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Bang Ky Thieu
(competitor and the market)
Zhixin Liu
(introduction and background)
Yixin Kang
(the strategy for expanding in china market)

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Patta is the company that we work for our project ( a business plan)
We choose this company because this is a popular brand and there are more resource for our project
All of us also know and have some information about this brand therefore we can easy go through it and work

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This brand is published by Edson Sabajo and Guillaume in 2004
First, it only sells product from another brand but then this brand also sell their own product and established their own stuffs such as shoes clothes and accessories

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Target: we focus on people, especially teenagers who have a average budget and more
Competitor: Stussy is the competitor for our companies because those brand have a lot of similar with each other such as reputation and

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How can explode Patta in the chinese market
+Collaborate with influence people on tiktok or social media
+Giving more exclusive product with limited quantity
+Opening store in some big cities

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Because we was working in the pandemic, communication in the internet is the only thing we can do
Although we had some argument, we could figure out and keep working as a team

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RAE 2019-20 final Individual Reflection_Personal Development Plan_Template (1)