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-I removed the address as this is not something Eye usually includes in their posters
-I removed a lot of the over decorated elements and kept one main background image as this matches the Eye identity
-I increased the size of the Eye logo dramatically to ensure it would be seen immediately by the viewer
-I tried really hard to match the size of the elements between the posters as well as have variation in placement

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-Be careful with the use of red
-Museum identify was lost, less = more

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eyefilm.nl/en

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All images used in posters taken by me

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I chose not to use this as my final series due to the fact that the typography is not immediately legible and therefore does not get the message across fast enough to the viewer. I also felt that this series not match my client's existing graphic identity well enough.

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I focused on taking close ups that I could incorporate into my designs

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How does this translate into my posters? 

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How does this translate into my posters? 

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This message is represented in my posters through the dramatised exhibition titles that would theoretically also be the name of a film being shown by the Eye Filmmuseum.

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my theme here is facades. This is based off of the fact that I got this shirt as a gift despite the fact that I have never personally been to New York, therefore when I wear it I feel like I am representing a false message considering I don't think you can love a city you have never been to.

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WHAT TYPE OF EXHIBITIONS DO THEY HAVE?

Visual arts and film installation,

Philosophical essay about the concept of other filmmakers and artists

Spatial installations

Panorama - in which they display historical film equipment

Precursors of film

Set photos

Story benches on which one can sit an listen to how films are made

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circled = my favourite compositions

Moving forward I will use these as my base as a begin to create my final posters in Indesign

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WHAT DOES THIS INSTITUTE DO?

Eye Institute is the only museum for film and the art of the moving image in the Netherlands. The Eye collection contains more than 50,000 Dutch and international films, and a wide variety of posters, photographs, film equipment, books and personal archives.

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typography test

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"Bridging the gap"

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Variation of collages with different properties

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Common characteristics of Eye Filmmuseum's existing posters:

Full bleed images

Contrasting text

Simple text; capitalized for titles

Logo in top left corner

Bright colours - contrast

Date of exhibitions in bottom right

Strong typographic hierarchy; titles much larger and in caps, bright colours for text, subtitles, dates and logo much smaller

Titles repeated for emphasis

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Eye Filmmusuem poster example

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Eye Filmmuseum poster example

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My version of what the 3rd poster in this series could look like...

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overlap, asymmetry, some full bleed elements, contrast in distribution

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contrast in distribution, asymmetry, strong visual hierarchy

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significant white space, no over lap, horizontal symmetry

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centred, over lap, some full bleed elements

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full bleed elements, over lap, contrast in white space

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vertical symmetry, significant white space, no over lap

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no overlap, asymmetry, full bleed elements