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AN INTRODUCTION:                                                               It is always daunting to write your first post whether it be for educational purposes or not, but I have to say I am super excited for this course. It is not often a course grabs you from week one, but this one certainly has. I have worked as a feature writer and journalist for a year at The Guardian newspaper in Swan Hill, a small rural town in Victoria and I have also worked as a freelance photographer for the past three years (specializing in real estate and architectural photography). This course is the perfect opportunity to tie my skills as a photographer and journalist together, by taking a leap into the digital world and learning video production and web design for the first time. As most know print media is a dying industry, so bring on the world wide web. :)

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AN INTRODUCTION:                                                               It is always daunting to write your first post whether it be for educational purposes or not, but I have to say I am super excited for this course. It is not often a course grabs you from week one, but this one certainly has. I have worked as a feature writer and journalist for a year at The Guardian newspaper in Swan Hill, a small rural town in Victoria and I have also worked as a freelance photographer for the past three years (specializing in real estate and architectural photography). This course is the perfect opportunity to tie my skills as a photographer and journalist together, by taking a leap into the digital world and learning video production and web design for the first time. As most know print media is a dying industry, so bring on the world wide web. :)

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Target Audience:                        I have a clear direction as to who my target audience will be. I am promoting my service as real estate photographer to real estate agents/developers and architects. My target audience will be the modern real estate agent /architect/developer and young professionals around 25-40yrs. Young professionals are generally more progressive than the older generation, so I believe they will understand the importance of professional visual marketing/photography. My aim is to educate agents as to understand why professional photography is so important when selling a home. Hopefully I can gather enough factual information and statistics to make a good case of it.

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Target Audience:                        I have a clear direction as to who my target audience will be. I am promoting my service as real estate photographer to real estate agents/developers and architects. My target audience will be the modern real estate agent /architect/developer and young professionals around 25-40yrs. Young professionals are generally more progressive than the older generation, so I believe they will understand the importance of professional visual marketing/photography. My aim is to educate agents as to understand why professional photography is so important when selling a home. Hopefully I can gather enough factual information and statistics to make a good case of it.

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Langton, D, Campbell, A & Ebrary, I 2011, Visual marketing : 99 proven ways for small businesses to market with images and design, Wiley, Hoboken, N.J.

This book gives an overview of visual marketing and its impact and importance. Stating that the world today is visual, whether it be on the internet, in a brochure or in person the things that stand out and grab our attention are most important in selling your business. This book provides 500 examples of visual marketing that have proven successful to small businesses. It is a useful source providing very straightforward examples of visual marketing, and the reasons why those strategies were affective.

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Langton, D, Campbell, A & Ebrary, I 2011, Visual marketing : 99 proven ways for small businesses to market with images and design, Wiley, Hoboken, N.J.

http://search.library.unisa.edu.au/record/UNISA_ALMA2163943120001831

[*AUTHOR REQUIRED*] [*PUBLICATION YEAR REQUIRED*], 'Add aerial photos to property marketing material', REIQ Journal, vol. [*VOLUME REQUIRED*], no. Nov 2015, pp. 18.
http://search.library.unisa.edu.au/record/?recordid=TN_informit_apaft230972755942244

Benefield, J, Cain, C & Johnson, K 2011, 'On the relationship between property price, time-on-market, and photo depictions in a multiple listing service', Journal of real estate finance and economics, vol. 43, no. 3, pp. 401-422.
http://search.library.unisa.edu.au/record/TN_proquest884844105

Präkel, D 30 August 2010, Fundamentals of Creative Photography, [*PUBLISHER REQUIRED*], [*PLACE PUBLISHED REQUIRED*].
http://search.library.unisa.edu.au/record/TN_pq_ebook_centralEBC4654127

https://www.inman.com/2015/05/07/6-reasons-why-a-professional-home-photographer-is-worth-the-price/

http://www.telegraph.co.uk/property/sell/power-pictures-instagram-changed-property-market/

https://realpropertyphotography.com/au/

https://www.creativereview.co.uk/sectors/architecture/

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80 THING I COULD PROMOTE:
1. The children's refugee center I volunteer at
2. Me as a photographer and my services
3. Cambodia and it's struggling people
4. Living in Malaysia
5. Malaysian Street Food
6. The cultural differences
7. Islam Religion in Malaysia
8. Women's rights
9. LGBTI Australia
10. The history of a photo
11. What its like to backpack around South East Asia
12. Real Estate Photography and its growing importance in the real estate market
13. Over capitalization in KL
14. The life of a nomad
15. Healthy Living
16. Living with a mental illness
17. Mental illness
19. The immune system
20. Growing up in an Italian family in Australia
21. How to make handcrafted bags
22. How to run an online business
23. Binge Drinking
24. The use of illicit substances in Australia
25. Movie reviews
26. Poetry
27. Outsourcing to third world countries, and it affect
28. The coffee scene in Malaysia
29. India and its people
30. The art movement in Australia
31. The pop up movement in Australian hospitality scene
32. A year in rural Australia
33. Buddhism
34. New media art
35. What it's like to be a real estate copy writer
36. What it takes to hand draw floor plans
37. The displacement of Malaysian Aboriginals due to globalization
38. The unfortunate demise of print media
39. Comparing the Nikon and the Cannon
40. Film photography and its history
41. Barista 101
42. Bar tending 101
43. The affect education as on the creatives
44. Adoption laws in Australia
45. Adopting a child from overseas
46. Gin and its history
47. Whiskey and its history
48. Wine making
49. Home brewing
50. The street food of Vietnam
51. Interior design 101
52.  Succulents
53. The fighting fish in captivity
54. Poverty in Cambodia
55. how to cook traditional Malaysian food
56. Lighting and photography
57. The advancement of technology
58, Building homes for the homeless in Cambodia
59. The local animal shelter, and the volunteer carers
60. A Malay orphanage and children rights
61. Chinese street food in Malaysia
62. Indian Street Food in Malaysia
63. Working in the hospitality industry
64. Global Warming
66. The good work of refugee agencies
67. Displaced people
68. Feeding the homeless and local meals on wheels
69. Living with someone with mental illness, and how it affects your life
70. Domestic violence and the people that help
71. Aboriginal Australians struggle with equality, and those who fight to make it right
72. Boxing in Malaysia
73. The coexistence of three nationalities in Malaysia (Malay, Indian and Chinese)
74. The advancement of technology, ad how it affects relationships
75. Into the wild: Survival tips for those lost in the wild
76. Promotional video of one of my favorite travel destinations
78. Hostel Review
79. How to travel like a backpacker, and what you should and should not expect
80. The Kamasutra

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Words vs image: Are you selling a consistent image online?

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Words vs image: Are you selling a consistent image online?

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http://inc-asean.com/grow/words-vs-images-selling-consistent-message-online/?utm_source=inc&utm_medium=redir&utm_campaign=incredir

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Another really interesting article I read about the importance of real estate photography. 

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Another really interesting article I read about the importance of real estate photography. 

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Before the days of the Internet and online real estate listings, a buyer’s first impression of a new home for sale was often the “drive by.” An agent would see the new listing in his real estate book and would call or fax the buyer with the address. The buyer would then go to the address and drive by to get a first look. Or, if a buyer was just starting to look, he would read a brief description of the home in the Sunday paper and decide whether or not to attend that day’s open house.

Either way, curb appeal mattered because it was usually the first glimpse a potential buyer would have of a property. If there were weeds, dead grass, peeling paint or rusty nails that stood out, the buyer’s first impression of the home was tarnished — no matter how great it looked inside. That’s why real estate agents worked closely with sellers on curb appeal before going on the market.

Curb appeal will always be important, but today, buyers are busier than ever and may not have the opportunity to do a drive by (unless they’re seriously interested). Instead, the first impression buyers most often get of a home is from the photos in the MLS listing, which they automatically receive in an email from their agent, or the pictures that accompany an online listing. With limited time and countless listings to review, buyers will quickly move on if photos don’t reflect well on a property.

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How does your target audience feel about your product before they’ve seen your video?

My target audience (real estate agents) may feel frustrated with having to visit properties they are selling to photograph it. Maybe they don't have the time, maybe they haven't the right equipment, maybe they don't understand angles. Or they may not see the necessity of paying for a professional photographer when they could do it themselves on their iPhone.

How do you want them to feel after they’ve seen your video?

I want them to feel educated, calm and relaxed, I want my video to be a light bulb moment for them. I want them to understand that paying for a photographer will remove a lot of stress from their lives, and increase the money they earn.

What tone/s or emotion/s will you need to convey to convince your audience of your promotional message?

I want my tone to be very minimalist so the focus isn't taken away from the photography itself. I want it to be sleek, and elegant. I am offering a professional service, therefore it has to look professional. I want it to be an easy listen, stress free and relaxed.

Which colours best represent these emotions? Why?

The colours I have in mind are monochromatic. Shades of blue and or shades of grey. I think these colours best represent these emotions, and I also think these colours will sit well with my twilight real estate photography which often has hues of blue in it due to the lighting.

Which fonts best represent these emotions? Why?

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 A few other sites I have come across in my research:

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 A few other sites I have come across in my research:

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http://activerain.com/blogsview/4642096/real-estate-photography-good-vs-bad

https://www.luxuryrealestate.com/blog/2016/09/08/the-importance-of-professional-real-estate-photography

https://blog.homejab.com/importance-real-estate-photography/

https://www.inman.com/2015/05/07/6-reasons-why-a-professional-home-photographer-is-worth-the-price/

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https://www.screenaustralia.gov.au/getmedia/ae5708a4-05d9-4db0-b5fb-4f999fdfed57/What-is-a-synopsis.pdf

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Here are a few links to some real estate promotional video made by the very talented Clique Creative team:

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Here are a few links to some real estate promotional video made by the very talented Clique Creative team:

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http://www.albertusphotoanddesign.com/photography/real-estate-photography/

Real Estate photography to make your property sell

Quality images are essential to promote and sell your real estate in the current market. Did you know that over 90% of potential home buyers are searching the internet for properties to get a first impression? Professional photography can make a big difference in the first part of the purchase process.

Also for hotels & resorts, commercial buildings, and retail establishments, it’s important to have high quality imagery to promote your business online, or for advertising in flyers, billboards, brochures and catalogues. By only making this one change, you can make that vital first impression using professional photography.

Since 2010 we captured over 450 properties to make them sell, to increase brands, and to create a professional first impression for companies to sell their products or services.

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Experimenting with colour pallets, all with similar colours blue, grey, white and black. I have decided to use blues, white and greys for my website so it looks classy, calm and relaxed. Not pushy.

13L0u0kllllM51EVva61QxH4ZW4

7450b0k09hd03QZ0Vk624no3uqc

23L0u0kllllMo71MnfH4TqZ4TFW

63Q0a0kjHdVfNoRh6iblXa2oD6m

63R051kfOiK9Xsbd-n0jceYmIbLkfUbbiGduhxcuhTb9jib3keAd4c-mCdFimiibjl58YkJBbvTt5zKW4SuLkvmRfK

http://paletton.com/#uid=23U050kkGhS7aw1eQnDrtb-Iy4-

140050k00jh5e4U00fD00bQ008W

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My Photoshop colour pallet and font selections:

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My Photoshop colour pallet and font selections:

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I really enjoy the two below fonts:

Zapfino is a beautiful font although it is not so practical or easy to read. If I am to use this it would only be for my name as below.

Athelas is a good font to use throughout the website and video because it is sharp and easy to read. It also has a nice elegant feel to it.

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Benefield, J, Cain, C & Johnson, K 2011, 'On the relationship between property price, time-on-market, and photo depictions in a multiple listing service', Journal of real estate finance and economics, vol. 43, no. 3, pp. 401-422.

This journal studies the relationship between property price, time-on-market, and photo depictions in a multiple listing services. The evidence strongly suggests that when enough photos are allowed, the use of photos significantly increases property price and marketing time. The evidence also suggests that the type of photo can significantly increase property price and marketing time. This is a great, in-depth study on the importance of real estate photography when it come to marketing and selling a property. Throughout my research I have found it very difficult to find academic articles/books written on this topic. This provides me a great foundation on my topic.

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http://paletton.com/#uid=23L0u0kllllMo71MnfH4TqZ4TFW

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Präkel, D 30 August 2010, Fundamentals of Creative Photography,  AVA Publishing, Lausanne Switzerland.

This book is an introduction of applied creative photography, focusing on photography in a professional context. The book looks at how a photographer is able to shoot that perfect shot, and the importance of completing briefs set out by their clients. It offers guidance for those wanting to take their creative photography to the next level. This is important to me as a photographer and offers a lot of good advice to better my skills as a photographer.

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Karen Vieira, 07 January 2012, Online Marketing Techniques for Real Estate Agents and Brokers: Insider Secrets You Need to Know to Take Your Business to the Next Level, Atlantic Publishing Group, Ocala, Florida

This book gives an overview of online marketing techniques for real estate agents, including tricks and tools needed to start earning bigger dollars. One of these tips is real estate photography, because when marketing online a great photo could make all the difference. This book gives me further information to support my promotional video.

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Byron Sharp, , Marianthi Livaditis, , Dag Bennett, , Charles Graham, and Nicole Hartnett, 22 December 2012, Marketing: Theory, Evidence, Practice, Oxford University Press.

This marketing textbook gives an overview of marketing and what marketing people do. It is a glimpse into a career in marketing and exhibits case studies and practices. This book is interesting as it helps me understand marketing from it core, and give me good insight as to how to market myself as a real estate photographer.

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From my journalism experience I have learnt that the introduction of a story is the most important to capture the reader/ viewers attention.

So I think I may start my treatment with examples of bad vrs good real estate photography images, to capture the attention of agents as to why good photography really is important when trying to sell a home.

I will then lead into a few statistics, but written in layman terms. For example buyers flicking through property on the internet and shortlisting their favorite to go and view.

Then I will go into why to chose me as a photographer, and present my work etc.

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Reading List: Google Scholar Uni SA Academic Library

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Reading List: Google Scholar Uni SA Academic Library

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1) How to sell your home fast in a slow real estate market: A 30 day plan for motivated sellers (2008)

2)Online marketing techniques for real estate agents and brokers: Insider secrets you need to know to take your business to the next level (2007)

3) Staging to sell: The secret to selling homes in a down market (2009)

4)Trump University Marketing 101: How to use the most powerful ideas in marketing to get more customers (2010)

5)Success as a real estate agent for dummies (2006)

6)Visual Marketing: 99 Proven Ways for small businesses to market with image and design (2011)

7) 21st Century estate agency (2005)

8)Trump Strategies for real estate: billionaire lessons for the small investor

9) The rise of marketing and market research (2014)

10) Video Production Handbook (2008)

11)Producing Videos (2003)

12) Typography Workbook: A real world guide to using type in graphic design (2004)

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https://www.nar.realtor/research-and-statistics/research-reports

https://reia.asn.au/

https://www.realestatebusiness.com.au/marketing

http://www.jll.com.au/australia/en-au/research

https://www.realestate.com.au/news/property-market-trends/

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https://www.typewolf.com/google-fonts

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My target audience: "The modern real estate agent"

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My target audience: "The modern real estate agent"

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http://blog.resaas.com/articles/2015/4/the-modern-real-estate-agent

http://mmprint.com/blog/2011/3-key-marketing-tips-modern-real-estate-agent/

https://placester.com/real-estate-marketing-academy/modern-real-estate-financial-planning/

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Articles about identifying the target audience:

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Articles about identifying the target audience:

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https://www.forbes.com/sites/chuckcohn/2015/02/06/steps-to-identify-your-target-market/#4813c96e229d

https://quickbooks.intuit.com/r/marketing/how-to-identify-your-target-audience/

https://www.inc.com/guides/2010/06/defining-your-target-market.html

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AIDA (Attention, Interest, Desire and Action)

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AIDA (Attention, Interest, Desire and Action)

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AIDA (Attention, Interest, Desire and Action):

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AIDA (Attention, Interest, Desire and Action):

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How do I capture the audience attention? Slap them in the fast with the contrast of a good and bad quality photo. Make them see immediately how important professional photography is.

Why does this clip interest my target audience? Because it can help them understand the value of good photography.

Why desire my service? Because I have been in the industry for several years, and understand what it takes to get them most out of a photo.

Action? Head to my website and check out my portfolio, or give me a call today.

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The difference between a good photograph and a bad photograph can exponentially increase or decrease the number of buyers walking through the door when you are trying to sell your home.

In today's real estate market the first step toward buying a new home is the internet. With thousands of listings world wide and an over saturated real estate market, the potential buyer will select only a handful of properties to go and view.

If you were a  short listing a handful of properties to view, which would you view first? (show image of bad and good photograph).

The more buyers you have walking through your front door, the higher your chance of returns. Hiring a professional photographer has proven itself in the industry, and will guarantee your property stand out among the rest.

Photographers come in all shapes and sizes, but it's not the size that counts in this instance. Not only does a real estate photographer have to have the right technique behind the lens, but they have to be able to create an emotional response from the buyer.

Working as a professional real estate photographer for a number of years, not only have I learnt what it takes to capture that perfect image, but I have learnt how to capture the complete lifestyle.

Let me help you make your dreams a reality,

Cassandra Feltrin
Realeste photographer.

Cassandra Feltrin
Real Estate Photographer
www.cfphotographer.com.au
+60 13 811 7228

What kind of feelings are evoked when a buyer is looking at the photographs? Which type of buyer are they appealing too? These are the questions a photographer has to answer through their images.

But what about the seller? The process of selling a home may be a stressful experience. Is the photographer you select sensitive to this? Can they read peoples emotions, can they communicate effectively, and are they able to respect others living environments? These traits are just as important as a quality images.

With a number of years experience in the real estate photography industry,  I for one understand the importance of this.

Through my images not only do I capture the right angles and lighting, I capture the complete lifestyle.

Head to my website to view some of the images I have captured, and decide for yourself whether I am the right photographer for you.

Cassandra Feltrin
Photographer
www.cfphotographer.com.au
+60 13 811 7228

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Now the photography part of the course I am more familiar with, as I have worked as a freelance photographer for several years. I also have a little educational background as I studied some courses at The Center of Creative Photography on Richmond road, as well as a few subject in my Bachelor of Visual Arts (photography) degree. I was enrolled in this course before transferring into digital media.Photography is my greatest passion and I am happy it is part of this course. :)

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Now the photography part of the course I am more familiar with, as I have worked as a freelance photographer for several years. I also have a little educational background as I studied some courses at The Center of Creative Photography on Richmond road, as well as a few subject in my Bachelor of Visual Arts (photography) degree. I was enrolled in this course before transferring into digital media.Photography is my greatest passion and I am happy it is part of this course. :)

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Interesting you tube videos focusing on visual design 

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Interesting you tube videos focusing on visual design 

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http://www.howdesign.com/resources-education/20-graphic-designers-to-watch-on-youtube/

https://www.youtube.com/watch?v=bGJX9qT9hmk

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Portraits I have taken using rule of thirds and depth of field

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Portraits I have taken using rule of thirds and depth of field

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Harry or Harriet arrives for his/her first day at an university campus. He/she appears very worried because he/she doesn’t know where the first lecture is being held. Harry/Harriet asks people for directions and then looks at a map of the campus and realises where he/she needs to go. Harry/Harriet hurries to the lecture theatre, but when he/she gets there the room is empty. Harry/Harriet has got the wrong day.

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Gosh, this was my first ever attempt of sound design and I loved it. It was hard for me to move on because it became addictive with so many options and sounds to chose from. Loved it.

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Top 10 greatest sound design for film of all time:

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Top 10 greatest sound design for film of all time:

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https://www.youtube.com/watch?v=GBrl96hyChc

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http://www.tasteofcinema.com/2015/20-movies-with-the-most-brilliant-sound-design/

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Soundtrack-Final

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MY 13 FINAL IMAGES FOR WEBSITE:

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COMPLETED BANNER