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1. Know the target segmentation so it is easy for the management to conduct the production arrangement in terms of the song selection, promotion and contents.

2. Worldwide coverage through online fm.

3. It can entertain people who are driving, walking, at home or away from home. This makes it a particularly strong way to reach people who commute by car.

4. Adaptable to moods

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1. No facial expression and graphic appearance.

2. Sometimes, the message can't successfully deliver to the listeners

3. Limitations of sound. It restricts the creative options of advertising

4. Clutter. Advertisers must produce a commercial that stands out from the rest.

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Cosmetics line such as Pamoga, Terlajak Laris and Dynar's. The marketing rules through on-air ads are not so complicated and beauty product with or without KKM certificate also can promote their brand easily.

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Example of Radio advertising. This ads using the good jingle tune to attract listeners and easily places on listener's mind. A jingle is a short song or tune used in advertising and for other commercial uses. The jingle contains one or more hooks and meaning that explicitly promote the product or service being advertised, usually through the use of one or more advertising slogans.

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All of these radio station target different market with different geographic in Malaysia.

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*Ability to present detailed information
where most customers who buy magazines tend to read more on the details to maximize their utility

*Prestige
for certain products that were advertised in upscale or speciality magazines such as "Info Pertanian"

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*Somewhat limited geographic options
Some magazines are not available at certain places and causes the limitations of information to the customers of that place

*Lack of immediacy
advertisers can get information with newspapers or radio rather than to wait for atleast a month for the next production of the magazines

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1. Cost of time and/or space

space on the internet is vast and relatively inexpensive.For example, when we use a website, generally it can store as much information that we wishes to share.

2. Consumption of content.

With the Internet and the ability to deliver content to multiple places at simultaneous and various times, consumers can now initiate the viewing or consumption of content.

3. The Internet makes it easy and cheap to promoted.

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1）the various faces of the tv commercial, sight , sound , motion and color
Example：coca-cola advertisement have background music whether the shooting place only in classroom but the background music make it looked not boring
2)television audience vary a great deal depending on the time of day
Example, toys advertisement are mostly only advertise at the morning or evening because kids only watching television at morning n evening

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Newspaper able share the information to every segment of society. Most consumer read the newspaper.
For example: audience of The Star Newspaper are come from different stage of age such like generation-Y and generation-X even though the baby boomer. So the product that advertise on The Star Newspaper can come from different category.

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1)each advertisement competes with editorial content and with all other advertising on the samelecture page or spread
2)short life span. Useless readers clip and save the advertising may be lost forever.

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The information that provide by some of the local newspaper able share to a specific geographic area.

For example, Some of the newspaper have provide the local news for certain area such as south area of Malaysia(Johor,Melaka,Negeri Sembilan), north area of Malaysia(Pinang, Kedah, Perlis). The flyer can insert in the newpapers for certain area only to reach the specific geographic area customers

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Nespaper advertising gain the highest believability from the public. Public trust the value of the product that advertise on the newspaper.
For example: BRANDS let the public believe that essence of chicken can improve the concentration and physical performance.

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Short time span of the newspaper advertising due to the newspaper is publish within daily. It may cause the audience miss the information or forget yet unless the audience cut it down and save for use or read later.
For exaplam: the Giant advertising only provide the discount price for the certain product for particular period.

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The ad competes with the content on the same page, it may make the audience miss out the information that want to share.

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1. Mistake can be costly.

Because digital advertising is complicated, it’s not uncommon for businesses to make mistakes. Choose the wrong keywords, neglect a bidding cap, target ineffectively, or leave a campaign running when you thought it was off, and you can spend a fortune without turning a single lead into a sale. For example, if you run a campaign on Facebook but your customers are more likely to be LinkedIn users, you’re unlikely to convert a lead. If you don’t cap your bids, you could blow through the money you thought would last months in a matter of days.