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This logo was found on a box of donuts during an in-person critique. To me, the cursive font and slight italicization feel vintage, perhaps commenting on the legacy and long history of the Krispy Kreme business. I feel that the red font is effective in capturing one's visual attention in comparison to the white background it is set upon (good contrast), while the utilization of green (for the border and the background for "Doughnuts") compliment the red and help it to further pop. I also really enjoy the way that the tails of the 'K's emphasize and overline the two distinct words, while the break for the dot of the 'I' in the tail of the 'K' in 'Krispy' helps give the eye a resting place.

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I found this logo on a container of peach mango juice in my fridge. I am captivated by this text in particular due to the playfulness and slight suggestion of motion found in the font. Specifically, the curls of the 'g's, 'r's, and 'c's make a funky visual effect, perhaps relating to that of a curling peach or mango leaf. Additionally, the orange color of the "Orange Peach Mango" is effective in popping out against its black background, while connecting back to the color of the product.

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I found this example in my fridge. Immediately the juxtaposition between the cool-toned, rigidly-structured typefaces of 'Fresh Squeezed' and 'Unpasteurized' and that of the warm-toned, cursive 'Lemonade' text really stood out to me, as it creates an interesting visual effect in which both fonts compliment each other yet stand strongly on their own. I feel that the word 'Lemonade' was made to sort of vibrate and pop out against the cooler cooler toned elements behind it.

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I located this logo in my kitchen. I appreciate the variety of elements at play surrounding the central word, 'Pacifico'. The black stroke/shadow surrounding each letter helps the logo visually pop off of the box, while the highlights further suggest depth and dimension. In terms of symbolism, I enjoy how the color choice, along with the aforementioned shadows and highlights, help to anchor the text in place amongst its yellow background, playing along with the idea of this logo representing a portside beverage, complete with coastal motifs (anchors, the sea, ships, life preservers, and an island in the distance).

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This example of typography was located on a poster hanging in my living room. I appreciate how each word is dominated by its own font and style, yet they are all connected by common themes including depth, dimension, and color. I really like how in the word 'Richmond', the individual characters are staggered and facing different directions, allowing one's eyes to bounce up and down, while the sense of floating or levitating in mid air is supported by the supernatural blue haze surrounding each letter. In terms of the second word, 'Folk' it is interesting to me how in a way, two fonts are combined into one, as the exterior is chunky and 3D, while the interior is thinner and flatter, highlighting the shape of each letter form. I also enjoy how for the final word, 'Festival', each letter is surrounded by hues of yellow and orange, connecting back to the cityscape, reminiscent of lights at night in Richmond.

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I found this tea logo in my kitchen. Off the bat I was struck by the immense size of the characters, 'B', 'L', and 'E' which really help to bring a viewer in and invite them to connect the characters to form the word in their mind. I also like how the placement of certain elements (such as the 'IG') allow the eyes to bounce around the page, creating a cyclical visual effect.

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I appreciate how both the logo 'Nature Valley" and the text 'crunchy' have a grainy edge throughout that echoes the texture of the product and the meaning of the text. The way that the logo is curved, in combination with the bright yellow band underlined by a darker green band echoes a sunset over a mountain range, which is on brand with their overall theme.

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This is another example I got from Trader Joe's. The typeface in combination with the bright red color chosen for the logo 'Gone Berry Crazy!' comes across as crazy, fruity, and in your face. The different sizing of the letters gives them a vibrancy, and the darker stroke underneath the characters emphasizes the text well. This is amplified by the elegance of the text underneath, which is simple and communicates smooth professionalism.

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This is from the top of a cereal box that one of my roommates purchased. My favorite thing about this example is how large and dominating the 'O' is, while still leaving the entire line of text readable.  It completely dwarfs the word 'cereal,' which is so small that it's impossible to read with the naked eye (the image here is already zoomed in quite a lot). Everything else is in an accent to the 'O', and is treated as such. The word 'Honey' is orange against a yellow background and in italics, so the eye glazes right over it and reads the O which trails off into the 'hs!.' I feel the inclusion of the underline and the exclamation point is what makes this part of the text still feel like just "an accent" to me when compared to the boldness of the 'O'.

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This is my go to sugar for coffee. I enjoy the logo for this brand of sugar because it successfully conveys the message of their product being 'RAW' and fresh, unmodified so to speak. The choice of a stencil, military typeface commands attention while bringing in a raw edge. Something about it feels unprocessed and unedited, as if the stencil is reminiscent of blueprints.

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I got this from Trader Joe's. I think that the type in this example was well designed in conveying the ideas of warmth and sweetness associated with Gingerbread. The words 'Gingerbread' and 'Crystallized Ginger Pieces' read as elegent and delicate to me, with the words 'Cake & Cookie Mix' being easily distinguished by a thicker, more solid typeface. The patches of white within the characters in the word 'Gingerbread' make it read to me as though it could have been written on a counter with the mix itself. It echoes the materiality of the product.

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I got these from Kroger as well.
The text comes across as playful, making these read to me as a treat compared to other options. The font used for the text is thick but sharp with rounded curves. The off-centering of the letters on the word 'Dipps' in combination with the subtle highlight and bolded dark stroke give it impact and add to the playful effect in my eyes.

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I got these from Kroger. I enjoy the way that the typeface for the word 'BIG' is bolded to the degree where the bowls in the letter B are extremely small. The hierarchy of type is well done here as the logo for 'Cheez It' and the word 'Big' come across as huge in comparison to the smaller text that is nearby.

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I got these from a CVS, I think. I find Band-Aid's logo to be effective as a medical supply. They're not trying to sell you on their brand, but rather making it easy to spot in a time of need. The designer clearly prioritized legibility in the text which is large, uniform, in all caps, with tight tracking. The red color also conveys its use as a medical tool, which is to stop bleeding. Also, the embossing is appreciated for just being nice and making the words pop out a little more.

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I got this from (you guessed it) Kroger. I found this example of hierarchy really funny for some reason. The fact that its ground is really not what's important here. Obviously you could devise that from the fact that it's in a tube. We all know what's important here, it's the fact that it's BEEF. The word 'BEEF' is bolded and uses a different font which is sharper and much more exciting than the hyper-thin and tall font used for the word 'ground.'

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I purchased this candle from Kroger. I decided to include it because I felt that the simple sans-serif font was effectively used with hierarchy in mind to create an effective, informational design. I personally immediately read what I thought was the most important information (the scent of the candle) first, as it's the largest sized out of all the text on the candle and up against a white background. Then, my eyes went to the Logo for 'Tuscany' with the rest of the information following that. I feel that the choice of a simple, sans-serif font was the best move here as a more gaudy font would only distract from the important information, and wouldn't serve to grab the eye any more than the images around the text already do.

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I have had this box of pastels for a long time, I think they were given to me by a teacher. I wanted to include the Prismacolor logo as I think that it's effective in communicating their brand image. They want to be perceived as a manufacturer of high-quality and professional art materials for making colored images. The simplicity of the type brings with it that sense of professionalism, while the rainbow underline clues the viewer into the type of product that the company makes. The subheading of 'premier' in yellow text also adds to the sense of professionalism, although I feel that this could have been better executed by using a thinner (less bolded) version of the font and increasing the tracking (space in between the letters) for a more cinematic look.

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These are the case that my glasses came in. I can tell that the designer wanted the text to appear very sleek and cutting edge. They use only triangles, diagonal, and vertical lines, all which feature sharp points (to carry across the 'cutting edge' idea. My favorite part of this example is not the text itself, but the way that the text has been repeated across the glasses case in a semi-transparent fashion. I feel that this was in line with the design thinking for the logo itself and paired with the light blue color makes for a sleek feeling product.

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Also found in my kitchen. The sharp points of the typeface for the word 'Chocula' are reminiscent of sharp vampire teeth, and are contrasted in a cool way by the typeface for the word 'count', which is very square in shape language. I also really appreciate how the first and last letters of Chocula are larger than the rest and serve to frame the word 'count' so that the logo fits well into a rectangle.

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This is the 'Blackwing' logo on the back of a sketchbook I got for my birthday last year :D (thanks mom!). I like this logo for its simplicity and boldness. My favorite part of this example though is the debossing, or how the text is sunken into the cover. The cover itself appears to be made of a soft leathery material, which makes running your finger across the text rather enjoyable.

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I picked this up from Kroger. I really like the variety of fonts in this section of the large tin I found this on. The text for the different flavors is distinctive and indicative of their taste. The heading 'Bag of Bones" is very jagged and spooky (reminiscent of Halloween) while also being brittle and chipped in places. Combined with the white color of the text this helps to carry across the idea of bones.

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Here is another example that I found in my kitchen. I couldn't help but add this one when I recognized Cooper Black as the typeface. It reads as friendly and comfortable, this works well as ramen is a comfort food. I think the white stroke around the text amplifies this.

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I had these in my room. I think that the close proximity/tight kerning works well to convey the meaning of the text here. I especially like how the 'n' and 'u' are "nudging" each other and how the 'g' takes a chunk out of the 'e' it overlaps.

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I got this set of paints from Plaza. I found it interesting that they chose a font with such a rectangular uniform look to it. It almost felt antithetical to the product to me, as gouache is smooth opaque paint, and this font feels mechanical or digital, rather than coming from the hand.

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Here is another example that I got from Plaza. Canson's logo isn't consistent, and I've seen it appear differently on many products. I think this one is particularly effective in conveying the idea of the product, as the text is minimalist and smooth, and they advertise this paper as being an exceptionally smooth surface for drawing.

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I bought this glue stick from Plaza art supplies. I added this one for its' simplicity and effectiveness. The font for the Scotch logo is Helvetica, the world's most popular font, so to me this reads as informational. The yellow color is eye-grabbing, and the letters are almost touching which could be to echo their products sticking things together.

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Found in my kitchen. I appreciated the very subtly lighter shade of green that highlights the text here, making it easier to read. This is an example of hierarchy as the words 'Apple Cinnamon' refers to the flavor of the cereal bar with the text below promoting it as a good choice of food. The typeface used for the words 'Apple Cinnamon' grabs the eye by being capitalized/in a heading font.

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I had this in my bathroom. I noticed how soft the text looks and immediately realized how much thought was put into the typography here. There is a difference in the typefaces used for the Charmin logo and the 'Ultra Soft' heading. Although both feature rounded edges, the Charmin logo ensures that there are no straight lines/hard edges, and is made to look soft and dreamlike. The text itself is reminiscent of a cloud which is backed up by the color of the text and the cloud shape that the text is on top of.