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Part 2: Toyota and competition (General motors)

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Part 2: Toyota and competition (General motors)

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toyota total sales by region - Google Search

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market market share automotive industry car manufacturers toyota land cruiser 2020 automobile industry corolla hybrid electric vehicles toyota corolla

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Part 2: Competition with other auto companies

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Part 2: Competition with other auto companies

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According to official financial data from 28 mainstream auto manufacturers around the world, the operating profit of auto companies began to decline before the outbreak of the coronavirus epidemic. In 2019, the operating profit of the entire global automotive industry fell by 11%.

Felipe Muñoz, an analyst at industry research firm Jato Dynamics, said in a report that although the overall revenue of the automotive industry increased slightly to 1.87 trillion euros ($1.03 trillion) last year, operating profit has decreased from 96.71 billion euros in 2018 ($105.3 billion) to 86.38 billion euros ($94.05 billion). As a result of the increase in income and no increase in profits, the operating profit margin fell from 5.2% in 2018 to 4.6%.

The auto industry had many difficulties before the epidemic

The overall profit decline of the global auto industry stems from some convergence issues in the Chinese, US and European markets. First of all, in the Chinese market, auto companies have been affected by a series of policy reforms in the auto industry, including the introduction of strict "National Six" emission regulations, reduction of subsidies for new energy vehicles and the implementation of an electric vehicle sales quota system. China's car sales account for 29% of the world 's total sales and it is the world's largest car market. It is also a key market for large automakers such as Volkswagen, Honda, GM, Daimler and the BMW Group. Any changes in the Chinese economy may have a global impact. In 2018, China's auto market sales showed the first negative growth in 28 years; in 2019, China's auto market fell again, a decline of 8.2%; of which, the annual sales of new energy vehicles also experienced negative growth for the first time in nearly ten years.

In the European and American markets, car sales have also begun to show signs of stagnation after a long period of sustained growth. However, unlike China, Europe and the United States are mature automobile markets, so this level of volatility can be considered within normal limits. However, the increasing regulatory pressure in the European market and the uncertainty caused by the Sino-US trade dispute have made automakers in a difficult situation. In 2019, car sales in China and the United States accounted for 42% of global sales.

In addition, uncertainties in major markets in Asia and the Middle East, including India, Iran, Argentina and Turkey, have also contributed to the decline of the global automotive industry. Last year, car sales in these four countries were approximately 5.1 million, a 21% decrease from 2018. Among them, sales of Tata Motors, India's largest automaker, fell 23%.

Car company's financial report overview: Although Volkswagen and Toyota's revenue is the top of the list, Ferrari is the most profitable.

In terms of sales volume and revenue, the Volkswagen Group ranks first among the mainstream automakers in the world. In 2019, the Volkswagen Group sold 10.975 million vehicles, followed by Toyota with 10.742 million vehicles; Volkswagen's revenue was 252.6 billion euros, while Toyota 's reported revenue was 250.8 billion euros. Compared with 2018, the revenues of these two auto manufacturers have increased by 1% year-on-year, mainly due to the increase in delivery volume, the improvement of the price structure and the increase in the level of non-automotive business income.

In terms of profit, Toyota topped the list with an operating profit of 21.2 billion euros, a slight increase of 1% year-on-year, which means that the company's per unit profit reached 1,976 euros, ahead of Volkswagen Group and its Japanese competitors (except Isuzu). Compared with other manufacturers, the turmoil in the external environment in 2019 did not have a negative impact on Toyota, which is partly due to the company's hybrid vehicle lineup.

In terms of profitability, Ferrari won the crown. Last year, Ferrari sold a total of 10,131 vehicles, a record high; operating profit margin was as high as 23.2%, per unit profit exceeded 86,000 euros, equivalent to the profit of 30 BMW, 122 Renault and 926 Nissan cars. Ferrari's rapid adoption of new technologies, its ability to adapt to market changes and its impressive marketing department made it through last year's difficult times. More notably, the company achieved such results without SUV contributions.

Tesla is still an outlier, and the company adopts a business model that is different from many other competitors. The launch of Model 3 helped the brand expand its global influence and increase sales, but Model 3 is cheaper than other Tesla models, so the revenue level is not as good as others. At present, Tesla is in the expansion stage and is "burning a lot of money" to promote business growth. Therefore, although it has increased production and got out of "production hell", it is still losing money. In 2019, Tesla's net loss was 61.59 million euros, meaning that every car that was shipped actually lost 168 euros.

What will happen in 2020?
If the global environment is complex in 2019, then 2020 can be regarded as catastrophic. The pandemic of the coronavirus epidemic has caused more trouble than expected. In addition, European car manufacturers will also face penalties for excessive emissions, so most car companies will be struggling to have money by the end of the year.

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2019 financial report of 28 mainstream auto companies in the world: total profit decreased by 11% year-on-year

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According to official financial data from 28 mainstream auto manufacturers around the world, the operating profit of auto companies began to decline before the outbreak of the coronavirus epidemic. In 2019, the operating profit of the entire global automotive industry fell by 11%.

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Toyota had just under 366,300 employees on the payroll in the 2021 fiscal year. This compares to about 361,900 employees in the 2020 fiscal year, a decline of around three percent.

Number of Toyota employees

The Toyota Motor Corporation, a Japanese company headquartered in Toyota, Aichi, is one of the world's leading car manufacturers. The company's main competitors include the Renault-Nissan alliance, Volkswagen Group, and General Motors. The leading automotive manufacturer based on sales, Volkswagen, has more employees than Toyota: around 665,000 people worldwide in 2020.

Market leading position

The Toyota Motor Corporation is responsible for some of the best-selling car models such as the Corolla or Camry. During the fiscal year ended March 2021, Toyota generated sales and revenue streams of just over 27 trillion Japanese yen. Over half of all Toyota vehicles were sold in Japan or North America. Toyota sold more than 9.5 million vehicles between January and December 2020.

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Toyota number of employees 2021 | Statista

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Toyota had just under 366,300 employees on the payroll in the 2021 fiscal year. This compares to about 361,900 employees in the 2020 fiscal year, a decline of around three percent. The Toyota Motor Corporation, a Japanese company headquartered in Toyota, Aichi, is one of the world's leading car manufacturers.

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Sales Volume

Sales Volume in Japan

Toyota rode the motorization wave of the 1960s and dramatically increased sales by enhancing its product lineup, including the launch of the Corolla in 1966 and by establishing multiple sales channels.

While sales faltered in the 1970s as a result of two oil crises and new emission regulations, they steadily increased in the 1980s, and, backed by unprecedented economic growth, reached 2.5 million units annually by 1990.

However, from 1991 onward, with the economy paralyzed by a collapsed asset price bubble and resulting structural changes, sales have entered a long period of steady decline.

Number of Registered Vehicles and Market Share

1950-1975

Unit=one vehicle; Market share %

Market share (excluding minivehicles)

1976-1990

Unit=one vehicle; Market share %

Total of all passenger cars & RVs

Market share (excluding minivehicles)

Market share (including minivehicles)

1991-2011

Unit=one vehicle; Market share %

Total of all passenger cars & RVs

Market share (excluding minivehicles)

Market share (including minivehicles)

*

Units include both Toyota and Lexus sales.

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2011 includes sales of 6,308 minivehicle units.

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TOYOTA MOTOR CORPORATION GLOBAL WEBSITE | 75 Years of TOYOTA | Sales Volume | Sales Volume in Japan

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Sales Volume Toyota rode the motorization wave of the 1960s and dramatically increased sales by enhancing its product lineup, including the launch of the Corolla in 1966 and by establishing multiple sales channels.

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TOYOTA MOTOR CORPORATION GLOBAL WEBSITE | 75 Years of TOYOTA | Sales Volume | Sales Volume Overseas

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Until the early 1980s, Toyota met foreign demand by exporting CBU and CKD vehicles. But as the sudden increase in exports led to increased trade friction and as economic conditions grew more volatile, Toyota started full-scale efforts to produce its products overseas.

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Since its foundation in 1926, Toyota Industries has provided innovative products, leading changes in the times for 90 years. Today, Toyota Industries has grown into a global company, offering customers around the world an array of quality products, including textile machinery, materials handling equipment and automobile-related products.