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The Arab-Israeli War (1973) caused retaliation against the United States due to the re-suppplying of the Israli military.

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In 1973 the Oil Embargo strained the economy for America which had been supported by the foreign oils.

Source:https://history.state.gov/milestones/1969-1976/oil-embargo

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This imposed embargo was possible due to OPEC (Organization of Petroleum Exporting Countries) which is created to unify petroleum policies of meber countires.

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The spiral in oil prices rose abruptly which caused consumers to have challenges of consumption. Long-term the U.S. did not have means to secure oil supplies for consumption.

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From the oil crisis causing a recession in the early 70s which encouraged consumers to engage in thrifting to find cool and unique vitage clothing at half the price. This cause vintage clothing to become chic, let out fashion statements about individuality and represent it's own aesthetic.

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In 1973 the brand Patagonia was created; this outerwear company has proven favorable to many consumers, not only for the trendy and effective outerwear but also the initatives to sustainability.

Source:https://www.cascade.app/studies/patagonia-strategy-study

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In the 70s the surge of new technologies replacing production of goods, we also had to undertsand mass production and how it changes the enviornment. In the 70s there were movements to support natural and organic products to combat mass productions by living an "ecological lifestyle" while also wearing clothing items that are sustainable and uses natural fabrics.

Source: https://www.thegreensideofpink.com/style-en/fashion/2023/the-evolution-of-ustainable-fashion/?lang=en

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How was the evolution of sustainable fashion? What does triple impact mean? Why is transparency so important?