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If you have not seen or heard of TikTok before, then you have been clearly living under the rock all this while.

Recognised as one of the world's most downloaded apps in 2020, the rising social media app TikTok has shaken up the digital landscape, toppling down other social and messaging applications like WhatsApp, Facebook, and Instagram among others.

The explosive growth of the Bytedance-owned social media platform has certainly grabbed the attention of global marketers aiming to explore TikTok ads.

Why TikTok Ads?

TikTok has apparently risen to the top of the most downloaded apps worldwide in January 2020. As seen in the statistics below, TikTok is the front-runner in terms of non-game app downloads in the App Store, Google Play, and overall.

Here are more TikTok statistics you need to know:

No. 1 downloaded app in Google Play Store and Apple App Store with 1.5 billion downloads in November 2019, according to Sensor Tower

800 million monthly active users (MAU) spending an average of 46 minutes per day for consuming 15-second videos

Ranked Top 5 in downloads in Southeast Asia (SEA) with an estimated 67.5 MAU in the region

Globally, 69% of TikTok users are 16-24 years old

In Southeast Asia, 57% of TikTok users are 18-35 years old

TikTok: The Social Media App for Gen Z

Based on the above figures, TikTok has truly skyrocketed among teens and young adults who belong to Generation Z. This so-called Gen Z users, born between 1997 and 2007, are more attached to their mobile phones than any other generations, with 98% of them owning a smartphone.

Gen Z's Attention Span & Spending Power

Although Gen Z users spend 10 hours on devices each day, they have a shorter attention span of only 8 seconds compared to the 12-second attention span of Millennials.

Furthermore, 'Gen Zers' have a strong spending power both online and offline. A survey in the Asia Pacific (APAC) showed that Asian teenagers and young adults are more willing to shop online. Across nine countries in the APAC region, "many of them are more willing to use those devices, not only to keep themselves connected to friends and up to speed with the latest issues but increasingly as a way to shop," according to an Al Jazeera article.

In a Wunderman Thompson survey, 76% of APAC's Gen Z say they are "comfortable making online purchases." Nearly 73% use their mobile phones for online shopping, and when they do, approximately a quarter of them look for the least-expensive products.

@wengie
My mom told me to save money so I did
♬ This aint the original sound my bad - 1k.lili._03
Wengie (@wengie) is a famous Aussie-Chinese TikTok influencer based in Singapore with nearly 5 million followers. She is also a YouTube star and a music artist known for her song Empire.
TikTok Short-Form Video Feature for Gen Z's Short Attention Span

TikTok has clearly seen a solution to Generation Z' 8-second attention span - short-form videos. The social media platform is known for its short-form video feature extending from 15 to 60 seconds max only.

@linhbarbie
Có Redmi Note 9S rồi thì ảnh siêu xịn xò nha ?@Xiaomi Vietnam ##MiFanFestival2020, ##Sốngphongcáchsắmthôngminh, ##RedmiNote9S
♬ nhạc nền - ✨ Linh Barbie ✨

Linh Barbie (@linhbarbie) is a popular TikTok influencer in Vietnam with almost 8 million followers. In this post, she is seen promoting the newest Xiaomi Redmi Note 9S as part of the Mi Fan Festival 2020 event from 7 to 9 April.

Apparently, Gen Zers loved this TikTok feature, gaining more traction among the new generation compared to established social media apps like Facebook and Instagram. Ultimately, TikTok has become the generation's favourite social media platform across the globe.

TikTok Ads Offer Huge Digital Marketing & Advertising Opportunities

Seeing the impact of TikTok in the new generation, the ByteDance product has developed into a valuable platform for digital marketers and advertisers. With the introduction of TikTok ads, more and more businesses started to realise its huge influence in the digital and e-commerce realm. This is why many global and regional business began investing heavily in TikTok ads.

For instance, famous brands like Nike, Grubhub, and Apple Music have turned into TikTok ads to advertise their brands on the social media platform.

Bear in mind that with Gen Z in the driver's seat, TikTok is an invaluable source of insight into the taste and social trends of the next generation. More than just a social media app, TikTok is also a quintessential infographic for marketers aiming to win digital marketing with TikTok ads.

TikTok Ads: Formats, Definitions & Examples

1. Brand Takeover

A brand takeover ad is a simple 3- to 5-second static image or soundless video that appears immediately after users open the TikTok app. This TikTok ads format supports the brand's landing page. It can be measured with clicks, impressions, and unique reach.

2. Top View

Top View is a 5- to 60-second video with audio that showcases your brand when users launch the TikTok app. Besides supporting the brand's landing page, it also enables user engagement such as likes, comments, shares, and follows. Top View advertising can be measure based on impressions, clicks, video views, and video engagement.

Below is an example of a TikTok Top View ad:

An actual Top View TikTok ads by Shopee Malaysia

3. In-Feed Ads

In-Feed Ads are somewhat similar to Top View. However, it is embedded under the "For You" section. The advertising metrics is also similar to that of Top View.

4. Branded Effect

Typically known as "Filter Lens", a Branded Effect ad can be supported by 2D, 2D Pro, and 3D formats.

5. #Hashtag Challenge

The hashtag challenge is probably the most prominent TikTok ads format now in the digital market. It is constantly used by TikTok influencers and celebrities to promote a certain brand.

Indian celebrity Shilpa Shetty doing the #LifebuoyKarona handwashing challenge on TikTok | Photo credit: www.tiktok.com

Ace the Digital Advertising Competition with TikTok Ads!

Are you ready to be successful in TikTok ads? Let us help you launch a TikTok ads campaign in no time!

IH Digital is an official sales partner of ByteDance for Southeast Asia, allowing us to provide premium TikTok ads services to businesses in the region.

Touch base with our agency today to get started with TikTok ads.

IH Digital is a 360 ° digital marketing agency headquartered in Singapore, with offices across Southeast Asia and Greater China. We offer a comprehensive range of digital marketing services, including TikTok ads. Talk to our marketing expert today to learn more about our services.

IH Digital, IH Singapore, and Digital 38 are members of the IH Digital Group.

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TikTok Ads: The Future of Advertising | IH Digital Marketing Agency

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If you have not seen or heard of TikTok before, then you have been clearly living under the rock all this while. Recognised as one of the world's most downloaded apps in 2020, the rising social media app TikTok has shaken up the digital landscape, toppling down other social and messaging applications like WhatsApp, Facebook, and Instagram among others.

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how an e-commerce fashion business raised enough investments to go public 

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how an e-commerce fashion business raised enough investments to go public 

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they saw the opportunity and grabbed it, thus creating an effective marketing strategy for themselves, that's now copied by other brands

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On Friday morning, 15-year-old Los Angeles-based e-commerce company Revolve raised $212 million in a successful initial public offering on the New York Stock Exchange. Listed as RVLV, it sold 11.8 million shares at $18 a piece (the top of its target listing price range), and is now valued at $1.8 billion.

The digital-only retailer operates 22 in-house brands in addition to selling third-party labels on its namesake site Revolve.com, as well as Fwrd, which has a more high-end designer inventory, and the recently-launched Superdown, which targets Gen Z with price points in line with fast fashion. Revolve is best known for its aptitude at influencer marketing, in which it's been a pioneer: In addition to to working with a large network of influencers who regularly wear and post its product, Revolve takes many of them on extravagant #Revolvearoundtheworld trips that never fail to create buzz on social media, and hosts #Revolvefestival, an over-the-top weekend of activations during Coachella with infinite Instagrammable moments. This year, it also began partnering with influencers on launching their own brands, including Aimee Song and, most recently, Camila Coelho.

As evidenced by the company's financial details over the past couple of years, which were released in a filing ahead of Friday's IPO, the strategy has paid off. The company made $31 million in profits last year on $499 million in net sales. As other outlets have pointed out, the filing also mentioned the word "influencer" no less than 79 times.

"It definitely exceeded my expectations," Revolve Chief Brand Officer Raissa Gerona, who's spearheaded this side of the business, told me over the phone hours after stock began trading. "It's great to see that investors believe in the business and understand what we're doing, obviously that's the most important thing.

Along with co-CEOs Michael Mente and Mike Karanikolas and CFO Jesse Timmermans, Gerona has spent the last two weeks on the road (or, more accurately, on a private jet) meeting with potential investors and educating them on the ins and outs of influencer marketing, which many of them knew little to nothing about.

Read on to learn more about how that went and what's next for Revolve as a public company.
What have the last few weeks entailed for you and Revolve?
Pre-IPO, you go on the road to meet with a ton of investors; for us, it was a two-week process traveling to different cities. You're doing eight-to-10 meetings a day, talking about what the business is about. I was there to really represent the brand marketing part of the business and to explain to investors how we've really been able to connect with our customers through social media influencers, our experiential marketing, press, etc. [Investors] haven't really heard of this concept before.
How did investors tend to react to hearing about this strategy?
They had so many questions, just about the mechanics of it - and sometimes even, [they would ask] 'What's an influencer? What makes somebody an influencer?' For some, I had to start with the basics and laying the foundation of why we work with social media influencers and why social media is important. Sometimes I would laugh, but at the same time, they cover so many [types of] businesses and it continues to highlight how forward-thinking the strategy is.
Do you see this IPO as a legitimization of influencer marketing?
The fact that people even have to question the legitimacy of the strategy already sets them up to be a little bit behind. We've been working with influencers for 10 years; the vehicle now is Instagram, but before we had blogs, before that it was magazines. Working with influencers has been key to our business and using them and their power to influence people all over the world... we can see that because 45% of the people that follow us don't even live in the U.S. We've created this global fan base and it's been through influencer marketing. We've been ahead of the game which is great and we see so many other companies that are obviously doing it well, but there are a lot of other companies that I think have been slow to adopt to the new way of marketing to this consumer.
How about legitimizing the influencer as a career?
I think there's still that stigma around influencers that they just sit there and take photos. It's unfortunate because all of the girls we work with are such entrepreneurs themselves. They understand how to run a business; they understand obviously how to build a brand - better than most people. It's unfortunate that people have that perception of them but I think at Revolve that's always one of the things we valued about them is they do more than just take photos. They really help to authentically spread your brand message and they've been a huge part of that for us.
What does this mean for the future of Revolve?
We're going to do more of the same. We want to continue to provide our customer [with] the best products and the best service. I think, from a product standpoint, it's continuing to expand on our own brand: We own and operate 22 now, soon to be 23; we're launching with another influencer of ours [Camila Coelho]. Also on the brand marketing side, to make sure we feel active and continue to invest in events and influencers and the strategy that's worked for us the last 16 years.
Are you planning to focus more on in-house and less on third-party brands?
It's always going to be a mix of both. We definitely have a few things in the pipeline for our own brands but our buyers and merchandisers are constantly traveling around the globe to find the new and the best of third-party. I think that's always going to be a very important part of the business.
Will the trips and festival activations continue? Will they be even bigger?
I hope not! [Laughs] I'm kidding. [We plan on] reinvesting back to things we know work, even the "Revolve Around the World trips" - we've been doing them for six years and gone on 40-something trips. When you count it all up, it's exhausting. There's been a lot and we can continue to do more of this so we're excited to do just that. Continue to reinvest in things we know work and provide value to the company, and obviously now our shareholders.
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'What Are Influencers?' How Revolve Got Investors on Board With Its Marketing Strategy Ahead of IPO

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On Friday morning, 15-year-old Los Angeles-based e-commerce company Revolve raised $212 million in a successful initial public offering on the New York Stock Exchange. Listed as RVLV, it sold 11.8 million shares at $18 a piece (the top of its target listing price range), and is now valued at $1.8 billion.

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An ad by McDonald's that goes viral internationally

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An ad by McDonald's that goes viral internationally

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SINGAPORE - An advertisement put up by McDonald's Singapore for the Muslim holy fasting month of Ramadan has gone viral internationally, with netizens praising the ad.

The video ad, which is 1min 52sec long in its full version, was put up on May 14.

It follows a McDonald's delivery rider who wakes up before dawn and has his suhur, or pre-dawn meal, with his family.

The camera then follows him on his day as he makes deliveries, overcomes difficulties and helps a man whose car has broken down.

Towards the end of the advertisement, he makes a delivery to a man, who looks at the time and stops him from leaving.

"Adik," the man says, using the Malay term for "younger brother". "It's time to break your fast right?"

He offers a McDonald's happy sharing box to him and the ad ends with the tagline: "Share the spirit of Ramadan."

A tweet showing the clip went viral with more than 23,000 likes and 26,000 retweets.

The YouTube clip has been watched more than 265,000 times and was featured in an article by BuzzFeed.

User Maheen Ajaz wrote: "Watching from America and wow wish there were ads like this here!"

A commenter on BuzzFeed's article, Jerika Layne, wrote: "Yeah I teared up a bit."

Others were surprised that McDonald's delivery exists.

A spokesman for McDonald's Singapore told The Straits Times on Wednesday (May 23) that the ad was developed by advertising company DDB.

"We're truly humbled and encouraged by the positive response received from our latest video," said McDonald's Singapore's senior director of marketing and digital innovation Agatha Yap.

"We wanted to celebrate Singapore's community spirit of human kindness, sharing and togetherness during this Ramadan month, and what better way than to do it through the lens of our McDelivery riders - who connect our brand with our customers, door to door," she said.

"It's our small way of appreciating those working tirelessly behind the scenes to deliver meals and enabling the bonding and sharing moments during this occasion."

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Moving Ramadan ad by McDonald's Singapore goes viral, picked up by international media

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SINGAPORE - An advertisement put up by McDonald's Singapore for the Muslim holy fasting month of Ramadan has gone viral internationally, with netizens praising the ad. The video ad, which is 1min 52sec long in its full version, was put up on May 14.

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Jean-Claude Van Damme has starred in Volvo's latest ad for its 'Stunt' campaign, performing the splits in between two moving FM trucks.

Titled 'The Epic Split', the ad follows on from other viral hits from the campaign, which has this year seen a Volvo truck out manoeuvre bulls through a Spanish town, Claes Nilsson (president of Volvo trucks) suspended from a crane and a hamster drive a 15 tonne vehicle.

"Compared with the previous Volvo Trucks' films, which have a documentary style, we wanted to make something more poetic," says Andreas Nilsson, the director behind 'The Epic Split'. "The film is very clean and simple - there isn't a lot of information and we just let the stunt illustrate what the trucks can do. It's like a slow-moving, carefully choreographed modern dance."

Standing between two moving Volvo FM trucks with a foot on each side mirror, Van Damme calmly holds his position for the entire length of the drive.

The film aims to demonstrate the stability and precision of Volvo Dynamic Steering.

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Jean-Claude Van Damme does the splits between two Volvo Trucks in latest ad for 'Stunt' campaign

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Jean-Claude Van Damme has starred in Volvo's latest ad for its 'Stunt' campaign, performing the splits in between two moving FM trucks. Titled 'The Epic Split', the ad follows on from other viral hits from the campaign, which has this year seen a Volvo truck out manoeuvre bulls through a Spanish town, Claes Nilsson (president of Volvo trucks) suspended from a crane and a hamster drive a 15 tonne vehicle.

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Old Spice Case Study

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Sharing an article on digtial marketing (or rather digital PR here). Are we suppose to share a piece of digital marketing that inspires us instead?

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Public Relations has changed dramatically over the past decade. It has grown and matured as an industry, yes. But the most striking moves have come in how we work. The changes have been less disruptive than those in advertising, but the rise of digital and social media has given way to a new world of digital PR. And the rules and tools have changed accordingly.

So, what's different, and how can we take advantage of the changes? The goals of a typical digital PR program are similar to those of traditional PR with distinct tools and targets. We still prize earned media stories and we work to create branded content. But the most frequent targets are digital media outlets with high domain authority―top outlets like Refinery 29 or Business Insider. We push for links to a company or product website as a matter of routine.

Content has changed, too. In fact, the unofficial birth of digital PR was probably in late 2011 or early 2012, when Google changed its algorithms. The original Panda and Penguin updates favored quality content and penalized black-hat SEO techniques that had propelled dubious websites to page one of the search listings. Later updates defined non-linking citations as implied links, meaning that brand mentions in digital media worked nearly as hard as links, rewarding good digital PR work with higher search rankings. And for many brands, search rankings were the name of the game.

Gradually, PR morphed from delivering "earned media" to something PR Council president Chris Graves calls " earned influence." To my way of thinking, this means a broader range of both tools and outcomes, from straight-up publicity coverage to paid third-party endorsement, and everything in between.

Seven Impacts of Digital PR

What impact has the new digital PR had on those of us in the business, and how do we leverage opportunities?

Mastering New Tools

Instead of press releases and a giant Rolodex, it makes more sense to break a story through Facebook Live, or possibly a tweet with a link to a microsite with details of the story. Instead of a full-blown press conference (where breaking news could derail plans and quash media attendance), it's smarter to share news through an exclusive arrangement with a single digital journalist. The old ways and tools still apply, and access to media and influencers is still vital. But where we once used a blunt instrument, we now have more refined ways of getting the job done.

Building New Skills

Digital PR practitioners today need a newer and more varied skill set to take advantage of opportunities and maximize outcomes. Content used to mean good journalistic writing, a well-researched white paper or op-ed ... or maybe a sassy blog post. Today it's about digital storytelling techniques where visual impact may be more important than persuasive writing. And any PR person who doesn't understand analytics, or at least the basics of SEO, will find themselves working at a serious disadvantage.

Embracing a New Content Model

Digital PR has ushered in a whole new way of thinking about content. For years we focused primarily on earned media, which still has a hallowed place as an outcome of good PR. Then social media blurred the lines between paid and earned media, and "owned" or branded content expanded as companies and their agencies ramped up blogging and thought leadership content that lives on a branded website. Most PR agencies have adopted the PESO model, for Paid, Earned, Shared, and Owned content that works together to drive search visibility, brand awareness, and the all-important customer engagement.

Making New Partnerships Work

Anyone who grew up working at a major PR firm has partnered with ad agencies. There was also the occasional sales promotion tie-in, or maybe coordination with a direct-marketing campaign or consultant. Crisis experts routinely work with law firms. But today's PR people may partner with teams expert in digital marketing, SEO, email marketing, content marketing, and more. That opens up a new world of "co-opetition" where we might be indirect competitors for the same budget yet must work as a team for the sake of maximizing outcomes.

Collaborating with Digital Influencers

Aside from content overall, nothing has changed PR more than the rise of the digital influencer. What we're seeing here is a move from celebrities to less-known figures who can offer authentic engagement without breaking the bank. Lately, many brands and agencies have turned to micro-influencer programs that collaborate with personalities who have fewer than 100,000 followers (primarily on Instagram) but who ideally offer a less commercial and more meaningful relationship with fans and followers. Although micro-influencer programs have their detractors, they are popular because they're designed for visual platforms and are more easily scalable at nearly any budget.

Adopting a Customer Focus

Tools and skills are part of the picture, but real success in the digital era requires nothing short of a mindset shift for most "traditional" PR professionals. In the past, the creative efforts of PR practitioners were directed toward journalists. As bloggers grew, the influencer economy took off, but we were still working to generate branded messages and stories through the filter of the writer. More recently, PRs are charged with developing "viral" content that engages consumers directly. This requires new storytelling skills and represents an enormous mindset shift and has required new talent.

Committing to Outcomes as well as Outputs

Today, everything is measurable and measured. PR floated for too long in a kind of netherworld―we urged clients to take it on faith that earned media would move the needle or we promised brand reach as measured in impressions ... but very little beyond. Today, the good news is that there are easier methods and a new mindset for evaluating PR outcomes. And with that data, we can maximize our digital PR strategy. Our focus as professionals can then be on quantifiable changes in SEO, web traffic, brand engagement, and ultimately on the one metric that's familiar to any marketer―improving business outcomes.
This article was published on this site on October 11, 2017, it originally appeared in MENG Blend, it was written by Dorothy Crenshaw from Business2Community, and legally licensed through the NewsCred publisher network. Please direct all licensing questions to legal@newscred.com.

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Public Relations has changed dramatically over the past decade. It has grown and matured as an industry, yes. But the most striking moves have come in how we work. The changes have been less disruptive than those in advertising, but the rise of digital and social media has given way to a new world of digital PR.

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Brands have a fresh chance to connect with "Generation C," the emerging generation of kids and teens that has seen Covid-19 transform their lives.

That's the upshot of a report from SuperAwesome, a kid-focused compliance firm that recently partnered with WPP, underscoring how the $1.7 billion kids digital ad market must evolve to meet the needs of a new cohort.

The report found several key shifts among young consumers. Since the onset of Covid-19, there has been a boom in kids' digital entertainment consumption, with over 60% of children watching more YouTube and playing more video games than before the pandemic.

Although screen usage is expected to fall as lockdown measures ease, brands can still anticipate that other quarantine behaviors will persist, according to the report. Brands should prepare for a festive fall, as this year's back-to-school season is likely to be a celebratory moment for the almost 90% of those under 16 looking forward to returning to classrooms.

Additionally, Generation C, which SuperAwesome defines as 6- to 16-year-olds, has more household purchasing influence than previous generations. For example, more than 60% of this generation of kids said they participate in online grocery shopping, according to the study.

Dylan Collins, SuperAwesome, CEO, told Adweek the Covid-19 lockdown has brought families closer together, and as a result, parents are treating kids 16 and younger much more as equals. "That's then giving them much more influence over things like ecommerce and household purchasing decisions," Collins added.

Brands capitalizing on shifting trends

Video-game marketers have been quick to respond. Even before Covid-19, in-game concerts hosted by the likes of Fortnite and Roblox attracted millions of viewers. Now, in lieu of school, games have gone from a pastime to a virtual playground.

"Roblox has been very aggressive in rolling out support for different social places within the game. ... [Covid-19 has led to] an acceleration of that trend," Collins said. For instance, in April, Fortnite's concert with Travis Scott caught the attention of 12.3 million players.

Brands have not ignored the rising influence of kid consumers. "I think you would struggle to find a company, be they digital-centric or not, who isn't thinking about engaging with the family on some sort of digital basis," Collins said.

Even traditional brick-and-mortar retailers are experimenting with ways to reach families at home. As grocery ecommerce penetration has soared- jumping 72% during the pandemic-nearly 70% of parents report now involving their children in the task, according to SuperAwesome.

Drawing on research from his new book, Wharton School of the University of Pennsylvania marketing professor Jonah Berger said some pandemic-driven trends are here to stay.

"People have had to change their habits a lot lately," Berger said. "In terms of which of those are going to stick around, a lot will depend on people wanting to do these things together and marketers creating ways for people to do those at home."

Berger added that advertisers must adapt their practices along with families' changing their consumption habits. "For example, we like to go to concerts with friends. If I'm going to do that at home, what's that experience going to be like?" he said. "Am I going to invite other people over? The more marketers think through those details, the more successful they will be."

Opportunity needs to be balanced by responsibility

Kids' growing internet presence means that as brands expand their digital marketing efforts, protecting kids' privacy is a must. Last year, Google was required to pay $170 million -the largest penalty to date under the Children's Online Privacy Protection Act-in a settlement with the U.S. Federal Trade Commission after YouTube allegedly collected information on underage users.

Continue Reading

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What Marketers Should Know About How Covid-19 Is Changing Gen C as Consumers

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Brands have a fresh chance to connect with "Generation C," the emerging generation of kids and teens that has seen Covid-19 transform their lives. That's the upshot of a report from SuperAwesome, a kid-focused compliance firm that recently partnered with WPP, underscoring how the $1.7 billion kids digital ad market must evolve to meet the needs of a new cohort.

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Breaking News in Advertising, Media and Technology

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Someone you will surely come across online

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Someone you will surely come across online

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If you were online sometime last year you will surely know him.

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FREE Coaching, With Imran Md Ali Ski Dubai Trip

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Not sure if this is considered digital marketing but it was a memorable message not to use the metro to commit suicide.

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Your search results

Digital marketing as we all are aware of is the foremost and only step to success in the business world. One needs to be up to date and well acquainted with the concepts and ways to help one's business take wings.

Here, this article is going to be about how cleverly and efficiently Airbnb utilizes all the components and put them together to create such a huge impact. They turned business into "smart-business" and that's exactly what everyone in the business world needs to learn.

Airbnb basically is a marketplace to list, find and book unique accommodations for a short period of time. It's a wonderful platform for those born with travel-worm and good at hosting. Found in 2008 by Joe Gebbia, Brian Chesky and Nathan Blecharczyk, Airbnb wasn't a success initially and it was almost busted in 2009 when they began improving their listing quality and their company got rescued.

Airbnb not only figured out several ways to survive in this world of cut-throat competition but also to grow exponentially. It devised the various digital marketing strategies well in time and helped itself get out of misery and failure and bloom to success.

Airbnb marketing strategies have increased its approach to the world and kindled the excitement and craze in the people to travel and host.

Business Objective

Airbnb has altered its approach to the world by working on less but larger projects. Along with improving the quality of the luxuries it offers, they also tend to help the unexplored regions in this world get a chance to show off the flamboyant tourism they have.

Airbnb promotes its attractions by making it accessible and cheaper to tourists and travellers. This, in turn, helps Airbnb expand on an international level.

This Airbnb marketing strategy not only helps the tourism of such places get promoted but also provided employment to photographers, tour guides, chefs etc, hence, increasing the economy financially.

Also Read: Vacation Rental Home Tax Rules 2019

Airbnb Marketing Strategies

Here I present to you the secret recipe of success of the world famous marketplace - Airbnb and how and what did they do to earn this worldwide fame after all the failures and obstacles that came in their way.

As we are aware, Airbnb works on just two aspects - hosts and travellers. All the marketing strategies devised by Airbnb aim at encouraging the maximum number of people to be the hosts on behalf of Airbnb or travel with Airbnb.

Considering these points, the following are the strategies implemented by Airbnb to help themselves outgrow others and be the best.

1. Classified Advertising

They planned on promoting themselves in the classified section of the newspapers. An American classified advertising website named as Craigslist was used by people who looked for short term housing.

Airbnb collaborated with them to attract people and ended up getting a lot of travellers and hosts.

2. Google Ads

Airbnb also collaborated with Google and invested in Google search ads to make their offers more visually attractive.

This helped them on a larger scale as a lot of people can now view their ads on different famous and most viewed websites. This also helped them gain an international audience which would have been difficult otherwise.

3. Social Media

We all are well aware of how incredibly social media affects our lives. The only place where people listen and are heard to is the social media platform.

Promoting themselves on social media is one of the greatest decisions of Airbnb and this marketing strategy definitely earned them billions.

Social media plays a vital role in everybody's life these days and it's truly the best platform to showcase what you have got.

Airbnb is actively social on all of the most used social networking sites. On Facebook, Airbnb has over almost 3 million likes. It keeps posting useful and attractive content to engage the users and make them interested. It also shares pictures of the new offers like that of a Teenage Mutant Ninja Turtles theme apartment which is an extremely captivating place for teenagers to party.

Similarly, on Instagram, Airbnb posts user-generated posts that are created by the users themselves. They post the pictures from their expedition experience with Airbnb using #airbnb which also gives followers the chance to book with Airbnb using the feed.

On Youtube, they upload videos of the travellers travelling to places in association with Airbnb and of hosts who are collaborating with Airbnb.

With all of this social media influence, the promotion via Twitter is like a cherry on the cake. They tweet the appreciation and compliments in the form of blogs and comments to enhance their brand.

All of this social media influence helps them with so many customers every now and then. Digital marketing is a blessing in disguise indeed!

4. Contests

The best way to increase one's growth is to involve the audience and that Airbnb did by organizing contests. Giving away or voucher contests kept the audience interested and thus, increased the overall production.

Also Read: Top 5 Complaints From People When on Vacation Rental Houses

Statistics Of Airbnb's Growth Over The Years

With all the proper planning and usage of digital marketing strategies, Airbnb touched heights with immense speed and success.

Here, I present you the statistical data of Airbnb over the years.

1. Growth of Guests Over the Years

Started in 2008, Airbnb hardly had any guests but the pace with which the guest number increased was incredible.

With over 2M guests in 2012 to more than 4M guests in 2013, the number kept on rising and Airbnb didn't look back.

2. Airbnb Funding Growth

As per Google stats, the Airbnb funding grew from $7,200,000 in November 2010 to $112,000,000 in July 2011 to $200,000,000 in November 2012 and finally to $450,000,000 in April 2014 as recorded.

3. Airbnb Listings Growth

As recorded by VentureBeat, Airbnb listings growth has been truly remarkable. It kept on increasing from 50,000 in 2011 to 120,000 in 2012 to 300,000 in 2013 and finally to 550,000 in 2014.

The consistency of increasing in the graph is truly remembering.

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The Ultimate Digital Marketing Strategy Of Airbnb | ParadiseTerra

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Your search results Digital marketing as we all are aware of is the foremost and only step to success in the business world. One needs to be up to date and well acquainted with the concepts and ways to help one's business take wings.

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https://www.ronsela.com/about/

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Do you know what it takes to successfully market your business in our technologically advanced, digital world of tweets, blogging, hashtags, and trending topics?

As a growth marketer, I've learned the most effective strategies and I want to share them with you!

Today's digital marketing world is a game changer. Social platforms are popping up daily. Technology is moving at lightning speed. Consumerism is mobile first and growing exponentially. The ability to reach millions of people through one online community is golden.

Navigating the high seas of online marketing

As a full-time digital marketer, I am no stranger to the balancing act it takes to stay on top of the multifaceted and chaotic world of marketing trends and innovative tools.

Followed by thousands on social media and voted a top influential blogger by digital experts.

I am a three-time lead marketer turn consultant specializing in content marketing and social media strategies to maximize revenue and propel my fellow marketers to the top of their game.

From bureaucrat to viral marketer

My journey began in corporate finance and eventually shifted to engaging with online communities drenched in marketing jargon.

Formally educated in finance (#UF MBA), economics, and law.

My knowledge has launched me into some of the most prestigious positions in the digital marketing world.

As Head of Marketing at Pagewiz, I honed the skill of conversion rate optimization. I mastered the art of social media analytics as the Director of Marketing for Klear. I was a project manager and collaborator as Director of Online Marketing at dapulse. Experiences which have all proved to be invaluable.

I focus on helping you get better results

My goal is to make your life as a marketing professional easier. Being result driven and profit-minded, I believe in three things:

Providing actionable, data-driven advice and tips

Providing solution-focused content and strategies

Helping fellow marketers grow and profit in the marketing industry

In addition to lending my experience and knowledge to consult with fellow marketers and colleagues, I also offer online courses and workshops which are geared towards B2B Marketing and Funnel Automation, Advice on Influencer Marketing, and Growth & Content Marketing Strategy to assist you in mastering the marketing world.

What my experience can offer you

As a Digital Marketing Strategist, I have established 4 highly influential blogs and successfully created must-follow social media feeds and viral posts.

I have developed engaged communities of followers for clients while collaborating with key social influencers in various industries. An award-winning blogger, my unique experience is layered by collaborating in marketing communities including Inbound.org, GrowthHackers & Product Hunt.

My early days were spent as a finance banker and corporate attorney where attention to detail and interpersonal skills were vital to success. Prior to which, my exposure to military life as a Major in the Israeli Home Front Brigades and has defined both my self-discipline and work ethic.

Currently, I'm an active contributing member on Social Media Today and Business 2 Community. I have provided method-based narrative on popular publications such as SAP, SEMRush, Curatti, and Launch & Hustle. And I have placed expert round posts on Mad Lemmings, Profit Blitz, and Robbie Richards.

What sets me apart

Well, let's see:

How I can help you

Content is king!

That's where I thrive. Diligently trudging my own path.

I am effective at ramping up revenues using social media strategies, content marketing, search engine optimization and pushing conversions with inbound marketing techniques and amplifying brand awareness.

Awarded, recognized, and accredited, my expertise and proven methods are the Mecca for innovative marketers and those seeking to join the digital movement.

Let's get connected

Whether your social media savvy or prefer traditional media advertising, my blogs, online courses, and collaborations are based on endless research and tried and true techniques from years of experience in all facets of marketing. I invite my fellow entrepreneurs and professionals, whether looking to advance their knowledge or stay on top of innovative trends to connect with me and other digital promoters right here!

Interviews, podcasts, and webinars

Here are of some of the publications that I've been interviewed on:
How Marketers Work: Ron Sela from dapulse on Full Stack Marketing - Earnworthy (Interview)
Influencer Marketing - A Hot Marketing Trend - Mad Lemmings Blog (Podcast)
7 Advanced Thoughts On Content Marketing - Edwards Communications (Podcast)
Twitter Marketing Twitter Chat - #VCBuzz Blog (Twitter Chat)

In The News

Here are some articles and expert roundup posts that I've been featured on:

How To Increase Homepage Conversions: 23 CRO Experts Weigh In - The Hoth
25 Pro Blogger's Share Their Top Tip s - BloggingWizard
SEO Mythbusters: Top Marketers Share the Most Counterintuitive SEO Truths - Ahrefs Blog
95 Experts Reveal Their 3 "Must-Do's" for Solopreneur Success - Solo Build It! Blog
The Best WordPress Plugins of 2015 - 30 Pros Reveal Theirs - Mad Lemmings
25 Influencers Share Their Top Tips to Succeed on Triberr - Blogging Spell
27 Expert Bloggers Share Their Favorite Efficiency Tools - Profit Blitz
60 Experts Reveal Top 3 Tools To Grow Your Email List - Robbie Richards

Let's talk

For more marketing tips, advice and the latest posts connect with me via my website www.ronsela.com and through my various social media channels and blog, or subscribe to free email updates.

Let the Journey Begin!

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Content Marketing Consulting & B2B Marketing Advisory | Ron Sela

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Do you know what it takes to successfully market your business in our technologically advanced, digital world of tweets, blogging, hashtags, and trending topics? As a growth marketer, I've learned the most effective strategies and I want to share them with you! Today's digital marketing world is a game changer.

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https://sg.finance.yahoo.com/news/uniqlo-launches-musical-social-campaign-075103722.html

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This is one of the first LinkedIn learning topics I completed to enable my understanding of digital marketing. It was insightful and enlightening.