# data[].attributes.body
middle income (class)

families

individuals

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1. We help animals
annual report
advertising
social media
partnerships with similar organizations
partnerships with large brands
emotional manipulation
aggressive

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Corporations
Food companies
Cosmetic manufacturers
Fashion companies
Circus shows
Law enforcement

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184.7 M in revenue

The Humane Society of the United States provides hands-on care and services for the protection of animals.

Charity Navigator:
Financial: 1/4
Accountability: 4/4

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13.3 M in revenue (secondary)

Sonoma Humane Society provides medical care and welfare services for animals.

Charity Navigator:
Financial: 3/4
Accountability: 4/4

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2.7 M in revenue (secondary)

Best Friends is an animal welfare organization that focuses on ending the killing of dogs and cats.

Charity Navigator:
Financial: 3/4
Accountability: 4/4

# data[].attributes.body
102.7M in revenue (primary)

SPCA is a provider of dog, cat and small animal adoption service

Charity Navigator:
Financial: 2/4
Accountability: 4/4

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The Humane Society of the United States Reviews

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109 The Humane Society of the United States reviews. A free inside look at company reviews and salaries posted anonymously by employees.

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HSUS Competitors, Revenue and Employees - Owler Company Profile

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HSUS's top competitors are ASPCA, Best Friends and Sonoma Humane Society. See HSUS's revenue, employees, and funding info on Owler, the world's largest community-based business insights platform.

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Getting corporate help can be seen as a negative

'Customers' return infrequently

Expensive to integrate new technology

Facilities can be seen as old or dirty

No way of implementing online 'purchasing'

Not selling a discreet product

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Online engagement

Growing awareness and concern

Low amount/capability of competitors

# data[].attributes.body
73% of revenue is from donations

Doesn't cater to 'elegant' breeds

Poor organizational culture

Poor reviews on glassdoor

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Partnerships with other organizations

135000 volunteer hours

emotional attachment to the product

emotional attachment to the organization

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Adoption of pets requires legal documents

Treating animals requires legal permission

Legal requirements change state to state

Difficulties regarding liability: e.g. are they liable if they treat a stray dog and it dies

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Sustainable growth

Use of sustainable products

Possible market that can be tapped into

Quality of animal treatment

# data[].attributes.body
Staying up to date with emerging medical technology / treatments

Increase in digital opportunities for expansion

Modernizing communication between the organization and its "customers"

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Trust: Do people trust this nonprofit with their animals?

Do people trust this nonprofit to appropriately distribute money

Managing public perception on common issues (overpopulation)

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Affordable adoption?

Has to put the charity before the business

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The Animal Welfare Act (1966)

Nonprofit tax exception

Questions regarding volunteering vs employment

Questions regarding the treatment of animals