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asda tend to advertise their food as being cheap and better than other supermarkets

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morrisons like to advertise on holidays to make their food better for special occasions

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The reason that restaurants do this is because they want to bring in customers and be able to do food that people are going to expect what they see.

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sainsbuys tend to have actors come in representing the common public and making their product look better in the public eye

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<-- Advert                      l
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Reality

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lidls tends to have cheaper items more than all the others stores and that is why all of their food is photographed perfectly to advertise their foods

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Restaurants do photos of there food so that they can promote what they sell for vegetarians and meat eaters. The reason that they do this is because people can see what they are looking at and also see what they look like when it comes out to you

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McDonald's and other fast food companies do food photography so they can make their food look more appealing and attractive so when its played on TV adverts it will bring in more                           customers.

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Tesco prepare their food mostly by cooling it so it doesn't rot or decay so that i lasts longer and the consumer doesnt complain.

morrisons on the other hand tends not to cool their food. instead they store it neatly with limited time to get more customers with cheaper prices.

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and advertisement

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-fast food
-restaurant
-super market

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The way photography is used for food is to make to more presentable to the customer and also to make it so that people will think that the food will look amazing.

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It is a type of photography that is based around food that makes it more presentable. It is also able to show people a a way that food should look like and all of the aspects of the product. It can also exaggerate the food to make it more appealing to the public who see the food on posters and adverts. an
examples would be