# data[].attributes.body
What would they say is the biggest strength of the brand, what do they want to focus on in order to compete? (Charlie)

What is the desired target group? (Do they still cater to old customers? Or do they want to garner new customers?) (Charlie)

Why do Stussy, Rhude and les benjamins inspire you? These brands are relatively basic and your style isn't. (Nico)

What do you consider your mission? What is your organization striving for? (Cato)

what are your core values within the company (e.g. honesty or togetherness) (Cato)

Your target group is young people. however you also sell to older people. Is there a certain “age group” which you want to focus on mostly? → how do you wanna reach this specific group. (Cato)

Is there a meaning behind the visual logo? (star and colours). (Cato)

how would you describe your company's culture? (Cato)

As we scrolled down on the Born Original Instagram page, we noticed that the instagram captions used to be in English. Why did you change your instagram captions to German? (Cato)

What are the company's overall goals for this year? (ana)

Are there incentive measures for employees?(ana)

How would you describe the team's dynamic?(ana)

What do you find most challenging about working for this company?(ana)

# data[].attributes.body
How dependent are they on their supplier? (Charlie)

What are your sales analytics for the past 2 years (profit margins, sales numbers + region, clothing margins)? (Charlie)

What type of artists do you have? Are these professionals or maybe students? Q: Have you tried working with students on the design? This can be cheaper and you can then make more profit. (Nico)

Do you use ads and cookies? For example we have spend a lot of time on your website but never get an add on a different website. (Nico)

Did you sell more on Black Friday than regularly? (Nico)

Do you want to focus more on selling your products in store or online? (Cato)

You have a lot of reach with your socials, even in America, but you don't necessarily sell to those people. What do you think is stopping you from selling your products to America? (Cato)

What’s is our budget for our professional online branding advice? This can help us determine which direction we can go with the online branding advice and how big we can go. (Cato)

Are you interested in selling your products to retailers? (Cato)

# data[].attributes.body
What will be the main focus (shoes or regular clothing)? (Charlie)

Will certain products stay in the shop permanently? (Charlie)

In what terms will new clothes be released (conventional fashion seasons, smaller more regular drops, completely independent drops/ready when ready)? (Charlie)

How will prices develop in the future? (Charlie)

Will the clothes be unique just like the shoes or did you plan to keep it simple? (Nico)

In March 2020, the doors of the Born Originals® pop-up store opened in Amsterdam. Why did you choose Amsterdam for your pop-up store? (Cato)

# data[].attributes.headline
Group Cato, Angelina, Viktoria, June and Benthe

# data[].attributes.subject
Group Cato, Angelina, Viktoria, June and Benthe

# data[].attributes.body
1. Do you want to focus more on selling your products in store or online?

2. In March 2020, the doors of the Born Originals® pop-up store opened in Amsterdam. Why did you choose Amsterdam for your pop-up store?

3. What mission, what is your organization striving for?

4. You have a lot of reach with your socials, even in America, but you don't necessarily sell to those people. What do you think is stopping you from selling your products to America?

5. what are your core values within the company (e.g. honesty or togetherness)

6. Your target group is young people. however you also sell to older people. Is there a certain “age group” which you want to focus on mostly? → how do you wanna reach this specific group

7. Is there a meaning behind the visual logo? (star and colours)

8. How would you describe your company's culture?

9. What’s is our budget for our professional online branding advice? This can help us determine which direction we can go with the online branding advice and how big we can go.

10. Are you interested in selling your products to retailers?

11. As we scrolled down on the Born Original Instagram page, we noticed that the instagram captions used to be in English. Why did you change your instagram captions to German?

# data[].attributes.headline
Group: Alicia, Charlie, Jasper, Peer, Tomas

# data[].attributes.subject
Group: Alicia, Charlie, Jasper, Peer, Tomas

# data[].attributes.body
1. What will be the main focus (shoes or regular clothing)?

2. What are your sales analytics for the past 2 years (profit margins, sales numbers + region, clothing margins)?

3. In what terms will new clothes be released (conventional fashion seasons, smaller more regular drops, completely independent drops/ready when ready)?

4. What would they say is the biggest strength of the brand, what do they want to focus on in order to compete?

5. What is the desired target group? (Do they still cater to old customers? Or do they want to garner new customers?)

6. Will certain products stay in the shop permanently?

7. How will prices develop in the future?

8. How dependent are they on their supplier?

# data[].attributes.headline
Group Ana, Ella, Joey, Tatiana and Louise

# data[].attributes.subject
Group Ana, Ella, Joey, Tatiana and Louise

# data[].attributes.body
1.What are the company's overall goals for next year?
2.Are there incentive measures for employees?
3.How would you describe the team's dynamic?
4.What do you find most challenging about working for this company?

# data[].attributes.body
1. Why do Stussy, Rhude and les benjamins inspire you? These brands are relatively basic and your style isn't.

2. What type of artists do you have? Are these professionals or maybe students?

Q: Have you tried working with students on the design? This can be cheaper and you can then make more profit.

3.  Do you use ads and cookies? For example we have spend a lot of time on your website but never get an add on a different website.

4.  To what extent are you depending on suppliers?
5. Will the clothes be unique just like the shoes or did you plan to keep it simple?
6. Did you sell more on Black Friday than regularly?