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These online retailers have adapted to the recent worldwide events by creating relevant categories to support the actions of the population at present. It shows the retail industry are on board with keeping their customers engaged with them during these uncertain times to avoid losses.
Included: Working from home, Stay at home, Joggers and a nice top, Self Care, Home Workouts.

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Next as a company have a very positive and well thought out plan for the coronavirus pandemic. Here is a few points from the report I felt most necessary to include in my research.

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Since the Coronavirus outbreak there has been a popular demand for loungewear and online shopping platforms have clearly seen this as a perfect opportunity to stay relevant during these times. This would be a good idea for Lipsy to catch on to.

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My first idea of the retailer I would research for this project was Lipsy. Since carrying out some basic research I've realised Lipsy will not be a suitable brand to study and research for this project. They are not classed as a retailer but a brand, they also are looked after by Next PLC who have a strong performance during this pandemic. Using Lipsy for the comp shop will be tricky as they do not appear under retailers making it harder to compare. As they are not an independent retailer and do not have their own website they will be hard to single out away from Next as a whole company. They also only have a minimum amount of store they are mainly concessions inside Next stores which again makes it hard to analyse them separately.

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This dashboard has really relevent and interesting statistics following the coronavirus impact on the industry. I found it particularly interesting to see the top categories for selling out.

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Get real-time insights on how COVID-19 is affecting the retail landscape globally, including discounting and assortment analysis.

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As retailers continue to work through the impacts of this pandemic, transparency through communications and announcements are paramount to preserving customer relations.
Despite the uncertainty in the current state of the market, EDITED data can ease some of the strain your business might be going through by transforming your current processes. Get in touch to see a demo today. Related articles: 'Made in China' has dropped 16% - The impact of coronavirus on fashion The 5 strategies retailers should adopt to combat coronavirus How retailers can move into the work-from-home era during COVID-19 A guide to building the perfect self-isolation home space How to successfully adapt your communication strategy for COVID-19

Wednesday - Apr 22nd
Earth Day pledges and bad hair day edits Further announcements and in the news:
Tuesday - Apr 21st
Wistful daydreams of Summer and loungewear lingerie

Baukjen have partnered with one of its factories to make PPE masks, promoted with the hashtag #masks4all, Reiss announced a donation of 10,000 masks and enough fabric for 900 scrubs

Loft CA promoting 'zoom ready' tops alongside 'lots and lots of new markdowns'

Directional offerings from Ann Taylor 'you will be able to wear dresses again, plan accordingly', while Temperley London and Marwella push wistful 'Summer dreaming' edits

Updated seasonal basics at Sportscraft

Debenhams offers a new perspective on loungewear through lingerie with the 'lounge bra' while ASOS push lounge apparel for a 'Big Night In'

Koral US homepage makes reference to travel 'whether you're on your way from LAX to JFK or to the gym'

DIY is a recurring theme with PacSun inspiring at-home projects such as making a face mask from a graphic tee and tie-dying loungewear. Miista recruits a hairstylist and promotes an 'Interactive Cutting Bangs Class'

Spendless Shoes share an edit of its isolation bestsellers

Brother Vellies launch the 'Something Special' project - over the next 6 months customers can sign up and have a small made-to-order item delivered each month

Banana Republic encourages 'Get Dressed and Get Motivated' with edits for morning meditation and conference calls

Marks & Spencer's in-house nutritionists share healthy eating tips

Rivers promotes 50 pack face masks

Further announcements and in the news:

Virgin Australia has announced it has entered voluntary administration

London Fashion Week announces it will go gender-neutral for June 2020, combining men and womenswear shows

Germany has canceled Oktoberfest, due to run 19th September to the 4th October

Donald Trump has announced plans to suspend all immigration to the US

Primark sees sales drop from £650m per month to nothing following forced closures

Vestiaire Collective has secured 59m euros in funding to aid expansion into Japan and Korea

With online sales exceeding expectations over the past few weeks, Joules has secured a £15m credit boost to continue its strategic growth plans for COVID-19

From the start of next week, retailers will be able to sell on Google for free as well as have additional exposure on the Shopping tab

The shuttering of stores in China for Q1 resulted in a 22% drop in Gucci's Q1 sales

According to Reuters, Lord & Taylor is the latest retailer reportedly considering bankruptcy

John Lewis reported online sales growth of 84% YoY between mid-March and the 15th of April

After filing for administration, all 60 Cath Kidston stores will permanently close. The brand will continue to trade through online and wholesale channels

Monday - Apr 20th
Lockdowns lessen and retailers dream of sunnier days ahead Further announcements and in the news:
Sunday - Apr 19th
Communications saw a focus on giving back

Charity is at the forefront of communications with Wild & Gorgeous matching the purchase of its boys and girls 'surprise packages' of apparel, with a donation of one to children at the NHS Rainbow center, Newham University Hospital. Cloth Inc is donating all profit from its COVID-19 sale 'to help Indonesia fight COVID-19'

A focus on family was clear - H&M pushed mini-me edits with the strapline 'Together Tees - match your dream team in rock and retro prints', while Boden pushed 'family moments' with matching occasionwear

Adidas played on the WFH abbreviation - turning it to 'workout from home', while ASOS men pushed an edit of 'Workout Clothes', with the line 'Hello, home fitness'

H&M, & Other Stories, Anthropologie and Vestiaire Collective were among retailers to promote Spring classics and essentials

Loft are offering 70% off one full-price item, while MissPap promoted a blanket discount of 50% - with an extra 15% off 'our isolation summer shop'

Gant kids, Boden and COS looked to the Summer and warmer weather ahead.

PPE was a focus - Ace & Tate announced they are donating 'safety goggles to frontline NHS workers' while Larsson and Jennings saw a homepage edit titled 'Stop watches. Make Masks'

Lulu Guinness spotlight NHS Dr. Rebecca Loke nominated as a hero in the brands' kindness campaign

Designer Todd Snyder shares his WFH hacks and Diesel's email includes outfits 'for successful home living'

In Moda Operandi's email, co-founder Lauren Santo Domingo shares a letter thanking customers for their support as well as links to donate to relief funds, favorite books and movies as well as lessons from homeschooling her children

Bold colors and prints continue to be at the fore of communications. BCBG Max Azira promote a 'tie-dye takeover,' Rockett St George send a pink blossom moodboard and Nordstrom Rack send out an email for 'colorful + printed dresses under $35'

Further announcements and in the news:
Saturday - Apr 18th
Dressing up to stay in and comfort fabrics remain popular trends communicated to consumers Further announcements and in the news:
Friday - Apr 17th
Retailers turn to their customers for content and maintain the Friday spirit Further announcements and in the news:
Thursday - Apr 16th
Retailers continue to lift spirits as lockdowns are extended Further announcements and in the news:
Wednesday - Apr 15th so far...
Communications have a positive vibe

Coccinelle kick-start feel good tips for when staying at home, with the first tip on finding a mindfulness routine that works for you

Fenwick inform customers that its website is back open now the way orders are picked and packed has been altered in line with social distancing measures

Timberland's email opens with a strong statement, 'Stay strong we'll be back out there soon. Get ready'

Christopher Raeburn promotes unisex loungewear from its 'standard issue' - also reaffirming its value by stating that it will never go on sale

Matches email features an at home style guide including creating your perfect space, refined totes for 'essential outings' and luxe sleepwear

J.Crew's email is titled Bright Idea: up to 60% off colorful spring-ready styles

Araks promotes 'Making Masks For You, In Support Of First Responders' - with 100% of all proceeds donated to First Responders First

Gap's email focuses on leggings with the bold typo stating WFLeggings

Jaeger, Mint Velvet and DKNY promote layering stories

Further announcements and in the news:
Tuesday - Apr 14th
Retailers inject bright colors and continue discounts Further announcements and in the news:

After Next reopened its website after a two-week shutdown, demand exceeded capacity and the site paused orders again

UK womenswear label, Harpenne, will halt online trading

John Lewis launches virtual one-on-one appointments with experts across nursery, home and styling. It plans to extend this service to cover nutritional advice, wine tastings, and tech support

The LVMH Prize is canceled and the €300,000 award will be now be split equally between the eight finalists

Italy reports its fewest new cases of coronavirus in a month

New cases of COVID-19 has fallen in Germany for the fifth consecutive day. The discussion of lifting protective measures will take place Wednesday

UK retailers Oasis and Warehouse are reported to fall into administration as early as Wednesday

All businesses registered on eBay UK will receive a 30-day payment holiday. The site has also set up a free webpage to support the small businesses selling on eBay

Louis Vuitton's Parisian Ready-to-Wear atelier will now produce medical gowns

The Ermenegildo Zegna Group is aiming to manufacture 280,000 medical overalls

Glossier has released its debut hand cream, which will be launching next week. The first 10,000 will be donated to US healthcare professionals

During the first session of Vogue Global Conversations, Marc Jacobs said due to coronavirus his Fall 2020 collection is not currently being produced and Spring 2021 has not yet been designed

Saks Fifth Avenue is aiming to reopen its flagship store on Fifth Avenue by the 1st of June. Safety measures will reportedly still be in place to include sales associates wearing masks with sanitizer on-hand, disposable cosmetics samples, contactless payments and virtual shopping services

Monday - Apr 13th
Easter sales continue and more retailers announce donations Further announcements and in the news:
Sunday - Apr 12th
Easter and spring collection promotions
Saturday - Apr 11th
30% off for a Staycation Sale Further announcements & in the news:

Rihanna is the latest celebrity to help in the fight against COVID-19 donating $2.1M to victims of domestic violence during this time

Prada has announced its latest live talk series on Instagram in the wake of COVID-19 titled 'Prada Possible Conversations' - the first episode is scheduled for 14th April

The head of luxury group Kering - owner of labels like Gucci, Saint Laurent and Balenciaga - will give up 25% of his wages for the remainder of the year

Friday - Apr 10th
A 50% discount for our healthcare workers Further announcements & in the news:
Thursday - Apr 9th
Stay at home Easter suggestions Further announcements & in the news:

Arcadia looks to borrow up to £50m to support the business during COVID-19

The Oxford English Dictionary introduces 12 entries in light of language changes of the moment. Growth in popularity of existing terms in use such as WFH, PPE and self-isolation see them officially introduced, while just one of the 12, COVID-19, is brand new

Debenhams appoints administrators FRP Advisory

Wednesday - Apr 8th
Looking ahead and staying organized Further announcements & in the news:

Boris Johnson spent a second night in intensive care

Twitter's CEO Jack Dorsey donates $1B of his equity from his company Square, representing 28% of his wealth

London's emergency field hospital NHS Nightingale has opened up to its first patients and a second has been confirmed to open in Birmingham on Friday

Tesco reports a 30% rise in sales in the run up to lockdown in the UK

Senior management at shopping center owner Unibail-Rodamco-Westfield are taking 25% pay cuts to be donated to fight COVID-19

Due to the pandemic, ASOS report sales have declined by 20-25% over the past three weeks

Three of the Queen's uplifting coronavirus messages from her speech are being featured on a London Piccadilly Circus billboard from today until the 19th April

COVID-19 deaths in the UK have now surpassed 7,000

Cardi B partners with Fashion Nova on a $1 million cash giveaway with $1,000 will be given to those directly affected by the crisis every hour

The Duke and Duchess of Cambridge surprise children of essential workers with a video call to the Casterton Primary Academy, in Burnley

According to Stackline data, bread machines, weight training equipment and office desks are among the top 100 fastest growing categories in e-commerce. Sunglasses, camping equipment and cameras are on the decline

Tuesday - Apr 7th
Delivery options and denim come into focus
* Denim lines are pushed at Arcadia brands - 'It's a classic wardrobe staple' at Miss Selfridge with 40% off & 'Nothing says kicking back at home quite like a good pair of jeans' at Topshop with 30% off
* Sweaty Betty contradicted this with a playful subject line 'Social distancing from your jeans right now?'
* Despite warehouse and courier issues plaguing several retailers, Coast communicated coastVIP - unlimited next day delivery and free returns for £9.99
* Similarly, Isabel Marant reveal a 'fast order' to coordinate deliveries with a salesperson
* Burton pushes suiting 'invest in timeless tailoring for less. Looks good now, looks just as good later'
* Positive verbiage continues with the use of phrases like 'pick-me-up'
* Gucci promote its podcast and link to playlists of 'music to cook to'
Further announcements & in the news:
* Boris Johnson is admitted to intensive care
* China reports no COVID-19 deaths for the first time
* Harry Styles releases a $26 T-shirt bearing the message 'Stay Home. Stay Safe. Protect Each Other.' All proceeds will go to the WHO's COVID-19 Solidarity Fund
* VF Corporation, which owns The North Face, Vans and Dickies, has announced a USD 1.5 million donation to support local communities worldwide

Monday - Apr 6th
Feel good vibes to start the week Further announcements & in the news:
Sunday - Apr 5th
Bringing the outdoors indoors & team edits Further announcements & in the news:

The Queen addressed the UK nation, thanking key workers for their work as well as everyone following government guidelines and staying at home: 'we will succeed - and that success will belong to every one of us'

Spain sees a decline in daily deaths for the third day in a row, to 674

The UK government warns that outdoor exercise could be banned if people 'flout the rules' over this sunny weekend

Cath Kidston is set to file for administration in light of the impact of the pandemic

Saturday - Apr 4th
Home outfits & alternative workwear Further announcements & in the news:

Footwear retailer, Schuh, has reopened its online store after temporarily closing on 26th March. Its CEO stated, 'the decision to reopen our website is critical to preserve our business and is based upon government guidelines'

Primark has pledged it will fund the payment of workers' wages who were producing its orders that have now been canceled

Australian Vogue organized Vogue Fashion Relief - a 48-hour sale running from 4th-5th April in support of Australian designers and their small businesses. Customers can access discount codes or offers to use on designers' sites

Amazon is reportedly to delay its Prime Day Event until at least August

Friday - Apr 3rd
Friday vibes & positive messaging Further announcements & in the news:
Thursday - Apr 2nd
COVID-19 features less as main headline in emails Further announcements & in the news:
Wednesday - Apr 1st
Competitions, homewares and good news stories Further announcements & in the news:

Wimbledon is canceled for the first time since World War II. The event was originally scheduled to run from 29th Jun to 12th Jul

Justin Beiber indefinitely postpones 'Changes' tour, announcing tickets purchased will be honored as soon as the dates are rescheduled

Valentino and Balmain's parent company, Mahoola, is donating €1 million to build an emergency field hospital in the Madrid Exhibition Center in Spain

Capri Holdings, which own Versace, Jimmy Choo and Michael Kors, pledges over $3 million to coronavirus relief efforts

As cancellations surge in Bangledesh factories, Inditex, Marks & Spencer, Kiabi, PVH Corp. and Target have reportedly agreed to follow through their commitments and pay suppliers for orders already in production

The largest shareholder of NZ outdoor retailer Kathmandu will not participate in the company's emergency $201 million coronavirus crisis capital raise

As malls have shuttered in the Middle East ahead of Ramadan, luxury brands will be exploring digital alternatives to communicate modest fashion to their customers during the holy month

Illegal at-home coronavirus testing kits are circulating in Australia via WeChat

COVID-19 continues to affect retail staff - Everlane lays off 42 workers and J.C. Penney furloughs most of its 85,000 employees

Major events are canceled in Scotland's capital - The Edinburgh Fringe Festival, The Military Tattoo, Edinburgh Art Festival and Edinburgh International Book Festival

Tuesday - March 31st
Retailers continue to give back Further announcements & in the news:
Monday - March 30th
More stores close in Australia

464 retailers mentioning COVID-19 or coronavirus

Fred Segal launch #DaytimeNightclub Challenge on Instagram, asking followers to take a photo of themself in a night-out look at home and challenge people to do the same - they can either accept the challenge or donate to Feeding America

Everlane promote 25% off sitewide - stating that it's a first

Email from John Lewis - 'How to boost your wellbeing at home' and Nordstrom Rack promote comfort at home shop

David Laurence and Sass & Bide in Australia announce stores will initially stay closed until 27th April

Taking Shape in Australia also alert customers to store closures, but that online is still up and running

Matalan email out 'Your guide to working from home' with tips from blogger @life.simply.styled

Astrid & Miyu send 'mindfulness Monday' email, offering tips on how to WFH

Up to 40% off offered by Burton Snowboards 'we're riding this out together'

Nicole Miller offers 25% off sitewide and donates 10% of sales to the fight against COVID-19 - the email is titled 'Final Days To Help'

A STAUD email pushes work from home dresses with a site wide 25% discount

Dick's Sporting Goods promote building a home gym as well as contactless curbside pick up

Ann Taylor promote 'What to wear, even if you're not going out' and Loft 'mood-boosting $20 tops for your next video chat'

Further announcements & in the news:
* The Tokyo 2020 Summer Olympics will now be held from July 23rd to Aug 8th 2021, followed by the Paralympic Games from Aug 24th to Sept 5th
* British Italian restaurant chain Carluccios goes into administration
* Chanel and Uniqlo are also to produce face masks while the Saks Fifth Avenue Foundation has pledged $600,000 to support relief efforts
* BrightHouse, the home products retail company, has also gone into administration
* The island of Phuket in Thailand is now on lockdown
* Retail Trust, the British Retail Consortium, Retail Week and World Retail Congress are working together to raise £10 million for campaign 'CaRe 20 - Caring for Retail during COVID-19' - to provide financial, emotional, physical and vocational support for retail workers and their families

Sunday - March 29th
Positive tone & messages Further announcements & in the news:

The situation continues to worsen in Spain and Italy, both are believed to be near the peak number of expected cases

Restrictions will remain in the UK for six months

Goldman Sachs forecasts a drop in sales at Marks & Spencer of up to 90% across clothing and homewares

Saturday - March 28th so far
Retailers extend store closures

420 retailers mentioning COVID-19 or coronavirus

Burberry email consumers showing their efforts to fight COVID-19; using their network to fast track the delivery of surgical masks, repurposing their trench coat factory in Yorkshire to make non-surgical gowns and masks, funding research for a vaccine and donating to charities

Nordstrom extend store closures until 5th April, they also promote online services and tell readers about efforts to fight the pandemic

Columbia extend all North America brick and mortar store closures until 10th April

Ganni tailor the outfit edits in its latest email to the current situation with 'shoes to dance around your living room in,' 'loungewear for FaceTime and snack break' and 'love on top: bright knitwear to bring some energy to your Hangouts'

Country Road are closing all Australian stores from 28th March, and Politix and Trenery from the 29th

Love Bonito in Indonesia communicates store closures until 9th April

Habitat promotes storage and tips to 'conquer the clutter'

Jennifer Behr shares hair ideas to try over the weekend, encouraging customers to 'do something that makes you feel good, no matter how small'

Further announcements & in the news:

In the UK the number of deaths rise to over 1000 while there have been over 600,000 cases globally - the US has had the most cases

Friday - March 27th
Further online closures & brands step up socials Further announcements & in the news:
Thursday - March 26th
Retailers begin closing online stores while others step up to produce safety supplies Further announcements & in the news:
Wednesday - March 25th
Australian retail starts to take action, trends outside of loungewear and spreading love

374 retailers mentioning COVID-19 or coronavirus

Free People US - shines a light on accessories promoting 'outfit-complimenting jewelry for all those video calls.'

Reformation promotes dresses in its latest email with the message 'one day we will be walking down the street again without sweatpants'

Topshop also paused loungewear communications with 100+ dresses from £15

While the Australian government has not yet ordered shopping centers and stores to close, retailers started taking action. Zimmerman elected to shutter all its locations while brands owned by the Factory X Group, including Gorman, Alannah Hill and Princess Highway, followed suit.

Victoria Beckham announces 20% of sales from victoriabeckham.com and victoriabeckhambeauty.com will be donated to Feeding America in the US and the Trussell Trust in the UK

Blush Lingerie's UK email encourages customers 'we all deserve something sweet during these difficult time - come on, treat yourself'

Ami FR states it will donate 10% of all worldwide purchases made on amiparis.com to WHO's COVID-19 Response Fund on a regular basis until the end of the isolation period in France

Anya Hindmarch uses gifting to help spread the love with an email including candles and diffusers 'to send to someone struggling to put a smile on their face'

Further announcements & in the news:

The White House reaches a deal of $2 Trillion for the coronavirus stimulus package, which will provide financial aid to Americans by expanding unemployment insurance, offer loans to businesses of all sizes and provide resources to help caregivers

Prince Charles tests positive for coronavirus with mild symptoms 'but otherwise remains in good health'

The world's largest coronavirus lockdown begins today with India's population of 1.3 billion told to stay at home

New Zealand goes into a month-long lockdown

Lady Gaga postpones her new album Chromatica originally set for release on 10th of April

Canada Goose announced it would start to manufacture medical gear for health care workers with shipments ready for hospitals across Canada next week

PrettyLittleThing CEO, Umar Kamani, will donate an entire month's salary to struggling small businesses

ASOS has paused several incoming Spring 20 deliveries from suppliers and third-party brands to adjust its inventory

Instagram launches the 'stay home story' as well as additional updates to the platform, such as more educational resources in the source bar and removing COVID-19 accounts unless posted by a credible health organization.

TikTok pledges to donate $10 million to the WHO's Solidarity Response Fund

Tuesday - March 24h
Lifting spirits and staying open online Further announcements & in the news:
Monday - March 23rd
Working from home emails step-up a gear Further announcements & in the news:
Sunday - March 22nd
Keeping consumers entertained plus further communication to stay at home Further announcements & in the news:

The Australian Retailers Association called on the Prime Minister to distribute a rescue package to assist businesses struggling due to COVID-19

Saint Laurent and Balenciaga are to start manufacturing face masks, while parent company Kering said it would also give 3 million surgical masks to the French health service.

Boris Johnson says special steps must be taken to protect 1.5m vulnerable people in the UK

People not to meet in groups bigger than two in Germany outside of work and home

Saturday - March 21st
UK stores shutter, further community efforts and self-isolation survival guides. Further announcements & in the news:

After announcing the production of hand sanitizers earlier this month, LVMH is now supplying the French health service with 40 million medical masks

The UK high street starts to close with John Lewis, New Look, TK MAXX and the Arcadia brands temporarily shuttering stores

Sydney's iconic Bondi Beach is closed after being flooded with thousands of people ignoring government advice to self-isolate

Friday - March 20th
Charity donations continue & retailers mix up edits with WFH & 'Stay in date nights' Further announcements & in the news:
Thursday - March 19th
Promotion of cleanliness within warehouses and more US store closures Further announcements & in the news:
Wednesday - March 18th
Brands begin to communicate donations to charities Further announcements & in the news:
Tuesday - March 17th
Encouragement to 'stay cozy' and alternative ways to shop Further announcements & in the news:
Monday - March 16th
Further store closures, but also 'business as usual' Further announcements & in the news:

The Met Gala has been postponed indefinitely

Pitti Uomo, New York Bridal Week and Tokyo Fashion Week will be held digitally

Istanbul Modest Fashion Week has been postponed

Licensing Expo 2020 will move to August

Sunday - March 15th
Store closures and reduced trading hours

60 retailers mentioning COVID-19 or coronavirus

George at Asda and the Abercrombie & Fitch group structure emails with three clear areas - 'In Our Shops', 'Online' and 'Our Shelves' and 'Our Store Locations', 'Our Home Office' and 'Our Online Experience', respectively

New York & Company include a personal email address for customers to contact

BHLDN communicate that as far as they know none of their employees have tested positive for COVID-19

Saturday - March 14th
Store closures, community spirit and a hold on 'touch services'
Friday - March 13th
Apologies & alternative ways of communication are pushed
Thursday - March 12th
Continuation of messages from CEOs and to take care
Wednesday - March 11th
Messages of reassurance and a focus on health

15 retailers mentioning covid-19 or coronavirus

Coccinelle use hashtags - #distantimauniti meaning 'apart, but all together' and #iorestoacasa meaning 'I stay home'

Lengthy emails from founders and teams with heartfelt, apologetic and informative tones

Addressing challenges in supply chains and delivery problems

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Coronavirus daily updates - how retailers are responding to the COVID-19 crisis | EDITED | The Retail Data Company

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Despite the uncertainty in the current state of the market, EDITED data can ease some of the strain your business might be going through by transforming your current processes. Get in touch to see a demo today.

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ZARA on Instagram: "Respecting social distancing but staying closer than ever"

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34K likes, 324 comments - zara on April 1, 2020: "Respecting social distancing but staying closer than ever". 

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View this post on Instagram

A post shared by ZARA (@zara)

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Zara have attached to the loungewear trend showing they are still eager to provide for their customers during this time.

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Here Topshop have shown initiative to bring the current rising trend of loungewear into the summer season which is fast approaching and uncertain.

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This shows Zara are thinking outside of the box and are not letting the pandemic deprive them of advertising as usual. It also supports they still want to provide for their customers.

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With everyone self isolating at home, fashion brands are having to think outside the box a little, which is exactly what Zara has just done.

For a new collection, the high street brand would normally organise professional shoots with models, make-up artists and photographers, before uploading the images alongside the products so you can shop.

Of course, that's not possible at the moment, so Zara has paired it right back. It sent the clothes to each model's home, for them to shoot themselves.

The results are incredibly refreshing, with models wearing no make-up and being creative in their living rooms, kitchens, bedrooms and even communal staircases.

As for the collection itself, it'll bring you all the joy you deserve, as it is full of gorgeous prints and pretty separates as well as lots of denim and cute knitwear.

More of this please.

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Zara's models have shot their clothes at home and it's refreshing | Marie Claire

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With everyone self isolating at home, fashion brands are having to think outside the box a little, which is exactly what Zara has just done. For a new collection, the high street brand would normally organise professional shoots with models, make-up artists and photographers, before uploading the images alongside the products so you can shop.

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As personal protective equipment (PPE) is saved for healthcare professionals, consumers are turning to apparel retailers to supply them with face masks.

We break down the trajectory of growth in retail and pop culture, who's investing into PPE and how this gear is being communicated to consumers.
Get in touch to see a demo on how EDITED data can transform your processes to help your business in the current state of the market.
The growth of the face mask

Whether worn as a symbol of medical protection or a fashion trend, the face mask has undoubtedly integrated its way into mainstream culture. Already a popular accessory in across much of Asia thanks to strong influences from Japanese streetwear, the face mask trend is making its way to the western world as well. While much controversy exists surrounding the effectiveness of wearing face masks, it hasn't stopped celebrities from donning them on social media and during public outings. Enhancing the trend to put a stylish spin on the mask has been seen from sequins at bridal brand Katie May to snakeskin at AKINGS.

In the past two months, retailers are vying to stock face masks in their assortments. The first week of April saw the highest number of new in face masks since the pandemic began. Of all new face masks landing since Nov 1st, 7.3% have experienced a sellout with just 3.4% replenished as retailers struggle to stock additional products with demand so high.

Which mass retailers are getting in the game?
Boohoo & boohooMAN
boohooMAN launched its first snood hoodie on January 21st in the UK and the following day in the US, where a majority SKU sellout was recorded after just 8 and 11 days, respectively. Womenswear versions followed at boohoo in late March.

Typically products at these retailers arrive with an advertised discount, after which pricing steadily declines. However, the snood hoodie is one of few products where SKUs are selling out at a higher price than initially offered as discounts on these products decline. Demand for this type of product is undeniable. Silhouettes remain identical to the regular hoodies available in order to speed up lead times.
SHEIN
One of the few retailers that have tapped into the outerwear category - children's, men's and women's options are available in multiple colorways. It's also the only offering that sees a full face covering.
MissPap
Following suit from boohoo, the brand launched a similar snood hoodie on April 8th in a white and black colorway, the latter of which has seen a majority SKU sellout.
American Threads
The retailer's sleeveless top in black and white options will progress well through the summer months. Described on its website as the perfect top 'for times like these.'

Which outdoor brands are increasing its offerings?
Moosejaw
Intended for wind protection and warmth, the mask hoodie options were first launched in June 2019. No new arrivals were noted until March 18th, arriving from Salty Crew brand.
Watersports Outlet
Like Moosejaw, we note this type of jacket pick up in arrivals across March & April.
The North Face
The fleece below, which is part of the brand's Extreme collection was then re-promoted in a newsletter featuring the model pulling the fleece over his face. It was not originally photographed in this way - a good example of adapting existing styles.

An untapped opportunity: Antibacterial fabrics

* Antibacterial finishes have seen increased arrivals in the last three months. Typically used for activewear and intimates lines, few retailers are promoting this useful finish in light of COVID-19.

* Uniqlo has been using an antibacterial finish on its Dry Ex activewear and Heattech lines since 2011, as well as for some products in its Airism collection since 2014. However, moisture-wicking and breathability are the characteristics promoted most heavily for these lines.

* Of note is Eberjey in the US, who emailed customers on March 26th, promoted its Bamboo Loungewear collection, where natural antibacterial properties are highlighted. EDITED retail data tracked 222 retailers with bamboo products, but few mention this key characteristic that bamboo offers.

* Similarly, Finisterre's merino line, first promoted in early January, saw no mention of antibacterial properties, but it was highlighted in two separate emails in March.

How is it being promoted?
Buy one, gift one
This is most popular approach taken in email communications as several retailers enticed consumers with commitments to donate masks with each purchase. SUNDRY and Rails shifted factory production from apparel to make 100% cotton PPE products with its available fabrics. Indigo Apparel upped the ante by donating two masks for every one purchased, while Christy Dawn is selling the accessory in packs of five.
Kid-friendly
Childrenswear favorite Claire's offered DIY steps for face masks using bandanas or face shields made of headbands. Meanwhile, Polarn O. Pyret supplied festive downloadable animal masks in celebration of Easter.
Discounts
Kinetix is giving away a free mask with any purchase, on top of 50% off your entire order. Outdoor retailer, Bealls, is promoting its protective fishing gear at 50% off right now in a show of creativity in the fight against COVID-19.
Upcycling
Denim brand NOORISM is using fabric previously used for jeans to create its face masks. Good American is another label taking this approach.
Do it yourself
Christopher Kane encouraged customers to take a DIY approach and email its art department to receive a free craft pack leveraging fabrics from past seasons.
How to guide
Luxury label Rebecca Minkoff sent out a 'how to' guide on turning a scarf already in your closet into a wearable face mask.
Alternative supplies
Burton Snowboard asked its customers to donate their ski/snowboard goggles to Goggles for Docs, providing pairs to healthcare workers on the front lines.

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Research and analysis by Retail Analysts Krista Corrigan and Tara Drury

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The increasing demand for PPE, but make it fashion | EDITED | The Retail Data Company

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We break down the trajectory of growth in retail and pop culture, who's investing into PPE and how this gear is being communicated to consumers. Get in touch to see a demo on how EDITED data can transform your processes to help your business in the current state of the market.

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I think this article by WGSN has some interesting approaches for business post coronavirus and other ways to invest into their businesses to ensure they recover from the pandemic.

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Edited on Instagram are giving a weekly update for their followers.

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From mass market to luxury, brands have stepped up and used platforms and resources for good - here's a snapshot of how. #coronavirus #fashion #retail

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14 Likes, 0 Comments - EDITED (@edited_hq) on Instagram: "From mass market to luxury, brands have stepped up and used platforms and resources for good -..."

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* Intidex section explains Zara's actions

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Mulberry: T he luxury handbag brand has reopened its Somerset factory to produce 8,000 PPE gowns in the coming weeks. It has sourced fluid-resistant, washable material that ensures the gowns can be laundered and used safely multiple times for non-surgical use in line with government guidelines.

Mulberry will donate the gowns to University Hospitals Bristol and Weston NHS Foundation Trust. It is also in conversations with a number of other NHS Trusts to support them. It is also supporting their local network of voluntary community groups who are making scrubs to order for NHS Staff. Mulberry is cutting large volumes of fabric to pattern for its Bristol 'Scrub Hub'.

Savile Row: tailoring houses Cad & The Dandy and Huntsman are producing and donating up to 100 sets of scrubs a day for frontline care home and NHS workers during the pandemic. The duo have already received over 1,000 orders from around the UK.

Joules: British lifestyle brand Joules is supporting the NHS in its fight against the coronavirus by sourcing thousands of masks and hospital gowns and donating Joules products for both those working on the frontline and the most vulnerable. The retailer is leveraging its supplier partnerships to source and donate 50,000 civilian-grade masks, all of which are being donated to those who urgently need them including the University of Leicester Hospitals Trust, Joules charity partner Hospice UK, and various regional key worker end user groups.

Church's: Church's is launching a fundraising digital marathon, running from 20 April to 31 May, with all proceeds from sales of Church's 'polishing kits' going to support the fight against Covid-19. Various influencers and opinion leaders are involved in the project, and will publish a video on Instagram illustrating their personal approach to polishing their Church's shoes, nominating three other people to do the same, thereby triggering a digital marathon. Church's will regram the best polishing results.

Ebay: Ebay has announced it is working with teams in the NHS Supply Chain, the Department for Health and Social Care (DHSC) and the Army/MoD, to create a new online portal to help ease some of the PPE (Personal Protective Equipment) supply issues currently facing the medical community. The new portal, which is currently in a pilot phase, aims to help primary and social care providers to order PPE equipment from NHS Supply Chain.

Ted Baker: the retailer has launched Ted's Bazaar, a digital pop-up shop that offers limited edition merchandise. All profits from the initiative will go to charities supporting communities facing challenges. The first drop of merchandise features t-shirts, mugs, towels and beanie hats with rainbow and applause motifs. Donations from the first collection will go to Magic Breakfast, a charity that provides free, healthy breakfasts to schoolchildren at risk of hunger.

Schuh: The Schuh Trust is donating £3m to the Covid-19 Relief Effort. A donation of £2m will be made to the National Emergencies Trust. The NHS Charities Together Covid-19 Appeal will also receive a donation of £1m.

Sessún and Paige: Parisian fashion brand Sessún will be doing its part to help the Coronavirus relief effort by donating 10% of its sales to the Covid-19 emergency aid fund set up by the FHF (French Hospitals Foundation). Fashion brand Paige will donate 20% of their entire sales to St.Vincents Meals on Wheels.

Boden: the British lifestyle brand has collaborated with Helpforce, a charity that coordinates initiatives to improve the lives of NHS staff and patients. Boden is providing nightwear and clothing to NHS staff unable to return home at the end of hospital shifts and to recovered patients unable to get clothing from their families whilst in hospital due to the risk of infection. Customers can also to donate to Helpforce through Boden's website.

Nobis: The Canadian outwear brand has announced that 100% of its digital sales over the coming three weeks will be donated to protecting frontline healthcare teams internationally. This follows an initial CAN$100,000 (£57,000) donated to local Ontario hospitals.

Colliers International: The real estate company has launched a free real estate helpdesk to support London's independent restaurant, retail, and leisure businesses and their landlords during Covid-19 pandemic. It will aim to help with: general property strategy, lease and rent renegotiations, insolvency and restructuring, business rates, deferring or cancelling payments debt advice and government assistance schemes. For further information about Colliers' helpdesk and to receive advice, click here.

Elle: Hosiery business Elle has switched all its manufacturing capabilities from tights to washable face masks, to help the demand on medical equivalents for frontline healthcare staff across the UK. The manufacturer can produce 350,000 masks per week, which can be washed up to 25 times. The masks will be not-for-profit, and retail at £14.99 for five.

David Nieper: The Derbyshire-based retailer has begun production of NHS scrubs, having received its first order to make an initial 5,000 sets of scrubs for two university hospital trusts. Machinists originally furloughed have returned to work to make the scrubs.

Christopher Kane: To limit the amount of people buying medical masks needed by the NHS, Christopher Kane is sending out free craft packs for the general public to make their own face masks from past season fabrics. Email art.dept@christopherkane.com with your full name and postal address to receive the pack.

Raeburn: British brand Raeburn has focused on creativity in its community through the crisis. With its #RaeburnAtHome initiative the brand has released craft and drawing patterns to keep its community busy, as well as an Instagram live from Chistopher Raeburn giving a tour of the Raeburn Labs.

Last week its Raeburn Connect series launched on its Instagram with live videos discussing topics from the future of retail, fashion education and learnings from the pandemic with expert hosts.

Crocs: Crocs is donating over 200,000 shoes to hospitals globally to support frontline healthcare workers during the coronavirus pandemic. The footwear brand is also asking online customers to donate £10 outright or with the purchase of a pair of classic clogs. For every donation made Crocs will donate an additional pair of shoes to frontline workers.

Hunter: The British heritage brand has donated 1,500 pairs of Wellington boots to the London Ambulance Service, and 1,000 waterproof jackets to hospitals in the US.

John Lewis: The John Lewis Partnership has installed a staff area in the newly opened NHS Nightingale London hospital, which will provide help and counselling for medical workers.

The business also announced that it has partnered with the British Medical Association (BMA) to deliver "care packages" to 60,000 NHS staff. The packages will include items such as toiletries, food, drink and new socks. The first boxes will be sent on 9 April, distributed to staff working in high intensity clinical areas such as critical and intensive care units.

M&S: M&S has introduced a number of measures to help the NHS and its hospital partners. The retailer has designed and donated t-shirts as part of the uniform pack for the NHS Nightingale Hospital team in London. M&S is also donating individual clothing packs for discharged patients at the new London hospital.

Over 4,000 pyjamas have been donated to be used as scrubs at NHS Derbyshire. M&S is also donating to the NHS Charities Together Covid-19 Urgent Appeal with customers now able to choose the appeal as their Sparks charity and donate every time they shop.

Balmain: To help support French caregivers and hospitals during the COVID-19 crisis, Mayhoola, the parent company of Balmain, Valentino and Pal Zileri, is donating €1m one million euros to French charity La Fondation Hôpitaux de Paris - Hôpitaux de France.

Kurt Geiger: The footwear retailer will give £5m worth of shoes and bags to NHS in the coming months.

Temperley London: The womenswear brand will donate 20% of all proceeds from its website to the NHS Charities Covid19 Urgent Appeal.

Levi Strauss: The denim giant is committing $3 million (£2.4m) to relief efforts that work around the ongoing coronavirus pandemic, including Doctors Without Borders and Chinese for Affirmative Action, which is fighting back against the coronavirus-related racism directed toward Asian Americans.

British manufacturers: British fashion manufacturers and designers have come together to produce masks and personal protective clothing (PPE) for frontline staff during the Covid-19 coronavirus.

Revolve: The US etailer is donating 10,000 federally approved face masks to 2 hospitals in Los Angeles that need support with protective equipment.

Yoox Net-A-Porter: The group has donated its London premier delivery fleet to deliver essential supplies to those in need. Vehicles within the fleet will now serve as volunteered vehicles for seven local Age UK charities in London. The initiative will also support the Emergency Designer Network (EDN), pioneered by London-based designers Holly Fulton, Phoebe English and Bethany Williams which is galvanising local UK manufacturers and designers to produce stocks of key PPE garments such as robes, scrubs and masks.

Yoox Net-A-Porter is also extending donations to charities in Milan and Hong Kong.

Salvatore Ferragamo: The Italian fashion house has manufactured and donated more than 100,000 masks and 50,000 units of hand sanitiser to local healthcare units in the Tuscany region of Italy.

Chi Chi London: Occasionwear brand Chi Chi London is holding activities including isolation bingo, virtual quizzes, fitness programmes and mindfulness activities on its social channels to look after its community.

Linda Farrow: The sunglasses and eyewear brand is donating 10% of its online sales for March and April to the NHS Covid-19 Urgent Appeal.

PVH Corporation: The company's foundation has committed $1m (£800,000) towards Covid-19 relief, including a $100,000 (£8,000) donation to the COVID-19 Solidarity Response Fund created by the UN Foundation and Swiss Philanthropy Foundation, benefitting the World Health Organization and other partners.

Anine Bing: The eponymous fashion brand is producing 10,000 masks and donating them to foundations that need them to continue with the fight against Coronavirus.

Little Mistress Group: The group is offering any brands unlimited space on its marketplace for current, cancelled and markdown stock, in light of the coronavirus. The etailer will reduce commission on sales by 50% for brands who have been affected by wholesale customers. The company plans to start inviting brands onto the site from next week onwards, and will offer marketing to help push their stock.

Brands and factories can fully own their stock. The Little Mistress Group will upload the content onto the site, and once a sale happens the brand will automatically receive notification and dispatch to the customer. Founder and CEO Mark Ashton said: "Or we're also happy to hold their stock. Again, they will still have full ownership and we will take care of the product journey from the point of sale."

Saint James: French heritage lifestyle brand Saint James is shifting its manufacturing activity to produce protective masks for health institutions and hospitals.

Diadora and Geox: Enrico and Mario Moretti Polegato, presidents of Diadora and Geox, have donated one million euros to the Veneto Region of Italy to help manage the ongoing health emergency.

PrettyLittleThing: Founder and chief executive Umar Kumani has donated his salary for March to small businesses struggling due to coronavirus.

Bezo London: Women's T-shirt brand Bezo London is donating 75% of sales from its new Zodiac Collection to the NHS.

Allbirds: Sustainable footwear brand Allbirds is offering NHS workers on the frontline of fighting coronavirus a free pair of shoes. Doctors, nurses and medical staff can claim a free pair by filling out a short form online. The brand said it wanted to show its appreciation for "what the incredible NHS is doing for the country during these awful uncertain times."

Kurt Geiger: Having closed its 55 high street stores across UK and Ireland, Kurt Geiger is urging its 2,000 store workers to utilise their time whilst being paid and not working to become part of their volunteering scheme for employees with Age UK.

Inditex: Zara owner Inditex is looking to convert part of its textile manufacturing capacity in Spain to produce hospital gowns. It has also pledged to make available to Spain its vast global logistics and supplier network to help distribute materials including protective masks, gloves, goggles and caps.

H&M Group: The Swedish retail group is arranging for its supply chain to produce personal protective equipment to be provided to hospitals and health care workers.

John Lewis: The department store is donating comfort items and Easter gifts to local hospitals to support NHS workers.

Mango: Mango will donate and distribute 2 million medical masks to hospitals across Spain.

Phoebe English: English fashion designer Phoebe English is offering to make face masks for organisations that are running low. The designer is also offering assistance to those in the SE8 area of London who are struggling to get the food or medication they require.

If you or your business has machinery that can assist in making face masks or other medical garments you can contact gcfcovid19enquiries@cabinetoffice.gov.uk to help.

Country of Origin: Knitwear brand Country of Origin is launching a kickstarter campaign to retool its knitting factory temporarily to manufacture WHO-grade hand sanitiser. 100% of profits will be used to supply care homes free of charge.

In The Style: Etailer In The Style has pledged to donate 100% of profits from its new collection with Olivia Bowen to Age UK to help support elderly people through the Covid-19 crisis. It has since widened this commitment and will donate 10% of proceeds from all In The Style sales to the charity.

Three Graces: Womenswear brand Three Graces London is to donate 100% of net sales from all products sold on its website over the next two weeks to homeless charity Crisis.

Sophia Webster: Footwear brand Sophia Webster is gifting 200 pairs of its FlyBy trainers to NHS workers.

LVMH: The French luxury goods group is producing hand sanitiser at three of its perfume and cosmetics factories for distribution to French hospitals fighting the country's coronavirus outbreak.

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Thinking positive: fashion's coronavirus relief efforts

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Mulberry: T he luxury handbag brand has reopened its Somerset factory to produce 8,000 PPE gowns in the coming weeks. It has sourced fluid-resistant, washable material that ensures the gowns can be laundered and used safely multiple times for non-surgical use in line with government guidelines.

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Looking into the competitors of my chosen brand is a really important aspect of future proofing them. It allows me to identify how the brand can differ from their current competitors and also what points to pick up on to be closer competition for the aspirational brands. The high street brands are hard to compete with as now a days all high street retailers are so similar. Zara also is in very close proximity to Mango and Bershka as they are both owned by Intidex. As for the other main competitors on the high street it is easier to differentiate themselves from them from time to time. As their aspirational brands are such high end and big fashion designers, it is a good step to mirror some of their USPs or actions as a business to ensure Zara too can make their business strong and successful.

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Here I have created a mind map to identify where Zara fits with it's competitors and the things I can take from them to make Zara more successful in the market and better themselves as a brand.

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One idea I have had about a strategy for Zara is to improve their website. I think a clear and easy navigated website is a key for people to shop somewhere. Especially at a time like this when online shopping is all that's available; by improving their website could also improve their sales.

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This mind map is a few points that come to mind when looking at the website and having a click around.

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Using these points and some general knowledge of shoppers my age; I came up with a few points that could be used to improve the website.

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The owner of has closed 3,785 stores globally after the coronavirus pandemic sent sales plunging by a quarter in the first two week of March.

Spanish group Inditex, which owns Zara as well as Pull & Bear and Bershka, said it had been forced to temporarily close stores in 39 countries after Covid-19 had a "very significant impact" on sales.

The group has temporarily shut all of its stores in Spain after the country entered a government-enforced lockdown on Saturday. Most of its stores in China remain open, following local health authorities' guidelines.

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Sales for the group dropped 24.1 per cent globally in the first two weeks of March as the first round of store closures came into effect. Inditex said it was too early to quantify the virus' effect on future revenues.

The news came as three of the UK's largest bar and restaurant operators warned that social distancing measures would have severe impacts on trade.

Inditex has accounted for a €287m (£263m) hit from the outbreak so far because its stock for the spring/summer season is now worth less than before.

The group said in a statement: "As Covid-19 has spread around the world, the Group has been introducing and implementing the procedures needed to prevent transmission since the beginning of the outbreak, closing stores as necessary in certain areas. It intends to continue to fully cooperate with the health authorities.

"The spring-summer collections were initially very well received by our customers in February. However, the global expansion of Covid-19 has since had an impact in certain markets."

Retailers are struggling to cope with a sharp drop-off in sales as people are told to stay home and self-isolate to stop the virus spreading.

The UK government announced a £350bn package of loans and grants on Tuesday to help sectors most affected by social distancing measures, but business groups said more help is needed.

Inditex's update came as it reported a jump in sales and earnings for the year to 31 January. Net sales increased by 8 per cent to €28.3bn (£25.9bn), largely thanks to a 23 per cent jump in online sales

Meanwhile, the company's earnings before tax and interest increased to €7.6bn from € 5.5bn in the previous year.

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Zara owner shuts 3,785 stores globally as sales plunge amid coronavirus outbreak

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The owner of Zara has closed 3,785 stores globally after the coronavirus pandemic sent sales plunging by a quarter in the first two week of March. Spanish group Inditex, which owns Zara as well as Pull & Bear and Bershka, said it had been forced to temporarily close stores in 39 countries after Covid-19 had a "very significant impact" on sales.

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These are the retailers making PPE & other NHS donations - Retail Gazette

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Here’s a list of the retailers that are using their supply chain to produce vital PPE and other donations for frontline workers.

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EVEN FASTER FASHION: Zara 's parent Inditex has been doing some heavy lifting on behalf of the Spanish government, shipping and handling some 457 million euros worth of scrubs and personal protective equipment to the country's hospitals - for free - in addition to donating tens of millions of euros to fight COVID-19.

Although Inditex has declined to comment, sources close to the company have confirmed widespread Spanish newspaper reports detailing the clothing giant's efforts. Expeditious shipping and logistics are among the biggest challenges that Spain and other European governments have had to tackle during the COVID-19 crisis.

Indeed, the U.K. was forced to wait for days for a flight from Turkey carrying protective equipment for health workers. The plane arrived earlier this week, but only with part of the full, 84-ton shipment, including 400,000 clinical gowns. The situation in the U.K. is so desperate right now that some doctors are having to make their own scrubs at home.
Earlier this month, Zara reconfirmed that it is supporting its suppliers during the coronavirus crisis by ensuring that all orders that have been produced, or are currently in production, are completely paid, "according to the original payment terms," the company said.
Inditex, which owns Zara and a host of other retailers, added that it is committed to working with its suppliers "through the impacts of COVID-19. As a priority, we are working closely with suppliers to ensure they are following official guidance to protect the health of workers in factories during the pandemic. And, consequently, we are fulfilling all our responsibilities to our suppliers."

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Zara Makes Speedy, Free Deliveries of COVID-19 Medical Gear

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EVEN FASTER FASHION: Zara 's parent Inditex has been doing some heavy lifting on behalf of the Spanish government, shipping and handling some 457 million euros worth of scrubs and personal protective equipment to the country's hospitals - for free - in addition to donating tens of millions of euros to fight COVID-19.

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General data

Employment

Currently around 555,000 people are employed in fashion, textiles and fashion retail in the United Kingdom. Most jobs in fashion related industries are in the retail sale of clothing. This sub industry employs 75 percent with 414,000 people working in the retail sale of clothing. Also the retail sale of footwear and leather goods provides a fair amount of jobs in fashion, about 11 percent, 59,000, employers work within this sector. Another 8 percent, 43,000 employers, work in the wholesale of clothing and footwear. With respectively 34,000 en 5,000 positions, 6 percent and 1 percent, the least amount of jobs are in the manufacturing of wearing apparel and the manufacturing of footwear.

Fashion companies

Top companies based on market capitalization

The biggest company in the UK based on its market capitalization is the Burberry Group plc. The luxury fashion company is valued over 10 billion dollar and had revenue of 3.8 billion dollar in 2017. Burberry sells its products through retail and wholesale channel, retail sales accounted for 77% of revenue compared to 22% from wholesale.

Fast-fashion retailer Next Plc is the second largest fashion company in the United Kingdom, based on its market value of 7.16 billion pounds. Next is mostly active in retail market in the UK, where it makes most of its 4.0 billion pound of annual sales. Only a small part, 2 percent, of Next's' revenue comes from international retail.

Retail giant Marks & Spencer is number 3 in the Top 10 largest fashion companies in the UK. It is currently valued over 7 billion pounds and has annual sales of 10.3 billion pounds. Whereas its UK food division is ever expanding, Marks and Spencer's fashion and UK general merchandise sales have been declining in the past years.The UK still accounts for 89 percent of the total sales, although its international presence is increasing, especially in food. Because of the declining fashion and general merchandise sale Marks and Spencer is facing a continuous downfall in market value.

With a market value of 6.2 billion dollar ASOS is fourth largest company in the UK and has annual sales of 1.8 billion pounds. The online fashion store sells over 850 brands as well as its own range of clothing and accessories. International retail sales for ASOS accounted for almost 63% of total retail sales.

Consumer expenditure

In million GBP

In percentage

Imports & Exports

Exports of clothing: 9.2 billion USD

Imports of clothing: 34.4 billion USD

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Currently around 555,000 people are employed in fashion, textiles and fashion retail in the United Kingdom. Most jobs in fashion related industries are in the retail sale of clothing. This sub industry employs 75 percent with 414,000 people working in the retail sale of clothing.

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Opinion

Humanity faces no bigger threat than climate change, and the fashion industry needs to take responsibility for our role in warming the planet. We look at what the issues are, and what steps fashion can take to clean up its act.

Limiting the damage from climate change requires cutting net greenhouse gas emissions to zero by 2050, and every industry has a part to play

The fashion industry is responsible for around 2-4 percent of all manmade greenhouse gas emissions, and that percentage is set to grow

Most emissions come from raw materials, so improving the way we produce polyester and cotton could have a huge impact

Challenging the current fast fashion ethos of the industry is going to be essential in the fight against global warming

Although it doesn't have the reputation of, say, the oil industry, fashion is making a sizeable contribution to warming the planet - the fashion industry was responsible for 2.1 billion metric tons of GHG emissions in 2018, according to McKinsey Fashion on Climate report. To put things in perspective, the annual green house gas (GHG) emissions of the fashion industry equals the annual emissions from economies of France, Germany and the UK combined. ¹
The fashion industry produces 2-4 percent o...
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Humanity faces no bigger threat than climate change, and the fashion industry needs to take responsibility for our role in warming the planet. We look at what the issues are, and what steps fashion can take to clean up its act.