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Around the age of 20, Chanel became involved with Etienne Balsan, who offered to help her start a millinery business in Paris. She soon left him for one of his wealthier friends, Arthur “Boy” Capel. Both men were instrumental in Chanel’s first fashion venture. Opening her first shop on Paris’s Rue Cambon in 1910, Chanel started out selling hats. She later added stores in Deauville and Biarritz and began making clothes. Her first taste of clothing success came from a dress she fashioned out of an old jersey on a chilly day. In response to the many people who asked about where she got the dress, she offered to make one. “My fortune is built on that old jersey that I’d put on because it was cold in Deauville,” she once told author Paul Morand.

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Fashion designer Coco Chanel is famous for her timeless designs, trademark suits and little black dresses. In the 1920s, she launched her first perfume and eventually introduced the Chanel suit and the little black dress, with an emphasis on making clothes that were more comfortable for women. She herself became a much revered style icon known for her simple yet sophisticated outfits paired with great accessories, such as several strands of pearls.

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Muriel waxwell wearing Channel design in 1938

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Muriel waxwell wearing Channel design in 1938

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She was one of Mr. Nast's favorite models. Like Helen Bennett, she was one of the first American girls to be sent by Vogue to the Paris collections. She was tall and, like most of these girls, someone with good manners. Later she became a fashion editor at American Vogue.

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Channal dated a German military Officer for a bit 

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Channal dated a German military Officer for a bit 

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After the Nazis took over Paris in 1940, Chanel cozied up to Baron Hans Günther von Dincklage, an officer in Abwehr, the German military intelligence. Their romance enabled Chanel to move into comfortable living quarters at Paris' Hôtel Ritz, then doubling as a German headquarters, and kept her firmly entrenched in high society, which also had been infiltrated by German officers.
Chanel's relations with Dincklage also allowed her to deal with significant personal matters. Most pressing was her need to see to the release of her nephew André Palasse, imprisoned in a German stalag in 1940. Then there were her business interests: Since 1924, when the Jewish Wertheimer family had backed the launch of her perfume line in exchange for most of the profits, the fashion maven had sought to renegotiate things on more favorable terms. Now, with "Aryanization" laws forcing Jews to give up their businesses, Chanel saw the opportunity to reclaim a lucrative branch of her empire.

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Jacques Helleu becomes the Artistic Director of perfumes and beauty products for CHANEL. As the Artistic Director for the Fragrance & Beauty division, as well as for the brand’s Watches & Fine Jewelry division, he was responsible for its image. The iconic advertising films created under his direction resulted from the dialogue that he maintained with the directors, to whom he granted great freedom of expression.

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https://www.britannica.com/biography/Coco-Chanel
https://www.metmuseum.org/toah/hd/chnl/hd_chnl.htm
https://www.chanel.com/us/about-chanel/the-history/1970/
http://www.vintagefashionguide.com/2016/01/coco-chanel-fashion-history/
https://www.thoughtco.com/coco-chanel-biography-3528636

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After her death in 1971, Channel couture house was led by a series of designers, with Karl Lagerfeld's tenure (1983–2019) being the longest and most influential. Chanel’s shrewd understanding of women’s fashion needs, her enterprising ambition, and the romantic aspects of her life—her rise from rags to riches and her sensational love affairs—continued to inspire numerous biographical books, films, and plays, including the 1970 Broadway musical Coco starring Katharine Hepburn.

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In 1955, Chanel decides to reopen her Couture House, with a fashion show event on February 5th, which was extremely well-received by the American press. The first look of her collection was a jersey set with the number "5."Chanel also creates the famous quilted handbag with a gold chain called the "2.55," named after its date of creation. This functional bag equipped with a soft sliding chain allowed one’s hands to be free.