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Product approach: model text.
apply linguistic knowledge to practice.
It is a traditional writing method, emphasizing imitation and product, and various classroom activities can help students strengthen the development of the structure of the language.

Genre approach: more than reproducing a model, students write their own example.
more emphasis on social aspect.

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The product approach leads students to imitate a model text; the Genre approach encourages students to rewrite a model text accoring to particular situations and particular purposes. It can be said like the genre approach is a creation base on the model text.

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both are also focused on language input and content of text, but the genre approach is although to stick to same structure but make it their own, otherwise product approach is to form the model by providing text, have not form their own points. 

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both are also focused on language input and content of text, but the genre approach is although to stick to same structure but make it their own, otherwise product approach is to form the model by providing text, have not form their own points. 

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compare genre approach to product approach 

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compare genre approach to product approach 

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genre approach reflects with knowledge or information of language in context and the development of writing as result inputs in form of texts.
product approach reflects the knowledge about the structure of language and writing development as mainly result of imitation of input in the form of of texts provided by the teacher.

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Product approach emphasize on the final product with a model text provided for students, genre approach focuses more on social aspect, the purpose and audience are emphasized. They learn from the model text and write in their own way.

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product approach:pay more attention on the use of the linguitic,students can follow the existing structure while writing,just imitation without creativity

genre approach:pay more attention on the structure and the use of language

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Product approach focuses more on the final product. Students are drawn to linguistic features of model text provided and then practice those features and then write. Genre approach focuses more on the social aspect. Students first discuss based on the content of text and then write on their own.

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Product approach: focus on the linguistic features and the mimic the structure
Genre approach: focus on the content put the rules into action and reproducing a model

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Both focus on the structures for writing

Product model may focus on imitation for the existing text,
while Genre model may focus more on situational needs, but it may weaken the efforts from the learners.

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Product
The approach has sufficient language input and helps ss analyse the structures of different articles.

Genre
This approach focus more on the specific features of the genres. More emphasis on the social aspect than product approach.

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Genre approach is based on the content of the text to achieve its social purpose. Therefore, the specific structure is emphasized, while linguistic knowledge or skills is ignored.

On contrary, product approach may include the social context and imitation of the structure, but it is not important. The focus of product is still the use of linguistic knowledge .

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Genre approach vs product approach Genre approach requires the teachers to provide proper text model while product approach requires students just write the product provided by the teachers.  Genre approach requires students to have a discussion about the genre and specific language features, which makes the students to learn a lot of language knowledge

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Genre approach vs product approach Genre approach requires the teachers to provide proper text model while product approach requires students just write the product provided by the teachers.  Genre approach requires students to have a discussion about the genre and specific language features, which makes the students to learn a lot of language knowledge

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Product appoach only lets the students write what the teachers provide.

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in genre approach, more social aspects are included in the teaching. there are also some techniques originated from process approach are adopted. students are no more simply mimicing the model, but think of the application of the writing as well.

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Similarities: Both of the two approaches are kind of imitation of the model text.Students are encouraged to deconstruct the model text and stick to the same structure.
Differences:I Genre approach put more emphasis on social aspect,looking at the purpose of the text and intended audience.

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Genre-approach is more focused on the social aspect of life, as in the purpose of each writing piece may be different depending on audience. This approach is more teacher-centered as students are exposed to different writing stages through the teacher.

Product-approach allows students to follow only one structure of a writing piece which decreases the exposure to different forms of texts. In this approach students will be exposed to the language knowledge and text structure by the teacher.

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both of the 2 approaches are the imitation of fixed writing structure, but genre approach focus on social and communicative purpose which will be widely used in high-level writing

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product focuses more on the imitation of the model text. it is more about linguistic features, such as how to use words properly, how to structure the sentence.
genre emphasizes on the structure of the genre. students should follow the structure of the specific genre. also, it concerns the social context of the text, such as the target audience. their drafting should take audience and social background into consideration.

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Product approach:
in this approach, students can imitate the model text by using the same structure and similar topic.

Genre approach:
in this approach, students  are instructed to write based on the social concern, and multiple genres will be taught.

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product approach is more about the product and result,writers are needed to collect ideas and language structures so to complete an essay while genre is more about the learning and analyzing different genres.

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Product: students mimic one model text under one single genre and one singe topic. ( more language input)
Genre : students are introduced with diverse writing genre and practice each genre gradually ( more categories, and less language input)

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Genre approach:
It concerns both language and context.

Produce approach:
It attends more to the writing activity itself.

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Genre-based approach see writing as essentially concerned with knowledge of language, and as being tied closely to a social purpose, while the development of writing is largely viewed as the analysis and imitation of input in the form of texts provided by the teacher.

Product-based approach see writing as mainly concerned with knowledge about the structure of language, and writing development as mainly the result of the imitation of input, in the form of texts provided by teacher.

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Genre: is more focused on the knowledge of a language and the purpose of a text
Product: is more focused on the structure of a text