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7 Reasons Why Social Media Marketing is Still Underrated 

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7 Reasons Why Social Media Marketing is Still Underrated 

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The numbers on social media marketing are impressive. More than half of small businesses in the United States are planning to increase their social media marketing budgets in 2017, and the number of businesses using social media marketing has increased, year over year, for more than a decade.

Still, social media marketing remains underrated. Business owners and marketers frequently treat it as a second thought-something for an intern to handle, rather than a strategically deep mode of building your reputation and attracting new traffic. Some have even abandoned the idea altogether, refusing to spend any time or money on a strategy that nets a positive ROI for up to 92 percent of businesses that use it.

So what's the deal? Why isn't everyone on board with the strategy?
1. The "fad" angle.
Believe it or not, some people still believe that social media-or its use as a marketing strategy-is still a fad just waiting to fizzle out. This is an argument I could have understood back in 2007, when social media platforms were only in use by a small percentage of the population. But now that Facebook has reached more than 1.2 billion users and is still growing, with a corporate foundation that rivals those of Apple or Google, it's a hard argument to defend. Users have gotten used to the idea of socially interacting online, and platforms keep evolving in new ways to maintain their interest.
2. You get what you pay for.
Psychologically, people tend to place more value on things that cost more money. For example, in a blind taste test of identical wines whose only difference is price, people claim that the more expensive (yet compositionally identical) wine tastes better. Take this principle to social media marketing; it's free to claim and build a business profile, and to post regularly (as long as you aren't leveraging paid advertising). Because of that, people don't value it as much as they do paid advertising. They're also less likely to pay a professional to work on a social media campaign, knowing that-technically-anyone could do it for free (even if they never actually do it).
3. Unmeasurable effects.
The return on investment (ROI) of social media is hard to measure, and I'll be the first to admit it. One of your biggest goals is attracting a large following of people who are enthusiastic about your brand, and improving both your brand's reputation and brand awareness. These aren't as objectively measurable as on-site conversions, but they can and do lead to greater consumer interest, which manifests as sales eventually. Trying to pin down an exact value for all these benefits is next to impossible, even for the pros, so the value of a social media campaign is almost always underreported.
4. Anecdotes.
People also use anecdotal evidence as a basis for their opinions about the strategy. For example, they may know of another business who used social media and didn't see any results, so they stay away from it in the present. However, these anecdotal examples often don't examine the types of tactics these businesses used, and they certainly don't represent the average across multiple businesses.
5. Apples and oranges.
Ironically, these same business owners often cite the fact that anecdotal evidence can't prove a strategy's effectiveness for everybody. They point to major influencers or big businesses in the social media world, and explain that social media works for them because it fits naturally with their industry, or because they have the resources to invest in a heavy campaign. It's true that some industries may be naturally inclined to perform better on social media than others; tech companies and consumer-facing businesses are two good examples. However, social media marketing can be used by practically any company -it may just require an adjustment to your approach.
6. Poor targeting.
Some businesses look at their own results, and use those results as a gauge of the long-term potential of their campaign. But they may not realize that their strategic targeting is interfering with their results. For example, if you buy 1,000 followers using some super cheap follower-adding service, but only 4 or 5 of them ever interact with your posts or visit your site, it could be that the remaining 995 don't belong to demographics relevant for your business, or that you haven't been using the right engagement strategies to cultivate interest. Don't underestimate the potential of a well-researched, strategically focused campaign.
7. Lack of investment.
Effective social media marketing can't be done on a whim. It needs to be planned, researched, and strategically executed. That means you'll need to spend a significant amount of time or a significant amount of money to see results; and since many business owners aren't willing to make that investment, they never see a fraction of their potential results. By that point, they've seen what a small investment does, and they're unwilling to make the jump to a larger investment.

Social media marketing isn't an "underground" strategy; it's talked about heavily ( and I should know), and there's no shortage of content covering its feasibility and best tactics. But the perceptions of marketers and business owners are still lagging behind the evidence, and they're only hurting themselves in the process.

The more you learn about the effective implementation of social media marketing, the more plainly beneficial it seems-but you have to treat it as a legitimate marketing strategy if you want to research it appropriately.

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7 Reasons Social Media Marketing Is Still Underrated

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The numbers on social media marketing are impressive. More than half of small businesses in the United States are planning to increase their social media marketing budgets in 2017, and the number of businesses using social media marketing has increased, year over year, for more than a decade.

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Plexus Training Videos: As listed on the Freedom with Plexus group page

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Plexus Training Videos: As listed on the Freedom with Plexus group page

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Click the Expand button in the lower right-hand corner to see a list of ALL the Diamond Documentaries

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Diamond ambassadors Rebekah Fowlkes, Racheal Neagle, Sara Marble, Brenda Martin and Kelly Norman share some tips on how to prospect to the personality. This video is inspired from Big Al's book 4 Color Personalities for MLM. Enjoy!

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How Your Customers Decide What to Buy and What NOT To Say

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How Your Customers Decide What to Buy and What NOT To Say

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How Your Customers Decide to Buy (and What Not to Say!)

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What you DO Want To Say When Talking About Plexus

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What you DO Want To Say When Talking About Plexus

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What You DO Want to Say When Talking About Plexus

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Fundamentals - Tips for Promoting Your Plexus Events

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Fundamentals / Episode 13 - How to Promote Your Plexus Events

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Plexus U Presents - Fundamentals: Not sure of the best way to invite and get people to one of your Plexus Events? In this class learn some easy tips and tricks on how to follow up to take your Plexus Worldwide Business to the next level.

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Million Dollar Interview with Million Dollar Earners

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Million Dollar Interview with Million Dollar Earners

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Kyle & Kierston Kirschb

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In this week's Million Dollar Earning Interview, Eric sits down with Kyle and Kierston Kirschbaum. Kyle and Kierston are Las Vegas natives and a power couple in the Network Marketing profession. This couple is fun, vibrant, and full of energy that stems from their entrepreneurial nature. Kyle and Kierston have always shared similar goals that allowed them to reach this new level of success together, but not before Kierston set the standards in Network Marketing first.
Kyle and Kierston are no strangers to the business world or the entrepreneur spirit. Kyle, having built numerous businesses from the ground up, ended up being the doubter instead of the believer. Kyle was the owner of a company that hit the decade mark in the business world. Having already made a name for himself, some very high level professionals from the Network Marketing profession sought out Kyle to see if he wanted to invest more into his future. Kyle's wife attended this meeting and quickly started her own business based purely to only use the products. A year later things began to change.

Life happened and Kyle's company completely fell apart. It was a very hard time in their lives; at that moment, they found themselves with three kids and dead broke. They moved into Kierston's parents' house in Utah to get back on their feet. The same leaders that approached Kyle the year before sat down compassionately with Kierston and empathized with their situation. Desperation drove her to open her mind and look at how Network Marketing differently.

Kierston states that her "why" in the beginning was very simple. No one was going to tell her where she could live or what she could do. Kierston worked day in and day out, feeling the fire of Network Marketing and two years later Kyle and Kierston moved back into their house in Las Vegas. During this two years, Kyle saw his wife succeeding in the Network Marketing profession, but it still did not click for him.

Kierston grew to become an inspiration not only to her network, but also to her own husband, and children. Kyle said she shared the gift of what she needed to do to save their family. Kierston shares that she strives to be very confident and to empower the feeling inside her that she was meant to do very big things. It's this feeling that drives her to work harder. Kierston said that life is about progress. The success in personal development is very important and you must look at who you are as a person.
In only two years, Kyle saw his wife accomplished something that he had never accomplished in his own business efforts. Kierston was making enough money to support the entire family while also having the time to spend with her family. "There was overwhelming financial proof and social proof to be able to say well, maybe this will work for us," said Kyle. Together they decided to work together and to share their excitement with other people.

In conclusion, Kyle expressed how important it is to be clear of what you want from the very beginning. Overall, one of the single most important parts of their journey was establishing and sticking to their commitment. They pulled and grabbed breakthrough ideas from every event that they attend. Eric agrees that events are where leaders are born. Personal development, hunger, and laser focus are the key ingredients to Kyle and Kierston's success.

More Ways to Connect With Our Free Training Resources:

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Million Dollar Interview with Kierston and Kyle Kirschbaum

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In this week's Million Dollar Earning Interview, Eric sits down with Kyle and Kierston Kirschbaum. Kyle and Kierston are Las Vegas natives and a power couple in the Network Marketing profession. This couple is fun, vibrant, and full of energy that stems from their entrepreneurial nature.

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Plexus, Grow in Facebook Groups! Laura Robinson Diamond Ambassador - RTP LIVE!

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Laura is a Diamond Ambassador and master at breaking things down and showing you the processes. So many people think they can't reach beyond the few people they know in their social media circles. But Laura has a process that is helping ambassadors to gain influence in new areas of their own interest!

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Reflecting on notes from a Chris Brady talk at Mastermind... Find the typed notes HERE...http://www.sarasplexusteammomentum.blogspot.com/search/label/Don%27t%20quit