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Hi everyone!

Before the class for Lecture 3 (Thursday 9 September), each of you should post the pre-class activity up on here. We will form into small groups to discuss several of these examples.

You can post the URL, a screenshot or image, link in videos, etc. Write a short description in the text too.

Here is the activity:
Take a look at the website or social media account for a tourism operator, destination, or related industry, and find an example that you think is communicating the future.

Bring a screenshot or link to the example (advertisement, video, photo, website, social media post, etc.). Think about the following questions – we will discuss these in class.

- What kind of ‘future’ concern is it trying to articulate?

- What kind of tourism values does it communicate? (e.g. economic, sustainable, cultural)

- Do you think it is effective? How does it make you feel about the future?

See you in class. - Kaya

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Kaya's example - Qantas Airline post-pandemic video

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Kaya's example - Qantas Airline post-pandemic video

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I really like this ad. We will be discussing it in the Lecture 4 on 'post-pandemic tourism' communciations, but I think its a good example of how 'futures' is being advertised and sold to us. How does it make you feel? As someone outside of my home country (Australia), the hopes of long-distance travel shown in this ad are heart warming!
Also, here is a write up about it in the media: https://www.theguardian.com/business/2021/aug/23/qantas-ad-promoting-vaccines-brings-stranded-and-separated-australians-to-tears

- Kaya

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#healthcrossroads

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This commercial from Momondo is using the lock down to pressent the shift towards sustainability in tourism.

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Kind traveler is a public benefit corporation, where the guests can have a positive impact on the local communities. By donating 10$ each night to an organization of your choosing. You support not only the tourism industry and job market but also become a more conscious traveler. Their vision is to create a give and get culture for travelers.

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KLM's initiative to fly more responsibly shows their commitment to create a more sustainable future for the aviation industry.

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KLM Fly Reponsibly - Join us in making the world aware of our shared responsibility.​ To fly responsibly.

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Airbus Zero-Emission Planes - A Future of Aviation

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Airbus Zero-Emission Planes - A Future of Aviation

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The global aviation industry is facing more and more criticism for its unsustainability and production of carbon dioxide emissions (around 2% of all human-induced CO2 emissions).

To change the general outlook on the industry Airbus presented its ambitious plan with their brand new ZEROe airplanes.  Watch the video for more information!

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The Icelandic Pledge, by DMO Inspired By Iceland

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The Icelandic Pledge, by DMO Inspired By Iceland

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https://visiticeland.com/pledge
https://www.youtube.com/watch?v=F89-VpCCHkU

Be a responsible tourist and take the Icelandic pledge. Encourage your friends to do the same.

Since 2017, Inspired by Iceland offers tourists to take a pledge to travel responsibly when visiting the country. ‘The Icelandic Pledge’ is an online agreement where tourists can sign, and promise to respect nature while travelling in Iceland. On signing you get a certificate you can share on social media with the hashtag #IcelandicPledge.

Þórdís Kolbrún Reykfjörð Gylfadóttir Minister of Tourism: "Industry and Innovation believes tourists visiting Iceland want to do so responsibly, but often don’t know what it takes. The pledge will encourage them to travel responsibly and safely, minding the delicate Icelandic nature."

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American Airlines & A Contactless Future 

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American Airlines & A Contactless Future 

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American Airlines communicated the future of contactless travel through their online newsroom. This kind of innovation communicates the value of public safety, especially in a post-pandemic world. Innovations that put public health at the forefront can are regarded as sustainable.

I do think these technological advancements are effective, as they decrease the amount of touching, hopefully resulting in less cases of COVID-19. I think marketing efforts around contactless travel will be effective, as society is more eager than ever to embrace public health safety measures. This makes me optimistic about the future of travel. Hopefully, if another event like COVID-19 happens, the travel industry won't be hit as hard.
-Jordan

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American Airlines Revolutionizes the Travel Experience for Customers Returning to the Skies

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American Airlines customers returning to travel this spring will notice several innovations to make traveling even easier and more touch-free than before.

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Plant a tree while you wait for your compensation

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Plant a tree while you wait for your compensation

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Myflightrefund.com cooperates with Global Climate Institute and WeForest on tree planting in Ethiopia, Zambia and India. When you file a claim with us you therefore have the option of planting a tree at our expense.

Read more: https://myflightrefund.com/plant-a-tree?from_domain=flyforsinkelse.dk

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Interrail: Next stop: a normal adventure

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Interrail: Next stop: a normal adventure

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https://www.youtube.com/watch?v=_sO8PPQVrsE

This campaign is trying to articulate that  we're soon are back to normal after the covid pandemic. The future is viewed as bright and positive involving a lot of nature and sustainable ways of traveling, which is inherent in the operators general services.

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Interrail | Next stop: a normal adventure

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This campaign shows how traveling to and in Japan is possible again despite of the COVID-19 pandemic.
They advertise Japan as a safe place to travel to.

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Book with a Eurobonus number and offset your flight carbon footprint

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Book with a Eurobonus number and offset your flight carbon footprint

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A relatively new program by SAS trying to compensate for the carbon footprint their travellers are causing. The program about compensating for their members makes it seems like SAS doin't care about sustainability because it's seems like they just want to get people to buy into their membership and tickets.
They compensate for all who are members and their vision is to include an option were you can choose to pay and fly with biofuel instead of the one used normally.

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Effective 1 February, SAS is going to offset the flight carbon footprint of all tickets booked using a EuroBonus number.
This is part of an ambitious program by SAS to reduce climate changing emissions, that also includes more energy efficient aircraft and the increased use of biofuels.

By including carbon offset for its EuroBonus program members, 40 percent of SAS' passenger-related carbon dioxide emissions will be offset. SAS already offsets all youth tickets and its own business travel within the company. EuroBonus is the most popular loyalty travel and experiences program in Scandinavia with 5.6 million members.

"Our most loyal customers and frequent flyers share our wish for more sustainable travel. Our customers who fly to, from and within Scandinavia should be aware that SAS strives to reduce our carbon footprint on a daily basis," says Rickard Gustafson, President and CEO, SAS.

SAS contribution to offsetting emissions is based on statistics and will be calculated by Natural Capital Partners, and that helps its clients with emission reducing mechanisms in different projects.

"Carbon dioxide compensation is one of several environment and sustainability initiatives being pursued by SAS and is something we now do as we have done all we can to reduce our climate impact with the aid of current technology," says Lars Andersen Resare, Head of Sustainability at SAS.

During the year, SAS will make it even easier for customers to reduce their carbon footprint by offering opportunities to upgrade to biofuel when purchasing tickets. SAS has set a target of reducing its carbon dioxide emissions by 25 percent by the year 2030, when SAS intends to use biofuel corresponding to total fuel consumption for all SAS domestic flights within Scandinavia.

The 2018 SAS Sustainability Report was published on 29 January and is available to read at sasgroup.net.

For more information, please contact:
SAS pressoffice, phn +46 8 797 2944

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SAS to offset the flight carbon footprint of EuroBonus members - SAS

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Effective 1 February, SAS is going to offset the flight carbon footprint of all tickets booked using a EuroBonus number. This is part of an ambitious program by SAS to reduce climate changing emissions, that also includes more energy efficient aircraft and the increased use of biofuels.

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"Can't Skip Tomorrow" Portugal (Marketing campaign - The return of Tourism)

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"Can't Skip Tomorrow" Portugal (Marketing campaign - The return of Tourism)

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Portugal’s national tourism agency, VisitPortugal has created this marketing campaign. The campaign speaks to the world directly and calls for the promotion of more responsible tourism, once it returns. Instead of a campaign that directly competes with other European countries for a higher tourist market share, VisitPortugal’s approach is to call for the collective responsibility of the world and its destinations, to protect what has been given to them by nature.

It is trying to communicate with travellers to promote sustainable tourism value. I think it is effective campaign, which can impact the behaviours of tourists. However, I think that  it will come down to the determination and actions of tourists that will create a stronger and more sustainable tourism industry. I feel that it is trying to convey a strong message that we have to reset and relearn to travel again in a more sustainable manner for better future.

-Sushan

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https://www.industryweek.com/the-economy/environment/article/21960227/space-tourism-wont-hurt-environment-branson

Virgin Galactic is trying to bring us closer to the future by allowing us to experience a flight to the Space and make it available fo all! What's intersting the space tourism is claimed to be producing a low carbon emission and therefore be sustainable and environmentally- friendly. That initiative communicates a newness, both when it comes to innovation in tourism, that the world has never experienced before,  but also a step to more sustainable tourism, low carbon emission vehicle.
It makes me feel excited about the future and curious what is going to come next ..

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This is an ad from Booking.com focusing on that even though the world has been on lockdown we keep on planning our next trip or vacation. To travel is almost considered a human right and most people love to travel, ad this ad reminds us that it will be possible again, so we can keep on dreaming about our next destination. It provides people with a feeling of hope, that the world will be normal again, and inspires us to "travel to the destination, just online instead of physically".

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Booking.com | You can't put our dreams on lockdown

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Green mobility in urban tourism - New CO2-Neutral Buses in Copenhagen

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Green mobility in urban tourism - New CO2-Neutral Buses in Copenhagen

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In 2017, the bus line 5A from Herlev Hospital to Copenhagen Airport has been transformed into CO2-neutral turquoise-coloured busses which are fuelled by biogas. This new bus line offers “more room, a cleaner environment and easier travel for the approximately 20 million annual passengers on line 5A”. Due to the alternative fuel, the busses “emit 72 percent less NOx and 33 per cent fewer particles” and cause less noise, which also benefits the local population.

The concept of greener transportation is not a new one, and has already been implemented in several other cities. This movement towards a greener transportation can also be seen in the aviation industry.

Source: State of Green, March 30, 2017.

New CO2-Neutral Buses in Copenhagen.

https://stateofgreen.com/en/partners/state-of-green/news/new-co2-neutral-buses-in-copenhagen/

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Aeromexico has paired up with Chopo Laboratories to grant a discounted price for antigen or PCR test to those showing their AeroMexico reservation.

I think it is strange to see these team up, but nonetheless very interesting. The values being transmitted our of public health and travel and I think it marks the future because it enables us to see all the different partnerships that can arise from a time of crisis.

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In my opinion, conscious travellers are the travellers of the future, as slow travel develops due to the focus on and interest in sustainable travel and sustainability in general.

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Survey showed that people are expecting to travel less for business purposes since they saw videoconferencing as a success. Also, many businesses saw a lost in economy and therefore they have decreased their travel budget.

Positive:
I personally think many conference and meetings can be done trough online and
it is also better for the economy for businesses. Most likely it can have a positive effect for sustainability ( lower number of flights)

Negative:
Many hotels that are specifically designed for conferences can be affected, as well as airline businesses.

Source: https://www.forbes.com/sites/oliverwyman/2020/11/11/how-covid-19-may-permanently-shrink-the-business-travel-market/?sh=44dbf5852432

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Travelling is not exciting after COVID-19. From 2020 the number of travellers are decreasing to travel around the world.

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Covid-19: why travel will never be the same

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Support to Build Nepal by Visiting Nepal

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I like this promoting chart that is published by Nepal Tourism Board is to support and build Nepal by visiting Nepal. This pamphlet is related to the pandemic situation which we are experiencing right now. The figure clearly illustrates that Nepal is safe to travel because out of 75 districts, only 11 districts are affected which are the urban areas and rest of the districts that are naturally rich are safe to travel. Similarly, only 1 out of 8 UNESCO World Heritage site is closed right now, that communicates that the door of Nepal is open for anybody who loves to travel and most of the trekking routes are also out of danger. I think this is the best example of the tourism communication that Nepal Tourism Board want to sent to their travellers by indicating "We are safe to visit".
In my view, this ad holds an economic value because it basically focus on the tourist destination that are popular for international and national tourist. The covid pandemic hits the nation, the economy of the Nepal has declined therefore Nepal Tourism Board want to uplift the economy of Nepal by announcing Nepal as a safest country to visit even in the pandemic.
I think it is not effective to publish such advertisement during the pandemic because Nepal is the developing country and the health and education sector of Nepal is in a poor condition. If they announce Nepal as a safest country to visit, the flow of international people will grow and there will be a chance of spreading the Covid virus and if it happens then it will create a dangerous situation. Therefore, I think it will be better to shut down the boarders and flow of tourist until its actually safe to visit.

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https://www.visitdenmark.com/denmark/highlights/danish-nature/sustainable-travel-denmark

On the homepage of the Official Tourism Organisation of Denmark - VisitDenmark - there is this page about "Sustainable Travel in Denmark" with different suggestions in the form of articles/posts on how tourists can make their stay in Denmark more "green". For example, recommendations for sustainable hotels, restaurants, shopping possibilities etc. They also suggest tourists to travel off-season, and "to do it like the Danes" by renting a bike instead of a car.

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This ad from KLM focuses on being more sustainable by flying less or just when necessary.
It brings responsibility to the consumers in their choosing process. This initiative is motivated to decrease pollution and use another way of transports besides planes.

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In south asian region tourism is belived as travelling to some place/ destination  (might be personal views or experiences). and party is looked as booking a special place (that could be party hall or some areas) with music and drinks .
the party bus might be a good strat to combine both the travelling and partying at the same time .

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Club on Wheels/ Party Bus Nepal - Episode 1 #walkthrudconversion | MOTORHOME ADVENTURES

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Visit Greenland's "Guide to Climate Change in Greenland"

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Visit Greenland's "Guide to Climate Change in Greenland"

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Visit Greenland's website has very long and informative page about climate change and what does it mean for Greenland. While the page discusses the cons of climate change, it also gives plenty of examples of how global warming actually offers many opportunities for Greenland as well.

"Climate change might in general be considered a global disaster, but there are some potential benefits in store for Greenland. Rising temperatures are favourable to many national industries, including mining, fishing, agriculture, tourism and shipping. Many Greenlanders actually see the warming planet as an opportunity." - Visit Greenland

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View additional years by clicking the dates in the legend.

Roll your cursor over the line to see daily sea ice extent values.

Zoom in to any area on the chart by clicking and dragging your mouse.

To see a corresponding daily sea ice concentration image, click on a line in the chart. Sea ice extent is derived from sea ice concentration. Images are not available for the average or standard deviation.

When reusing Charctic images or data, please credit "National Snow and Ice Data Center."

Currently, some functions do not work in Internet Explorer. We recommend using a different browser.

For more information about the data, see About Charctic data. If you have questions or problems, please contact NSIDC User Services at nsidc@nsidc.org.

NASA logo NSIDC scientists provide Arctic Sea Ice News & Analysis, with partial support from NASA.

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The Guide to Climate Change in Greenland

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View additional years by clicking the dates in the legend. Roll your cursor over the line to see daily sea ice extent values. Zoom in to any area on the chart by clicking and dragging your mouse. To see a corresponding daily sea ice concentration image, click on a line in the chart.

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Artifacts in museums are usually being held in a confined place, meticulously preserve and fragile. This article talks about the experience of the sense of touch.
According to the website: "The concept of "Roots and Touch" builds on the hope that the hands of traditional Japanese artisans and people from all around the world will connect through touch. "
In the future, we can experience and communicate things not only visually but other senses too.

I believe that it is cultural and also a collaboration with the community.

Communicating can be done in different ways, using different senses to create a more coherent experience.

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The Official Tokyo Travel Guide, GO TOKYO

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In order to prevent the spread of coronavirus (COVID-19), various facilities around Tokyo may change their operating days or hours. In addition, some events may be canceled or postponed. Please check official facility or event websites for the latest updates and information.

A shopping experience for the senses

Have you ever felt the urge to touch artworks at a museum? At HULS Gallery Tokyo, you are encouraged to pick up and feel the incredibly detailed and carefully crafted works on display, as well as buy them! HULS Gallery in Tokyo is a museum turned interactive shopping experience, as you touch, see, and feel various items that could find a place in your own home. Each piece is unique, as they are crafted by master artisans of their trade. Whether you pick a pair of gold-leaf decorated chopsticks, or take home a set of dishes illustrating the four seasons, the gallery offers a glimpse into the heart of traditional Japanese arts and crafts right in the middle of 21st-century Tokyo. Come and experience the fine quality of traditional Japanese crafts with a modern twist.

A concept of "Roots and Touch"

The concept of "Roots and Touch" builds on the hope that the hands of traditional Japanese artisans and people from all around the world will connect through touch. Feel the porous beer glasses, crafted to make your beer foam especially creamy, or feel the various textures on the surfaces of the brass bookends created through creative chemical reactions. By touching the various items in the gallery, you will be able to attain a deeper understanding of their appeal. HULS Gallery Tokyo has something to please everyone, from fashion accessories to teapots and sake cups. Come and indulge your inner interior designer with some incredible souvenirs to boast about at home!

Masterful hands at work

HULS Gallery Tokyo will captivate fans of Japanese traditional crafts with a special selection of products: all pieces are unique as they are carefully and lovingly crafted by hand. Pick up and feel the light yet sturdy wooden crafted carafes, carved with stunning precision by hand, or buy a unique set of dishes that look like broken shards, for a quirky and entertaining meal inspired by the traditional Japanese concept of wabi-sabi. Better still, you can purchase any of the items on display for prices starting at around 2,200 yen! Some of the displays are seasonal, making HULS Gallery Tokyo's offerings something to look forward to on every visit.

HULS Gallery Tokyo

Address

2F Akasaka ZEN Building, 6-4-10 Akasaka,
Minato City, Tokyo

Closing days

Closed on Sundays and public holidays.

Access

Akasaka Station | Chiyoda Line | 3 min on foot
Tameike-Sanno Station | Ginza Line | 10 min on foot
Akasaka-Mistuke Station | Marunouchi Line | 12 min on foot

Other

For updated information on opening hours, days closed, prices, and more, please check the official website.

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Have you ever felt the urge to touch artworks at a museum? At HULS Gallery Tokyo, you are encouraged to pick up and feel the incredibly detailed and carefully crafted works on display, as well as buy them!

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Qatar Hosts World Tourism Day Celebrations

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Qatar Hosts World Tourism Day Celebrations

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Qatar Airways proudly supports a range of exciting international and local initiatives dedicated to enriching the global community that it serves. Qatar Airways, the official FIFA partner, is the official sponsor of many top-level sporting events, including the FIFA 2018 and 2022 World Cups, reflecting the values of sports as a means of bringing people together, something at the core of the airline’s own brand message - Going Places Together.

- Values- CSR ( Corporate Social Responsibility) They hold the value of corporate social responsibility by partnering with FIFA and promoting football all around the world.

- I think this is effective because this airline supports a range of international and local football activities of those countries who are the member of FIFA.
for example, Qatar Airways sponsors the Nepalese Domestic league of every age group every year so that the football in Nepal will be developed from the grass root level.

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YouTubeYeti Airlines - Nepal's only Carbon Neutral Airline

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YouTubeYeti Airlines - Nepal's only Carbon Neutral Airline

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Yeti-airline take social responsibility very seriously therefore the company try to reduce the GHG emission by setting the boundaries based on GHG protocol scope 1 and 2 for the better life and environment.

the company communicate sustainability tourism values.
it has effects on slow based but has good impact in the long term future.

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2021 Mount Cameroon Race Of Hope: Everything Is Set

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2021 Mount Cameroon Race Of Hope: Everything Is Set

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Mount Cameroon hope of race is an activity which is organized by the Cameroon government for athletes of different age groups for both males and females. These athletes come from different countries in the world to come and participate in the event.
A prizqe is being allocated for the first 10 people who arrive the mountain. Due to this, it encourages people from different countries to come to Cameroon in order to be part of this competitive activity.
Mount Cameroon is a mountain which many tourist visit especially during Christmas holidays. The mountain is important because it is the main place where tourists visit whenever they come to Cameroon. It carries the economical values.

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I find this image very attractive and i visited this destination in 2018. In my opinion, the future concern this image is trying to articlate is the fishing industry in Thailand and specifically the town of Krabi. Thailand is mostly surrounded by the sea and i suppose that the locals use fishing as a livelihood. This site is valuable to this community as they put in place measures to protect aquatic life on the beach to create awareness to tourist. This statue located at the entrance of the beach speaks a lot about the city. the beach and the city is a main activity for the locals in Thailand. Standing form this site and watch the sun set and rise, its an image of hope and happiness and inspiration for an exciting view.

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Wonderful Copenhagen has launched the capital's first strategy for sustainable tourism under the name: Tourism for Good

The strategy refers to the fact that tourism both locally and globally is growing. In the future tourism must contribute to creating sustainable development both environmentally, socially and economically

" The key idea is that tourism is not a goal in itself; tourism is a means to a sustainable end – a reality where tourism contributes positively to society, to building better cities and destinations for locals and visitors alike and where tourism
is a driver of positive change"

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E-bike and e-car wine tours in the Loire.

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E-bike and e-car wine tours in the Loire.

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A hotel in the Loire valley (France), launching wine tours by electric car and e-bike. Guests are taken from vineyard to vineyard in their e-car, or takes the way on a e-bike . All the wineries are organic, biodynamic or natural, with vegetarian and vegan picnic stops among the vines along the way.

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A Portuguese airline - first to come with completely single use plastic free flights. The company made a commitment to do plastic-free flight in 2018 and fulfilled this commitment 2 years later. From the first January 2020 the company officially became the first carrier in the world to operate a flight with no single-use plastic items on board.

Message was and still is very clear. Leading by example, contributing to making a change which is not only necessary but also possible.