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Quanti -Testing Hypothesis
Quali - Formulating hypothesis

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Quantitative deals primary with numbers and what can be measured
Quali research deals with transcribing and interpretation of words, symbols and patterns

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Bernard - Quantitative research deals with numerical data and collected from large sample, and often needs some form of stats tools to analyze the data. It explains if there casuation or correlation between variables.

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Bernard - Quantitative research deals with numerical data and collected from large sample, and often needs some form of stats tools to analyze the data. It explains if there casuation or correlation between variables.

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Qualitative - Explore about a phenomenon based on specific contexts. Cannot be generalized but aim to explore deeper into issues/problems.

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Quanti - substantiate with hard data i.e. numbers, figures
Quali - substantiate with soft data i.e. feeling, ratings, etc

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Quantitative: generalize the finding using numbers
Qualitative: explore the insight using specific user's input

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Qty: statistical measures
Qly: content analyses, emphasis on perspectives/depth

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Quantitative research involves collecting quantitative data and using mathematical processes to prove against a null hypothesis to an alternative hypothesis. Qualitative research involves collecting qualitative data such as interviews, etc and coding them, generating themes, revolving around the central theme.

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Quanitative research is good when we want to show trends, correlations, for a minimum of 30 sample size
Qualitative research is for exploring and investigating underlying phenomenon

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quantitative deals with numbers, collect data more objectively.
qualitative deals with a person's input, more subjective.

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Quanti - more statistical
Quali - more perception based / solve problems

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Quantitative - explain and generalize findings to a population

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Quantitative Research are objective and unbiased and involves a larger number of participants. Literature guides the research here.

Qualitative Research are subjective and biased and involves a smaller number of participants. Literature plays a relatively small role here.

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Qualitative is detailed responses on the participants' feel towards the questions.

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Quantitative research tends to have pre-determined processes for the research, whereas qualitative research allows for the process to change as the research progresses and there are new developments.

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Quantitative - written in numbers
Qualitative - Exploratory research usually with interviews and surverys