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In the months leading up to the launch of The Dark Knight , Warner Brothers launched the award-winning“Why so Serious?” campaign, which brought Gotham City to life. The video below shows how the campaign encouraged over 10 million fans around the World to visit landmarks around the World in full Joker make-up, creating a huge amount of buzz for the film.

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In May 2007, 42 Entertainment began a viral marketing campaign utilizing the film's "Why So Serious?" tagline. A transmedia experiment with over 10 million particpants in over 75 countres that played across hundreds of web pages, interactive games, mobile phones, print, email, real worl events, video and unique collectibles

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There are some great posts explaining how to get your film listed on IMDB. Millions of people visit IMDB daily so the film will be definitely broadly advertised.

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Social media can spread knowledge and information about the film quickly to multiple people worldwide and is quite inexpensive. Not only can you promote your film via social platforms but it can sometimes be used to fund the project like a crowd fund situation as seen on the website Indiegogo.

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Depending on your film budget there are various ways that you can advertise a film. Towards the higher end of the budget there are the options to advertise the film on the radio and TV. These types of marketing options deliver mass audiences although TV in particular is more expensive then radio advertising which is perhaps better for smaller films or production companies. There is obviously a range of Uk film distributors who can help advertise the film. For example Vertigo films.  http://www.launchingfilms.com/links/ along with many others highlighted in the launching films website. The below video also shows other available methods for promoting a film.

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Film Marketing Fridays - How Do You Promote Your Film Without Annoying Everyone?

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Film Marketing Fridays Film production is no longer a barrier ... Anyone can make a film today. Film distribution is no longer a barrier ... Anyone can sell their film directly to the world. No. Film marketing is the last barrier, as rising above the noise of the internet is the challenge.