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- Signed Pre-Orders

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Short portion of song as teaser.

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Could include short video of his new EP/music video

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S - Social media campaign promoting new EP.
M - Amount of traffic coming to the links, views, likes.
A -
R - Relevant to old band.
T - The month before the EP is released
E -
R -

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Fans of old band
New fans

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From best selling artist & Music award nominee Paul Draper...

Pre-order online now!

Get 10% off or free bonus gift if your pre-order now

Quotes from reviews-'stylishly brand new while instantly classic’

http://pauldraperofficial.com/discography/

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Aims

To promote Paul Draper's return.

To regain his popularity and long lost fans.

To run an effective campaign on a small budget.

Ad copy

"Paul Draper is making his return, you won't believe what's coming! Fans are mind blown."

Campaign schedule

To be run a month in advance before he makes his return.

Target audience

Since Paul Draper's career peaked in the 1990s I'd suggest working with the age range of 25-50. Also anyone who likes to the type of genre Paul has. You want to avoid the adverts appearing in the younger generations feed.

Images

Use old photos to catch the eyes of nostalgic fans.

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Social Networking Site Advertising Campaigns

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Social Networking Site Advertising Campaigns

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Aims -
To promote the forthcoming EP, EP TWO. To regain his fans and promote his return.
Objectives -
To successfully popularise Paul Draper.
Images - Use old photos to help regain old fans attentions.
Ad Copy -
Something engaging, mentioning his return.
Campaign Schedule -
Run a month in advance before his EP Debut.
Target Audience -
Music fans, and anyone who used to enjoy Paul Draper.

Connor