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 to relax.
 
The next day, she rushes out the door off to work once again, the cat sees her off, but she still comes home to the same amount of rubbish on the floor. Sweeps up once again, then goes to relax.
 
The third day comes, same situation. She has an idea. She buys a robovac and programs it to clean while she is

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A young woman rushes around the house, she is late for work, she grabs what she needs for her day and dashes out the door. Her cat follows her to the door as if to say goodbye. The day passes, she returns home and notices rubbish and miscellaneous items all over the floor, frustrated she sweeps them up, sits down to relax.

The next day, she rushes out the door off to work once again, the cat sees her off, but she still comes home to the same amount of rubbish on the floor. Sweeps up once again, then goes to relax.

The third day comes, same situation. She has an idea. She buys a robovac and programs it to clean while she is at work. She comes home to a clean and tidy house, the cat is asleep on top of a high bookshelf, she thinks nothing of this, she can relax in peace and not worry about dealing with any mess.

Meanwhile flashback to the previous day, her cat (who has been the culprit all along) plays with the rubbish by batting it out onto the floor making the mess, Robovac whizzes by and tidies up. Cat runs away. Final frame see cat asleep on the young womans lap. Its time to relax  “Robovac, the busiest vacuum for the busiest people”

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I have chosen this look and feel for my product as I want it to come across fresh and energetic, with a complimentary colour scheme that also conveys calm. The font Kool Beans is very effervescent and conveys movement without being too technical. The product is a household helper after all, not a robot assistant thats industrial. The greys/greens/blues are there to compliment the energized oranges as a device for balance between messy and clean.

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How does your target audience feel about your product before they’ve seen your video?
They are unaware of the products value, how it can improve their lives.

How do you want them to feel after they’ve seen your video?
Positive about the product and motivated to buy. Relieved there is a product out there that can assist in their home.

What tone/s or emotion/s will you need to convey to convince your audience of your promotional message?
Busy life, energy, followed by peaceful flow, clean and tidy.

Which colours best represent these emotions? Why?
Orange for energy/busy, grey for peace and calm and clean.

Which fonts best represent these emotions? Why?
Clean san serif fonts for main message with a cursive or serif font for main message. I want to create a balanced message of busy to calm

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Our Most Advanced Robot Vacuum Yet | Roomba® s series| iRobot®

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Should You Buy a ROBOT Vacuum Cleaner? (Roomba 980 Review) | The Tech Chap

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Research - Bibliography (Some Scholarly texts for reference)

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Research - Bibliography (Some Scholarly texts for reference)

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Abhishek Pandey ,Anirudh Kaushik, Amit Kumar Jha,Girish Kapse  2014, A Technological Survey on Autonomous Home Cleaning Robots, Dept. Of Electronics and Telecommunication, Army Institute of Technology, Pune-411015

This document has given me an overview of the technological benefits of Autonomous Home Cleaning Robots and how they impact a home. It is a useful source for my project as it has provided me with information on the Robot vacuum from a technology angle as well as how it can aid households. It also touches on how it can aid individuals with physical disabilities. From this text I was given some valuable insights as to how a vacuum robot can improve lives, as well as the technology behind them.

Shirley Niemeyer, Kathleen Prochaska-Cue 1993, NF93-132 Hiring a Professional House Cleaner, University of Nebraska – Lincoln

This article provided me with insights into the advantages and disadvantages of hiring a professional cleaner, how it can free up time for activities and reduce stress, therefore improving mental health. This was very useful for my research as I could ascertain the benefits of a clean home and also compare a robot vacuum addition to a household versus hiring a professional cleaner. From a consumer point of view its important to weigh up the price of one item (robot) versus recruiting a professional (human) cleaner.

Daniel Mills, 2005, Management of noise fears and phobias in pets, In Practice, London

This PDF gave me great information in regards to noise related stress in pets, one of my alternative target audiences for my product is how a vacuum cleaner can stress out animals and how that can impact a household. I wanted my product to promote the key feature of low noise impact for the household.

Robert J. Fetsch, 1994, Time Management for busy People, Colorado State University Coorperative Extention, Colorado

This report covers insights in regards to how everyday chores engulf the day and how the everyday person can manage their time better. I read this article with the intention of looking at what advice the author gives the reader and see if I can improve on their ideas with my product.

James C. Spilsbury, PhD1; Amy Storfer-Isser, MS2; Dennis Drotar, PhD1; Carol L. Rosen, MD2; H. Lester Kirchner, PhD2; Susan Redline, MD2 2005, Effects of the Home Environment on School-Aged Childrens Sleep, SLEEP, Vol. 28, No. 11, 2005, Cleveland

This study explores the sleep behaviour of children in the home environment. It gave me insights into how children are affected in the home environment. Similiarly to Pets I wanted to evaluate how others in the household aside from adults are affected by a clean home and how that would help my products selling points. The study explores noise factors as well as cleanliness that contribute to a good night sleep for a child which is very important.

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Why

Don't waste your time and energy cleaning when the RoboVac can do it for you.

How

1. Identify, profile and research the target audience for your promotional video:

Female

25-54

Busy, professional, white collar

2. How will you capture their attention and convince them of your message?
Using humour. The busy professional leaves for work every day and comes home to a messy floor, exhausted, she sweeps up and goes to bed. This goes on for several days till she gets a RoboVac, now the place is tidy and clean, showing that the product is great for keeping the house clean while the user is away. However, it turns out it was actually her cat making the mess, who is not too happy about her fun being ruined.

3. In one sentence summarise the message of your promotion.
RoboVac is the best vaccuum product on the market that will save your time and energy cleaning your home, while you are at work.

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Journal Entry 04072020