# data[].attributes.attachment_link.title
Heineken® 0.0 Launches a New Globally Integrated Marketing Campaign to Start Dry January 2025 with Zero Judgement – Marketing Communication News

# data[].attributes.attachment_link.description
Heineken®’s brand new ‘0.0 Reasons Needed’ campaign launching this January has been designed to send a clear message: if someone goes dry, it doesn’t matter why – it’s their choice.

# data[].attributes.attachment_link.description
Learn more about Dove campaigns here and watch your favourite videos from Real Beauty Sketches to Choose Beautiful.

# data[].attributes.attachment_link.readable_text
The cereal brand defeated Boots in the final to take home the coveted prize.

The campaign beat Boots in the final round of the competition, pushing its 'Feel Good as New' activity into second place.

Both beat off tough competition from brands including Tesco, Airbnb, Channel 4, Guinness and KFC, which all featured in Marketing Week's top campaigns of 2021.

The winning campaign

Weetabix was keen to drive brand engagement and demonstrate the versatility of its product, while also supporting its long-running 'Any-Which-Way-a-Bix' campaign on social.

Working with agency Frank, the brand discovered 'Weetabix 'n' tingz' recipes were generating a lot of discussion on social platforms, and the weirder the combination the better. Keen to spark a lively conversation, Weetabix started coming up with combinations that would get people talking. It thought about pairing its product with Marmite and Innocent Drinks, but it was Heinz baked beans that took the wheat-based biscuit. And so 'Beanz on Bix' was born.

The cereal brand posted a picture of Weetabix covered in Heinz baked beans on Twitter, which instantly drew furore from passionate breakfast eaters and mocking replies from brands, including Specsavers, Ford UK and the NHS, which all gave their opinion on the tongue-in-cheek social post.

The tweet was even discussed on Good Morning Britain and This Morning and referenced in the House of Commons.

The campaign, which cost less than £5,000 to execute, came as a result of the business creating a culture of bold thinking, setting up "brave spaces" for its employees to talk through "any hare-brained idea" they might have with a member of the leadership team, according to head of marketing Gareth Turner.

Beanz on Bix became one of the most talked about brand campaigns of the year. The post has been retweeted 37,000 times, quoted 68,800 times and received 131,000 likes.

As a result, Weetabix said its spontaneous brand awareness increased by 40% compared to last year. Plus, the brand saw a 15% increase in sales on Valentine's weekend as eager customers looked to recreate the breakfast idea. It also picked up the 2021 Marketing Week Masters award for Best Use of a Small Budget.

# data[].attributes.attachment_link.title
Weetabix's 'Beanz on Bix' crowned your campaign of 2021

# data[].attributes.attachment_link.description
The cereal brand defeated Boots in the final to take home the coveted prize. The campaign beat Boots in the final round of the competition, pushing its 'Feel Good as New' activity into second place. Both beat off tough competition from brands including Tesco, Airbnb, Channel 4, Guinness and KFC, which all featured in Marketing Week's top campaigns of 2021.

# data[].attributes.attachment_link.readable_text
On October 14, 2012, Austrian skydiver Felix Baumgartner broke the sound barrier and two other world records during his jump from the edge of space. And you can now experience it for yourself.

# data[].attributes.attachment_link.description
On October 14, 2012, Austrian skydiver Felix Baumgartner broke the sound barrier and two other world records during his jump from the edge of space. And you can now experience it for yourself.

# data[].attributes.attachment_link.readable_text
The cereal brand defeated Boots in the final to take home the coveted prize.

The campaign beat Boots in the final round of the competition, pushing its 'Feel Good as New' activity into second place.

Both beat off tough competition from brands including Tesco, Airbnb, Channel 4, Guinness and KFC, which all featured in Marketing Week's top campaigns of 2021.

The winning campaign

Weetabix was keen to drive brand engagement and demonstrate the versatility of its product, while also supporting its long-running 'Any-Which-Way-a-Bix' campaign on social.

Working with agency Frank, the brand discovered 'Weetabix 'n' tingz' recipes were generating a lot of discussion on social platforms, and the weirder the combination the better. Keen to spark a lively conversation, Weetabix started coming up with combinations that would get people talking. It thought about pairing its product with Marmite and Innocent Drinks, but it was Heinz baked beans that took the wheat-based biscuit. And so 'Beanz on Bix' was born.

The cereal brand posted a picture of Weetabix covered in Heinz baked beans on Twitter, which instantly drew furore from passionate breakfast eaters and mocking replies from brands, including Specsavers, Ford UK and the NHS, which all gave their opinion on the tongue-in-cheek social post.

The tweet was even discussed on Good Morning Britain and This Morning and referenced in the House of Commons.

The campaign, which cost less than £5,000 to execute, came as a result of the business creating a culture of bold thinking, setting up "brave spaces" for its employees to talk through "any hare-brained idea" they might have with a member of the leadership team, according to head of marketing Gareth Turner.

Beanz on Bix became one of the most talked about brand campaigns of the year. The post has been retweeted 37,000 times, quoted 68,800 times and received 131,000 likes.

As a result, Weetabix said its spontaneous brand awareness increased by 40% compared to last year. Plus, the brand saw a 15% increase in sales on Valentine's weekend as eager customers looked to recreate the breakfast idea. It also picked up the 2021 Marketing Week Masters award for Best Use of a Small Budget.

# data[].attributes.attachment_link.title
Weetabix's 'Beanz on Bix' crowned your campaign of 2021

# data[].attributes.attachment_link.description
The cereal brand defeated Boots in the final to take home the coveted prize. The campaign beat Boots in the final round of the competition, pushing its 'Feel Good as New' activity into second place. Both beat off tough competition from brands including Tesco, Airbnb, Channel 4, Guinness and KFC, which all featured in Marketing Week's top campaigns of 2021.

# data[].attributes.attachment_link.title
Sponsored Content That Feels Like Adventure: How Red Bull Wins with Influencers Who Don’t Push the Product

# data[].attributes.attachment_link.description
How Red Bull wins at sponsored content by turning ads into storytelling. Learn how to create influencer campaigns that feel authentic, drive attention, and connect through culture.

# data[].attributes.attachment_link.title
Going the extra smile for you since 15 years | Brussels Airlines

# data[].attributes.attachment_link.title
OPPO Reno11 Series | #SidWakesUp | Pre-Order Now

# data[].attributes.attachment_link.title
OPPO Reno11 Series | #SidWakesUp | Pre-Order Now

# data[].attributes.attachment_link.title
OPPO Reno11 Series | #SidWakesUp | Pre-Order Now

# data[].attributes.attachment_link.title
OPPO Reno11 Series | #SidWakesUp | Pre-Order Now