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Change can also come from the bottom of the organization, if an employee has an innovative idea that they're able to share with peers. This kind of change shows the employee(s) "swimming" in a different direction from their colleagues until the idea moves up the ranks of the organization.

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Change can come from the upper echelons of management, in which case the leaders are "swimming" in one direction before the employees become acclimated to the change

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Sometimes employees feel as though the organization is making changes that move in the wrong direction, or everything is changing around them, and it becomes overwhelming. Change is hard, and eventually employees reach their limit of the changes they can accept and they become resistant.

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Sometimes it's hard to make a change: the entire organization is swimming together in the same direction, and some trailblazer has to begin swimming upstream and leading the way before the rest of the organization follows suit