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It is easy to find what you are looking for as the website is easy to use. Customers can compare products to find the best option for themselves. The website has a modern look to it, showing to the customer that they are getting the latest technology.

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Easy to use with recommendations based on my previous viewings. It can obviously be personalised with different profiles. Very colourful and visually appealing with movie/TV posters or graphics bringing lots of colour.

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https://www.northampton.gov.uk/counciltax

This website is very clumsy and it is hard to find exactly what you need. You have to click through lots of lists/options to get to the desired page. It is very bland & boring and lacks engagement.

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The website is easy to use, offers a wide range of products and when you search for what you need it is able to suggest more iteams even at a lower price or different colors, different style and different brands. You can use it on the PC or on a application, there are different payment methods and there are various offers for amazon prime customers.The website is very modern and always updated with the latest offers.

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Allows for an easy and quick online shopping experience. Giving consumers the choice of designer brands and asos own brand items. clear links to different items and use of Wishlist to save items for later.

Going back to the use of the wish list allows asos to make their website personal to the individual whom uses it, as the majority of people would have different items saved.

The company send out personalised emails addressed to the user who has an account with the website, offering deals, student discounts and making the user aware of sales.

website is clearly set out, with a column split into different categories, women and men splitting the genders but also the items in which they sell. The front-page advertising deals and discounts with the new in section to inform the user of new items they have received.

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The website is limited to what users can do, although it shows products which are available they do not showcase all their products. Also not allowing customers to purchase products online decreases the amount of engagement which can be achieved.

There is no personalisation, not allowing customers to add items to a wish list, while there is also no places to sign up to Primark which suggests no further contact with customers other than what happens face-to-face in the stores. therefore customers are not informed about what is happen such as new collections or deals.

Engagement remains low as the business have limited the use of their website, creating the website as a soul purpose for search about who they are and what they do. Remaining less engaging than other fashion online websites as consumers are unable to purchase online.

The website is simple and direct, the visuals are pleasing to the eye however are very simple, allowing the website to be clear to users.

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The website is not a true representative of the products they sell. The products they sell are cheap and bad quality but in the pictures of products on the website, it shows high quality products but when products are received this is not the same.

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Range rover is good when it comes to engaging as it allows consumers to build their own car and choose what specifications that they want for the car. This website is interactive and easy to use.

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If you're quite new to social media going on twitter will turn you off completely. It doesn't make a lot of sense and even though it shows you how to use it, it is extremely confusing. It does what any other social media site can do which to me doesn't stand out as I could use any other site such as Instagram to find out what the social affairs are in the world.

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Prettylittlething is a shopping site preferably targeted for women. They have pop ups all over the web so even if you're not on the site you are still able to see what the latest sales are. This is effective as it draws consumers in without even having to go on the website.

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You can't buy clothes online so, customers have to go instore to buy clothes

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- At home workout website
- Fitness & healthy lifestyle advice

Usability - trending fitness plans for seasonal bodies such as ‘summer workouts’ or the latest healthy recipes.

Personalisation of the website- offers easier access for consumers such as specific target area workout subheadings.

Engagement methods-subscriptions of newsletters/ review pages for the public/ weekly edition of workouts.
Visuals and appearances - use of pastel shades of pinks and patterns of hearts & stars adding a feminist touch towards the website.

When subscribed to newsletters;

·         Slimdown eBooks

·         Weekly fat loss editions

·         Workout plans

·         Latest recipes

·         Weekly dose of exercises

·         Print & prep grocery list

·         Fitness calculator

·         Motivational emails ‘Happiness starts with good health’

I believe this website is successful as it offers a range of helpful tips to develop upon my own health and others, strong engagement in the newsletter benefits, including a healthier way of eating such as the nutritious recipe ideas, an organised way of shopping such as the print&prep grocery list and the amount of weekly dose of exercise I should be doing. These are wise methods used to support consumers to be aware and understand the importance of their own health with the essential advice.

https://www.spotebi.com/