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The genre of my track is psychedelic rock, mixed with classic southern american rock. I have portrayed this through out my products through what the artists is wearing in the digipak, poster and music video. The psychedelic shirt and dark lighting suggests to the audience the type of genre that the digipak and poster is presenting. By using the simplistic font, this suggests the maturity of the genre, appealing to the specific target audience. The way the artist is posing through out the digipak, poster and the characteristics of the artists movements in the music video suggests the type of genre of the artist as psychedelic rock. The persona of the artist on the front of the digipak, can be likened to the artists who are popular in the music industry such as Jim Morrison. When planning for my music video I studied the body language of artists like Jim Morrision, and I also asked my actor to study specific live performances of Jim Morrison. The movement and facial expression of the artists face are examples of what I have adapted to the personality of my artist.

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One of the greatest moments of Jim Morrison (The Doors)

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I have used the same image design as my digipak for the poster, this shows a clear relation between the two ancillary texts. The consistency of the poster is also portrayed through the same use of font. BY using the fading effect of the artists face I am continuing the same ouse style throughout the ancillary texts, which will help the audience to recognise the design of the digipak.
The poster and digipak represent the style of music that my artist produces due to the dark and serious lighting, the artist is shown wearing a shirt which is significant to the 70's era, the vintage feel to the products also suggests the psychedelic genre of the artist. By using the specific effect on the main image if the poster also suggests a psychedelic The poster is very similar to the style and layout of my digipak, as that is what the advert is solely promoting, while with additional information including "NEW ALBUM INCLUDES HIT SINGLE PEOPLE ARE STRANGE",  and "DEBUT ALBUM OUT NOW", this attributes to the poster help to communicate to the audience, which will sell the album to y target audience, as they gain specific information on how to purchase or listen to the album. I have also done this by using logos such as Spotify, iTunes and Google play to tell the audience how they can access and listen to the album.

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SIGNIFICANCE OF THE NARRATIVE OF MY MUSIC VIDEO. 

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SIGNIFICANCE OF THE NARRATIVE OF MY MUSIC VIDEO. 

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The narrative of my music video is significant when understanding the relationship between my main product and ancillary texts. The main story line fof my music video focuses on a transgender male, who is seen as strange to todays society, however influences 'normal', people to experiment. The strange narrative of my music video fits with the strangeness of the digipack and the star image of my artist. From observing the style of my digipack and poster, my audience will gain some interpretation that the artist presented on the front cover is experimental and strange, the audience may expect the music video of the artist to be 'different', and 'strange'. Therefor by including this type of strange narrative, which is still current in the television and film industry, this will keep the audience interested in the products that the artist releases, as they may expect more expressive and strange content. The fact that the artist plays the main role of the trans gender in the music video, suggests the the audience the flamboyant behaviour of the artist. This will impact the audience to buy the artists digipak, as the audience will be interested in the persona that the artist has to offer.

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HOUSE STYLE / BRAND IDENTITY IN MY DIGI PAK/SIGNIFICANCE OF MY DIGI PAK

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HOUSE STYLE / BRAND IDENTITY IN MY DIGI PAK/SIGNIFICANCE OF MY DIGI PAK

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Throughout the design of my digi pak, I have created a certain style, which reflects the artists persona and star image. I have used a black and white colour scheme, to represent the dark and cynical atmosphere of the artists persona. The artist portrays a mysterious and sinister star image, which is dark and moody, therefore I have used a dark colour scheme through out the digipak to connote a sense of mysteriousness. The same use of font is presented throughout the digipack, which is a common feature of existing digipacks. The use of a singular text, helps the audience to associate the artist and the product with a certain style, as an affect of this the digipak's design will sell the song and album will sell to the audience.
My digipak design will affectively sell to my target audience due to the star that is portrayed through out the design. The artist is making direct eye contact with my target audience, which addresses the audience on a personal level, impactingg the target audience to purchase the album/song. Due to the strong and significant star image of the artist this will also help to sell the record to my target audience, as my target audience will recognise the artist star image and become interested in the music that they release. On the back of my digipak i have included song title such as "strange Days', and "Happy tenderness with obstroporous crustaceans", the strange song titles will also intrigue my target audience to listen to the album, as they will grab attention.

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EXAMPLES OF LIGHTING IN MY MUSIC VIDEO

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EXAMPLES OF LIGHITNG IN MY MUSIC VIDEO

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When filming for my music video and taking images for my ancillary task, i have used the same lighting set up. This ensures that the digipal, poster and music video present some continuity and they appear to be related in some way. In this case, the lighting that i have used, connotes a sinister, moody and mysterious atmosphere to the audience, which is followed by the style of he digipak and the poster. From looking at all of my products it is clear to see that there is a certain style which connoting a mysterious atmosphere towards the audience.
In my music video I have included shots of the artist behind a black background. The music video cuts back and forth from the narrative scenes to the scenes of the artist performing in the black back ground, this is to present the relationship with the other media products and to present a certain star image. There for i have successfully created and portrayed a certain star image through all of my products, which will have an effect on my target audience, as not only does the song appeal to my target audience through the genre and style, but my artists star image and persona will also have an effect on the audience who will purchase the record. Audiences are interested in an artists star image and persona as they become intrigued by who is writing the music that they are listening to. This is how artists and musicians build a fan base, by portraying a significant star image.

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As you can see from the doors album, their logo is presented on the front cover of the album, I have adapted this house style/brand identity technique throughout my products.

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RELATIONSHIP BETWEEN MY MUSIC VIDEO AND ANCILLARY PRODUCTS. 

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RELATIONSHIP BETWEEN MY MUSIC VIDEO AND ANCILLARY PRODUCTS. 

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I have used similar techniques throughout the production of my products. By using the same style of font in my music video and my digipak this suggest that my house style is consistent allowing the audience to have strong image in their head of what the other products of the artist will look like. I have used the same font type and size through out all of my products, to promote a consistent brand identity. In relations tion to typography I have used the same spacing using the kerning technique, at the beginning of the music video, throughout the digipak and poster. I have edited the font so it has a significantly large spacing between font characters, as i feel that this gives a more professional house style to my brand identity.  I have used a simplistic font which is easy for the audience to read, I also feel that the font that I have used helps to modernise my products, as the song that i have used is dated, released in the early 70's. By using a simple, modern font this helps my products to appear less dated which may not appeal to my target audience, or may not be as successful in the market place. At first I contemplated using a 70's house style for my digipak, however after reviewing my music video, I decided to use a continuous house style, as I felt that this would be the most successful.
Below is a screen shot of the type of font I used at the beginning of my music video, to introduce the artist and the name of the song. As you can see I have used the same type of font as the ancillary products, to create a consistent house style. The only differences that i have made from the digipack and the

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As you can see The Doors have a particular house style, regarding the font that they use. The black and white colour scheme also suggests the dark atmosphere and seriousness of the band. The logo presents the style of the artists, suggesting to the audience the genre of the band. The sizing of the font also suggests the importance of the name 'doors'. This technique will allow the audience to remember the artists name of the artist. This font is likely to be used on all of the band's products to connote a sense of consistency.

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HOUSE STYLE? WHAT IS IT? WHY IS IT NEEDED? MY PRODUCTS 

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HOUSE STYLE? WHAT IS IT? WHY IS IT NEEDED? MY PRODUCTS 

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Throughout the process of creating my media products I have conducted a certain house style. This includes the type of font, colour scheme and mise en scene that I have used. It is important for a certain media product to have a house style , to ensure consistency across all documents, to support brand recognition (people know the documents belong to a particular organisation) to reduce the amount of time staff spend setting up and formatting documents, and finally  to reduce the risk of mistakes e.g. address being misspelt, logo being omitted. By paying attention to the type of house style used in my media products this will create a specific brand identity, which will help the audience to have a strong image their head when they think about my product or brand.
The house style that I have created heavily focuses on the star image of the artists. I have used images of my artist throughout the digipak and poster, to promote a sense of authority of the artist through out my products, my artist portrays an expressive and eccentric star image, which would provoke much public attention, like wise with existing stars such as Ian Curtis, Morrissey and Jim Morrison, who have provoked much public attention due to the persona that they portray. When creating both my music video and ancillary task I decided to focus on the star image and persona, plannign on how I want my artist to appear to my target audience. In the process of soing so I researched into music videos and albums of stars such Joy Division, The Smiths and finally The Doors. I also focused on the house style that these artists may portray, mostly focusing on the Doors products.

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This is my music video for my A2 media studies. I do not own any of the audio of this music video, audio used is for educationa purposes only. STORY LINE The video starts with a cross dress in a dark room with a mirror.

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Example of the type of font that I used for the 'thanks', page of my digipak to present how I have used a consistent house style through out all of my media products.

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The back of the digipak, like the front and other designs, presents a fluent house style from all of the other media products that I have produced.

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EXAMPLES  OF LIGHITNG ON THE FRONT COVER OF MY DIGIPACK