# data[].attributes.body
http://blog.hubspot.com/marketing/snapchat-best-brands#sm.00000pclyydb70eiqvzmywtxqif0j
Joseph
Josh
Alec
Austin
Robbie
1. Snapchat allows business to interact immediately/directly to address negative issues. When done successfully, a firm can resolve issues before they become public.
2. 69% of US smartphones users ages 13-24 use Snapchat
3. Everlane uses an approach of transparency to be raw and honest.
4. Warby Parker Co-founder Neil Blumenthal created multiple weekly mini-series to create an emotional connection with WB's audience.

5. Grub Hub holds promos and contests to engage customers.
6. Cisco crated a day-in-the-life to create value and make the brand personal.
7. NASA communicates breaking news stories about space like video about Mars.
8. Companies can directly advertisement their products through various facets, like creating a lense that lets the user take a Gatorade bath.
9.
10.

# data[].attributes.body
http://exclusive.multibriefs.com/content/9-steps-to-more-concise-business-writing/civil-government
Jessica
Ashley
Ebone
Savina
Fareshta

1. When writing it is better to make things straight and to the point and you read over what you wrote and try to sum things up and use words to shorten things.
2. Keep messages concise when communicating, ref Ch3. Not including a lot of needless words that don't contribute to the message.
3. Try to avoid adding extra information. Quantity does not mean quality.
4. Adding redundant words is unnecessary. Use only one word and get straight to the point.
5. Don't use repetitive messages, you will only loose your readers attention.
6. It is important to say what you mean in the fewest words as possible, however do not get caught up in condensing information. Use strong words to convey your message most effectively.
7. When communicating use action verbs. For example, "the responsibility of a proofreader is to identify mistakes". Whereas, "a proofreader identifies mistakes" is more concise.
8. Convert phrases or clauses and make them into single words, it will make your message more powerful.
9. Try to avoid unnecessary modifiers such as kind of, sort of, or basically because they serve no real purpose.
10. A lot of this passage focused on eliminating words and being more concise, but it is important to note that writing is about having the clearest words, not necessarily the least.

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Laura Vidrio
Benny Perez
Ricardo
https://www.americanexpress.com/us/small-business/openforum/articles/surprising-shift-big-business-online-ads/
1. Hallmark have moved their advertising from Television to online
2. Failing to embrace an online ad strategy is a missed business opportunity.
3. Advertising online has become much easier and much more affordable than it has been in the past decade.
4. Since advertising has become cheaper, smaller businesses are able to advertise online, and that helps keep their business alive.
5. Online allows companies to target  their demographic more carefully with cheaper buys.
6. Switching to online advertising allows them to produce longer videos that will outlive their 30 second TV counterparts.
7. Companies target millennials because they are the most active on the internet and because they are not as traditional.
8. a company like hallmark knows that it will be much easier for millennials to see something online that will catch their attention
9.Online advertising is saving companies money, and they are able to use that money on other things to promote their business.
10. It may actually encourage more small businesses ti use these mediums for ad delivery

# data[].attributes.body
navpreet. singh
Barsin, E
Fernando
Maritza

http://www.noupe.com/inspiration/infographics/10-tools-to-create-beautiful-infographics-and-visualize-data-84300.html
1) The information is understandable when it has a good content, and audience gets a good grasp of the information
2.) Visual contents such as pictures, and diagrams helps audience see the big picture of what is being talked about
3.) spreadsheets dont create connection with anyone, but with info graphics, data contains stories worth telling
4.) Taking pictures from good angles that portray the entire scene
5.) Describing what is the picture about is important
6.) social media visuals help create stunning images for facebook, instagram, and twitter.
7.) Asking what people believe using social media such as inst gram pole
8.) Collaborate with the team
9.) Using filters for the pictures to look good
10.) Using variety of graphs

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http://blog.hubspot.com/marketing/snapchat-best-brands#sm.00000pclyydb70eiqvzmywtxqif0j

Jessica

Richard

Perla
1) brands from every industry are connecting customers and followers through snapchat
2) companies/celebrities are connecting with consumers on a more human/personal level
3) companies can use Snapchat to advertise their business which can cut cost on other advertising such as commercials
4) Text talks about opening with buffers to start communication process without jumping to bad news. Snapchat can allow a company to put ideas or break news to customers by testing waters with previews on snapchat.
5) snapchat has become an ever better way to showcase its radical approach compared to Facebook and other social media
6) Snapchat can allow companies to state their opinions without being accused of defamation
7)
8)
9)
10)

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Kimberly
Marina
Alex R
Alex Z
Albert

1) Using video tutorials to explain how to use certain social media or phone features.
2) By blending products with real life scenes via phone applications. (how certain products may look on you)
3) Selecting individuals who have a high degree of influence on social media to promote their products.
4) Brands target specific demographics by marketing to their stereotypes
5) Instagram's carousel ads allow companies to tell a story through pictures
6)Some brands have tutorials on how to do something as an ad in order to demonstrate a desirable feature
7) Making it convenient for customers to store credit card information for facilitating purchases.
8) Marketing strategies different companies use to explain their "day to day life" to promote their business.
9) Stores are using advertising strategies to show customers when and where to wear their clothes
10) using these adds to promote their items by showing up on users timelines and instagram stories
http://adage.com/article/digital/navy-brands-instagram-s-carousel-ads/297872/