# data[].attributes.body
Asses relationship

Educate customers

Renegotiate value proposition

Migrate customers

Terminate relationship

# data[].attributes.body
Upselling

Cross-selling

Referrals

Unbundling

# data[].attributes.body
Develop

Divest

# data[].attributes.body
Commitment level

Customer Acquisition cost

Advertising, Word of mouth, Sales Promotion

# data[].attributes.body
Commitment level
Potential Value
Positive and Negative strategy

# data[].attributes.headline
Create and deliver value to targeted customers 

# data[].attributes.subject
Create and deliver value to targeted customers 