# data[].attributes.headline
Task 3: Understand styles of Music videos: Unit 12 (2.1 and 2.2) DM

# data[].attributes.subject
Task 3: Understand styles of Music videos: Unit 12 (2.1 and 2.2) DM

# data[].attributes.body
https://www.youtube.com/watch?v=A_MjCqQoLLA

The Beatles - Hey Jude

Some believe the Beatles invented the "pop video" as they were some of the first bands/singers to release videos with their music where they are playing and singing in them. In-concert and live footage is where footage of the band performing is used in part of a video. You could say this is in use a lot today although with the technology allowing us to lip sync it has removed a lot of live performance material and content form music videos.

# data[].attributes.body
https://www.youtube.com/watch?v=fJ9rUzIMcZQ
Queen - Bohemian Rhapsody

A lot of Queen's song could be interpreted in their own way through different perspectives as they tended to pull at their audiences heart strings and therefore you could argue that everybody has their own perspective on their videos meaning and the song meanings because they brought out peoples experiences. A Interpretative video is a video which can be interpreted in a variety of ways by anyone.

# data[].attributes.body
https://www.youtube.com/watch?v=sBzrzS1Ag_g&oref=https%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3DsBzrzS1Ag_g&has_verified=1

Tame Impala - The Less I Know The Better

Although the narrative story line being abstract there is a story which is quite clear if you read the signs in the video and the symbolic meanings throughout however it would make sense if it wasn't accompanied by the lyrics.
A Narrative is a story which is told throughout a music video, it could have relevant meaning to the song or could be placed there by the director or creator as a symbol.

# data[].attributes.body
https://www.youtube.com/watch?v=MmZexg8sxyk
MGMT - Electric Feel

This song promotes a zoned out/ peaceful atmosphere by using a variety of shots and filters to create this effect and even intensify it. They use a glowing multicoloured static liquid in a dark filtered scene to create this impression, the song is very abstract which continuous to add to the effect.
An impressionist music video is a music video which is designed to make you feel and think in a certain way. Usually by using a selection of random videos and images.

# data[].attributes.body
https://www.youtube.com/watch?v=BPNTC7uZYrI

Coldplay - Up&Up

Up&Up uses a variety of random artificially created shots which give this strange effect to the video. Many of the shots involved the world flipped at different angles. It creates this weird trick of the eye feeling.

A surrealist music video is a music video which uses artificially created images and videos to directly effect the audiences brain either causing confusing or amazement.

# data[].attributes.body
https://www.youtube.com/watch?v=5GBT37_yyzY

Ingrid Michaelson - Girls chase boys

This music video was a direct flip of Robert Palmer's "Simply Irresistible" , this music video was created as a point as in Palmer's music video there were semi-scandly dressed women (for the time) in every shot performing some provocative movements. Ingrid Michaelson wanted to recreate a parody of this containing men.

A Parody music video is a music video which specifically makes fun of a originally music video for humour or to make point like Girls chase boys.

# data[].attributes.body
https://www.youtube.com/watch?v=L2uPAWrgL6s
House of Fraser Christmas Advert 2016 - Christmas is coming for you (ft Laura Mvula)

House of Fraser release a Christmas advert every year in the form of a music video, this commercial advert has all the shots,angles and dance choreography of a music video.
Commercials influence is when a music video is created for a advert or promotion for commercial purpose.

# data[].attributes.headline
8. Task 4: Techniques: Unit 12 (2.1 and 2.2) DM

# data[].attributes.subject
8. Task 4: Techniques: Unit 12 (2.1 and 2.2) DM

# data[].attributes.body
Engique Iglesias - I'm A Freak ft. Pitbull
https://www.youtube.com/watch?v=2Q74TyTUrTo

# data[].attributes.body
Robbie Williams - Candy
https://www.youtube.com/watch?v=gtOV7bp-gys

A lot of music videos with intense movement use lip syncing as it means that there is a better sound quality and music quality because the singer hasn't been running around. This is the same for Candy, Robbie Williams spends a lot of the time rolling around or in a variety of positions that would make his singing sound poor from and therefore he is lip syncing.

# data[].attributes.body
The White Stripes - The hardest button to button
https://www.youtube.com/watch?v=K4dx42YzQCE

This music video uses multi-image quite simply by having another identical drum appear to the beat giving a strange effect especially accompanied by the song.

# data[].attributes.body
The Verve - Bitter Sweet Symphony
https://www.youtube.com/watch?v=1lyu1KKwC74

The front camera moves continuously throughout the music video, this creates a travelling/endless effect as it feels like the shot is going to go on forever however the shots do change from over the shoulder and POV for a dramatic effect as he walks into people along the street.

# data[].attributes.body
Ariana Grande - Side to Side ft. Nicki Minaj
https://www.youtube.com/watch?v=SXiSVQZLje8

There are a variety of camera shots which consistently change throughout the video, what makes this video quite profound for camera shots is how it quickly will go from face up and to birds eyes or wide/behind shots - there is such a change in angle.

# data[].attributes.body
Shakira - Whenever, where ever
https://www.youtube.com/watch?v=weRHyjj34ZE

Chroma key is used in the music video to accompany the lyrics "whenever, where ever we will be together" and usually at this line the images on the chroma key become more extreme as the ocean was calm in most of the scene and then suddenly waves are crashing behind her.

# data[].attributes.body
The Wombats - Your Body Is A Weapon
https://www.youtube.com/watch?v=2Q74TyTUrTo

The whole of this music video is animation and follows quite abstract story however the animations is used in an artistic way to also show lyrics so its not shot a music video its also its own lyric video.

# data[].attributes.body
Kept by Tutors