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Expertise and management experience in homeware & stationery industry;

Manpower: Strong and skilled consultant experience

unique position: focus on individual workplace

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As a small business company, Yiping life is a start-up with five co-founders who comes from SAP consultant company (abundant and skilled analysis capacity to dispose complicated missions); Store manager of Muji Beijing branch （affluent managerial know-how experience and supplier resources）

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Fill with intellectual atmosphere, encourage employees accept divers culture.

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Currently lack of advanced technological equipment or device.

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potential market size : The stationery category boasts a large consumer base, consisting of 300 million students and 100 million office workers.

low market concentration and mostly homogeneous products: There is a large number of manufacturers in the market, with high market fragment and mostly create products without innovation.

Demand of domestic new brand: people always expect new brand.

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The first finance was invested by co-founders that amount is around 100 thousand pounds.

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Declined investment in China

huge demand on funds: cost of productivity, need a huge amount of capital invest in improving productivity.

Chinese entrepreneurship under heavy pressure: tax, human cost, property cost,

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Limited capital
Limited man power
lack of experience
Less of partner resource