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1.  What is the relationship between tickets sold online and tickets sold in-person since the implementation of the program?

2. To what extent has there been an increase in online ticket sales since the implementation of the new program?

3. Do spectators perceive the move to online ticket sales as a positive step towards user-friendliness, efficiency, effectiveness, and convenience within the ticket sales process?

4. Do staff members perceive the move to online ticket sales as a positive step towards greater efficiency and effectiveness within the Athletic Department?

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Additional Resources - A Look at EastonRoverTickets.com

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Additional Resources - A Look at EastonRoverTickets.com

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In 2011, the Easton Area School District partnered with University Tickets and began the transition from exclusive in-person athletic ticket sales, to offering online season ticket sales and the opportunity to purchase single-game tickets online as well.

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Additional Resources - Why Change Ticketing Procedures?

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Additional Resources - Why Change Ticketing Procedures?

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Exceptional fan support and demand for tickets, makes the process very time-consuming. The online ticket sales program set out to eliminate the "middle-man" in an effort to create a more convenient process for the consumer and a more efficient process for the Athletic Department. Three years after the program was implemented, the question still remains if the program is meeting its stated goals.

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Easton Area High School - 2014 CH School Spirit Contest Winner

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Easton Area High School - 2014 CH School Spirit Contest Winner Participate in the CH community: http://coordinatedhealth.com/news/

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Additional Resources - Easton Area School District Athletics

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Additional Resources - Easton Area School District Athletics

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The EASD has a strong tradition of athletic programs and exceptional community support for student-athletes. Traditionally EASD Athletic Office sells over 1000+ season tickets each for football and wrestling. Season tickets are also available for boys and girls basketball. Over 16,000 people annually attend the Thanksgiving Day football game versus Phillipsburg, NJ (Pokrivsak).

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1. Implemented in 2011, EASD Online Ticketing Program has operated without change or evaluation

2. Program fundamentally altered business methods of athletic department

-Adoption of technology to assist with ticket sales, distribution, and event management

3. Major change and ongoing financial investment associated with the program, in continued state of fiscal crisis the Easton Area School District

-Need to analyze and evaluate each investment, procedure, and revenue producing arm of the district

This evaluation will attempt to answer a number of key evaluation questions, but ultimately hopes to determine the effectiveness of the program and whether or not it can be considered a worthwhile investment.

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EASD Online Athletic Ticketing Program Logic Model

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EASD Online Athletic Ticketing Program Logic Model

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1. Response Error

- Will employees of the district provide truthful responses related to their opinion on the program?

2. Data reliability

- Will the data provided by the district include reliable, accurate records of ticket sales?

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Audio Overview of EASD Online Athletic Ticketing Program Padlet Wall

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Audio Overview of EASD Online Athletic Ticketing Program Padlet Wall

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1. Economic downturns and technological advancements have caused American public education entities evaluate procedures and determine more efficient or cost-effective ways of doing business

2. As reported in 2011 in the Sport Management International Journal, athletic departments are facing budgetary challenges and pressures as a result of reduced funding, Title IX requirements, and other factors, and as a result, athletic directors are looking for new and different means for generating revenue (Pierce)

3. In Spring of 2011, Easton Area School District Athletic Department began a program to offer online ticket sales to athletic events

4. The program has continued, virtually unchanged, and without formal assessment since

5. This evaluation will seek to assess the program in two capacities

-Program Effectiveness

-Program Convenience & Efficiency

In this padlet, you will find a key evaluation questions, detailed data collection methods, and the identification of all significant stakeholders. You will also find rationale for conducting the evaluation and key evaluation questions and concerns.

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This evaluation will use multiple data collection strategies to answer the key evaluation questions.
1. Analysis of Archival Data: Athletic Department Records and Existing Databases

- Breakdown of records since 2011 will indicate total tickets sold each year online versus in person

- Analysis will indicate what, if any, increase in online ticket sales has occurred since program began

- Advantages include cost-effective means to easily access quantitative data with historical context

2. Stakeholder Surveys

- Pertaining to experiences spectators and staff have had with the online ticketing program

- Questions will gage stakeholder feelings on user-friendliness, efficiency, and convenience of program

- Advantages include inexpensive nature, increased comfort of respondents, and similar questioning