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Facts & Information - Beautiful World Travel Guide

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Bora Bora Facts & Information - Beautiful World Travel Guide

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Bora Bora is situated approximately 140 miles (225km) northwest of Tahiti, in the western Leeward group of the Society islands of French Polynesia. It is a rugged, volcanic, mountainous island featuring a large lagoon surrounded by beautiful coral reefs and islets. In the Tahitian language, the pronunciation is closer to Pora Pora, and is commonly ...

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Joanne Thomas, Leaf Group

The island of Bora Bora from above (Photo: Goodshoot/Goodshoot/Getty Images )

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Bora Bora, one of the Society Islands in French Polynesia, is the remains of an extinct, two-peaked volcano almost entirely encircled by a barrier reef. The lagoon created between the island and the reef -- Bora Bora's major draw for tourists -- has warm, turquoise waters teeming with tropical marine life, and a number of tiny islets called motu completing the picture-postcard scene. Tourism is the number one industry in Bora Bora so there are plenty of activities and excursions for visitors to consider, but the setting is likely to inspire sedentary days spent soaking in the atmosphere of this true island paradise.

Getting There and Around

To reach Bora Bora from the U.S. mainland, you must first fly to Faa'a International Airport in Papeete, Tahiti. You can travel via airlines that include Hawaiian Airlines (hawaiianairlines.com); Qantas (qantas.com.au); Air New Zealand (airnewzealand.com); and Air France (airfrance.com). From Papeete, Air Tahiti (airtahiti.aero) runs multiple daily flights to Bora Bora Airport, a journey of approximately 40 minutes. Bora Bora Airport is on Motu Mute; from there, a boat will shuttle you to the main island free of charge. Taxi boats, hotel shuttles and local taxis can transport you to your final destination on the island. Bora Bora has no public transportation system, so to get around the island you can rent a car, scooter or bicycle, or rely on hotel shuttles.

Lodging

Hotels and resorts on Bora Bora, where over-water bungalows have become the norm, tend strongly toward the luxurious. High-end international chains represented on the island include Four Seasons (fourseasons.com), Hilton (Hilton.com), Le Meridien (lemeridien.com), Sofitel (sofitel.com), St. Regis (starwoodhotels.com) and InterContinental (ichotelsgroup.com), which has two properties on Bora Bora. Le Meridien Bora Bora won Australasia's Leading Luxury Hotel at the 2012 World Travel Awards, while the InterContinental Bora Bora Resort and Thalasso Spa was named Australasia's Leading Spa Resort. St. Regis Resort boasts its own islet in the lagoon of Motu Marfo. According to "Islands" magazine, the Bora Bora Lagoon Resort and Spa (boraboralagoon.com) is "laid-back, wonderfully luxurious and has the best views of Mount Otemanu you'll find." Smaller properties include the family-owned boutique hotel Village Temanuata (temanuata.com), with 11 beachfront bungalows plus four in a separate, secluded location; and Rohotu Fare (rohotufarelodge.com), a "private hideaway" on a mountain slope, offering bungalows set within tropical fruit orchards and lush gardens.

Activities and Attractions

The majority of activities and excursions for Bora Bora visitors are in or on the lagoon. These include snorkeling, scuba diving, kayaking, glass-bottom boat tours, sunset cruises and outrigger canoe trips. You can explore the lagoon independently with jet-ski, kayak and snorkel equipment, or take a guided trip with Moana Adventure Tours (moanatours.com) or Keawai Excursons (diveasyborabora.com) in search of rays and sharks. Scuba classes and excursions are available through the Bora Bora Diving Center (boradiving.com), Top Dive Polynesia (topdive.com) and Diveasy Bora Bora (diveasyborabora.com). Consult your hotel concierge for a recommendation. For an especially memorable experience, try a shark or manta ray feeding safari. On dry land, take a guided hike up Mount Pahia or Mount Otemanu or a driving tour of Bora Bora's forest-lined interior roads. Matira Beach Park at the southern tip of the island is popular for its white sand and breezy trade winds. A bike ride around the island's mostly flat, 20-mile coastal road will take about half a day, depending how many stops you make.

Events

Bora Bora hosts several annual events that might be of interest to tourists. The Tahiti Pearl Regatta (tahitipearlregatta.org.pf), a three-day race between the islands of Bora Bora, Taha'a, Huahine and Raiatea, is billed as "the most important regatta of the South Pacific islands." The race is accompanied by various games, traditional song and dance performances, and barbecues showcasing local specialties. From late June to the end of July, the Heiva I Bora Bora, an annual singing, dancing and traditional sports competition and festival, runs at Moto'i Palace in Vaitape. The five-week celebration also includes arts-and-crafts demonstrations, fishing competitions and a fruit-carrying race. The Hawaiki Nua Va's canoe race, the most prestigious in French Polynesia, includes more than 100 canoes, each with six rowers. The Bora Bora Liquid Festival in early December is a four-day sporting event focusing on water sports. It features long-distance races in one-person outrigger canoes, stand-up paddling and swimming, and evening entertainment.

About the Author

A writer of diverse interests, Joanne Thomas has penned pieces about road trips for Hyundai, children's craft projects for Disney and wine cocktails for Robert Mondavi. She has lived on three continents and currently resides in Los Angeles, where she is co-owner and editor of a weekly newspaper. Thomas holds a BSc in politics from the University of Bristol, England.

Photo Credits

Goodshoot/Goodshoot/Getty Images

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Bora Bora, one of the Society Islands in French Polynesia, is the remains of an extinct, two-peaked volcano almost entirely encircled by a barrier reef. The lagoon created between the island and the reef -- Bora Bora's major draw for tourists -- has warm, turquoise waters teeming with tropical marine life, and a ...

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CLOTHING AND FASHION. Though often used interchangeably, there are distinct and important differences between clothing, fashion, and style. The term clothing first appeared in the thirteenth century and refers to garments in general. Fashion and style are fourteenth-century words. Style describes the form of something, while fashion refers to prevailing styles during a particular time. All clothing can be described in terms of the style of specific features, such as a mandarin collar or a gathered sleeve, and if the style is currently popular, it is considered fashionable. Garment styles periodically recur, though usually in slightly different forms. Coco Chanel, the famous French designer, once said that anyone who claimed originality had no knowledge of history.

The Colonies

Colonization of America began in the late 1500s with the Spanish in Florida, followed by the French in Acadia and the English in Jamestown, Virginia, and Massachusetts. The Dutch, Swedes, and Germans would have settlements by 1683. All of these groups brought their native garb with them. As in Europe, clothing for the wealthy was elaborate and made of fine fabrics. Men set the fashions, and women and children followed them. Humbler folk wore less complicated clothing of a more serviceable nature. The colonies were not meant to be self-supporting and were seen as a good source of exports from the mother countries. Attitudes toward attire would develop largely based on whether an area was settled by adventurers or those seeking religious freedom. Clothing was important and often passed on from one generation to the next upon death. Few garments survived in their original form, having been recut to fit a different figure or to reflect a newer fashion.

As they became established, wealthy southern planters tended to keep up with court fashions by importing clothes made in England. Their wives and daughters wore silk, velvet, brocade, and satin gowns when in town. Clothing on the plantations was more utilitarian, with men wearing working clothes of breeches and jerkins made of canvas or a rough fabric called frieze, coarse wool hose, and leather shoes, and women wearing simple gowns over homespun petticoats and usually an apron. Masters clothed their laborers and servants. Some planters maintained a store onsite with various goods, while others relied on itinerant peddlers for fashion news, supplies, and gossip.

Sumptuary laws were enacted mid-seventeenth century in Massachusetts by conservative Pilgrims who felt that too much money was being spent on clothing. They tried to regulate the length and width of sleeves, as well as prohibiting the use of silk (except for hoods or scarves), silver, gold, lace, and ribbons of gold or silver. Goods in defiance were confiscated and exported. Officials thought a person's clothing should accurately reflect their social prestige and rank, and they put many violators of the sumptuary laws on trial. It was possible, however, to have charges dropped if one could prove sufficient financial status.

By the late seventeenth century, William and Mary were on the English throne. Relations with the colonies were good and nearly every ship brought luxuries. Fashion was less than a year behind England. Dolls dressed in the latest styles arrived in London from Paris once a month, and were regularly sent on to America where dressmakers would create interpretations for colonial women. Children were dressed in styles very similar to their parents.

Not all people followed trends, however. Though financially sound, the Quakers recommended their members abstain from rich colors and use soft gray, dull drab, sage greens, and somber browns. They made their clothes the same shapes as court clothes, minus the showy trims, and used beautiful and costly cloth.

The first half of the eighteenth century was prosperous and comfortable. Fashion was conspicuous among the rich, with merchant ships from China and the Indies supplying silk, tissues, and embroidered gauzes. Small patches were worn not only as beauty marks, but also as a sign of political sway: a patch on the left side of the face supported the Whigs, while the right side indicated a Tory. Fans were an important accessory as well, enabling an elaborate method of nonverbal communication.

The Revolution

As political difficulties with England escalated, the fashionable looked toward France for style. As early as 1768, New England ladies agreed to use local manufacturers and to boycott English items. They abandoned heavy black mourning clothes, a frequent import, and abstained from eating lamb so more sheep would grow to maturity and produce more American wool, there by undermining one of England's primary exports. Tradesmen adopted sturdy leather clothing for work. Men and women discarded all imported goods and wore domestic homespun. After Bunker Hill, only Tories continued to import English fashion. During the war, officers had greatcoats made out of Dutch blankets, and the Minutemen wore whatever they had, usually homespun or leather hunting shirts, leather breeches, and buckskin shoes. A few regiments had uniforms, but there was no regularity. Official papers list a resolution that 13,000 coats would be provided for noncommissioned officers and soldiers of the Massachusetts forces. After Independence, George Washington was inaugurated in a domestic homespun suit.

The United States of America

Though now free of English rule, the new country still looked to Europe for style. The stiff brocades and rustling silks of late eighteenth-century France gave way to simpler styles as the Terror consumed Paris. It would be decidedly unhealthy to appear too aristocratic there, and this fashion change migrated across the Atlantic. People stopped the 100-year-old practice of powdering their hair, and adopted closer fitting garments. For men, the tails were cut away from coat fronts and became longer in back. Vests, called waistcoats, were low in front and worn over ruffled shirts. Women wore dresses of thin, fine Indian cottons with narrow skirts, waistlines very high under the bust, long tight sleeves, and bare shoulders with a muslin or gauze piece tucked in the front when at home. A long scarf thrown around the shoulders and cascading to the ground in front was worn outside. The Empire style had the advantage of actually being comfortable for women and children, though rather lightweight for colder regions. Fur muffs provided some warmth.

As early as 1785, fashion magazines were sent regularly from London and Paris. These included colored plates of the latest styles, serial stories, poetry and literary reviews. By 1800, they had replaced the fashion dolls. Following the English and French format, Philadelphian Louis Godey began publication of his Lady's Book in 1830.

The Beginnings of Industry

Within a few years, technology would increase cloth production far beyond prior abilities.

The 1794 patent of the cotton gin increased cotton processing from one pound per day to fifty pounds per day per person. Slavery, which had begun to die out, was revived as a source of labor for the now profitable crop. Samuel Slater arrived in America with the ability to both build and operate English spinning machinery. He opened the first successful water-powered mill in Rhode Island in 1793, establishing a blueprint for mills that would be copied throughout New England. In 1813, Francis Cabot Lowell collaborated with inventor Paul Moody to create an efficient power loom that could keep pace with the abundant supply of cotton and wool yarn. Fashion was relatively simple under Thomas Jefferson's terms of office, 1801-1809, partly due to French styles, but partly because of Jefferson's own views. Dolly Madison was welcomed as a breath of fresh air in 1809 when clothing became more festive. Though still following France more closely than England, the new States could not help but be influenced by the lavish extravagance of the Regency period (1810-1819). With more fabric readily available, dresses became fuller, the waistline descended to a more natural position, and decoration replaced simplicity. A domestic lace machine based on an English model was developed in 1823, and purportedly produced good quality lace.

Sleeves became so large between 1825 and 1835 that they required as much cloth as a skirt. Skirts were ankle length, full and gathered into a band at the natural waist. With the fullness of the skirt and the size of the sleeves, waistlines appeared impossibly small. As the Industrial Revolution produced more cloth, fashionable garments required increasing amounts. Famous and influential people impacted fashion. Queen Victoria's 1840 wedding gown started a trend for lace, and Madame Pompadour, an investor in the East India Company, started the craze for Indian Paisley shawls.

Mid-Nineteenth Century

As increasing numbers of immigrants arrived in America, the population headed west in search of land and opportunity. The discovery of gold in California in 1848 sparked a rush of miners and prospectors seeking fortune. Though unable to sell his heavy canvas for tents in the mild climate, Levi Straus made them into rugged work pants and started a style that continues through present day. Meanwhile, the 1853 marriage of the French Princess Eugenie inspired fashion to even greater extravagance. Now the French Empress, she was a great lover of clothing with a large and elegant wardrobe. Skirts became so full that layers of petticoats were necessary to support them. In 1854, Charles Worth, the famous French couturier, invented the hoop skirt, a petticoat with wire bands slipped through casings at descending intervals that allowed great expanse with very little weight. The device took only two years to appear in Philadelphia. Unfortunately, the sheer scale of the skirts made it difficult for women to enter and exit carriages and to pass by others wearing equally large skirts. There are numerous incidents reported of women who unknowingly brushed too close to fireplaces and caught fire, resulting in injury and even death.

Hair was worn parted in the middle with long curls coming down the sides over the ears. The mid-century woman thus looked almost like a hand bell, with a narrow top and a very full bottom. She appeared stationary and unapproachable, surrounded by her clothing. In contrast,

men of the period were adopting increasingly understated attire. As fortunes were made, the newly wealthy allowed their wives and children to reflect their success, while the men themselves wore what would eventually become the business suit.

Children's clothing followed that of their parents. Those lower on the financial rung actually enjoyed more comfortable attire. Offspring from more prominent families were dressed according to their station. All children wore dresses until age three or four, when boys were given short pants. Little girls wore hoops like their mothers. At about age ten, a boy received long trousers as a rite of passage from childhood. There was no similar recognition for girls as they passed into young womanhood.

Civil War

Conflict over slavery and states' rights set the North and South at odds. The ensuing Civil War interrupted life for the entire country, and ultimately devastated the South. At the beginning of the conflict, Southern ladies continued to dress stylishly to keep up their courage, but fashion was discarded as the war progressed. Military uniforms for both sides were produced quickly using the sewing machine, which had been invented by Elias Howe and Isaac Singer in the 1840s. After the war, it was largely used to produce prison uniforms and garments for stevedores until the turn of the twentieth century.

Expansion

In 1869, the rail lines coming from the East and the West finally converged in Utah, and the grueling journey that once took months over dusty plains and high mountains was reduced to about six days. Communication and the transportation of goods became a relatively simple matter. The pace of life picked up and fashion reflected the new speed. Hoop skirts were eventually abandoned, and by 1870, skirts were swept back and fastened into a bustle. Hair also was pulled to the back, giving a woman the appearance of moving briskly forward, even when standing still. As manufacturing increased, a dazzling array of goods could be had. Previously, money was tied to land and inherited, but now industry made fortunes. The new rich seemed compelled to exhibit their social status by dressing as conspicuously as possible in very elaborate, highly decorated garments with tiny waists accomplished by tight corsets. In an effort to reduce the deleterious effects of undergarments, worn even when pregnant, a dress reform movement appeared in the 1880s. A health corset was designed, featuring a straight piece down the front, rather than pushing into the stomach. The movement also decried the practice of dressing children as miniature adults. It proposed that the young be allowed to wear soft fabrics and loose garments.

By 1890, 30 percent of Americans lived in towns with populations greater than 8,000. New York boasted more than 1.5 million residents, and Chicago and Philadelphia each had over 1 million. The country was slowly changing from a group of rural settlements to a series of thriving urban cities. Portrayed by the artist Charles Dana Gibson, and dubbed the Gibson Girl, a new idea of womanhood was emerging. Often employed as a shop assistant, typist, or governess, she was strong, self-confident, and independent. Her participation in sports, especially bicycling, gave her a newfound freedom from chaperones. Her dress of choice was a tailor-made suit that consisted of a long skirt, a matching fitted jacket, and a shirtwaist blouse. Many of the blouses were made at home, but by 1909, 600 sewing shops employing 30,000 workers were manufacturing blouses in America. Standard sizing became a necessity, as these garments were sold in stores and through catalogues. The success and convenience of purchasing simple garments that did not require elaborate fitting encouraged more people to buy "off the rack" or "ready to wear." Sweatshops continued to spring up to meet the demand, often taking advantage of new immigrants who came from Europe with sewing skills. Many settled in New York, making it the center of American garment manufacture. The twentieth century would see clothing change from a custom-made, one-of-a-kind business, to an automated, mass manufactured industry.

Labor Unions

In 1900, the International Ladies Garment Workers Union(ILGWU) was formed to protest low pay, fifteen-hour days, lack of benefits, and unsafe working conditions. In 1909, 20,000 shirtwaist workers staged the first strike in the industry. Mostly women and children, many of the workers were beaten or fired; however, they did win a small pay raise and a reduction of the work week to fifty two hours. A second strike occurred in 1910, when 50,000 mostly male cloakmakers walked out. They won uniform wages across that industry, a shorter week, and paid holidays. The ILGWU membership swelled. Tragedy struck in 1911 when a fire broke out at the Triangle Shirtwaist factory. Doors were locked, exits blocked and 146 mostly female garment workers perished in the blaze. The government was finally prompted to take action and establish regulatory control over the industry.

World War I to World War II

The onset of World War I took many American men overseas, and women had no choice but to step in and run family businesses and keep the country going. Clothing became practical and functional. When the war was over and the men returned, young women in particular were loath to give up their freedoms. Many adopted a boyish look by cutting their hair, flattening their bosoms, and dropping their waistlines to the hip. Called the flapper, this woman wanted control of her own life and equal rights. By downplaying her feminine curves, she challenged notions of weakness and dependence. The horror of the war sent an entire generation in search of a means to forget, but unfortunately the stock market crash of 1929 ended the party. Many people were financially ruined in the crash, and clothing became serious, conservative, and grown-up. Any display of extravagance was considered to be in poor taste, so clothing was under-stated except on private estates, where Paris still largely dictated fashion. For the average person, life was somewhat grim; escape, however, could be found cheaply at the movies. Hollywood starlets became icons of fashionable dress, and were much admired and copied.

As the Depression began to lift, fashionable clothing became attainable again. Manufacturers and department-store buyers sailed to France so often that the transatlantic ship the Norman die was nicknamed "the Seventh Avenue shuttle." French designs were either purchased or copied from memory. Once home, the styles were produced in several qualities of fabrics with varying degrees of sophistication. Thus, manufacture made fashion available to most strata of society.

During World War II, women once again stepped into the workplace. They adopted trousers and accepted the shortages of nearly everything, as all materials were applied to the war effort. Restrictions were placed on the amount and type of fabric that could be used for apparel. Once Paris fell to the Germans, America was stylistically on her own. Known as the "Mother of American Fashion," Claire McCardell was instrumental in creating the uniquely American style. Using humble fabrics and keeping the average income in mind, McCardell designed a variety of clever, comfortable, affordable clothing. While several prestigious designers came to America during the war years, McCardell was the one who best understood the emerging American lifestyle.

The Rising Middle Class

Post-war affluence allowed a large middle class to emerge. As men climbed the corporate ladder, appropriate attire was required. The gray business suit became a standard, while a variety of magazines helped the wives make proper choices in everything from clothing to breakfast cereal. Between 1946 and 1964, 72 million children were born. Known as the baby boomers, they scorned conformity and chafed against the confines of their parents' narrow lifestyle. Their resulting rebellion was noticeable in their rejection of fashion. Long hair, vintage clothing, and worn jeans became the uniform of youth in the 1960s.

American Independence

Once broken free of the dictates of Paris and the restrictions of a rigid society, American fashion became a vast commercial enterprise. Though still considered the center of fashion, Parisian influence declined as the trend toward youthful clothing swept the globe. Americans realized that they were fully capable of producing garments that appealed to their own sensibilities and lifestyles. In the last three decades of the twentieth century, American designers continued to look around the world for inspiration. But the world began to look to the United States as well, where garments of all styles and qualities were available to nearly every budget. With an enormous industry and vast manufacturing capabilities, Americans have developed a casual style of dress that is recognizable world over.

BIBLIOGRAPHY

Earle, Alice Morse. Two Centuries of Costume in America, 1620- 1820. Rutland, Vermont: Charles E. Tuttle Company, 1971.

McClellan, Elisabeth. Historic Dress in America 1607-1870. New York: Arno Press, 1977.

Milbank, Caroline R. New York Fashion: The Evolution of American Style. New York: Abrams, 1989.

Murray, Maggie Pexton. Changing Styles in Fashion: Who, What, Why. New York: Fairchild, 1989.

Watson, Linda. Vogue: Twentieth-Century Fashion: From Haute Couture to Street Style. London: Carleton Books, 2000.

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Clothing and Fashion facts, information, pictures | Encyclopedia.com articles about Clothing and Fashion

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CLOTHING AND FASHION. Though often used interchangeably, there are distinct and important differences between clothing, fashion, and style. The term clothing first appeared in the thirteenth century and refers to garments in general. Fashion and style are fourteenth-century words. Style describes the form of something, while fashion refers to prevailing styles during a particular time.

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Putting together an accurate DIY Consumer profile can be tricky because they include buyers from multiple generations, incomes and geographical regions.

When I'm helping clients profile their consumer, I hate it when assumptions are made about who that consumer is and what makes them tick. I want facts, figures, interviews, anything concrete that can help us get inside their head.

With that being said, I love the opportunities available for brands to target the DIY Consumer. But I think marketers are making a lot of assumptions about who they are and what motivates them.

DIY Consumers are not just crafty house wives with a Pinterest board. And, DIY consumers don't just do-it-themselves. DIY Consumers are savvy, modern shoppers who want a tailored shopping experience. They cover a large demographic, and care more about buying unique, high-quality products than pinching pennies.

Based on what we're seeing in shopping trends here are 10 characteristics that define the DIY Consumer:

FREE DIY REPORT: Download our DIY Consumer Marketing Trend Report.
Data on what drives DIYers to purchase, builds their confidence in brands, and what extras they are willing to pay for.

Reasons They DIY

I think the biggest misconception with DIYers is that they are solely driven by the desire to save money. Although saving money does play a factor, our recent survey of DIYers shows that only 39% of DIYers are DIYing specifically to save money.

People are being driven to do DIY projects because they feel like they can handle the task and just because the enjoy the work.

As a marketer, this is music to my ears because I have a greater opportunity to market the traits of my client's products that make the products valuable instead of worrying about competing on price.

Quality, Value and the Experience Matter More than Price

A recent Google study revealed that 47% of home improvement projects were done because people take pleasure in doing DIY projects.

Whether it is general repairs, home enhancements or more elaborate improvements, people take on DIY projects because they flat out enjoy it.

When people enjoy something, they are more willing to spend money on it. This is why we've seen such a rise in demand for media outlets like HGTV, The DIY Network and even aspects of Martha Stewart's brand. People want to have a positive home improvement experience which means they are willing to pay more for products that will help make this happen.

They Cover a Wide Ranging Demographic

DIYers are a unique consumer set because they don't neatly fit into one demographic or another. They come from all different age ranges, income levels and geographic locations.
Here are a few stats that exemplify their diversity:
Nearly 50% of DIY Consumers are female. Until recently, this market was dominated by Men. With the accessibility of online training materials and how-to videos, women are venturing out even more into the DIY scene.

52% of DIYers are 24 to 44 years old which means the majority of DIYers are from two different generations: Millennials and Gen X. Most DIYers in this age range are taking on DIY projects because of a life changing event such as buying a home, getting married or having a child.

DIYers ages 35 - 54 are often times driven by the desire to increase energy efficiency.

Consumers aged 55 and over are taking on DIY projects for things like household repairs, and preparation for growing older in their homes.

If you're looking for more stats on the DIYer, you should check out our 2DIY Consumer Marketing Trends Report.

They Have a Need to Personalize

The DIY Consumer mindset is about more than just doing projects on their own, they want to make it their own.

It's easier than ever for you and I to own the same products. We're sharing interesting products we find through social media, and the process of actually buying them is easier through online shopping. I no longer have to live near a one-of-a-kind boutique in order to purchase from it.

Why does this matter? Because people want to feel like they have unique products in their home. This is why many people DIY. They want their home to feel unique and special.

This might sound vain, but just look at what brands outside the DIY industry are doing to fuel this need. Nike, puma, and converse all give people the ability to completely personalize the color and print of certain products in their shoeline. And people are willing to pay a premium for these custom options.

Your brand can capitalize on this desire to personalize through any number of methods. Offering custom options is a great way to get the DIY Consumer interested in your brand.

DIY Doesn't Mean Doing it ALL on Their Own

56% of DIYers plan to hire a professional contractor in 2015.

Sometimes DIYing means completing the project start to finish. Sometimes the DIY component comes into play with the research, choices and custom options.

A great example of this is outdoor decking. DIY Consumers know their limitations,especially when it comes to major construction. Since they are choosing which materials, colors, railings, and lights will be used in the project, they still get the satisfaction of a DIY project by making the key decisions.

They are willing to pay a premium for high-end composite decking, but they prefer to pay a contractor to build it for them.

Don't be fooled into thinking your products won't appeal to the DIY Consumer because it requires some level of professional help. The wide range of casual and avid DIYers just increases the opportunity to reach new customers.

They are Constantly Looking for Ways to be Inspired

84% of DIYers are looking at inspirational content all year round, not just when they want to start a project.

Your brand can connect with DIY Consumers by providing ideas on how they can use your product on their next project.

Showcase what other customers have done with your products on your Pinterest and YouTube pages.

Give creative tutorials on different projects people can take on.

Focus on unique projects and high value items to peak their interest in your brand.

People love to share the great ideas they see as well as what they've done. Remember to offer consumers opportunities to interact with your brand by posting on your social media pages about how they've successfully used your products and what they think about them.

If your efforts to provide inspiration leads someone to your website, ensure that they can expect to see more inspiration examples and how-to videos on the results your product can provide.

The bottom line is that educating and inspiring the DIY Consumer are some of the biggest things you can do to help position your brand in the buying process.

Phones and Tablets are Their Go-To Shopping Resource

It's no secret that people are shopping on tablets and mobile devices, but how and when they are shopping on them is what's interesting: consumers are using their mobile and tablet devices before, during and after they purchase.

First, they are looking at online reviews, finding out about the products they need and getting a feel for how well your product will work in their project.

Then, they are visiting stores to check out the product. 82% of DIY shoppers are still shopping in stores. Ensure your website and online materials are mobile compatible, so DIY Consumers can access information about your brand when they want, where they want.

Lastly, and the one I think marketers forget the most, many shoppers use a digital device to look up installation and warranty information after they purchase a product. So, don't bury this type product information in a PDF link. Give it the same level of thought and effort as the rest of your marketingmaterials.

It can leave a real sour taste in the consumer's mouth if they have a tough time accessing the materials needed to use your product.

Even if the entire experience leading up to the purchase went well, if consumers can't easily navigate your website to find the information they need, they may hesitate to purchase your brand in the future.

Videos are a Key Feature for DIYers

This is true for just about any consumer set, but especially for DIYers. 88% of DIYers watch how-to videos online, and 65% of DIYers would be more likely to buy from a brand that provides videos for DIY projects.

They are looking for ways to be inspired. Tutorial videos are a huge opportunity for your brand. You can grow your brand loyalty by offering DIYers access to how-to videos, videos from experts, idea videos or any other DIY video concepts you can come up with.

Remember, YouTube is the number two search engine behind Google. If you have a strong presence on YouTube through how-to and other relevant videos, it elevates your chances of being found by DIYers who are looking for ideas for their next project.

Green Products and Smart Home Technology Get Their Attention (and their dollars)

DIYers are exceptionally green-conscious. They are looking to purchase products that are created ethically, sustainably and possibly offer benefits to underprivileged communities or people groups.

Smart home technology and our ability to control features of our home remotely is a basically new concept. At least it's availability to the general public is pretty new.

The DIY Consumers ages 18 - 54 are extra attracted to Smart Home Technology (1). Two variables will convince them to purchase your smart home tech products: easy installation and integration with mobile apps.

The DIY Consumer is here to stay

The desire to personalize your home, and help the environment and help your wallet will continue to drive the growth of the DIY Consumer.

The Home Improvement Industry as a whole is projected to reach $322.4 Billion by 2015. This year alone, nearly 40% of Americans considered starting a DIY project. The DIY Consumer is here and growing. How is your brand going to convince them to purchase from you?
So these are the 10 undeniable characteristics of the DIY Consumer. Are there any other characteristics that you can think of?
Resources:

Mintel Group Ltd. (2013). DIY Home Improvement and Maintenance - US. Chicago: Mintel Group Ltd.

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10 Characteristics of the DIY Consumer | Venveo

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Putting together an accurate DIY Consumer profile can be tricky because they include buyers from multiple generations, incomes and geographical regions. When I'm helping clients profile their consumer, I hate it when assumptions are made about who that consumer is and what makes them tick.

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Species List | Endangered, Vulnerable, and Threatened Animals | WWF

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WWF is committed to saving endangered species. Learn more about the species we are working to protecting from becoming endangered or extinct.

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Endangered Animals List With Pictures & Interesting Facts – Updated 2023

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Endangered animals list 2023 with pictures & information. Facts on different endangered animals from all around the world.

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Nursing is a great career for people who like helping others, enjoy science, have good communication skills, and like working as part of a healthcare team. Nursing school will teach you what you need to succeed in this rewarding field and how to foster your the inherent traits that made you want to become a nurse in the first place. Here is the process, important information on available degrees, and tips and ideas to help you get into nursing school.

Regardless of the nursing school that you attend, you'll study the following subjects:

Anatomy and Physiology

Chemistry

Microbiology

Nutrition

Other courses related to the practice of nursing

If these courses sound interesting and you want to be part of a growing profession, this might be the right career choice for you.

But how do you get into nursing school? Well, that really depends on what degree level you're talking about: associate's degree in nursing (ADN), bachelor of science in nursing (BSN), master's degree (MSN), or doctor of Nursing Practice (DNP), the highest level of training. Let's compare them.

What Are the Different Degree Options?

An associate's is a two-year degree, and it is an entry-level degree that will prepare you to become a nurse. You'll learn basic lab skills, nursing theory and clinical practice, but you'll also take other general college courses. With an ADN, you can become either a licensed practical nurse (LPN) or registered nurse (RN), and this is the quickest and easiest way into the profession.

However professional groups and employers are continuing to push for more education because studies have shown that nurses with more education tend to provide better patient care. So, increasingly, hospitals have been requiring their nurses to earn a bachelor's degree.

A bachelor's in nursing is a four-year degree, and you'll likely have more job opportunities if you earn a BSN. In addition to the general core courses that all college students take, you'll learn the specific skills you need to become a nurse. Both the ADN and BSN will prepare you for the professional licensing exam, the NCLEX-RN.

A master's in nursing is for experienced nurses who want to further their careers and pursue one of these career tracks:

Advanced community public health

Family practice

Family psychiatric mental health

Gerontology

Nurse midwifery

An MSN degree prepares students to take the national certification exams in each specialty area.

A doctor of nursing practice prepares nurses for leadership roles: to lead practice groups, shape policy, and advance the health of whole populations. DNP graduates are prepared for the most advanced levels of practice, clinical scholarship, and leadership in healthcare systems. To earn a DNP, students must generally do a scholarly project in a clinical setting with the help of faculty and mentors, and present their findings.

What Are the Prerequisites for Nursing School?

Before beginning your nursing studies, it is strongly suggested that students take at least a medical terminology course. Depending on your program, applicants may also be required to complete other prerequisites, such as:

Anatomy and physiology

Biostatistics

Human growth and development

Microbiology

Nutrition

Keep in mind that you will learn much more about each of these subjects during your nursing studies.

For a BSN, the prerequisites might also include math, English composition, psychology, biology, chemistry, and more. Consult the schools you're considering to find out what their prerequisites are.

What Are the Admission Requirements?

Although it can be competitive to get into nursing school, there are schools to accommodate student needs. But as is the case with other college applications, it's always important to look closely at each school's admission requirements and prepare the strongest application you can.

First, you'll need a high school diploma or GED, hopefully with good grades. Some schools will accept students with a GPA of 2.5, but others require over a 3.0. And, as you might suspect, the most in-demand schools require the highest GPAs.

Next, you'll want to study for and take the test of essential academic skills (TEAS). The TEAS covers reading, math, science and English. Although it's not very different from what you studied in high school, you'll want to get prepared: buy a study guide, take practice tests, and get additional help if you need it. This will help you to get the best score you can and increase your chances of getting into the school of your choice.

It's also helpful to do related volunteer work at a community clinic or hospital. This will give you experience, it looks good on your application, and will let you know early on whether nursing is really the right career for you.

You'll need to request a high school transcript, and a transcript showing your grades from any college you attended. Now it's time to send in your application.

Then, you'll want to attend nursing information sessions at the schools you're applying to. This will get you oriented on the schools and their nursing programs, so you'll be able to select the one that's right for you.

Finally, there will be an eligibility review session with a school representative.

Remember, these are general requirements, and they may vary depending on the school you'd like to attend. Go online and make sure to find out the specific admissions requirements at the schools of your choice.

What's the Fastest Way to Become a Nurse?

The fastest way to become a nurse is to get your ADN. There are still many nurses with associate's degrees, and they have great jobs and do very good work.

However, in this case, fastest may not be best. Although hospitals still hire nurses with associate's degrees (there is a nursing shortage, after all, and hospitals do need nurses), they often do so with the understanding that nurses will get their BSNs within a certain amount of time. Many nurses see the writing on the wall, and they want to be prepared. That's why they're pursuing their BSNs now.

If you are a nurse and have an associate's degree, an RN-to-BSN program may be the next step. There are even RN-to-BSN programs, which, for working people can be a very convenient option.

What If I Already Have a Bachelor's Degree?

If you've already earned your B.A. and now realize that you want to change career paths and go into nursing, don't worry. There are fast-track programs for people just like you.

Accelerated bachelor's programs build on your previous college experience and actually offer the quickest route to RN licensure for people who already have a bachelor's or graduate degree in a non-nursing specialty. Fast-track programs take between 11 and 18 months to complete.

And if you're aiming even higher, a fast-track master's degree will generally take about three years.

Graduates of accelerated programs are valued by employers because of the many layers of skill and education they bring to the workplace. Employers often find that these graduates are more mature, have strong clinical skills, and learn fast on the job.

Do note that the American Association of Colleges of Nursing recommends that students not work if they're in accelerated programs, given the rigor of fast-track degrees. If you do need to work, you may want to consider an online master's program, which will give you more scheduling flexibility.

How Hard Is It?

Make no mistake about it: if you want to become a nurse, there's some hard work ahead. But don't let that discourage you. Yes, there's a lot to learn, but if you want to be a nurse, you probably already like-and have a certain aptitude for-what you'll be studying.

The important thing in your studies is to be very diligent and efficient, and not fall behind. All of your classes will have reading, homework, studying and tests, but take it one step at a time and keep your eye on the goal.

Do your schoolwork every day. And if finding large blocks of dedicated time isn't always possible, make sure to optimize the time that you do have. Remember, 15- and 30-minute blocks of time add up, and if you wait for the perfect moment to read or study, it might never arrive. People learn best in short, frequent intervals anyway.

To help yourself with time management, make do-do lists and check tasks off as you finish them. It's a great feeling of accomplishment to concretely see your work getting done.

So yes: nursing school can be challenging, but if you set your mind to it, you'll rise up to the challenge.

Can I Get into Nursing School with Bad Grades?

That all depends on what you mean by "bad." Of course competitive programs require higher GPAs, so if you've got an average grade point average in high school or college, you might not be able to go to elite nursing schools. That said, there are many schools that require a 2.5 GPA, so if you had a couple of grades that bring your GPA down a bit, don't worry: there are still perfectly good schools that offer a quality education, even if you weren't valedictorian of your class.

Do remember that schools look at more than just grades. Students' academic success and test scores are certainly important, but admissions committees also look at their life experience, work and professional experience, writing ability, and recommendations. So if your grades are around the 2.5 level, make sure that your application has other bright spots that highlight what you do best, and apply to schools that are appropriate for you.

Ultimately, there are good nursing schools all across the country that will give you the knowledge, training and skills you need to become a nurse. And there are some online options too. So, if you genuinely care about others, and want to make their time in the hospital as beneficial and comfortable as possible, find the training you need to join the more than 2,500,000 nurses across the country in this fast-growing field.
Sources: www.seattlecentral.edu/programs/nursing/, www.rasmussen.edu/degrees/nursing/blog/how-to-get-into-nursing-school/, www.rasmussen.edu/degrees/nursing/blog/students-reveal-how-hard-is-nursing-school/, www.aacn.nche.edu/students/accelerated-nursing-programs, www.nytimes.com/2012/06/24/education/changing-requirements-send-nurses-back-to-school.html?_r=0

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Learn How to Get Into Nursing School | Tips and Info | All Nursing Schools

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Nursing is a great career for people who like helping others, enjoy science, have good communication skills, and like working as part of a healthcare team. Nursing school will teach you what you need to succeed in this rewarding field and how to foster your the inherent traits that made you want to become a nurse in the first place.

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Choosing the right nursing school to attend is imperative to getting top nursing jobs. It is no wonder that so many potential nursing students invest a substantial amount of time and effort into finding the nursing school that offers the greatest number of opportunities to learn new nursing concepts and receive the most opportunities for advancements in the nursing field.

With the shortage of nurses in the United States, it is important that more people take an interest in this field of healthcare. Those who design nurse education programs must create highly informative, rigorous training programs to suit the changing needs of the technological advancements in the healthcare field.

Nursing School Information & Overview

Nursing school is not for everyone. Those who choose to become nurses should expect to dedicate a tremendous amount of time to studying nursing information and participating in clinical experiences to keep up with the changes in the nursing industry. Knowing what to expect from nursing school is imperative to the success of nursing students.

To enroll in a nursing program, it is generally required that students hold a high school diploma or GED to begin the program. Students can choose to attend vocational schools, nursing programs, 2-year colleges or universities, or 4 year colleges or universities, depending of the level of nursing education that the students desire.

The degree options that students are granted upon graduating from the various nursing programs that there are to choose from include a Diploma in Nursing, Associate of Science in Nursing, Bachelor of Science in Nursing, Master of Science in Nursing, Doctor of Philosophy in Nursing (PhD), or Doctor of Nursing Practice.

In addition to earning specialized degrees, nurses can also specialize in specific area of nursing to optimize their marketability in the nursing industry. A few of the specialty areas include forensic nursing, burn nursing, geriatric nursing, legal nursing, oncology nursing, medical surgical nursing, and mental health nursing. With a master's degree in nursing, it is possible to become an Advanced Practice Nurse and hold the title of Nurse Practitioner, Nurse Anesthetist, Nurse Midwife, or Clinical Nurse Specialist.

Nursing programs consist of a combination of coursework and clinical experiences. The coursework may consist of basic courses-such as biology and anatomy- and core coursework that may consist of pharmacology and physiology. The courses that students take in nursing school will teach them about sterile dressing changes, inserting catheters, medication administration, physical examinations, and other vital nursing skills.

Graduates of nursing programs must pass the licensing examination to become licensed nurses. Nurses working in the United States must take the National Council Licensure Examination (NCLEX) to become Registered Nurses (RNs) or Licenses Practical Nurses (LPNs). Those who become licensed nurses have the greatest opportunities in the nursing industry. After graduating from nursing programs, it is necessary to complete continuing education hours to maintain the nursing license. Each state has specific guidelines to maintain a nursing license so nurses must check with their Board of Nursing to determine the requirements.

Nursing School Program Types

Nursing programs come in a variety of types to suit the needs for everyone who wants to study nursing. These unique programs are designed around the schedule of the each student so that each one can meet success in the manner that suits each individual best.

Nurses must choose to either earn a diploma, associate's, bachelor's, master's, or doctoral degree in nursing to become nurses. Most nursing careers begin with a diploma, associate's, or bachelor's degree in nursing. The time it takes for a student to complete nursing school varies greatly, but generally speaking, it takes less than a year to earn a diploma, 2 years or less to earn an associate's degree, 4 years or less to earn a bachelor's degree, and 2 years or less to earn a master's or doctoral degree in nursing.

Most employees prefer nursing professionals with a minimum education of a bachelor's degree, but students should not be discouraged from earning a lesser degree. Many nursing professionals begin their nursing careers by earning a nursing diploma and continue taking classes to earn advanced degrees. All that matters is that students start somewhere to begin their nursing degree. You can see a articles about the levels of nursing degrees in our online database.

Nursing students can choose between earning their degree full-time or part-time from a number of nursing schools in the country. They also have the opportunity to choose between accelerated, advanced, dual, joint, and online nursing programs. Here is the outline of options that nursing students have when choosing nursing programs.

Full-time - Attending nursing school full-time can help nursing students complete their program in less time. It usually takes 4 years to earn a bachelor's degree, but it may take less time if students attend summer sessions and intersession courses to help student earn their degrees faster. This option is best for those who are only focuses on attending nursing school.

Part-time - This option allows those who are working full-time or part-time to achieve their dreams of attending nursing school. Part-time options are designed to accommodate those with complex schedules. Part-time programs offer the option to attend school during the evening and on weekends to earn a nursing degree.

Accelerated - Accelerated programs are designed for those who want to fast track their nursing education. Generally, those who currently hold some type of education degree can benefit from this program option. Students complete this type of nursing program in a fraction of the time it would take to earn the nursing degree in the traditional manner. The programs are rigorous and advanced, and the students complete the programs in 12 to 20 months.

Dual - These programs allow nursing students to earn a bachelor's and master's, or a master's and doctoral degree in nursing simultaneously. These intensive, accelerated programs generally take 5 years to complete. Graduates are extremely marketable upon graduating from dual nursing programs.

Joint - These programs combine a nursing degree with a degree in another area of healthcare such as health administrations and public health. This type of nursing education usually combines master's level degrees, and they are designed for those who want to work in administrative positions in the healthcare industry.

Online - These programs offer nursing students the option to earn their degrees online. Some programs are offered completely online, while others offer a combination of online and traditional on campus courses. Many of these programs help nursing students earn their degrees in less time.

Nursing School Educational Requirements

Nursing schools may require that incoming students hold a GED or high school diploma. They also require that nursing students participate in a college track high school education program to gain acceptance to nursing school. These programs contain nursing school prerequisite course such as chemistry, biology, and physics in which students generally must earn a "C" average or higher.

Schools generally require that incoming nursing students have taken the ACT or SAT before getting into nursing school. Each college or university has a specified score that students must make on the ACT or SAT to get accepted into the program. Some schools may require that students take a placement examination in math, English, and reading as an academic requirement.

Additional considerations that potential nursing students must prepare for are criminal background checks. Students may be rejected for admission if they do not pass criminal background checks. Information regarding recent physical examination records must be submitted before students enter a nursing program. Drug screenings may also be a requirement to get into nursing programs. Testing positive for drugs will prevent students from entering a nursing program.

Students are required to maintain a certain GPA throughout their nursing program after gaining acceptance into the program. Usually a 2.5 is the minimum GPA for these programs. Nursing programs are extremely competitive so it may be necessary to gain higher scores to get into advanced nursing programs and to compete for nursing jobs after graduation.

Nursing students will also be required to complete a certain number of clinical hours to complete their nursing program. Each program has a minimum number of hours that students must complete for the nursing program. These experiences are completed under the supervision of doctors and other licensed medical professionals.

For a more defined set of requirements to get into nursing school, students should check the requirements in their respective states and check with the specific nursing school in which they plan to enroll. Students should begin determining this information well in advance of applying to a nursing school.

To find out more requirements, see our section on Nursing School Prerequisites.

Nursing School Health Requirements

The overall health of students is also important when applying to nursing schools. It is important to be in the best shape possible when handling patients because they depend on nursing professionals to help them restore their health. Nursing students must be free of infections and communicable diseases because this can have an impact on consumers, students, and others that are part of the nursing program. Students must not have any psychological conditions or disorder that threatens their ability to perform their jobs with the highest level of skill and precision.

Students must complete a physical examination before getting into nursing school. The tests that students must take include CDRL, urine analysis, complete blood count, and RPR. Students must repeat the physical examination every year that they are in nursing school. Additionally, students may have to take an X-ray, TB skin test, and other tests to prove that they are in good physical health.

Students are also expected to have their immunization records up to date. They may be expected to have current vaccinations for rubeola, polio, rubella, mumps, varicella, and Hepatitis B. Some programs may allow students to sign a waiver to waive the Hepatitis B immunization. All documentation of medical records, immunization, and laboratory tests must be submitted before students can be admitted into the nursing program.

Nursing students may also be required to have current CPR certification in order to be admitted into a nursing program. In order to complete the clinical component of the nursing program, students must have proof of liability insurance before completing the clinical aspects of the program.

Nursing School Application Process

The application process to get into an undergraduate nursing program may include the following: a completed application, including transcripts, medical records, background check, and test scores; interview; and application essay. Other requirements may be needed so students should check with their respective nursing programs to determine the specific requirements. Students should also know the deadline dates to complete the application process to get into nursing school.

Those who wish to get into a graduate level nursing program may have to complete the above requirements and some additional steps to get into a nursing program. Students may also be required to submit curriculum vitae or resume, statement of purpose or another application essay, proof of current RN license, GRE scores or other test scores, and other pertinent documentation. Recommendation letters may also be required to get into a graduate level nursing program. International students must meet the above requirements and provide a valid visa and financial certification (proof of funding) to get into nursing school.

Students should check with their respective schools to determine the application process and the supporting documentation needed to earn a spot in one of many accredited nursing schools around the country. The State Board of Nursing is also an excellent source of information about the state requirements to get into nursing school.

The choice to attend nursing school is one of the biggest choices that students will ever make in their lives. It is important to understand what the journey to becoming a licensed nurse will consist of so nursing students are fully prepared for the journey. Getting into a state approved, accredited nursing program will make a huge difference in the nursing experience. Even with the nursing shortage, the nursing industry is still very competitive and challenging.

Students have many choices when it comes to getting into nursing school and choosing the right program options. Completing nursing school will not be an easy task, but as long as students know what to expect, the journey can be easier. See our section about nursing school classes to learn more about the classes you can expect to take.

Thinking about going to Nursing School?

Are you contemplating going to nursing school, or are you actually in nursing school right now? Nursing school can be challenging, especially if you do not know what to expect. Here is a great guide by S. L. Page BSN, RN called " How to Pass Nursing School ". This book gives you detailed information about how to pass nursing school from beginning to end. S.L. Page, the creator of this website, complied all the information students what to know about nursing school into one easy to read guide. She gives in depth information on how to succeed in nursing school.

S.L. Page graduated from nursing school with honors and passed the NCLEX-RN on her first try. In this ebook, she reveals the strategies she used to help her succeed.

Here is what the book looks like:

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Nursing School | Information, Requirements, and Overview

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To enroll in a nursing program, it is generally required that students hold a high school diploma or GED to begin the program. Nursing programs come in a variety of types to suit the needs for everyone who wants to study nursing. Nursing schools may require that incoming students hold a GED or high school diploma.

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Nursing School Information | Lamar University

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What Does it Take to Be A Fashion Designer?

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Fashion designers are generally required to hold an undergraduate degree in fashion design. Those who intend on owning their own design firms or shops may benefit from earning a combined degree in fashion design and marketing or another business-related subject. Aspiring fashion designers seeking degree programs may consult with the National Association of Schools of Art and Design, the nationally recognized accrediting organization for design schools.

Curriculum

Associate's degree programs in fashion design are 2-year programs that equip students with fundamental, technical design skills, such as tailoring, sewing and basic fashion theories. Bachelor's degree programs generally last four years and tend to offer more extensive career training, combining technical coursework with artistic and conceptual instruction. Courses may include fashion drawing, 3-D design, color theory, textiles, computer-aided design, fashion business and portfolio presentation.

Internship

Hands-on training and industry exposure are essential for obtaining employment in fashion design. Aspiring fashion designers may gain such experience through internship programs, which are often required for graduation from bachelor's degree programs. Internships are available at design firms and retail businesses, and interns may be compensated for their work or provided with college credit. These programs allow interns to apply their fashion knowledge and skills and contribute to the company's design efforts under the guidance of experienced designers and executives.

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fashion designer: education requirements & career info

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Fashion Designer: Education Requirements & Career Info

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Fashion designers are generally required to hold an undergraduate degree in fashion design. Those who intend on owning their own design firms or shops may benefit from earning a combined degree in fashion design and marketing or another business-related subject.

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BSN programs also prepare students for careers as registered nurses. Some schools may offer different options for completing a BSN program, including a traditional 4-year program, an accelerated program, and an RN-to-BSN program for students who are already registered nurses. To enter a BSN program, students will probably need to meet minimum grade point average (GPA) requirements. Some schools may also require students to complete lower-level or foundational coursework before being allowed to enroll in a BSN program, which includes clinical work in addition to the following classes:

Pathophysiology

Nursing care basics

Pharmacology

Illness management

Family and community nursing care

Medical ethics

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Nursing School Requirements by Degree Level

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BSN programs also prepare students for careers as registered nurses. Some schools may offer different options for completing a BSN program, including a traditional 4-year program, an accelerated program, and an RN-to-BSN program for students who are already registered nurses. To enter a BSN program, students will probably need to meet minimum grade point average (GPA) requirements.

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Factopedia - Amazing Facts About "Endangered Animals"

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The spring/summer 2018 fashion trends are nothing if not bright, bold and really quite beautiful. In fact, it was a show season full of actual fashion moments, and that's not hyperbole. I'm talking about the type that had even the coolest fashion critics reaching for their Google Pixel 2 cameraphones. And the one catwalk that really set the tone, impressed everyone and just so happened to tick off almost every S/S 18 trend under the sun was, of course, Versace.

This was the kind of collection that deserves to be attached to the word iconic, and that makes sense once you know that the whole glamorous affair was a tribute to Gianni Versace at the 20-year mark of his untimely death. His bold vision and original supermodels came back to the fore once more, thanks to his sister Donatella Versace's creative direction.

Jaws dropped to the floor. Shopping lists were supercharged. Stylists and A-listers will have to fight it out for samples to wear before the collection lands next year. And we all remembered a time when supermodels really were quite super-just look at Naomi, Eva, Carla, Cindy and Claudia resplendent in gold chainmail below.

This Milanese moment was three weeks into a monthlong catwalk circuit, and it neatly tied up a few notions we'd been jotting down: Colour is key (whether bold or pastel), the '80s won't quit, and if you're going to do power dressing in our current times, you don't have to be all shoulders and stilettos-but the option is most definitely there.

Shifting gears from the street's athleisure boom, there's a prettier, softer mood in the air, and anyone who likes to dress up will be thrilled. Minimalists and tomboys have plenty to choose from too: Next year is trouser-suit and flat-shoe heaven. Keep reading to discover S/S 18's fashion trends, from colours to prints, key pieces to new details.

Designers have eschewed all other eras to focus very clearly on the 1980s. The silhouettes are all in place (think nipped waists, strong shoulders and long legs), and the muses are ones you'll instantly be able to imagine: Diana, Princess of Wales, continues to influence high-fashion places, with Off-White's Virgil Abloh citing the late style icon as his inspiration for his spring collection.

There are two quite distinct '80s camps this time around, and it may well be that the more casual looks of the decade appeal to you more than the delightfully over-the-top eveningwear options from the likes of Saint Laurent. Just a plain pair of high-waisted jeans wedged into white ankles boots and worn with a loose-fit top tucked in will suffice for spring.

And then there are certain spring items that not only act as the glue that holds all other, more transient trends together but are also investment pieces set to last a lifetime. Here are the more classic items that cropped up the most...

Whether deconstructed and warped into something quite unusual (see Balenciaga's where the front is a trench while the back splits into a denim overcoat) or adhering to tradition, there was a trench coat on almost every important runway we could think of. To be worn with everything from bikinis to boardroom attire.

Itching to pick some up now? You can already shop our edit of the best trench coats.

It was Nicholas Ghesquière's futuristic, thick-soled trainers for Louis Vuitton that really got the crowds going during the tail end of Paris Fashion Week. However, many geeky sneaks existed in other influential places. Expect to see girls emulating the socks-and-Velcro of Prada any day now.

Ready to snag some already? See the five best pairs of classic trainers you'll ever own.

If there's one thing worth spending some money on, it's a perfectly tailored suit. These days you can find the style to match your personal taste because the concept is a now constant fixture on the runways. Whether you want to make a statement (Chloé's horse-motif velvet suit is going to be a street style hit-mark our words) or opt for something subtler, there are 1001 versions out there. And the best part is they won't date.

Nabbed one but want to know what to do with it? Check out our guide to wearing a trouser suit.

There's a real gamut of bag trends for S/S 18, but if one stands head and shoulders (and waist?) above the rest, it is the bum bag, or belt bag, should you want to sound more sophisticated. So many iterations exist, from the sporty pouches you'll see style setters wearing crossbody through to luxe leather options courtesy of-who else?- Gucci.

If you're not so patient to wait for the collections to hit stores, shop the coolest belt bags and bumbags available now.

It doesn't matter what kind of belt-just know that a waist belt is integral to the season's bigger shapes and volumes. Belt jackets, sling a chain belt over a slinky dress, fasten a man's shirt... use it, daily, without fail.
Check out the many ways to wear a belt.

These aren't so much microtrends as small but important shifts we've noticed filtering through many of the most significant designer collections. If you aren't ready to commit to a retro getup or don't fancy the below brights, tap into these subtler looks and ideas below.

Call it a backlash to this year's omnipresent off-the-shoulder looks or just a calmer continuation of the 1980s trend we charted above, but big, big, big shoulders and sleeves are everywhere for spring. Most commonly, they're rendered in soft blouses and shirts so that you can easily counterbalance the dramatic proportions with a miniskirt, like at Isabel Marant, or feel just fine 'n' breezy wearing a billowing outfit head to toe.

Crystals, clear PVC and silver sparkle skipped straight from the party season and into the S/S 18 offering. From the understated (a smattering here and there at Attico) to the downright dedicated (see Chanel's fantastic plastics and bling jewels), there's a veritable bounty to mine.

Think linens and sawn-off edges, washed cotton drills and woven leathers, all in an earthy colour palette of creams, oatmeals and off-whites. This is the new, more worn-in way to do minimalism. How I imagine it? The Little Mermaid's makeshift sail-and-rope outfit as she embarks on her land adventure, only far more luxe and costly, clearly.

And if there's just one colour in one key item to really think about, it's the yellow dress. Not for shy and retiring canaries, this trend is more Big Bird: Think full-coverage yellow, worn in even the darkest days of spring to cheer everyone else up. Luxury boutiques have seen sales of yellow dresses spiking this year, and more are coming to satisfy demand. And if you're really into the look, check out our list of the most iconic yellow dresses of all time.
Next up: the 2018 street style trends we're noticing already.

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Spring/Summer 2018 Fashion Trends: The Key Looks You Need to Know

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The spring/summer 2018 fashion trends are nothing if not bright, bold and really quite beautiful. In fact, it was a show season full of actual fashion moments, and that's not hyperbole. I'm talking about the type that had even the coolest fashion critics reaching for their Google Pixel 2 cameraphones.