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Final step in the saless process. When the seller and buyer agree to the conditions of the sale and the buyer makes a firm commitment to the transaction

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- Return on assets
-financial ratio that measures the profitability of a business in relation to its total assets

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One of the perspectives of evaluating financial status
Others: profitability, liquidity

- evaluates finantial structure
- compares capital to debt
- ability to pay one's debts.

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One of the perspectives of evaluating financial status
Others: profitability, solvency

- the availability of liquid assets to a market or company

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Offering of price

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- when a potential customer or prospect reaches out to your business to ask about a product or service

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Meaning: tangible assets such as buildings, machinery, and equipment used to produce consumer goods or services.

Context: Companies need capital goods, such as equipment, machines, systems (Enterprise Resource Planning), inventory management or logistic solutions

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ERP - Enterprise resource planning systems

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ERP - Enterprise resource planning systems

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Complex software that helps with daily business management.

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Management of the supply chain

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The process of ordering, storing, using, and selling a company's inventory. This includes the management of raw materials, components, and finished products, as well as warehousing and processing of such items.

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A firm/person that is not our employee but does some part of the work for us.
Outsourcing

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How demand reacts on a price changes

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cleare relationship  between the sales of the company and a sales of that company's custumer.
Doesnt matter how much money company spends on marketing.
Economic term.
- Sales to a customer can be derived from how much that custumer sells to its own customes.

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- a state of limited competition, in which a market is shared by a small number of producers or sellers.

B2B market is not far from oligopoly

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Key concept in B2B markets.
What benefit can it give to the custumer?

If you want to get ritch, you need to help others to get rich.

vs percieved Customer Value

How to create Custumer Value?
- Reduce costs or enabling new revenue

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Total Custumer value - Total Custumer Costs = Percieved Custumer Value

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Request for quotation(offer)