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You can use the blog from your Discussion Board Brainstorm or use one on this list.

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COM 335 / COM 535 - Examples of Successful "Personal" Blogs 

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Post the Link to the Blog

Questions to Answer - Post each as a pad under your column - divide them up so everyone posts under the column -- write your name at the top or at the end:

1. Does the title (and subtitle if there is one) clearly indicate what the blog is about and who the audience is? If not, how can you tell what this blog is about?

2. What do you like or not like about this blog visually? How are the images and how is the overall look and layout?

3. List two best practices you notice that this blogger practices.  What is one best practice the blogger could be doing better? (Use my post -- 15 Core Best Practices)

4. How is the blogger establishing credibility according to two Stanford Credibility guidelines. (Note two guidelines.)

5. Do a brief content audit on the blog--viewing four or five posts. What kinds of posts are they writing about? Are the posts easy to read? Do they have comments?

6. How is this blogger seem to be monetized? (If you see ads, that's one way, but look for more in the navigation/pages.) Are the ads okay - not too many? Is it too focused on selling/marketing or hitting the right note?

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How can you boost your web site's credibility?

We have compiled 10 guidelines for building the credibility of a web site. These guidelines are based on three years of research that included over 4,500 people.

Do you have experts on your team? Are your contributors or service providers authorities? Be sure to give their credentials. Are you affiliated with a respected organization? Make that clear. Conversely, don't link to outside sites that are not credible. Your site becomes less credible by association.

The first part of this guideline is to show there are real people behind the site and in the organization. Next, find a way to convey their trustworthiness through images or text. For example, some sites post employee bios that tell about family or hobbies.

We find that people quickly evaluate a site by visual design alone. When designing your site, pay attention to layout, typography, images, consistency issues, and more. Of course, not all sites gain credibility by looking like IBM.com. The visual design should match the site's purpose.

We're squeezing two guidelines into one here. Our research shows that sites win credibility points by being both easy to use and useful. Some site operators forget about users when they cater to their own company's ego or try to show the dazzling things they can do with web technology.

If possible, avoid having ads on your site. If you must have ads, clearly distinguish the sponsored content from your own. Avoid pop-up ads, unless you don't mind annoying users and losing credibility. As for writing style, try to be clear, direct, and sincere.

Typographical errors and broken links hurt a site's credibility more than most people imagine. It's also important to keep your site up and running.

For more information, contact bjfogg@stanford.edu

Fogg, B.J. (May 2002). "Stanford Guidelines for Web Credibility." A Research Summary from the Stanford Persuasive Technology Lab. Stanford University. www.webcredibility.org/guidelines

Research on Web Credibility:

Click here to visit the Stanford Web Credibility Research Site by the Stanford Persuasive Tech Lab.

Copyright © Stanford Persuasive Technology Lab, 2004

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The Web Credibility Project: Guidelines - Stanford University

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The Stanford Web Credibility Project: Part of the Stanford Persuasive Technology Lab our goal is to understand what leads people to believe what they find on the Web. We hope this knowledge will enhance Web site design and promote future research on Web credibility. This page lists some guidelines for Web Credibility.

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Blogging is rewarding and fun, but it's a lot of work to create an audience-centered blog with loads of great content that attracts followers. It's easy to get overwhelmed as you get started. There is a lot of good advice out there (I know because I'm always looking for it) on how to get started, but here are 15 best practices that are truly and simply essential. If you follow these 15 core practices, you will be establishing your blog's solid foundation. Here we go...

1. Know your audience

You have to know who you're writing for. This is key to generating good content that will interest and benefit them. If you have a mixed audience demographically, that's okay, as long you still need to have an ideal reader in mind. Let's say your blog could appeal to 30-something women, but it's really aimed at college-aged women. Write for the college women.

2. Post awesome content

Your posts should be meaningful to you first and foremost, or you will not be engaged, and your audience will know that your heart isn't in it. Endeavor to always give your audience something of value: solve a problem, entertain, inspire, be revealing ...

3. Post regularly

Weekly or bi-weekly is considered a typical minimum, but there are successful monthly blogs too. Posting weekly will be a challenge for you at first. My students will vouch for how hard it is to write a blog a week for four weeks in a row, which is why I give them a break between posts three and four.

4. Establish & maintain credibility

Your About page details, the quality of your writing and information and your overall look all factor into how a reader perceives you as credible or not. (See the Stanford Credibility Guidelines for 10 research-based guidelines.)

5. Address your About page to your readers/audience

Your About isn't just about you; it's also about your audience too. Tell them the story of your blog. Why did you start it? Why are you qualified to be blogging about this topic? What do you want them to get out of it? What problem are you trying to solve or what issue are you trying to bring to light?

6. Link to outside sources and experts in your posts

Linking is an essential feature of blogging. Think of it as your bibliography for any information you include that you are getting from another source. Linking to other sources enhances your credibility and gives your reader options for more information. Always embed links in text (called anchor text) directly and avoid "click here," which is old fashioned now.

7. Have a good design with clear navigation

If you're working with a free template to start, you might not have full control over all features, but do be sure that the font style is not hard to read or too decorative. Your font size should be at least 12 pts - sans serif usually preferred. Choose a color scheme that fits your topic and is not too bright. Very dark or bright backgrounds with white/light/bright text can be hard to read. Trust me, it's very easy to tinker constantly with your blog's design, but your content should come first. Content is King. Design is King, Jr.

8. Title your posts to convey a benefit or reward

Generating really good and compelling titles is an art. It takes practice. New bloggers are often pretty bad at titling posts. Use the Clark Guide to help generate benefit-oriented, interesting titles, and you'll soon get the hang of crafting juicy titles.

9. Format your posts for scannability

"Chunk" your content for scanning with: left alignment, short paragraphs, use lists/bullets when you can, embed links, include images and other visuals. (Don't underline text-it might look like a link.) You don't want several paragraphs in a row with no visual interest. See my post on scannability.

10. Be consistent in voice and tone

Write in a personal and active voice. Don't be afraid to show some love and appreciation to your readers and/or to reveal some personal information.

11. Engage with your audience

Invite your readers to leave you comments and then reply. This two-way conversation is what separates blogs from websites. Remember, blogs are social media.

12. Be error free in your writing

Proofread. Print your posts and read them aloud. This is the single best way to catch mistakes. If you can't print, read aloud from your screen. Get a blog buddy to read your posts.

13. Make your blog visually appealing

Have good quality visuals that are copyright usable, relevant, not generic, and sized correctly (giant images are a common problem). You should have least one to two images per post. Customize your blog header with your own photograph or create one using Canva.

14. Practice good basic SEO habits, but don't get obsessed

Long-form blogging provides lots of opportunities for keywords to be picked up by search engines, but you don't have to stuff each sentence or paragraph with keywords. If you know your audience, you will naturally write with keywords that will resonate.

15. Promote your posts on your social media

Ask your friends and/or family to share your blog posts via their social media (unless you're writing about them). If you don't want to use your personal social media to promote your blog, you need to establish social media accounts for your blog on the sites that your audience is using.

There You Have It!

I hope these 15 core practices will help you focus your efforts and help you get your blog started. Let me know how you're doing by leaving me a comment, and remember, successful blogs are built bird by bird. You will get there if you don't give up. Believe it!

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15 Core Blogging Practices for New Bloggers

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Blogging is rewarding and fun, but it's a lot of work to create an audience-centered blog with loads of great content that attracts followers. It's easy to get overwhelmed as you get started. There is a lot of good advice out there (I know because I'm always looking for it) on how to get started,...

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A UK fashion and lifestyle blog guiding you through the wonderful world of gyaru and Japanese fashion.

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Yes, it does. I think the subtitle of "sharing my specialty coffee experiences" clarifies it better. The title of "the need for coffee" makes me think it would be about... needing to have a coffee every day. So the subtitle was definitely needed.

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1. I think the "Beauty Science" part of the title indicates what the blog is about well enough. I think it's self-selecting, since the audience of "beauty" is mainly women. I do think "Lab Muffin" could be confusing.

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Lab Muffin Beauty Science | The science of beauty, explained simply

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The science behind beauty and cosmetic products, explained in an easy-to-understand way by a PhD scientist and science educator.

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Read our blog to learn about the latest diets and how-tos for various workouts such as bodyweight and strength, mindset mastery, and more.

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The title is bad but also not great. It's clear what the community is but doesn't really tell you what they post about. Even the subtitle lacks the clarity.

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Overall, the visuals are good. Once you get past the top of the home page, the rest is simple and organized. There isn't an overwhelming amount of images or ads, and things are spaced out well. I think that top of the home page is an issue, though. The video effect is really cool, but the movement and coloring makes it hard to read the tabs in white text on top of it. The title is also listed twice in the same space. The first is designed better, in my opinion, but is a dark green. Virtually unreadable in with the dark bag in back of it.

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Well her title is HELLO LIZZIE BEE with the subtitle sharing my gyaru life. Her title doesnt really seem it would be about jfashion but her subtitle does give you the detail the website would be about. With her heavily stylized website and many inbound/outbound links , the audience can tell what the blog is about.

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2. I am not a huge fan of the visual organization of this blog AT ALL. Something about the formatting of the posts makes it really hard to read. I read despite that but it does annoy me, which is not good.

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Epic Gardening: Simple, Practical Gardening Tips

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Gardening advice for all experience levels. Learn to start a veggie or flower garden with our practical, and in-depth garden tips and tricks.

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31 Unexpected Things to Bring to College Freshman Year

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Pack smarter, not just more. Discover unexpected but super useful items you’ll be so glad you brought to college.

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The Kasteel / Castle De Haar is the biggest castle in the Netherlands, and it's fairly easy to visit on a day trip from Amsterdam to Castle ...

The little island of Santorini Greece is famous for its photogenic old white-and-blue buildings, beautiful high end hotels with infinity pools, and sweeping views of the ocean. ...

How many countries are there in the world? According to the United Nations member list, there may be as few as 193 countries or as many as ...

How many continents are there in the world? It's generally accepted that there are 7 continents of the world, although some other definitions put the total number ...

For a fun bit of travel trivia, what are the largest countries in the world? Russia is actually the biggest by far, but some of the others ...

The beautiful island of Zakynthos Greece has become famous for its picturesque shipwreck beach, but there are also many other things to do and see on this ...

The seaside town of Tulum has a bunch of interesting Mayan ruins to visit, but if you want to see something bigger and better, then a day ...

The Huayna Picchu hike in Peru can be a bit challenging and scary at times, but it's hands down one of the best things to do in ...

The Emerald Lake Trail is one of the most popular day hikes in the Rocky Mountain National Park (RMNP), located just a short distance from the town ...

The Nymph Lake Colorado hike is one of the most popular short trails in the Rocky Mountain National Park (RMNP), located near the town of Estes Park, ...

An all time favorite memory of Oahu, Hawaii is the day we got some friends together and kayaked out to the iconic Chinamans Hat island (also known ...

The ancient Mayan ruins of Chichen Itza are one of the most spectacular sights in Mexico, and there are a bunch of easy ways to get from ...

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The Kasteel / Castle De Haar is the biggest castle in the Netherlands, and it's fairly easy to visit on a day trip from Amsterdam to Castle ... The little island of Santorini Greece is famous for its photogenic old white-and-blue buildings, beautiful high end hotels with infinity pools, and sweeping views of the ocean.

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The subtitle clearly describes what the blog is all about which is gardening and planting crops. The audience seems to be people who want to garden/plant.

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The overall design is nice and sharp. The big problem is that the pictures are not the best. They are all different in size and some have too many pictures stacked together.

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I love how attractive and fun the website looks at, if your crush was on the website you would be like okay baddie. It shows that you are hip. It is very busy however with many small details. Everything is centered aligned which i like, it gives off myspace. I like how the left and right areas are left blank ;drawing the reader to the middle where the blog is.

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1. Does the title (and subtitle if there is one) clearly indicate what the blog is about and who the audience is? If not, how can you tell what this blog is about?

Yes, the title 'The Easily Missed College Necessities You’ll Def Wanna Have' makes it feel like a teenager wrote the headline, which helps it appeal to a young audience.

2. What do you like or not like about this blog visually? How are the images and how is the overall look and layout?

I appreciate the fact that its very compact without any visual clutter. It does end up looking like a shopping site once you keep scrolling however. I wish some of the "why we need this" was extended.

3. List two best practices you notice that this blogger practices.  What is one best practice the blogger could be doing better? (Use my post -- 15 Core Best Practices)

Make it easy to verify the accuracy of the information on your site.

Make your site easy to use -- and useful.

-I wish they would "Show that honest and trustworthy people stand behind your site." It's a bit difficult to do that when most of the products have an Amazon link, considering the controversy.

4. How is the blogger establishing credibility according to two Stanford Credibility guidelines. (Note two guidelines.)

They have links to all of the products they're talking about.

They aren't just saying "hey, use this!" they give a bit of the "why" the view needs said product.

5. Do a brief content audit on the blog--viewing four or five posts. What kinds of posts are they writing about? Are the posts easy to read? Do they have comments?

- They have a vast majority of posts being about college life. There aren't a lot of comments though.

6. How is this blogger seem to be monetized? (If you see ads, that's one way, but look for more in the navigation/pages.) Are the ads okay - not too many? Is it too focused on selling/marketing or hitting the right note?

It seems to be a LOT of Amazon links. So I can see them possibly being a big sponsor of their blogs.

(I wrote this just to jot down ideas, so I'll leave it here).

This blog lists links to all of the products that they mention, and they include a brief summary of a simply problem the average college freshman might have before introducing the product. The ending wraps up nicely with them asking: "what are some necessities for college that you can’t live without?

I’d love to know what things you’re more than happy to keep around! If you think I missed any big college necessities (for dorms or otherwise) leave a comment below."

They have a call to action as well as a way to boost engagement with asking for comments and possible suggestions for anything that they might have missed.

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1). They post something they truly care about. Its not a very popular topic, but they still post.

2) In some post they have links out.

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You can clearly tell that it is a workout blog.

2

I like that it is easy to get around you just click on a certain workout or information and it takes you there. I don’t like how it shows an option as soon as you open the app to put your email in . On the bottom of the page they have there you tube and face book and you can even get a personal trainer to help you work out.

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3. Her titles are very clear and direct, such as "Is benzene in benzoyl peroxide a cancer risk?" and "Should you avoid retinyl palmitate in sunscreens?" She also has a very distinct voice, and it matches the voice she uses in her videos so well that I can read it in her accent.

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1. would be the practice of making one of the top websites in the United States for gardening photography look so small scale and in complex.

2. Establishes and maintains credibility is done very nicely, but could be improved upon over time.

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The two best practices the blogger uses are knowing your audience and writing something you care about.

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1) Easy to contact. right on the top of the page is a contact link.

2) The site looks professional. Even though the pictures bother me as a whole its a clean look.

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Greek Orzo Salad - this delicious pasta salad is made with tender orzo, bright tomatoes, crisp cucumbers, plenty of fresh herbs, tangy feta and olives, and it's all tossed in a zesty lemony vinaigrette. It's a breeze to prepare and can be ready in 25 minutes or less!

Easy Orzo Pasta Salad

This is the perfect thing to make year-round. It's a nutritious, well rounded, veggie-packed pasta salad.

You can make as is or toss in some cooked chicken or shrimp (just make a little bit of extra dressing). And if you want to make it even healthier you can use whole wheat pasta in place of the standard semolina based orzo.

This is brimming with fresh Mediterranean flavor and it is so easy to throw together. It's mostly just a bit of chopping, cooking orzo pasta and whisking a quick dressing.

We love it for lunch but it's always so welcomed at dinner too, and it's delicious paired with salmon or grilled chicken. It may likely soon be one of your favorite recipes to make with orzo!

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Greek Orzo Salad - this delicious pasta salad is made with tender orzo, bright tomatoes, crisp cucumbers, plenty of fresh herbs, tangy feta and olives, and it's all tossed in a zesty lemony vinaigrette. It's a breeze to prepare and can be ready in 25 minutes or less!

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She definitely notices her audience and it is heavily curated to them and calls them loves or cuties for example. She posts more tha weekly (when she did) but her posts could eb short as well. She has a very decora ( good thing for japanese fashion) style with many outbound links. She is concsistent and has good format but her websit3e could look busy to others. It looks heavily promoted and reviewed.

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the blogger establishes credibility by updating the website's content regularly, in addition to using restraint with any promotional content overall.

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Two best practices: There are several, but I appreciated the error-free writing and think this is a good example of linking to outside sources.

Practice to improve: He could post more regularly. For one thing, his home page doesn't have his most recent posts on it. Secondly, he has unexplained gaps. He didn't post blogs from late Nov-early Feb, then did two within a week, then seemed to establish a once a month schedule. This random pattern ahs continued throughout the year.

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My blogger is showing his credibility by making the website easy to use and it is professional and you can also tell that it is a real website.

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They are mostly writing about key ways to garden and what some of the best tools are to use for each tactic of gardening/planting. The posts are relatively easy to read. They don't exactly have comments, but an email and phone number contact form are available.

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Questions to Answer - Post each as a pad under your column - divide them up so everyone posts under the column -- write your name at the top or at the end:

1. Does the title (and subtitle if there is one) clearly indicate what the blog is about and who the audience is? If not, how can you tell what this blog is about?

2. What do you like or not like about this blog visually? How are the images and how is the overall look and layout?

3. List two best practices you notice that this blogger practices.  What is one best practice the blogger could be doing better? (Use my post -- 15 Core Best Practices)

4. How is the blogger establishing credibility according to two Stanford Credibility guidelines. (Note two guidelines.)

5. Do a brief content audit on the blog--viewing four or five posts. What kinds of posts are they writing about? Are the posts easy to read? Do they have comments?

6. How is this blogger seem to be monetized? (If you see ads, that's one way, but look for more in the navigation/pages.) Are the ads okay - not too many? Is it too focused on selling/marketing or hitting the right note?

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The blogger establishes credibility through her many blog posts under her different sub headings. She shares stories, her personal life, diary entries, hauls, and everything in between. She shows credibility through her passion and involvement in the scene and everything is heavily linked as well. She has an important sub heading which outbound too a disclaimer page and privacy concern page and she lists just about everything to be credible.

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For credibility, he links out to sources, sites, products, etc. frequently. I also have yet to come across any spelling errors. There is also ample ways to contact him, whether it's the small benner at the top to sign up for the newsletter, the social media icons at the bottom, or the About Me and Events tabs.

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After reviewing 5 posts many of them talk about other TTRPGs and board games. The latest being their own game. The posts are short, but easy to read. Comments are active too.

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There posts are about doing different workouts and how to get ready for a workout and even how to keep your body healthy for the workout. Each blog was easy to find under different categories. But I did not see any comments.

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4. It is very easy to verify her posts since she puts in links and citations to the research she references. She establishes her credibility as a scientists by listing all of her accreditation and publications.

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There are no ads on their page. They do post hyperlinks to buy the games, but there is no message that they may get paid for them

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I see pop up ads that show up ever now and then there is also an option to pay by putting your email in at the top of the blog before you can even read the article.

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The post are very easy to read and some could be a few pictures with comments, She has a decent amount of comments on each post as well. Most of her content does consist of photos however . Posts are about travel, clothes, personal life, shopping, japanese fashion, and gyaru. She is also very responsive with her comments and gives impression that they are friends

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There is a variety of content. He has a newsletter (with its own name), coffee news posts, brewing guide, coffee personalities (similar to profiles), etc. It's clearly a focused blog, but he has also been able to find ways to expand beyond just his own opinion. The posts are easy to read, and often filled with nice images, and there are comments available, though there doesn't seem to be many left.

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5. Her most recent posts are debunking anti-sunscreen rhetoric, science-backed ways to decrease dandruff, and red light therapy. The posts are a bit hard to read because of how narrow the columns are. Yes, they have comments.

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The blog is monetized through ads on the website as well as some sponsored content through hauls where she reviews products.. She also has affiliate links. She also lets others post on her blog which isnt her content but she supports it because it gives her money.

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It's not loud and clear about the site being about conspiracies. But when scrolling down you can start to tell. There isn't a title but the about section is telling.

I don't really enjoy the visuals on the site but it was made in like 2007. I imagine he has updated the site quite little since joining the world wide web. Definitely outdated.

Credibility and Contact

Corbett is a pretty credible guy. Award winning investigative journalists. He also makes it very easy to contact him. Just submit your email and whatever you want to say.

Updating site content and making his site easy to use. He could be doing a lot better. Just making the site minimalist in my opinion. Speaking more about conspiracies. Using more and more information. But his site is really easy to use

By practicing the stanford credibility guidelines.

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The Corbett Report is an independent, listener-supported alternative news source. It operates on the principle of open source intelligence and provides podcasts, interviews, articles and videos about breaking news and important issues from 9/11 Truth and false flag terror to the Big Brother police state, eugenics, geopolitics, the central banking fraud and…

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6. She has only a few ads, and they are pretty well focused. Ads such as sephora, la roche posay. Also shingrex but that's probably because I've had shingles twice

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They don't seem to do the regular kind of revenue. There are some sponsored products or events that are done, but there's a bigger focus on engaging with and having passion/credibility with the coffee community. That leads to collaborations and events that they're able to do. The whole team also seem to have their own jobs as well. It's honestly really nice to read through a blog that isn't mainly focused on selling you something. Somehow that makes me want to engage with/buy something from them more.

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1. Yes, his title clearly indicates what the blog is about.

2. The format is very clear and concise. Although I don't think it has the most modern look it most certaintatly gets the job done. There are also many tabs to press that catch my interest without it feeling jumbled.

3. He clearly posts content that he cares about. He travels himself and records his experiences in depth. You can tell there is passion involved. He also links outside sources in experts in his posts. I was honestly surprised to see specific numbers of who to call in certain countries based on the activity one is trying to do.

4. He shows that honest and trustworthy sources stand behind his site as he is featured in BBC Travel, USA Today, Time and several others. It is also very easy to contact him as he has a clear contact tab and form on the website.

5. Most of his posts are how to's or best activities to do while traveling to certain countries. They are very easy to read and a lot of pictures are also provided. A lot of them do have comments and he seems to do a good job of replying.

6. He seems to be monetized by ads mostly. Thankfully they're not all over and it doesn't get in the way of any of the readings. There are also no annoying ads that you have to click X on to view the article. Most of the ads are focused on travel which makes perfect sense as well.

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1. For some the title itself might not be a dead giveaway but for readers and those in the book community it is clear. There is a subtitle that does help indicate more that it is about books.

2. I really like how the blog is set up. I think the colors and backgrounds work well together. My only dislike is how big the pictures are for the blog post themselves, it makes it so only two posts are visible on the screen at a time. The images are the book titles that are being discussed in the blog post. There is a good layout with different tabs that help you find more specific genre of posts as well.

3. I think she does well at posting pretty regularly as well as knowing her audience. I think she could title her post a bit better. Most of the time it just says review then the book name.

4. She shows that there is real organization behind the site and she made the site easy to use for everyone.

5. The posts are mostly just about book reviews. They offer a summary, her thoughts and then her review of the books. To me the posts are easy to read with how they are set up. There is a comment/ leave a reply at the bottom of the post but it is hard to find where the comments themselves are.

6. She has the links on the blogs to where you can buy the books. There are some links to good read son the sided but she does not have any true ads on her pages.

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I like how it is easy to get around the website but it also does look outdated and should be updated.

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It seems easy to find everything I don’t like how ads pop up every now and then and then there is also an option to pay for something for 13 dollars.