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Is a marketing strategy designed to promote products in a low cost unconventional and unexpected way that makes a large impact and lasting impression on the general public.

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Viral marketing occurs when an advertising message is self-replicated like a virus.
eg: example of this was Hotmail. Using the line 'Get your free e-mail at Hotmail' at the bottom of every e-mail sent by people with Hotmail accounts, the company gained 12 million users in 18 months. Its fastest growth occurred when 270,000 users were joining per day.

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The use of dedicated websites and applications to interact with other users, or to find people with similar interests to one's own.

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Examples include the use of publicity stunts, viral videos, stencil graffiti.

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Examples include the use of publicity stunts, viral videos, stencil graffiti.

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Guerrilla Marketing is a concept coined in 1984 by Jay Conrad Levison in his book Guerrilla Marketing: Secret for Making Big Profits from Your Small Business.

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Guerrilla Marketing is a concept coined in 1984 by Jay Conrad Levison in his book Guerrilla Marketing: Secret for Making Big Profits from Your Small Business.

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social media offers an easy and low-commitment way for potential customers to express interest in your businesses and your products.

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Viral marketing or viral advertising is a business strategy that uses existing social networks to promote a product

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Its the use of internet based tools and platforms to create and share online content. It enables people to connect and communicate online through websites.
Example:
- Facebook
- LinkedIn
- Instagram
-Pinterest
-Snapchat

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Advantage:

High credibility

Great reach

High efficiency

Cheap and the low end it's free and you cannot beat free.

It's tailored to meet the needs of small businesses viable for small businesses.

It uses the network effect of the Internet so that the marketing messages can be reached mass audience rapidly and effectively.

It's fun.. Many aspects of creative Guerrilla Marketing campaigns are just plain fun! You get to perform wacky stunts and engage in unusual activities, all in the name of working for a living.

Inflate profits.

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Disadvantages:

It's often work slowly. You will not see instant or overnight results stemming from your efforts. An investment of time is required in order to achieve your business sales goals.

It's a high-risk marketing communications technique, since it requires significant initial investment in the viral agent and selling. However, there is no guarantee that the campaign will ‘go viral’, in which case the investment will be wasted

As guerrilla marketing campaign can spread rapidly, negative sentiments about a company can be also spread. Besides, viral marketing indicates you to work in association with an unknown group, so chances of getting an unsolicited e-mail threats and the dilution of the brand and much more

Guerrilla initiatives operate in a world with 100′s more variables than traditional ads, but the traditional ads’ variables are familiar to consumers, so they do not as readily and unpredictably detract from the rhetoric.