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Aims and objectives are huge for businesses because they give them purpose and helps them stay focused on what needs to be done. Aims help employees In order to stay driven and whole hearted in the work they do, without them they would produce lackluster work with minimal effort as they don’t have anything set to accomplish.

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new look aims are to be fair: to the customers, suppliers, employees and the people who make the products.

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Rolls Royce have both aims and objectives. The reasons of this is so the business know what they want to achieve over a certain period of time. They also set them as they have a clear view of the company future. This will help the business save a lot of money down the line.

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Apple have aims and objectives because they want to expand their sales to customer.
They also want to make customers life’s easier so they release products to help them.

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Businesses set objectives as it helps staff to focus on aims equally.

To expand their business

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The purpose for a business to set aims and objectives is to

·         plan forward and for the benefit of the business,

Setting long-term aims and short-term objectives helps to

·         keep the business motivated and get the maximum workout in that period of time to achieve a certain goal,

·         it also helps to measure the working performance

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to expand their business

to guide workers and and get to customers to bring in more profit

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Give themselves a purpose and direction.
motivation employees

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The aims are to guide workers and bring in new customers to gain a higher profit.
By setting objectives, they give themselves a sense of purpose and direction.

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·         Aims help companies direct all workers toward the same ultimate objectives.

·         Objectives help the companies to achieve their long term goals.

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what is the purpose of setting aims and objectives?

It motivates the managers and employees to make more sales

It provides a standard, a benchmark against which the company will review the progress

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Growth: To expand their business.

Service provision: To improve their services to attract more customers.

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The purpose of setting aims and objectives are because you have a target to achieve by making sure you manage to attempt or intend to reach a certain goal. To manage to reach objectives by continuing to come up with innovative product designs and manufacturing better quality products, lastly maintaining integrity of your global brand.

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The purpose of Superdrug is to motivate managers and employees to make more sales and to do better which will help make more money.

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By setting aims and objectives companies give themselves a sense of purpose and direction, this therefore helps them to set specific targets and then monitor them frequently to see the progress.

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H&M aims is to achieve a climate positive value chain by 2040.

H&M Objective is to establish mechanisms to support freedom of association and industry-wide collective bargaining.