best for her fans.

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Fresh fruit - she is a fresh, new and young artist

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The running with her arms spread shows her carefree attitude and joy that Fleur wants to give to her audience

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these flowers are beautiful but also very sophisticated , Fleaur is not only girly but also very mature with the way she presents herself

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Her hairstyle is fun and also intricate and detailed, however it would not normally be seen in public showing that Fleur is confident in herself and her presentation

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The cat sleeping shows her soft side as well as her like of reading. The cat can also show how she is empathetic and cares for animals

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She likes to read and the old books create a sense of nostalgia

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This shows her healthy life style and how she cares about her health

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healthy and motivating

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An occasional indulgence to soft drinks: fun

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high end beauty products: rich, expensive, pink is very stereotypically feminine

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Fleur takes care of herself physically aswell and is tidy

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friendships are important to her as seen in picture Fleur is most likely to organise outings with her friends to bond

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journaling is healthy for mental healthy, she wants to stay good mentally and wants her fans to do the same

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A beautiful silk dress with a fine golden chain shows how Fleur can dress up and be sophisticated to attend art exhibitions/museums like seen in the picture

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The casualness of her clothes and the flower wallpaper as well as clothes on the bed indicates her casual and free attitude to life.

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She likes to show her outfit choices involving her audience in her life, her layering and put together look of clothes shows that she puts thoughts into her outfits

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Feminine clothing and accessories - our star is very girly

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The image shows that she is likes animals as well as portrays an ordinary star image

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Red nails to connote autumnul and classy vibes

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Highlighted makeup with pinks and nude tones. Uses Dior makeup because of the brand synergy.

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Fleur is deer pretty and her makeup aims to excentuate her doe eyes and dark features

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Examples of social media posts with captions such as 'I'm back with a new album'

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She is very in touch with the environment and nature, enjoys walking and adventures.

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She is a nature girl who enjoys travelling to different parts of the world to explore new things, representing that she is an open minded person

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More representations of brand deals and synergy.

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The Eiffel tower is representing Fleur's brand deal with Dior where she travels to paris for their marketing campaign which we will post on her social media.