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PHOTOSHOP HEADER THAT I WAS UNABLE TO EMBED IN WEBSITE

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PHOTOSHOP HEADER THAT I WAS UNABLE TO EMBED IN WEBSITE

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LadBible 2018, UOKM8? How To Help A Friend With Their Mental Health, video, Youtube, Nov 8, viewed July 19 2020, https://youtu.be/qVokbEkRF_A

Ogilvy UK, Time to Change: Be In Your Mate’s Corner, video, Youtube, Feb 24, viewed July 19 2020,https://youtu.be/e7Ha8dNwrVw

Rafique, I 2013, Mental Health, Pakistan Journal of Medical Research, Pakistan.

Long, E, Gardina, M, Mccann, M, Sweeting, H, Tranmer, M, Moore L 2020, Mental health disorders and adolescent peer relationships, Social Science & Medicine

Bravailovskaia, J, Teissmann, T, Marfraf, J 2018, Cyberbullying, positive mental health and suicide ideation/behaviour, Psychiatry Reasearch

Brailovskaia, J, Rohmann, E, Biernhoff, H, Margraf, J, Kollner, V 2019, Relationships between addictive Facebook use, deoressiveness, insomnia, and positive mental health in an inpatient sample: A German longitudinal study, Journal of behavioural addictions

Ivbijaro, G, Kolkiewicz, L, Goldberg, D, Riba, M, N’Jie, I, Geller, J, Kallivayalil, R, Javed, A, Svab, I, Summergrad, P, Laher, S, Enum, Y 2019, Preventing suicide, promoting resilience: Is this achievable from a global perspective?, Asia-Pacidic Psychiatry

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Time to change was a campaign by In Your Corner that aimed to remove the stigma surrounding men's mental health and the way that men often struggle to open up and talk about their struggles with mental health. This video uses humour and the encouragement of empowerment in the short promotional video
https://youtu.be/e7Ha8dNwrVw

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LadBible Group created a campaign of short videos with relatable people telling their story to a camera, and how the actions of someone in their lives reaching out and  checking on them was very much appreciated and helpful.
https://youtu.be/qVokbEkRF_A

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Instagram launched the #hereforyou movement, allowing people to speak up and share their story on mental health struggles, connecting them all with the common hashtag

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Examples of other mental-health related campaigns

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Examples of other mental-health related campaigns

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The promotional video that explores the importance of looking after one's mental health flicks between dark, gloomy examples of an individual who is not looking after their mental health, followed by examples of them practicing ways to look after their mental health. The ad continuously flashes between these two examples, as the person with the poor lifestyle choices gets sadder and sadder, and the person making positive lifestyle choices gets more positive and happy. The question that the promotional video poses is "Which path will you choose"

Person sitting in-front of computer playing games in dark room for hours on end.
Flicks to
Person taking a walk outside and breathing in the fresh air.
Flicks to
Personal binging on junk food with wrappers and packing laying around.
Flicks to
Person sitting down in light room to a healthy meal.
Flicks to
Persone excessively drinking and alludes to drug use, looking unhappy with lots of bottles around.
Flicks to
Person having a glass of wine, looking happy.
Flicks to
Person getting a text message inviting them out to the beach. Person replying no.
Flicks to
Person getting the same message and replying yes.
Flicks to person alone in their dark bedroom, looking at the camera looking sad.
Flicks to
Person outside smiling and laughing

Call to action: Which path will you choose?

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A
The emotion that I will initially use to capture the attention of my audience will be sadness/despair. I will use dark imagery and sound in order to trigger emotions within the audience itself to ensure they are paying attention.

I
A lot of the examples and imagery that I will use in terms of showing the ways in which poor mental health will affect you will be highly relatable to my target audience as they can see the slope and development as the behaviours get worse and worse. The initial examples will be things that they would be able to see them selves doing for example staying inside all day and not getting any natural light.

D
I will be implementing the dark purples and blues when focusing on poor mental health, which will be juxtaposed by bright yellows when looking at great mental health. The video will likely have no verbal messages but the message will be entirely delivered by mood and feeling. Dark vs. light

A
The call to action will simply be to follow the steps shown in the video in order to maintain good mental health. I am planning on showing many many different ways in which this can be achieved such as walking outside in the sunshine, journalling, yoga, selfcare/pampering. Hopefully the video will not have to be so obvious in out-right saying to follow those steps. I hope that the audience has been inspired in a video in a way that they will recall it and implement those little things into their lives.

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How do you want your audience to feel after they've seen your video?
I want them to feel scared of the negative effects that not looking after your mental health may have. But most importantly I want them to feel inspired and enthused to utilise the tips of ways to help with keeping a healthy mind.

What tone/s or emotions/s will you need to convince your audience of your message?

I want to portray it as a light vs. dark side. The portrayal of good mental health will use light colours and hues such as yellow, which will be juxtaposed with the dark blues and hues in the way in which poor mental health is portrayed.

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Gender: Any
Age group: 16-25

How will you capture their attention and convince them of your message?

I will make the message simple and clear. I think the most important thing is that the message and the actions to be taken are achievable and relatable to my audience. I am yet to think of a creative way to approach talking about mental health as it is a sensitive and sometimes triggering approach, but at the same time I think that I will need to use some sort of shock or scare approach in terms of displaying the potential negative effects of not looking after your mind.

The message of the promotion:

It is all the little things that add up in order to create a healthy mindset and lifestyle. If these actions are neglected, you may one day realise you are in a really tough place and find it hard to pull yourself out. Prevention rather than fixing.

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What has has this mind mapping process shown you about your product?

The process allowed me to think in a way that flowed from thought to thought, opening up all of the avenues that need to be considered when looking into the benefits of looking after your mental health. I realised that it's important to consider what may trigger poor mental health as well as what the effects of not looking after your mental health may be. On the flip side I explored way in which to take care of your mental health.

Was it difficult to explore your product so deeply?

No! I really liked the process of having the flow of thoughts that easily flowed from one to another by creating the mind map

Did you come up with any ideas that will help you think differently about planning your promo clip?

I don't think that any of the ideas that I came up with in the mind map were really new however this exercise was great for getting an overall picture and scope of the topic and helped me visualise the different angles to approach the promo clip- that is the ways in which you can help your mental health, and the flip side of not doing so.

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Mindmap of looking after your mental health

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Mindmap of looking after your mental health

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* My own business- accessories
* My mums business- yoga studio
* My boyfriend's DJ career
* My home town
* My favourite restaurant
* The importance of looking after mental health
* The importance of eating right
* Skin care
* Fave protein powder
* Home decorating
* Places to eat and drink in Sydney
* A music festival
* A club
* A clothing brand
* A makeup brand
* A charity
* A property
* A store
* Hello fresh
* Art classes
* Cooking classes
* An art gallery
* Mindfulness and meditation
*  Ways to better your mental health
* Intermittent fasting
* Fast fashion
* Essential oils
* F45
* Choosing degrees
* Pilates
* Podcasts
* Eyelash extensions
* Resin art

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I'm feeling really excited about this course and all of the assessments. I am currently in the planning phase of my own small business and am so eager to learn skills in videography and website building! This course has come at the perfect time- I am hoping that I will even be able to focus on my business in the assessment.